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SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Day Start Time End Time Course Fee
1 27 Dec, 2018 27 Dec, 2018 Thursday 10:00 AM 6:00 PM $ 360 Register Now!
2 30 Jan, 2019 30 Jan, 2019 Wednesday 10:00 AM 6:00 PM $ 360 Register Now!
3 27 Feb, 2019 27 Feb, 2019 Wednesday 10:00 AM 6:00 PM $ 360 Register Now!
4 03 Apr, 2019 03 Apr, 2019 Wednesday 10:00 AM 18:00 PM $ 360 Register Now!
5 08 May, 2019 08 May, 2019 Wednesday 10:00 AM 18:00 PM $ 360 Register Now!

80% hands-on training, Max. 8 participants.

Course Fee: $360/pax (SkillsFuture Credit Eligible for Singaporeans 25 years old and above)

Course code on SkillsFuture Directory: CRS-N-0041548



What you will take away from this hands-on workshop?

• Discover 15 ways you improve your website's SEO ranking
• Identify a SEO-friendly web structure every website needs!
• Design and Create FREE pop-ups (without coding) to CONVERT web traffic into email leads
• Design and Create FREE landing webpages without coding knowledge! 
• Explore and Identify the demand of each SEO keyword(s) before using them in your SEO strategy
• Explore the basics to Google Analytics, learn how to measure, and how analytics help in SEO strategy

By the end of the workshop, participants will be able to take at least 10 immediate steps and improve their website's SEO ranking on Google. 

Participants will also be able to speak the SEO and SEM language to the Web Agency and Developer managing their company website's SEO & SEM efforts!


COURSE OUTLINE

1. Introduction to UNLEASHING the POWER of Internet Marketing via:
• Winning STRATEGIES for driving traffic online
• AUTHENTIC real world Case Study
• KEY PRINCIPLES that will help you in Lead Conversion

2. Fundamentals to Internet Marketing
• What is Internet Marketing?
• What is SEO?
• What is SEM?
• Learn about your BUYER’s JOURNEY on the internet
• How can you help your potential customer purchase with you?

3. Guide to Internet Marketing for Websites
• 15 strategies to being more SEARCHABLE online
• 6 strategies to better Internet Marketing
• How does Google rank my website?

4. Google Keyword Planner: What is it? How to use it?
• Personal or Company Gmail Account is required to access this
• Whether you’re exploring SEO or SEM, Google Keyword Planner helps you understand the demand of each keyword, and prioritise the keywords you would like to target and include in your content.

5. Introduction to Google Analytics Basics
• How to create FREE account
• What statistics to look out for

6. What is a CONVERSION on my website?
• How can i convert my website traffic into leads?
• What are pop-ups and how can we use them effectively?
• Case Study of pop-ups for ideas
• Brainstorm and create a FREE pop-up for your website

7(a) Landing Pages for CONVERSIONS
• What are Landing Pages
• How to use Landing Pages effectively
• Converting your audience with a Landing Page VS Website

7(b) Creating a Landing Page: Hands-on activity
• Step by Step with Trainer on MailerLite/MailChimp
• Brainstorm about your Landing Page
• Create your very own Landing Page

7(c) Consultation and/or Question & Answer with Trainer as participants are on their hands-on activity.



What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

Pre-requisites / Requirement:
• Need to be computer and internet savvy? as there are 80% hands-on activity during the 1-day SEO Internet Marketing Fundamentals Class

How and who will the SEO course benefit?
• Business Owners who own a website, or are about to develop your website. Always to start on the right footing for better SEO traffic
• Digital Marketer who would like to learn more about SEO and the latest updates on Google's Algorithms and website and content elements that affect SEO ranking.
• Web Designer who builds HTML or WordPress websites for clients, and would like to include SEO as part of your services.


Digital Marketing Training Singapore - Charmaine Lee (Sky Digital Agency) - NTUC U ASSOCIATE
Digital Marketing Training Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Festival

What you'll need to bring to class:
• Laptop & Charger
• Mouse & Mouse Pad

As seats are limited, we recommend for participants to register early.
To pay for the course with your SkillsFuture Credits, email us at:  skillsfuture@skycrm.asia

This is a Certificate Workshop. Receive a Certificate of Completion upon successfully completing the workshop with Sky Digital Agency.

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This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 
Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0041548

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Stop losing customers online! Sign up for our workshop to be a better internet marketer today!

Attain a highly sought after skill and knowledge that will add value to your resume, work, job and business.

Digital Marketing Training Singapore - Charmaine Lee (Sky Digital Agency) - Institute of Adult Learning (IAL)
Digital Marketing Training Singapore - Charmaine Lee (Sky Digital Agency) - Institute of Adult Learning (IAL)

 

SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Day Start Time End Time Course Fee
1 27 Dec, 2018 27 Dec, 2018 Thursday 10:00 AM 6:00 PM $ 360 Register Now!
2 30 Jan, 2019 30 Jan, 2019 Wednesday 10:00 AM 6:00 PM $ 360 Register Now!
3 27 Feb, 2019 27 Feb, 2019 Wednesday 10:00 AM 6:00 PM $ 360 Register Now!
4 03 Apr, 2019 03 Apr, 2019 Wednesday 10:00 AM 18:00 PM $ 360 Register Now!
5 08 May, 2019 08 May, 2019 Wednesday 10:00 AM 18:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Creative Director of Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO), Email Marketing and more... Till date, she has conducted more than 1,000 hours in training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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