SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Day Start Time End Time Course Fee
1 08 May, 2019 08 May, 2019 Wednesday 10:00 AM 6:00 PM $ 360 Register Now!

SEO Internet Marketing Fundamentals for Entrepreneurs and Website Owners and Bootcamp Short Course Singapore

Small Class Training:
 Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm 

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible)

Course code on SkillsFuture Directory: CRS-N-0041548

3 Quick Tips to improve your website's SEO from Charmaine, Founder of Sky Digital Agency:

What you will take away from this hands-on workshop?

• Discover 15 ways you improve your website's SEO ranking
• Identify a SEO-friendly web structure every website needs!
• Design and Create FREE pop-ups (without coding) to CONVERT web traffic into email leads
• Design and Create FREE Landing Pages without coding knowledge! 
• Explore and Identify the demand of each SEO keyword(s) before using them in your SEO strategy
• Explore the basics to Google Analytics, learn how to measure, and how analytics help in SEO strategy
• Introduction to Google Console, Google Keyword Planner as they key to a SUCCESSFUL SEO STRATEGY!

By the end of the workshop, participants will be able to take at least 10 immediate steps and improve their website's SEO ranking on Google. 

Participants will also be able to speak the SEO and SEM language to the Web Agency and Developer managing their company website's SEO & SEM efforts!


1. Introduction to UNLEASHING the POWER of Internet Marketing via:
• Key Principles for an SEO Friendly Website
• Page Titles, Meta Keywords, Meta Tags
• How does Google Rank Websites & Why SEARCH traffic is important

2. Fundamentals to Internet Marketing
• What is Internet Marketing?
• What is SEO?
• What is SEM?
• Learn about a typical CUSTOMER/BUYER JOURNEY on the internet
• How can you help your potential customer purchase with you?
• Map your CUSTOMER/BUYER JOURNEY with your business

3. Guide to Internet Marketing for Websites
• 10 strategies to being more SEARCHABLE online
• Top 5 Fundamentals to Internet Marketing
• How long will it take for Google to rank my website?
• Introcuction to Sitemap and Google Search Console

4. Google Keyword Planner: What is it? How to use it?
• Personal or Company Gmail Account is required to access this
• Whether you’re exploring SEO or SEM, Google Keyword Planner helps you understand the demand of each keyword, and prioritise the keywords you would like to target and include in your content.

5. Introduction to Google Analytics Basics
• How to create FREE Google Analytics account with GMAIL
• What statistics to look out for in Google Analytics for SEO purposes

6. What is a CONVERSION on my website?
• How can i convert my website traffic into leads?
• What are pop-ups and how can we use them effectively?
• Case Study of pop-ups for ideas
• Brainstorm and create a FREE pop-up for your website

7(a) Landing Pages for better CONVERSIONS  
• What are Landing Pages
• Learn why you need to build a Landing Page when you have a Website?
• How to build and use Landing Pages effectively for your business

7(b) Creating a Landing Page: Hands-on activity
• Step by Step with Trainer on MailerLite/MailChimp
• Brainstorm about your Landing Page
• Create your very own Landing Page

7(c) Q&A with Trainer

This workshop is perfect for:

• Small business owners experiencing information overload when it comes to SEO marketing
• Sales & Marketing professionals who would like to grow their searchability on major search engines like Google
• Startups who would like their business to stand out online with an SEO Strategy
• Individuals interested to learn about SEO and ways to apply them unto any business website
• Anyone who wants to learn about SEO and its fundamentals for work or personal growth

What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

Pre-requisites / Requirement:
• Need to be computer and internet savvy? as there are 80% hands-on activity during the 1-day SEO Internet Marketing Fundamentals Class

How and who will the SEO course benefit?
• Business Owners who own a website, or are about to develop your website. Always to start on the right footing for better SEO traffic
• Digital Marketer who would like to learn more about SEO and the latest updates on Google's Algorithms and website and content elements that affect SEO ranking.
• Web Designer who builds HTML or WordPress websites for clients, and would like to include SEO as part of your services.

As seats are limited, we recommend for participants to register 2 weeks early.
To pay for the course with your SkillsFuture Credits, email us at:

This is a Certificate Workshop. Receive a Certificate of Completion upon successfully completing the workshop with Sky Digital Agency.

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This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 
Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0041548

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Stop losing customers online! Sign up for our workshop to be a better internet marketer today!

Attain a highly sought after skill and knowledge that will add value to your resume, work, job and business.

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Digital Marketing Training Singapore - Charmaine Lee (Sky Digital Agency) - Institute of Adult Learning (IAL)

SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Day Start Time End Time Course Fee
1 08 May, 2019 08 May, 2019 Wednesday 10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Consultant at Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook & Instagram Marketing, MailChimp Email Marketing, Search Engine Optimization (SEO), Infographics Design and more... Till date, she has conducted more than 1,500 hours in training, and is an ACTA certified trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding Social Media, Digital Marketing and Infographics Design Topics.

Government agencies like Housing Development Board (HDB), Workforce Singapore (WSG), schools like Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as Bank of Singapore (BOS) and Amphenol Information Communications & Commercial Products has engaged Charmaine for corporate training at their office or school as well.

Currently Charmaine occassionally teaches Basic Facebook Marketing & Introduction to Facebook Videos at Institute of Adult Learning (IAL) located at Lifelong Learning Institute as well.

Whether you would like to learn 1 to 1, or in groups, get in touch with Charmaine at
Course customization is possible for individual and corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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