.png)
As we begin the new year in 2024 and in an era of Artificial Intelligence (A.I.), we would like to invite Financial Practitioners, aka self-employed individuals on a journey of self-discovery, as they build and amplify their personal brand online to attract like-minded customers to them!
Over the years, we have build a 5-day curriculum on digital branding for Working Professionals.
Day 1 of the curriculum is about "Building and Kickstarting your Digital Brand", in this case, as a Financial Practitioner, you will gain clarity about "What you do", and "Why you do what you do", and explore different ways to communicate about "Who you are" to your desired audience via digital platforms.
Personal Branding is an investment in yourself. Showing up online, and amplifying your voice in the digital space.
As what Jess Bezos will say: "Personal Branding is what people will say about you when you're not in the room!"
P.S. Our public runs are for Day 1 & 2 curriculums.
We have conducted Digital Branding workshop for Adult Educators, Freelancers and Working Professionals. A big misconception is that "Personal Branding" or "Digital Branding" is only for those who own a business. That's simply not true!
Clients can request for a private run to be conducted over Zoom or Face to Face.
Min. 10 pax, and Max. 15-20 pax.
"Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”
- Jason Hartman
Day 2 of the curriculum is about using a Social Media platform to amplify your brand. Social Media audits are also done to bridge gaps and opportunities.
Note: We typically recommend the following social media platforms as a good start - Instagram, LinkedIn or YouTube
Why do we recommend Instagram?
Instagram platform is a low lying fruit for many small business owners and financial advisers, as this social media platform has more than 50% of Singaporeans using it.
As of March 2024, there were 3 256 000 Instagram users in Singapore, which accounted for 50.8% of our entire population. Why do I recommend LinkedIn? In the past 3-4 years, the amount of Singaporeans whom have hopped on the wagon DOUBLED!
There are 4 299 000 Linkedin users in Singapore in March 2024, which accounted for 67.1% of Singapore's entire population.
More than paying attention to the number of users there are in each social media platform, we should pay attention to the (a) relevancy of the platform for your purpose and objectives as a business owner, financial adviser and practitioner, (b) the type of content you share online and (c) how often your audience show up on the platform
Here's a small glimpse into the topic "How to choose the RIGHT Social Media platform for your Business?", 7 min video - Enjoy!
One big misconception that people have about Personal Branding is that they think about the "Now" instead of the "Future".
Personal Branding is about investing in your own future, the career you want, and about the legacy you would like to leave behind as an individual and a working professional.
"Brand yourself for the career you want, not the job you have."
- Dan Schawbel
Hear what our participants have to say about how our workshop, and how the workshop has benefited them! (Video coming soon!)
This workshop is recommended for 10-15 pax for the best learning experience with an open an inclusive space to share and receive feedback.
Our public runs for this workshop is conducted over Zoom.
This workshop is for:
a) Financial Practitioners who are looking to show up online professionally!
b) Financial Practitioners who would like to differentiate themselves online!
c) Financial Practitioners who would like to prepare themselves for the next disruption
Pre-requisites for ALL participants:
a) Internet enabled laptop
b) Working Email to receive the Zoom Login
c) Desktop Zoom App (not Zoom browser)
d) Chrome/Firefox Browser
e) Good and steady internet connection
f) Working web-camera and mike - to participate in workshop discussion (participants without a working web-cam will be put into the waiting room)
WEBINAR
Have you ever wondered how you can differentiate yourself post covid as Financial Advisers?
Watch our condensed 40 min version of our 90 min webinar. To share with you some key information about differentiating yourself as a Financial Adviser.
"Personal branding is the art of becoming knowable, likable and trustable."
-
John Jantsch
She is an experienced digital marketing trainer with WSQ ACTA Certification and works with:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Present
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021 - May 2022)