Social Media Marketing Bootcamp for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 28 Feb, 2020
28 Feb, 2020
10:00 AM 6:00 PM $ 360 Register Now!
2 25 Mar, 2020
25 Mar, 2020
10:00 AM 6:00 PM $ 360 Register Now!
3 29 Apr, 2020
29 Apr, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Social Media Marketing BootCamp for Business Owners

Course Title: Social Media Marketing Bootcamp for Entrepeneurs (1-day)

Small Class Training, Min. 4 and Max. 8 Participants.

80% hands-on training, 20% theory, come and learn with hands-on activities to launch Facebook & Instagram Campaigns during the course!

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible)

Course code on SkillsFuture Directory: CRS-N-0041481

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.

Facebook & Instagram Marketing Course for busy Entrepreneurs and Business Owners who would like to understand how they can get more out of their advertising budget on both social media platforms, the mechanics & triggers to get more organic reach on Facebook & Instagram.


• Map out your social media content marketing strategy
• Pros & Cons of Facebook vs Instagram vs Google
• Learn common mistakes made by business owners, and how to avoid those mistakes.
• Quick & Easy Graphic Design Resource, for your social media accounts can stand out from the crowd
• Learn ways you can increase engagements and following
• With just $300 per month advertising budget, your business can reach 100K to 150K unique and targeted customers monthly!
• Key Advertising Settings within Instagram and Facebook.


1. Introduction to Facebook Marketing via:
• Why is Facebook Marketing and Advertising useful and effective for Businesses?
• How should Businesses connect and communicate with their customers on their Business Facebook Page?
• Case Study of various types of contents on Facebook
• Answering the question: What’s your business goal on Facebook?

2. Mapping out your Customer / Buyer's Journey with your brand or Company.
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet
• Learn how to use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how should you be communicating on your corporate business Facebook and Instagram?
• Understanding the type of content you should curate for the different social media platforms based on your buyer’s journey
• Consultation with the Trainer (5~10 min per pax)

3. Growth Hack with Facebook Carousel Posts or Slideshows
• Benefits of Instant Experience Posts / Facebook Carousel Posts / SlideShows
• Hands-on activity: Create and Schedule a Facebook SlideShow & Facebook Carousel Post
• Course Notes will include how to create Facebook Instant Experience Post

4. Benefits of Facebook Videos 
• Mechanics to Facebook & Instagram Videos
• Video Metrics on Facebook & Instagram

5. Facebook Insights, Algorithm and Ad Targeting Basics
• Facebook Templates & Themes for Businesses
• Facebook Auto-Message Responder
• Facebook Insights, Analytics and What to look out for (For Pages with 60~100 likes and above)
• Facebook Algorithm
• Facebook Ad and Location Targeting (Trainer Demo)

6. Introduction to Instagram Marketing via:
• Why is Instagram Marketing and Advertising useful and effective for Businesses?
• How should Businesses connect and communicate with their customers on their Business Instagram Accounts?
• Case Study of Instagram Feeds and Contents that work
• Answering the question: What’s your goal on Instagram?
• Answering the question: Should you Facebook Page contents be the same as your Instagram Account?
• Plan & Map your Instagram Content Strategy

7. Growth hack with Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account
• Optimzing your Instagram Profile
• Instagram Insights, Analytics, Learn how to replicate what works!
• Instagram Stories (Creation, Types, Ads and Algorithm)
• Instagram Ads & Targeting (Highly recommended for business who's customers are aged 20 to 35 years old)
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

8. Final Consultation and Q&A
(a) Consultation with Trainer (max. 5 min per participant)
(b) Final Q&A with Trainer


Pre-requisites for this course:
* You must have an existing Facebook Business & Instagram Account setup.
* You should have launched at least 3 Facebook Ads in the last 60 days.

What you'll need to bring to class: 
• Laptop & charger
• Mouse & mouse pad

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Social Media Marketing Bootcamp for Entrepreneurs Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

This workshop is perfect for:

• Small business owners experiencing information overload when it comes to social media marketing
• Sales & Marketing professionals who would like to improve their social media marketing campaigns engagements and lead generation
• Startups who would like their business to stand out from the crowd with social media marketing strategy and the capability to communicate with followers on Instagram & Facebook better
• Individuals interested in social media marketing and social media content curation
• Anyone looking to grow their social media engagements on Facebook or Instagram with the social platforms latest features and algorithm updates
• Anyone who wants to learn about social media marketing fundamentals, and why businesses should involve social media marketing as a marketing strategy for brand awareness, consideration and sales decisions



Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 


Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

If you're thinking what are the benefits of Facebook Marketing & Advertising, and why you should learn social media marketing strategy with Sky Digital Agency, here's a video we have put together for you!

We share Ad Insights you will see if you advertise on Facebook. Instagram Insights are almost similar.




This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Course code on SkillsFuture Directory: CRS-N-0041481

Connect with us on: 

Facebook | Instagram | YouTube |  Website

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

LinkedIn Course Banner

Social Media Video Marketing Strategy for Trainers Course in Singapore by Sky Digital Agency

Social Media Marketing - Facebook Marketing for Business Owners at Institute for Adult Learning Singapore

Social Media Video Marketing for Trainers at Institute for Adult Learning Singapore

Why learn with Sky Digital Agency?

Social Media Marketing Bootcamp for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 28 Feb, 2020
28 Feb, 2020
10:00 AM 6:00 PM $ 360 Register Now!
2 25 Mar, 2020
25 Mar, 2020
10:00 AM 6:00 PM $ 360 Register Now!
3 29 Apr, 2020
29 Apr, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

Till date, she has conducted more than 1,800 hours of training and curriculum development hours, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Strategy & Training session customization is possible for corporate organizations as well.



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -



No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


Connect with us on: 

Facebook Instagram Youtube