Course Title: Social Media Marketing Bootcamp for Entrepeneurs (2-days)
Time: 10am to 5.30pm (both days)
Course Fee: $800/pax for 2 days training (After 31 Dec 2020, $868/pax)
Venue: 3 Phillip Street #17-01, Singapore 048693 (Face to Face training, limited to 6 pax due to social distancing)
Registration closes 5~8 days prior to the course run, or when registration reaches max capacity of 6 pax per course run.
• Pros & Cons of Facebook & Instagram vs Google
• A buyer's journey on the internet
• Common mistakes made by business owners, and How to avoid these mistakes.
• 6 Key Principles to Attract your Customers to you on Instagram
• Why Social Media Advertising is KEY to business growth and leads generation
• Instagram Marketing Hashtag Research & Strategy
2 Days: Social Media Marketing BootCamp for Entrepreneurs Course Outline
Day 1: Facebook Marketing & Advertising Course for Beginners
1. Introduction to Facebook Marketing via:
• Why is Facebook Marketing and Advertising useful and effective for Businesses?
• How should Businesses connect and communicate with their customers on their Business Facebook Page?
• Case Study of various types of contents on Facebook
• Answering the question: What’s your business goal on Facebook?
2. Mapping out your Customer / Buyer's Journey with your brand or Company.
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet
• Learn how to use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how should you be communicating on your corporate business Facebook and Instagram?
• Understanding the type of content you should curate for the different social media platforms based on your buyer’s journey
• Consultation with the Trainer (5~10 min per pax)
3. Growth Hack with Facebook Carousel Posts
• Types & Benefits of Instant Experience Posts / Facebook Carousel Posts / SlideShows
• Hands-on activity: Create and Schedule a Facebook Carousel
• Course Notes will include how to create a Facebook Instant Experience Post
4. Benefits of Facebook Videos
• Mechanics & Recommended Duration to Facebook Videos
• Facebook Video Metrics to look out for
• Facebook Videos vs Facebook Live Videos
5. Facebook Insights, Algorithm and Ad Targeting Basics
• Facebook Templates & Themes for Businesses
• Facebook Auto-Message Responder
• Facebook Insights, Analytics and What to look out for (For Pages with 60~100 likes and above)
• Facebook Algorithm to Understand
• Facebook Ad and Location Targeting (Trainer Demo)
6. What will your Facebook Marketing Strategy be in the next 30 days?
• Apply & Map out content for the next 30 days
• Brainstorm & Finalize 2 post per week idea & your Facebook Strategy
• Q&A with Trainer
Pre-requisites for this course:
* You must have an existing Facebook Business Page Account setup.
* You should have launched at least 1 Facebook Ads in the last 30 days.
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Day 2: Instagram Marketing & Advertising Course for Beginners
1. Introduction to Instagram Marketing via:
• Facebook vs Instagram Marketing
• Good Case Study on Instagram (Examples for Insurance & Property Agents are available)
• Q&A: What’s your business goal on Instagram?
• Q&A: Should you Facebook Page contents be the same as your Instagram Account?
2. Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how you should be communicating on your Instagram account
• Type of content you should curate for Instagram based on your buyer’s journey
• Plan & Map your Instagram Content Strategy
• Consultation with the Trainer (5 min per pax)
3. Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• Common mistakes made on Instagram Marketing and Advertising
4. Growth Hack on Instagram with HashTags
• Max. 2,000 characters & 30 hashtags (Should you use 30 hashtags?)
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Ways to Grow your Instagram Following & Engagements
5. Design a Post on Instagram via your mobile app (available on Android & iOS)
• Design Amazing Graphics in Microsoft PowerPoint / Canva
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Copywriting Tips, Features vs Benefits
6. Design an Instagram Story
• Pros & Cons of Instagram Story: Videos or Graphics?
• How to design an Instagram Story
7. Instagram Insights, Algorithm and Ad Targeting Basics
• Instagram Mechanics & Algorithm
• Instagram Ad Budgeting, Pros & Cons about Advertising on Instagram & Facebook
8. Final Consultation and Q&A
(a) Consultation with Trainer (max. 5 min per participant)
(b) Final Q&A with Trainer
For self & corporate sponsored, please provide us details for billing.
1) Name of Company:
2) Attention Invoice to:
5) Address / Office Address:
* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
c) Sub-Business Unit:
d) Attention to:
Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.
For urgent enquiries, do Call or What’sApp us at (65) 9296 3877
Still unsure if Facebook and Instagram Marketing is for you?
Here's a video where we compare Social Media Advertising to Traditional Advertising (such as Flyers Marketing).
Day 1: Facebook Marketing & Advertising
Pre-training video for participants to watch, "What are some key differences between Personal Facebook vs Facebook Business Pages?":
Day 2: Instagram Marketing & Advertising
Pre-training video for participants to watch, "What is Instagram Marketing Algorithms and Content Strategy about?":
Pre-requisites for this course:
* You must have an existing Facebook Business & Instagram Account setup.
* You should have launched at least 1 Instagram Ads in the last 30 days.
What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad
This workshop is perfect for:
- Small business owners new to Facebook Marketing and Advertising
- Marketing executives new to Facebook Marketing & Advertising
- You would like to understand how to communicate to your followers on Facebook and engage them better
- Your current Facebook Business Page has less than 100 Facebook followers
** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Social Media Marketing Bootcamp for Entrepreneurs Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **
From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.
If you're thinking what are the benefits of Facebook Marketing & Advertising, and why you should learn social media marketing strategy with Sky Digital Agency, here's a video we have put together for you!
We share Ad Insights you will see if you advertise on Facebook. Instagram Insights are almost similar.
This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.
Course code on SkillsFuture Directory: CRS-N-0041481
For Corporate Runs, the Course Outline can be customized to your needs.
Suggested class size for corporate runs, max. 12 to 18 pax.
Why learn with Sky Digital Agency?
Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:
You can also read even more testimonials on our workshops on our Facebook Page Review
About the Trainer
From 2010 till date, she has worked with hundreds of Small Business Owners, and have sadly witness many small business fail due to a lack of an Integrated Social Media and Digital Marketing Strategy.
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No cash required if you have sufficient SkillsFuture Credits.
Email us at email@example.com and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.
Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
5. Home Address:
For company sponsored individuals, you may email us at firstname.lastname@example.org
1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
5. Company Address: