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Social Media Marketing Bootcamp for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 16 Apr, 2020
Thursday
16 Apr, 2020
Thursday
10:00 AM 6:00 PM $ 324 Register Now!
2 21 Apr, 2020
Tuesday
21 Apr, 2020
Tuesday
10:00 AM 6:00 PM $ 324 Register Now!
3 13 May, 2020
Wednesday
14 May, 2020
Thursday
10:00 AM 6:00 PM $ 324 Register Now!
4 15 Jun, 2020
Monday
16 Jun, 2020
Tuesday
10:00 AM 6:00 PM $ 324 Register Now!
5 13 Jul, 2020
Monday
14 Jul, 2020
Tuesday
10:00 AM 6:00 PM $ 324 Register Now!

LIVE Webinar 1-day Online Training Social Media Marketing Singapore with Sky Digital Agency

Course Title: Social Media Marketing Bootcamp for Entrepeneurs (2-day, LIVE Webinar via Zoom)

You may choose to join our 1-day or 2-day LIVE Webinar Social Media Training.

Day 1: Facebook Marketing & Advertising

Live Webinar Schedules: 16 April 2020 (Thursday), 13 May 2020 (Wednesday), 15 June 2020 (Monday)

Day 2: Instagram Marketing & Advertising

Live Webinar Schedules: 21 April 2020 (Tuesday), 14 May 2020 (Thursday), 16 June 2020 (Tuesday)

The LIVE Webinar Course Fee Per Pax will be:

Course Fee 1-day: $324/pax per day (U.P. $360/pax)

Course Fee 2 days: $548/pax 2 days (U.P. $720/pax)


We are extending a one-time 10% discount per pax Live Webinar Promotion till 31 May 2020?????for all earlybird registrations, 5 days prior to course run.
????10% discount: $324/pax (U.P $360)
???? 20% discount: $288/pax if you sign up with a ????????????????‍??
???? 25% discount: $270/pax for participants who have joined us for any of our 1-day course runs previously from 2016 to 2020 ????


Registration closes 3 days prior to the course run, or when registration reaches max capacity of 6 pax.

Who is this course for?

We highly recommend this course for self-employed, entrepreneurs, insurance agents, financial advisors and property agents who want to learn effective and quick ways to create social media posts that their followers and potential customers are interested in, launching Ads that will reach a better targeted audience.

Small Online Webinar Training, Min. 4 and Max. 8 Participants for LIVE Webinar & Interactions with Trainer

80% hands-on training, 20% theory, come and learn with hands-on activities to launch Facebook & Instagram Campaigns during the course!

Learn quick ways on ways to create contents that will increase engagement and position your business and brand to stand out from your competitors and crowd for both Instagram and Facebook in 2 days!

Time: 10am to 6pm
(Participants will need to be on Zoom by 9.45am on both days)

Training Venue: At the comfort of your office or home (Good Wifi Speed, 10mpbs and above, instructions on how to check your connection speed will be shared with you upon enquiry of LIVE Webinar Course Run.)

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:




Facebook & Instagram Marketing Course for busy Entrepreneurs and Business Owners who would like to understand how they can get more out of their advertising budget on both social media platforms, the mechanics & triggers to get more organic reach on Facebook & Instagram.


COURSE OBJECTIVES

• Map out your Social Media Content Marketing Strategy
• Pros & Cons of Facebook & Instagram vs Google
• Learn common mistakes made by business owners, and how to avoid those mistakes.
• Design Amazing Graphics to stand out from the crowd with Facebook Business Page with Canva
• Learn ways you can increase engagements and following
• With just $300 per month advertising budget, your business can reach 100K to 150K unique and targeted customers monthly!
• If you are advertising in other ASEAN countries, your targeted audience reach will be greater.
- For example, Singapore only has 3.6 Million Facebook Users where as Philippines has 72 Million Users
- Naturally, your advertising budget would reach more people with the same $300 SGD per month advertising budget
• Key Marketing & Advertising Strategy & Settings within Facebook (Day 1) and Instagram (Day 2).


2 Days: Social Media Marketing BootCamp for Entrepreneurs Course Outline

Day 1: Facebook Marketing & Advertising Course for Beginners

1. Introduction to Facebook Marketing via:
• Why is Facebook Marketing and Advertising useful and effective for Businesses?
• How should Businesses connect and communicate with their customers on their Business Facebook Page?
• Case Study of various types of contents on Facebook
• Answering the question: What’s your business goal on Facebook?


2. Mapping out your Customer / Buyer's Journey with your brand or Company.
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet
• Learn how to use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how should you be communicating on your corporate business Facebook and Instagram?
• Understanding the type of content you should curate for the different social media platforms based on your buyer’s journey
• Consultation with the Trainer (5~10 min per pax)


3. Growth Hack with Facebook Carousel Posts
• Types & Benefits of Instant Experience Posts / Facebook Carousel Posts / SlideShows
• Hands-on activity: Create and Schedule a Facebook Carousel
• Course Notes will include how to create a Facebook Instant Experience Post

4. Benefits of Facebook Videos 
• Mechanics & Recommended Duration to Facebook Videos
• Facebook Video Metrics to look out for

5. Facebook Insights, Algorithm and Ad Targeting Basics
• Facebook Templates & Themes for Businesses
• Facebook Auto-Message Responder
• Facebook Insights, Analytics and What to look out for (For Pages with 60~100 likes and above)
• Facebook Algorithm to Understand
• Facebook Ad and Location Targeting (Trainer Demo)

6. What will your Facebook Marketing Strategy be in the next 30 days?
• Apply & Map out content for the next 30 days
• Brainstorm & Finalize 2 post per week idea & your Facebook Strategy
• Q&A with Trainer

Pre-requisites for this course:
* You must have an existing Facebook Business Page Account setup.
* You should have launched at least 1 Facebook Ads in the last 30 days.
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Day 2: Instagram Marketing & Advertising Course for Beginners

1. Introduction to Instagram Marketing via:
• Facebook vs Instagram Marketing
• Good Case Study on Instagram (Examples for Insurance & Property Agents are available)
• Q&A: What’s your business goal on Instagram?
• Q&A: Should you Facebook Page contents be the same as your Instagram Account?

2. Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how you should be communicating on your Instagram account
• Type of content you should curate for Instagram based on your buyer’s journey
• Plan & Map your Instagram Content Strategy 
• Consultation with the Trainer (5 min per pax)

3. Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• Common mistakes made on Instagram Marketing and Advertising

4. Growth Hack on Instagram with HashTags
• Max. 2,000 characters & 30 hashtags
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

5. Design a Post on Instagram via your mobile app (available on Android & iOS)
• Design Amazing Graphics, Quotes for your Instagram Feed
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Copywriting Tips, Features vs Benefits

6. Design an Instagram Story
• Pros & Cons of Instagram Story: Videos or Graphics?
• How to design an Instagram Story

7. Instagram Insights, Algorithm and Ad Targeting Basics
• Instagram Mechanics & Algorithm
• Instagram Ad Budgeting, Pros & Cons about Advertising on Instagram & Facebook

8. Final Consultation and Q&A
(a) Consultation with Trainer (max. 5 min per participant)
(b) Final Q&A with Trainer

Pre-requisites for this course:
* You must have an existing Facebook Business & Instagram Account setup.
* You should have launched at least 1 Instagram Ads in the last 30 days.

What you'll need to bring to class: 
• Laptop & charger
• Mouse & mouse pad

This workshop is perfect for:
- Small business owners new to Facebook Marketing and Advertising
- Marketing executives new to Facebook Marketing & Advertising
- You would like to understand how to communicate to your followers on Facebook and engage them better
- Your current Facebook Business Page has less than 100 Facebook followers


** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Social Media Marketing Bootcamp for Entrepreneurs Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.



INFORMATION REQUIRED FOR REGISTRATION (please fill in our form at the bottom of the page) :

Self-sponsored individuals:
1. Name as per NRIC: 
2. Mobile: 
3. Email: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

 

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

If you're thinking what are the benefits of Facebook Marketing & Advertising, and why you should learn social media marketing strategy with Sky Digital Agency, here's a video we have put together for you!

We share Ad Insights you will see if you advertise on Facebook. Instagram Insights are almost similar.

Enjoy!

 

 



This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Course code on SkillsFuture Directory: CRS-N-0041481


Connect with us on: 

Facebook | Instagram | YouTube |  Website




For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

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Why learn with Sky Digital Agency?

Social Media Marketing Bootcamp for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 16 Apr, 2020
Thursday
16 Apr, 2020
Thursday
10:00 AM 6:00 PM $ 324 Register Now!
2 21 Apr, 2020
Tuesday
21 Apr, 2020
Tuesday
10:00 AM 6:00 PM $ 324 Register Now!
3 13 May, 2020
Wednesday
14 May, 2020
Thursday
10:00 AM 6:00 PM $ 324 Register Now!
4 15 Jun, 2020
Monday
16 Jun, 2020
Tuesday
10:00 AM 6:00 PM $ 324 Register Now!
5 13 Jul, 2020
Monday
14 Jul, 2020
Tuesday
10:00 AM 6:00 PM $ 324 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

Since 2010, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Over the years, out of her passion to share her design and digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 10 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
 
Till date, she has trained more than 950 individuals, conducted more than 1,800 hours of training, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes a point to make learning interactive, practical and fun. That’s how she learn, and that’s how she teaches and train.  She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at workshops@skycrm.asia
Strategy & Training session customization is possible for corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

Connect with us on: 

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