YouTube Marketing for Educators & Education Business

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 07 Dec, 2021
14 Dec, 2021
10:00 AM 6:00 PM $ 980 Register Now!
2 05 Jan, 2022
12 Jan, 2022
10:00 AM 6:00 PM $ 980 Register Now!
3 06 Jan, 2022
07 Jan, 2022
10:00 AM 6:00 PM $ 980 Register Now!

YouTube Marketing for Educators & Education Business

We have 3 YouTube Marketing Outlines:
Time: 9am to 5pm (1-day and 2-day options available)
* Email us via our Web Form below for course schedules
* Min. 4 to run the class. Corporate runs (min. 6 pax if you would like a F2F or Live Zoom Sessions).

Course A) 1-day,YouTube Marketing for Educators & Education Business
YouTube Video Marketing: Grow and Optimise your YouTube Channel Course

Course Fee:
$550/pax (SGD)

Course B) 2-day YouTube & Video Marketing Strategy, Scripting, Production & Creation of Corporate Videos Workshop

Course Fee: $980/pax (SGD)

Target Audience: Individuals who would like to learn how they can script and direct corporate videos that will help their business grow their brand awareness, authority and create corporate videos for their business using an educational video content strategy.

* For Windows & Mac Users, we're introducing the video editing software (FREE for Chrome Browsers)

Course C) 1-day Grow your business with YouTube Marketing for Business Owners

Course Fee: $550/pax (SGD)

Session 1: Definition of Video Marketing Types of Contents for Social Media Marketing Why Videos? Video Marketing Insights on Facebook & YouTube

Session 2: Why do videos work better for Small Business?
- Pros & Cons of Video Marketing Benefits of Video Marketing on Facebook
- Benefits of hosting your Corporate Videos on YouTube

Session 3: How does video help a customer get awareness, consider and decide on you?
- A typical buyer’s journey on the internet before purchase a product or service
- Map & Consult with Trainer on your buyer’s journey on the internet

Session 4: Creating Videos your customers are looking for on Social Media
- Understanding the types of videos brands can create Video Marketing & Advertising Strategy (Short vs Long Videos)
- Map your Video Marketing Funnel
- Write better video titles for greater interest and organic reach on YouTube
- Proven ways to "create videos for customers search intent" Video Marketing Research & Strategy for YouTube
- Examples of Digital Transformation & Digital Adoption in Small Business with Videos

Session 5: Script Template, Equipment & Logistics required to start creating videos
- Video creation for the purpose of brand awareness and marketing 
- Smartphone, Tripod, PowerPoint, Flip Chart, Markers and more
- Video Marketing & Strategy Checklist
- Introduction to Scripting & Filming Feedback on script, pacing your video and Q&A with trainer
- Finalize and prepare script contents and logistics required for your Video Filming
- Film your Video and get feedback from trainer

Day 2 Course Outline:

Session 6: Complete your Video Filming
- Final Video File for Post Video Production & Editing Final touches and recording of your video 2nd video shooting (if required)
- Transfer video files to laptop (phone cables might be required for Windows and Android users)

Session 7: Introduction to Video Editing with
- Trainer Demo on ClipChamp (30 min) 
- Participants Hands-on with Video Editing (120 min) 

Session 8: Exporting your Video for Upload on Facebook and/or YouTube
- Trainer Demo: Export video from (options, should you upgrade for 720p or 1080p video?)
- What does the premium ClipChamp video software give? Upload your video on Facebook and/or YouTube  

Session 9: Optimizing your videos with keywords and tagging for search-ability 
- Keywords, Description and Tagging
- Design Video Thumbnail with Canva
- Final Q&A on Video Creation, Marketing & Promotion

Course (C) the 3rd YouTube Marketing Outline is the newest outline we have written recently, specifically for Digital Marketing Managers, Lecturers and Business Owners for a YouTube Marketing Strategy, 

Course Highlights
• Fundamentals for an Effective YouTube Marketing Strategy
• Benefits of YouTube Marketing for Brand Awareness
• Case Study of B2B and B2C YouTube Marketing
• S.M.A.R.T short and long term YouTube Marketing Goals
• The Evolution of the Buyer’s Journey
• Anatomy of a Successful YouTube Marketing Video
• 4 ways to promote your YouTube channel for more views
Course Outline
1) Prepare and ensure your organisation is ready for social media
2) Identify the opportunities YouTube brings your company or organisation
3) Making your YouTube Content SEO friendly with a Content Research Strategy
4) Create a YouTube strategy guide for your organisation
5) Setting up your YouTube Channel for Success
6) Write compelling and informative titles
7) Optimize your videos for search visibility
8) Cross-link and promote YouTube videos
9) Create eye-catching thumbnails 
10) Embed YouTube content on your site
11) Understand YouTube marketing objectives and track meaningful metrics
12) Key Performance Index (KPI) for your YouTube videos and channel

Social Media Video Marketing Strategy for Trainers Course in Singapore by Sky Digital Agency

Social Media Video Marketing for Trainers at Institute for Adult Learning Singapore

YouTube Marketing for Educators & Education Business

S/No. Start Date End Date Start Time End Time Course Fee
1 07 Dec, 2021
14 Dec, 2021
10:00 AM 6:00 PM $ 980 Register Now!
2 05 Jan, 2022
12 Jan, 2022
10:00 AM 6:00 PM $ 980 Register Now!
3 06 Jan, 2022
07 Jan, 2022
10:00 AM 6:00 PM $ 980 Register Now!

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No cash required if you have sufficient SkillsFuture Credits. (Currently only applicable for our 1-day & 2-day MailChimp Email Marketing courses)

Login to (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):

For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).

Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidance.
Get connected with Charmaine on LinkedIn:

If you have a corporate training or strategy session enquiry, do get in touch with us at



Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".


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