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Social Media Marketing Bootcamp for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 21 Jan, 2021
Thursday
22 Jan, 2021
Friday
10:00 AM 6:00 PM $ 750 Register Now!
2 29 Mar, 2021
Monday
30 Mar, 2021
Tuesday
10:00 AM 6:00 PM $ 750 Register Now!
3 24 May, 2021
Monday
25 May, 2021
Tuesday
10:00 AM 6:00 PM $ 750 Register Now!
4 24 Jun, 2021
Thursday
25 Jun, 2021
Friday
10:00 AM 6:00 PM $ 750 Register Now!

Social Media Marketing BootCamp for Business Owners - Monthly Live Zoom Webinar Schedules in Singapore

Course Title: Social Media Marketing Bootcamp for Entrepeneurs (2-days)
Time: 10am to 5.30pm (both days)
Course Fee: $750/pax (Training over Zoom)
Face to Face Training: $800/pax for 2 days training
Venue: 3 Phillip Street #17-01, Singapore 048693 (Face to Face training, limited to 6 pax due to social distancing)

Registration closes 5~8 days prior to the course run, or when registration reaches max capacity of 6 pax per course run.





COURSE OBJECTIVES

• Pros & Cons of Facebook & Instagram vs Google
• A buyer's journey on the internet
• Common mistakes made by business owners, and How to avoid these mistakes.
• 6 Key Principles to Attract your Customers to you on Instagram
• Why Social Media Advertising is KEY to business growth and leads generation
• Instagram Marketing Hashtag Research & Strategy


2 Days: Social Media Marketing BootCamp for Entrepreneurs Course Outline

Day 1: Facebook Marketing & Advertising Course for Beginners

1. Introduction to Facebook Marketing via:
• Why is Facebook Marketing and Advertising useful and effective for Businesses?
• How should Businesses connect and communicate with their customers on their Business Facebook Page?
• Case Study of various types of contents on Facebook
• Answering the question: What’s your business goal on Facebook?


2. Mapping out your Customer / Buyer's Journey with your brand or Company.
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet
• Learn how to use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how should you be communicating on your corporate business Facebook and Instagram?
• Understanding the type of content you should curate for the different social media platforms based on your buyer’s journey
• Consultation with the Trainer (5~10 min per pax)


3. Growth Hack with Facebook Carousel Posts
• Types & Benefits of Instant Experience Posts / Facebook Carousel Posts / SlideShows
• Hands-on activity: Create and Schedule a Facebook Carousel
• Course Notes will include how to create a Facebook Instant Experience Post

4. Benefits of Facebook Videos 
• Mechanics & Recommended Duration to Facebook Videos
• Facebook Video Metrics to look out for
• Facebook Videos vs Facebook Live Videos

5. Facebook Insights, Algorithm and Ad Targeting Basics
• Facebook Templates & Themes for Businesses
• Facebook Auto-Message Responder
• Facebook Insights, Analytics and What to look out for (For Pages with 60~100 likes and above)
• Facebook Algorithm to Understand
• Facebook Ad and Location Targeting (Trainer Demo)

6. What will your Facebook Marketing Strategy be in the next 30 days?
• Apply & Map out content for the next 30 days
• Brainstorm & Finalize 2 post per week idea & your Facebook Strategy
• Q&A with Trainer

Pre-requisites for this course:
* You must have an existing Facebook Business Page Account setup.
* You should have launched at least 1 Facebook Ads in the last 30 days.



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Day 2: Instagram Marketing & Advertising Course for Beginners

1. Introduction to Instagram Marketing via:
• Facebook vs Instagram Marketing
• Good Case Study on Instagram (Examples for Insurance & Property Agents are available)
• Q&A: What’s your business goal on Instagram?
• Q&A: Should you Facebook Page contents be the same as your Instagram Account?

2. Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how you should be communicating on your Instagram account
• Type of content you should curate for Instagram based on your buyer’s journey
• Plan & Map your Instagram Content Strategy 
• Consultation with the Trainer (5 min per pax)

3. Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• Common mistakes made on Instagram Marketing and Advertising

4. Growth Hack on Instagram with HashTags
• Max. 2,000 characters & 30 hashtags (Should you use 30 hashtags?)
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Ways to Grow your Instagram Following & Engagements 

5. Design a Post on Instagram via your mobile app (available on Android & iOS)
• Design Amazing Graphics in Microsoft PowerPoint / Canva
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Copywriting Tips, Features vs Benefits

6. Design an Instagram Story
• Pros & Cons of Instagram Story: Videos or Graphics?
• How to design an Instagram Story

7. Instagram Insights, Algorithm and Ad Targeting Basics
• Instagram Mechanics & Algorithm
• Instagram Ad Budgeting, Pros & Cons about Advertising on Instagram & Facebook

8. Final Consultation and Q&A
(a) Consultation with Trainer (max. 5 min per participant)
(b) Final Q&A with Trainer

For self & corporate sponsored, please provide us details for billing.
1) Name of Company: 
2) Attention Invoice to: 
3) Email: 
4) Mobile: 
5) Address / Office Address: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877



Still unsure if Facebook and Instagram Marketing is for you?
Here's a video where we compare Social Media Advertising to Traditional Advertising (such as Flyers Marketing).


Day 1: Facebook Marketing & Advertising

Pre-training video for participants to watch, "What are some key differences between Personal Facebook vs Facebook Business Pages?":


Day 2: Instagram Marketing & Advertising
Pre-training video for participants to watch, "What is Instagram Marketing Algorithms and Content Strategy about?":


Pre-requisites for this course:
* You must have an existing Facebook Business & Instagram Account setup.
* You should have launched at least 1 Instagram Ads in the last 30 days.

What you'll need to bring to class: 
• Laptop & charger
• Mouse & mouse pad

This workshop is perfect for:
- Small business owners new to Facebook Marketing and Advertising
- Marketing executives new to Facebook Marketing & Advertising
- You would like to understand how to communicate to your followers on Facebook and engage them better
- Your current Facebook Business Page has less than 100 Facebook followers


** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Social Media Marketing Bootcamp for Entrepreneurs Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.





If you're thinking what are the benefits of Facebook Marketing & Advertising, and why you should learn social media marketing strategy with Sky Digital Agency, here's a video we have put together for you!

We share Ad Insights you will see if you advertise on Facebook. Instagram Insights are almost similar.

Enjoy!

 

 



This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Course code on SkillsFuture Directory: CRS-N-0041481


Connect with us on: 

Facebook | Instagram | YouTube |  Website




For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 12 to 18 pax.


Why learn with Sky Digital Agency?

Social Media Marketing Bootcamp for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 21 Jan, 2021
Thursday
22 Jan, 2021
Friday
10:00 AM 6:00 PM $ 750 Register Now!
2 29 Mar, 2021
Monday
30 Mar, 2021
Tuesday
10:00 AM 6:00 PM $ 750 Register Now!
3 24 May, 2021
Monday
25 May, 2021
Tuesday
10:00 AM 6:00 PM $ 750 Register Now!
4 24 Jun, 2021
Thursday
25 Jun, 2021
Friday
10:00 AM 6:00 PM $ 750 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (2020).

 
Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidedance.
 
Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training or strategy session enquiry, do get in touch with us at workshops@skycrm.asia

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Login to https://www.myskillsfuture.sg/ (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):


For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):


* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:


Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at workshops@skycrm.asia to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at workshops@skycrm.asia
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".

 

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