Day 2 of the curriculum is about using a Social Media platform to amplify your brand. Social Media audits are also done to bridge gaps and opportunities.
Note: We typically recommend the following social media platforms as a good start - Instagram, LinkedIn or YouTube

Why do we recommend Instagram?

Instagram platform is a low lying fruit for many small business owners and financial advisers, as this social media platform has more than 50% of Singaporeans using it.

As of March 2024, there were 3 256 000 Instagram users in Singapore, which accounted for 50.8% of our entire population. Why do I recommend LinkedIn? In the past 3-4 years, the amount of Singaporeans whom have hopped on the wagon DOUBLED!

There are 4 299 000 Linkedin users in Singapore in March 2024, which accounted for 67.1% of Singapore's entire population.

More than paying attention to the number of users there are in each social media platform, we should pay attention to the (a) relevancy of the platform for your purpose and objectives as a business owner, financial adviser and practitioner, (b) the type of content you share online and (c) how often your audience show up on the platform

Here's a small glimpse into the topic "How to choose the RIGHT Social Media platform for your Business?", 7 min video - Enjoy!

One big misconception that people have about Personal Branding is that they think about the "Now" instead of the "Future".

Personal Branding is about investing in your own future, the career you want, and about the legacy you would like to leave behind as an individual and a working professional.

Hear what our participants have to say about how our workshop, and how the workshop has benefited them! (Video coming soon!)

This workshop is recommended for 10-15 pax for the best learning experience with an open an inclusive space to share and receive feedback.
Our public runs for this workshop is conducted over Zoom.

This workshop is for:
a) Financial Practitioners who are looking to show up online professionally!
b) Financial Practitioners who would like to differentiate themselves online!
c) Financial Practitioners who would like to prepare themselves for the next disruption

Pre-requisites for ALL participants:
a) Internet enabled laptop
b) Working Email to receive the Zoom Login
c) Desktop Zoom App (not Zoom browser)
d) Chrome/Firefox Browser
e) Good and steady internet connection
f) Working web-camera and mike - to participate in workshop discussion (participants without a working web-cam will be put into the waiting room)

WEBINAR
Have you ever wondered how you can differentiate yourself post covid as Financial Advisers?

Watch our condensed 40 min version of our 90 min webinar. To share with you some key information about differentiating yourself as a Financial Adviser.

Day 1: Laying the Foundation for Your Personal Brand

Module 1: Introduction to Personal Branding
Understanding what personal branding means in the financial industry.
The importance of a strong personal brand for building trust and credibility.
SEO relevance: How to use “Personal Brand” and “Financial Advisor” keywords online to enhance your discoverability.
Activity: Participants define their personal brand attributes through a guided workshop.

Module 2: Defining Your Brand Story
Crafting a unique personal narrative that resonates with clients.
How to align your personal story with your financial practice’s mission and values.
Activity: Group exercise where participants draft their personal brand story and share it for feedback.

Module 3: Building Trust Through Authenticity
How authenticity influences client trust and long-term relationships.
Identifying your strengths and weaknesses and turning them into branding opportunities.
Activity: Role-playing scenarios where participants practice building rapport and showcasing authenticity in client meetings.

Module 4: Establishing a Professional Online Presence
Building a strong LinkedIn profile that showcases your expertise and personality.
Optimizing LinkedIn headlines, summaries, and profile photos for maximum impact.
Hands-On: Participants update their LinkedIn profiles and receive peer feedback.

Day 2: Amplifying and Sustaining Your Brand

Module 5: Content Marketing for Personal Branding
Leveraging content (blogs, articles, posts) to showcase your expertise.
What types of content resonate with potential clients in the financial sector.
Hands-On: Writing and publishing an expert post on LinkedIn based on personal branding and financial advice.

Module 6: Networking & Building Connections
The power of networking in person and online.
Strategies for turning networking into brand-building opportunities.
Activity: Participants practice elevator pitches and network with each other, focusing on communicating their personal brand.

Module 7: Using Testimonials and Social Proof
How to collect and leverage testimonials from satisfied clients to build credibility.
Using social proof in online content and client conversations.
Activity: Participants draft a strategy for asking clients for testimonials and incorporating them into their marketing.

Module 8: Creating a Personal Brand Action Plan
Summarizing key lessons.
Developing a 30-day personal brand enhancement plan for financial advisors.
Hands-On: Participants create an actionable personal brand plan to implement after the workshop.