Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.
These different social media tools have also became an essential platform that businesses use to generate brand awareness and sales to grow their business. Before we dive further into Social Media Marketing below, let's explore "What is Personal Branding?", as Charmaine (Founder & Creative Director at Sky Digital Agency) addresses in the video below.
Social media has also become the go-to for consumers to decide on whether they will purchase with the brand or not. Social Media platforms like Facebook, Instagram, YouTube and LinkedIn has disrupted marketing and advertising, but the celebrated fact about these different Social Media platforms by millions of business owners is that Social Media Marketing has made it affordable for small businesses to GROW their brand positioning and business quickly with small budgets of $300 to $400 a month.
However, you need to understand each Social Media platform's mechanics, and use them the right way.
You're at the right place! We do not only help our clients with retainer, but we offer a 1-day complimentary training (for max. 2 pax) on the Social Media Retainer Sky Digital Agency has been engaged for, i.e. Facebook, Instagram or LinkedIn.
Here's an infographic about S.M.A.R.T goals that we share with our course participants and clients, to help them understand about Goals & Strategy on Social Media be it Instagram or Facebook.
The second thing we will need to identify together is whether Facebook or Instagram will work better for your business. If you're wondering the benefits of Facebook Marketing, you can click on the blue button "View Profile" to read it up on our Instagram Feed.
Generally, if your target audience and majority of customers you want to attract are in the age group of 20 to 35, we recommend Instagram Marketing & Advertising.
However, if you own an online store, we will need to do both Facebook and Instagram due to the advanced Ad Settings available via the Facebook Ad Manager.
For Facebook's age range it is wider, from 25 to 44 years old, but you might need to rely on creative Facebook Video Ads to reach the target age group 25 to 35 years old who consume tons of video contents on Facebook, rather than contents on Facebook Feeds.
More Facebook Facts:
• Facebook currently has 3.04 Million users in Singapore
• An average Facebook user spends 55 mins a day on Facebook (2014 statistics by Facebook)
• Facebook is a social media platform that is able to offer Targeted Advertising based on your audience age group, demographics and interest
- Statistics above were published by Facebook in 2014
Grow your business with Sky Digital Agency!
For startups and even businesses, Facebook Marketing is always a good place to start.
Why? Because, you do NOT need big marketing budgets to advertise on Facebook. We recommend $300 to $400 a month for a start as most click through costs $0.59 to $1.49 per click. If you average per click to be $1 or even $1.50, you get at least 300 to 400 clicks per month.
During the first few months we need to test and iron out the copy, offer and funnel.
We usually suggest testing with a $10 or $35 budget for the first few Ads, depending on our client's ad objectives and ROI measurements.
Here are some screenshots of results with very small advertising budgets, $10 to $35.
Most of our clients benefit the most from attending our 1-day Social Media Classes prior to engaging us. With that, you can now do either way, you could attend our class before deciding on engaging us to grow your business with Social Media Marketing & Advertising.
Alternatively, if you engage us for a min. of 6 months, we provide 2 complimentary tickets to our 1-day Social Media Marketing BootCamp or 1-day Instagram Marketing & Advertising Course.
Do share with us about your business, and what you hope to achieve with Social Media for your business. We look forward to hear from you! Do share with us via email, SMS/What'sApp or call at (65) 9296 3877.
Although the organic reach on Facebook is declining, Paid Ad traffic is still cheap on Social Media platforms like Facebook and Instagram.
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If you have smaller budgets, less than $300 per month to spend on social media marketing, why not learn how to Do It Yourself with our 1-day SkillsFuture Credit Eligible Facebook Marketing workshops?
We recommend you check out our Social Media Marketing SkillsFuture Credit Eligible Courses below:
> Social Media Marketing Bootcamp for Entrepreneurs
> Facebook Marketing & Chatbots (1.5 days)
> Instagram Marketing & Advertising for Beginners
> Personal Branding with IGTV and Instagram Videos
We look forward to hear from you!
Experts estimate that 80% of website traffic will be driven by VIDEOS by 2020! That's just 2 more years!For enquiries, email email@example.com
We are really excited about new projects and ideas, so do share yours with us below, and our consultants will be in touch with you within 2 working days!.
Did a course with Charmaine on the 2nd of Dec. She was able to give us a comprehensive leeson on facebbok with a 6hr span. We had a lot of hands on practice and i feel everyone was able to learn at their own pace. The small size class room was definitely a plus and i would reccomend people to sign up with them especially if they are very foreign to facebook marketing! Cheers!
Lead Generation Industry
I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!
Charmaine did an exceptional job presenting the material. She set up by explaining what she was going to teach us, summarized, and proceeded to teach, providing relevant real life examples. She found out what we handled and catered examples to us that makes the course meaningful. I personally highly recommend you to take up digital marketing courses she crafted. It does upgrade my digital literacy and critical thinking.
Attended "Grow your business with Facebook Marketing" workshop last weekend. The workshop gave us an insight of the varies effective adversting tools provided in the facebook platform.
Charmaine is friendly, professional and welcome all questions during the class. She also shared valuable tips and real life cases so that everyone has a better understanding of what facebook marketing campaign is all about. I would definitely recommend Charmaine if you want someone patient and helpful!
I’ve learnt a lot from the session on “Master Email Marketing with MailChimp” with Charmaine yesterday. She has shared many valuable tips and resources that are available for SMEs to tap on to start working on our email campaigns efficiently and effectively. Great stuff!
Thank you Charmaine for your guidance and patience in answering every single question from all of us in class.
I attended the SkillsFuture approved course "Grow your business with Facebook marketing" and appreciated the hands-on immediate application during the course itself.
I attended the "Email Marketing with MailChimp" workshop, and it was very informative - I definitely left the workshop feeling more enriched and knowledgeable about the email marketing! :)
Charmaine covered both MailChimp and Canva, and was very patient with all the students. I loved how the class size was very small, so it was very cosy and comfortable to talk and ask questions.
National Healthcare Group (NHG)
I signed up and attended Sky Digital Agency's "Grow Your Business With Facebook Marketing" workshop quite recently.
I would like to thank Charmaine for her guidance in the workshop. Charmaine is professional and knowledgeable. She is also very approachable and always ready to answer your questions.
What I really liked about the workshop was besides the Facebook advertising mechanics, Charmaine took the extra steps by providing free tools to make the advertising campaign look more attractive. She also helped us to walkthrough a brainstorming process before we go about creating the Facebook ad.
The thing I felt could improve better was perhaps to spend more time on going through the ad platform again or in more detail as there was not enough time for details because it is a one day course.
Nevertheless, it was a great learning experience. I highly recommend anyone who wants to learn more about Facebook marketing to Sky Digital Agency.
Adult Trainer with People's Association
I attended the "Email Marketing with MailChimp" workshop with Sky Digital Agency recently.
The two things that I had appreciated most about the training were the small class size made conducive for learning and the informative handouts that the trainer had provided us, which supplemented her presentation very well.
Charmaine is experienced, candid and fun! I would highly recommend the workshop to anyone who is exploring email marketing for their work or business.
I attended the SEO and SEM workshop. I really like how the course was well-structured and clearly presented. As someone who is completely new to internet marketing, I found it easy to follow the class. Lots of practical tips and references to useful templates and resources. Charmaine also took the time to address all our questions. Great class!
Already started to advertise my company facebook after attending this workshop. This workshop gives me the confidence to go ahead and plan the advertisement. Worth to attend to have a better knowledge of facebook marketing.
Director at Annesing
I attended the "Fundamentals to Internet Marketing" and the "Visual Content Marketing" as I needed to get more insights for my new job. It was the best decision ever! Charmaine is an awesome presenter, she is very patient and explains things so well. I would recommend her workshops anytime, regardless of age or knowledge. My new colleagues am quite impressed with my Infographics Skills :) Thank you so much and thumbs up! Claudia
I attended the “Master Email Marketing with MailChimp Workshop” with Trainer Charmaine in late January this year, and this review is long overdue!
Having started my own social enterprise, the marketing and publicity aspects have been a necessary yet challenging one. I found the workshop very helpful in a better understanding of not just the workings of MailChimp, but on tips and strategies for effective use of it as well. The workshop went beyond what I expected and explored the creative side, as we delved into the aesthetics of our designs (via Canva - a lifesaver for a Photoshop-amateur as myself!) which is crucial to online marketing as well.
Charmaine possesses great insight on the topic, and is equipped with the design skills and experience on the same. She is generous in her sharing of tips and suggestions, not just on MailChimp per se but on targeted concerns pertaining to our individual business/focus.
Additionally, I found the small group size a comfortable and effective one for learning and even a platform for the exchanging of ideas. The time we had during the workshop was a good balance of learning and hands-on practice; as well as a place where we can raise questions and gain practical help at the same time.
Highly recommended for entrepreneurs, business owners, sales personnel, and any others who are looking for more knowledge on the workings of email marketing and MailChimp!
Social Entrepreneur (Reblossom)
The Infographics and Visual Content Marketing course was an effective way for me to quickly get up to speed on the resources and tools available to create impressive looking presentations and visual materials over one Saturday. Good work, Charmaine!
Thank you Charmaine for the very useful & informative workshop yesterday! I learnt new things about Mailchimp that will definitely help in our future marketing efforts. Will definitely recommend this workshop to others! :)
Had attended Charmaine course on Grow your business with Facebook Marketing. Learned how to market my own business through Facebook and went to try it out and it drove 6 organic enquiries which all translated into a sale for me. Definitely worthwhile! Thanks Charmaine!