Social Media Video Marketing Fundamentals

Please SMS to (65) 9296 3877 or email for the latest schedules.

Video Marketing for Social Media Course Singapore

Small Class Training: Min. 4 and Max. 10 Participants.

90% hands-on training and activities, 10% theory.

Time: 10am to 6pm on both days.

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible)

Course code on SkillsFuture Directory: CRS-N-0047389

Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

These different social media tools have also became an essential platform that businesses use to generate brand awareness and sales to grow their business.

Social media has also become the go-to for consumers to decide on whether they will purchase with the brand or not. Social Media platforms like Facebook, Instagram, YouTube and LinkedIn has disrupted marketing and advertising, but the celebrated fact about these different Social Media platforms by millions of business owners is that Social Media Marketing has made it affordable for small businesses to GROW their brand positioning and business quickly with small budgets of $300 to $400 a month.

However, you need to understand each Social Media platform's mechanics, and use them the right way.

Come join us in our 1-day Video Marketing Workshop to enhance your brand and adopt a video marketing strategy!


>> Introduce 2 simple types of videos marketers and business owners can create with PowerPoint or ClipChamp. Participants will create a 30 to 60 second video for their business during this 1-day Social Media Video Marketing Course.

>> Facebook & Instagram Video Insights & Algorithms with Case Study

>> How to tell your brand story with Videos on Social Media

>> Quick and Simple ways to shoot a professional video with your smartphone

>> Design your Storyboard in PowerPoint in Facebook or Instagram dimensions

>> Put your 30 to 60 second video together with ClipChamp

>> Include Music & Learn about Video Settings

>> Export your video in 480p for FREE, 720p video export costs $9 to $12 USD per month (unlimited export for 1 month)

>> Settings to note when Posting your video on Instagram or Facebook Business Pages

>> How to boost your video with an Advertising Budget, and what video metrics to look out for

What to expect during the workshop?
The course is a hands-on social media video marketing course.
Statistics and insights has shown that videos are favoured on platforms like Facebook and Videos for overall higher organic reach and content exposure.

If a picture paints a thousand words, a video is worth a million words!

This workshop is perfect for:

• Small business owners experiencing information overload when it comes to video marketing
• Sales & Marketing professionals who would like to involve video marketing in their pitch, sales & marketing campaigns
• Startups who would like their business to stand out from the crowd with a social media video marketing strategy
• Individuals interested in digital and video marketing content curation
• Anyone looking to grow their social media engagements on Facebook or Instagram with videos
• Anyone who to learn about social media video marketing, its fundamentals, why businesses should not ignore social media video marketing as a marketing strategy, and ways to create video content

Social Media Video Marketing Fundamental Course Topics:

1. Introduction to Facebook & Instagram Video Marketing
• Introduction & Learning Outcomes 
• Video Insights, Video Types
• What’s the video size upload limitations on Facebook?
• Recommended Video Duration for Facebook

2. Ways to GROW your Business with Social Media Videos 
• Planning out a Video Content Strategy and Video Ideas based on your Learner’s Buyer Journey with you
• Map out your buyer’s journey, doubts and how you can address them with videos
• Simple step by step guide to video production and strategy
• Consultation with the Trainer on your video topics and ideas

3. Finalise your video ideas and scripts
• 5 Keywords to help you write amazing video titles that will draw people’s interest to watch your video
• 3 step template to craft out customer pain points or results to be achieved and addressed in your videos
• Trainer Demonstration on equipments required and setup:
(a) Rehearsing and video recording tips
(b) Lavalier Mikes for loan (FOC) for participants who require voice clarity
(c) Whiteboard/Flip Chart Setup

4. Hands-on activities: warm up, practice and recording your 1~2 min video
• Practice and get feedback from the trainer on your videos
• Records 3 versions, and choose the best one for editing

5. Chrome Browser FREE video editing software
• Trainer Demo on video software
• Audio Resources, Introduction to the interface

6. Export video, upload and schedule on Instagram/Facebook

• Important video Settings to note
• Export video, and upload on Facebook or Instagram

7. Launching video as a Facebook or Instagram Ad
• Settings, Budget, Insights, Video objectives

8. Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

3 VIDEO EXAMPLES edited by Chrome FREE video software:
Check out the animation, and video resolution :)
More videos available on our Instagram Page.

What you'll need to bring to class:
• Smartphone (that is able to record high-resolution videos, preferably even with front camera)
• Tripods for SmartPhones
• Laptop & charger
• Mouse & mouse pad

For course enquiries, please email us at

Call, SMS, or What’sApp us at (65) 9296 3877

Digital Marketing Course Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Credit Eligible Digital Marketing Courses
Digital Marketing Course Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Festival 2018 Facebook Strategy Seminar

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 
Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0047389

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Digital Marketing Course Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Credit Eligible Digital Marketing Courses
Digital Marketing Course Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Credit Eligible Digital Marketing Courses

Here are some of our video insights and tips on Social Media Marketing, and if you have not created a Facebook page yet, check out the 3rd video below!
Most importantly, come join us and learn how and what type of videos you can start creating for yourself and your business.

Connect with us on: 
Facebook | Instagram | YouTube |  Website

To receive notifications of our latest course schedules, follow us on Peatix


Social Media Video Marketing Fundamentals

Please SMS to (65) 9296 3877 or email for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Consultant at Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook & Instagram Marketing, MailChimp Email Marketing, Search Engine Optimization (SEO), Infographics Design and more... Till date, she has conducted more than 1,500 hours in training, and is an ACTA certified trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding Social Media, Digital Marketing and Infographics Design Topics.

Government agencies like Housing Development Board (HDB), Workforce Singapore (WSG), schools like Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as Bank of Singapore (BOS) and Amphenol Information Communications & Commercial Products has engaged Charmaine for corporate training at their office or school as well.

Currently Charmaine occassionally teaches Basic Facebook Marketing & Introduction to Facebook Videos at Institute of Adult Learning (IAL) located at Lifelong Learning Institute as well.

Whether you would like to learn 1 to 1, or in groups, get in touch with Charmaine at
Course customization is possible for individual and corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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