NLB Lunch Talks

Personal Branding on LinkedIn for Working Professionals

12:30 PM - 01:45 PM Course Fee: $0 SGD Zoom ()

Personal Branding on LinkedIn for Working Professionals

Delve into the core of personal branding's pivotal role in career growth. Craft a powerful LinkedIn profile, strategically expand your network, and master content pillars. Elevate your networking and engagement skills to unlock new career prospects. This dynamic session reveals LinkedIn's potential, propelling your professional journey to unprecedented heights.

  • Topic 1: Understanding Personal Branding’s role in Career Growth
  • Topic 2: Setting Up a Strong LinkedIn Profile
  • Topic 3: Building a LinkedIn Network Strategically
  • Topic 4: Content Pillar Ideas on LinkedIn
  • Topic 5: Elevate your Networking and Engagement Skills with Your LinkedIn Network
  • Q&A with Trainer

"Your personal brand is what people say about you when you are not in the room.”
- Jeff Bezos

Building an Effective Online Presence for Your Service Business:

Personal Branding on Instagram for Beginners:

If you're interested in this topic, do get connected with us -

In today's digital age, personal branding has become a powerful tool for standing out, connecting with like-minded individuals, and achieving your professional and personal goals. Whether you're new to the world of Instagram or looking to take your online presence to the next level, you're in the right place.

This lunch talk is designed to demystify the process and empower you to create a compelling personal brand on Instagram. You'll learn how to get started with your personal brand, engage your target audience, and utilise the platform to its full potential.

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  • Topic 1: 5 Steps to Building Your Personal Brand
  • Topic 2: Tips for Creating Engaging Content Online
  • Topic 3: Understanding Instagram Basics and Trifecta
  • Topic 4: Leveraging Hashtags for Discoverability
  • Topic 5: Growing Your Audience on Instagram
  • Topic 6: Introduction to Instagram Insights
  • Q&A with Trainer

"The only thing worse than training your employees and having them leave is not training them and having them stay."
- Henry Ford

"The single biggest driver of business impact is the strength of an organization’s learning culture."
- Josh Bersin

Trainer Profiles

Charmaine Lee

Chief Digital Marketing Officer

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Our Instructor

Hi, I'm Charmaine Lee.

She is an experienced digital marketing trainer with WSQ ACTA Certification and works with:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Present
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021 - May 2022)