Classroom (SkillsFuture + UTAP)

Strategies for Unleashing Your Digital Brand as Adult Educators

22 August 2024, Thursday - 23 August 2024, Friday 09:30 AM - 05:00 PM Course Fee: $2180 SGD Classroom (Seats Available)

What Is The Workshop About?

This course empowers educators to navigate the digital landscape with confidence and achieve greater success. By paying attention to personal branding in the digital landscape, it enables educators to establish a strong online presence, build credibility, and stand out in their field. Join us to learn more about personal branding principles, leveraging digital tools, to enhance your visibility, connect with your target audience, and unlock new opportunities for professional growth as an Adult Educator. This programme with 5 modules includes comprehensive training designed to equip educators with the knowledge and skills to thrive in the digital landscape. It will adopt a practical and interactive approach, combining theoretical concepts, hands-on exercises, and real-world examples to facilitate effective learning. Participants will explore various topics related to digital branding, branding and brand positioning, creating compelling personal branding videos, leveraging social media for personal branding and building and managing their online presence.

  • Understand the key components and principles of digital branding in the context of personal branding for Adult Educators.
  • Learn and explore the process of defining and refining your personal brand as an Adult Educator, including identifying unique value propositions and effective brand positioning strategies.
  • Acquire knowledge of effective techniques for creating compelling personal branding videos, including planning, scripting, and delivering impactful content.
  • Learn and explore the process of defining and refining your personal brand as an Adult Educator, including identifying unique value propositions and effective brand positioning strategies.
  • Explore strategies for leveraging social media platforms to enhance personal branding, engage with target audiences, and build an online community.

"Brand yourself for the career you want, not the job you have.”
- Dan Schawbel

"Personal branding is the art of becoming knowable, likable and trustable."
- John Jantsch

Trainer Profiles

Charmaine Lee

Chief Digital Marketing Officer

Workshop Schedules

Date

22 August 2024, Thursday - 23 August 2024, Friday (Seats Available)

Venue

11 Eunos Road 8, #06-03 Lifelong Learning Institute, Singapore 408601

Upcoming Schedule(s)

21 October 2024, Monday - 22 October 2024, Tuesday (Seats Available)

Register your interest

Our Instructor

Hi, I'm Charmaine Lee.

She is an experienced digital marketing trainer with WSQ ACTA Certification and works with:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Present
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021 - May 2022)