5 Days Bootcamp, Classroom

5-Day Digital Marketing Immersion: Grow Your Business Online

2 September 2024, Monday - 6 September 2024, Friday 09:30 AM - 05:30 PM Course Fee: $1980 SGD Face to Face or Zoom (Seats Available)

5-Day Digital Marketing Immersion: Grow Your Business Online

Day 1: Digital Marketing Fundamentals and SEO
Day 2: Search Engine Marketing (SEM) and Email Marketing
Day 3: Meta Marketing, Instagram Advertising, and Lead Generation
Day 4: Video Marketing and TikTok Strategy
Day 5: Digital Marketing Analytics and Campaign Optimization

  • Gain a solid understanding of digital marketing fundamentals, including key strategies and techniques for online success.
  • Master the art of Search Engine Optimization (SEO) to boost website visibility, attract organic traffic, and improve search engine rankings.
  • Discover the power of Search Engine Marketing (SEM) and learn how to create and optimize high-converting ads to drive immediate traffic and leads.
  • Unlock the secrets of effective Email Marketing, including segmentation, automation, and personalized campaigns for maximum engagement and conversions.
  • Learn advanced Meta Marketing techniques to enhance search engine visibility, click-through rates, and overall online presence.
  • Master the art of Video Marketing to create compelling and engaging video content that captivates audiences, increases brand visibility, and drives conversions.
  • Master the art of Video Marketing to create compelling and engaging video content that captivates audiences, increases brand visibility, and drives conversions.
  • Understand the importance of digital marketing analytics and learn how to extract actionable insights to optimize campaigns, improve ROI, and make data-driven decisions.
  • Gain hands-on experience in campaign optimization techniques, A/B testing, and performance tracking to drive continuous improvement and achieve marketing objectives.

"Ignoring online marketing is like opening a business but not telling anyone.”
- KB Marketing Agency

Day 1: Introduction to Integrated Digital Marketing Strategy:

Understanding Integrated Digital Marketing Strategy:



• Introduction to Digital Marketing
• Overview of various digital marketing channels (Search, Paid, Social Media) and a cohesive strategy.


• Importance of an integrated approach for maximizing marketing effectiveness.


Introduction to Search Engine Optimization (SEO):
• Definition and significance of SEO in digital marketing.
• Key elements of SEO, including keywords, on-page optimization, and backlinks.


Hands-on SEO workshop:
• Finding and optimizing keywords for search engine visibility.
• Practical session on using keyword research tools to find relevant SEO keywords.
• Incorporating SEO keywords into a digital marketing strategy.

  • Understanding the role of an integrated digital marketing strategy.
  • Importance of SEO and keyword research in digital marketing.
  • Hands-on experience in finding and utilizing SEO keywords.

Day 2: Search Engine Marketing (SEM) and Email Marketing:

Search Engine Marketing (SEM):
• Overview of SEM and Google Ads.
• Creating and optimizing search ads, bidding strategies, and ad placements.
• Practical session: Setting up a Google Ads campaign.


Email Marketing Strategies:
• Importance of email marketing in digital campaigns.
• Designing effective email campaigns, segmentation, and automation.
• Hands-on workshop: Creating and sending email campaigns.


"90% trust peers on social networks; only 15-18% trust brands."
- Danny Brown

Day 3: Meta Marketing, Instagram Advertising, and Lead Generation:

Meta Marketing Strategy:
• Introduction to meta marketing and its impact on digital campaigns.
• Leveraging meta tags, descriptions, and structured data for SEO.


Instagram Advertising:
• Overview of Instagram advertising features and best practices.
• Creating compelling Instagram ads, targeting options, and ad formats.
• Practical session: Setting up an Instagram advertising campaign.


Lead Generation with Landing Pages:
• Importance of landing pages in lead generation.
• Designing high-converting landing pages, A/B testing, and optimization strategies.
Hands-on workshop: Creating and optimizing landing pages for lead generation.


Day 4: Video Marketing and TikTok Strategy:

Video Marketing Strategies:
• Importance of video marketing in digital campaigns.
• Types of video content, storytelling techniques, and video optimization.
• Practical session: Creating and optimizing video content for marketing purposes.


TikTok Strategy for Business:
• Overview of TikTok as a marketing platform.
• Strategies for creating engaging TikTok content, hashtag usage, and audience targeting.
• Hands-on workshop: Developing a TikTok marketing strategy and creating content.


Digital Marketing for Startups Workshops & Webinars:

Digital Marketing for Temasek Polytechnic Entrepreneurship Students:



Digital Marketing for NUS Ground Zero Entrepreneurship Students:


"The best marketing doesn’t feel like marketing."
- Tom Fishburne

Trainer Profiles

Charmaine Lee

Chief Digital Marketing Officer

Janus Chan

Video & TikTok Content Strategy

Workshop Schedules

Date

2 September 2024, Monday - 6 September 2024, Friday (Seats Available)

Venue

3 Phillip Street #17-01, Singapore 048693

Upcoming Schedule(s)

16 December 2024, Monday - 20 December 2024, Friday (Seats Available)

Register your interest

Our Instructor

Hi, I'm Charmaine Lee.

She is an experienced digital marketing trainer with WSQ ACTA Certification and works with:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Present
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021 - May 2022)