SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 27 Nov, 2020
27 Nov, 2020
10:00 AM 6:00 PM $ 450 Register Now!

SEO Internet Marketing Course for Website Owners - LIVE Webinar in Singapore

Search Engine Optimization (SEO) is a form of Digital Marketing Strategy that helps you rank your website at the top of Google Search Engine results, giving your business visibility online.

(Min. 3 to run the class, Live Zoom & Face to Face Training options available)

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm 

Face to Face Small Class Training: Min. 3 pax, Max. 6 pax (Due to Covid-19 and Social Distancing Measures)

Venue: 3 Phillip Street #17-01, Singapore 048693 (5 min walk from Raffles Place MRT)

Course Fee:

SEO Internet Marketing Course in Singapore by Charmaine Lee


Do you own a website, or looking to build one?

If you do, this is an ESSENTIAL course that will help you understand what is SEO all about, and what is needed for your website to rank on Google Search Engines.

One of the key things we ensure at all our public course runs is to keep our classes small, to a max. of 8 pax per class.

You can also expect 80% of the course curriculum to involve hands-on activities.

What you will take away from this hands-on workshop?

• Learn what is Search Engine Optimization (SEO)

• The fundamentals of how Search Engines Function and their goals

• Discover the top 15 key principles to improve your website's SEO ranking on Google

• Identify the importance and key benefits of SEO marketing

• How and Why you should invest in your 24/7 sales person

• Conduct a SEO keyword research with 2 different free SEO tools

• 4 Step SEO process to rank on Google: Research keywords, Page Title, Meta Keywords, Description and Content
• What is Google Analytics, and the top 5 Key Metrics

• Google Search Console, Google Trends

• Timeline for SEO results and KPIs, and with good SEO, what's next?

• Landing Pages vs Website, which will help you to generate more leads?

By the end of the workshop, participants will be able to take at least 12 immediate steps and improve their website's SEO ranking on Google. Learn about the key foundations for your 24/7 sales person (i.e. website) for greater results of your business search-ability with an SEO Strategy.


1. Introduction to UNLEASHING the POWER of Internet Marketing via:
• Key Principles for an SEO Friendly Website
• Page Titles, Meta Keywords, Meta Tags
• How does Google Rank Websites & Why SEARCH traffic is important

2. Fundamentals to Internet Marketing
• What is Internet Marketing?
• What is SEO?
• What is SEM?
• Learn about a typical CUSTOMER/BUYER JOURNEY on the internet
• How can you help your potential customer purchase with you?
• Map your CUSTOMER/BUYER JOURNEY with your business
• Use the buyer's journey on the internet to your advantage!

3. Guide to Internet Marketing for Websites
• 15 strategies to being more SEARCHABLE online
• Top 5 Fundamentals to Internet Marketing
• How long will it take for Google to rank my website?
• Introduction to Sitemap (and what a sitemap is)
• Introduction to Google Search Console

4. Google Keyword Planner: What is it? How to use it?
• Personal or Company Gmail Account is required to access this
• Whether you’re exploring SEO or SEM, Google Keyword Planner helps you understand the demand of each keyword, and prioritise the keywords you would like to target and include in your content.

5. Introduction to Google Analytics Basics
• How to create FREE Google Analytics account with GMAIL
• Statistics to look out for in Google Analytics for SEO purposes
• Introduction to Google Trends
• Ways to Title a Blog and Video Contents


6. How can you get more CONVERSIONS on your website?
• How can i convert my website traffic into leads?
• What are pop-ups and how can we use them effectively?
• Case Study of pop-ups for ideas
• Brainstorm and create a FREE pop-up for your website

7(a) Create a landing page to collect more leads from your Social Media Ad Campaigns
• What are Landing Pages?
• Why do you need a Landing Page when you have a Website?
• How to build and use Landing Pages fo FREE and effectively for your business

7(b) Creating a Landing Page for your Business: Hands-on activity 
• Step by Step Landing Page Creation with Trainer Demo on MailerLite/MailChimp
• Brainstorm about your Landing Page: Consultation with Trainer
• Create your very own Landing Page: Hands-on Activity

7(c) Final Q&A with Trainer

What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Integrated Digital Marketing Strategy for Beginners Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

As seats are limited, we recommend for participants to register 1 to 2 weeks early.

This is a Certificate Workshop.
Receive a Certificate of Completion upon successfully completing the workshop with Sky Digital Agency.

Details we will need for self-sponsored participants: 
1. Name as in NRIC: 
2. Mobile: 
3. Email: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance in-charge, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as per NRIC: 
5. Mobile: 
6. Email: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form (with the relevant details) at the bottom of the page, this will aid our team at Sky Digital Agency to get in touch with you on your course registration and enquiry.

This workshop is perfect for:

• Small business owners experiencing information overload when it comes to SEO marketing
• Sales & Marketing professionals who would like to grow their searchability on major search engines like Google
• Startups who would like their business to stand out online with an SEO Strategy
• Individuals interested to learn about SEO and ways to apply them unto any business website
• Anyone who wants to learn about SEO and its fundamentals for work or personal growth

Pre-requisites / Requirement:
• Need to be computer and internet savvy, as there are 80% hands-on activity during the 1-day SEO Internet Marketing Fundamentals Class

Stop losing customers online! Sign up for our workshop to be a better internet marketer today!

Attain a highly sought after skill and knowledge that will add value to your resume, work, job and business.

If you're a website and owner, and struggling to rank your business website on Google, this course will help you understand the overview and key fundamentals and principles to remember as you look into building a new website or revamping your existing website for better SEO ranking.

SEO Internet Marketing Course for Business Owners Singapore, SkillsFuture Credit Eligible

In the video below, Charmaine explains 3 Quick & Actionable Tips to improve your website's SEO.
Plus, she also shares who this 1-day SEO Internet Marketing Course is for.

Connect with us on: 
Facebook | Instagram | YouTube |  Website

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 12 to 20 pax. Additional trainer will be available for corporate classes bigger than 12 pax.

Why you should learn with Sky Digital Agency:

SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Start Time End Time Course Fee
1 27 Nov, 2020
27 Nov, 2020
10:00 AM 6:00 PM $ 450 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of Small Business Owners, and have sadly witness many small business fail due to a lack of an Integrated Social Media and Digital Marketing Strategy. 

Over the years, out of her passion to share her digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 1,200 individuals, conducted more than 1,800 hours of training, a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidedance.
Get connected with Charmaine on LinkedIn:

If you have a training or strategy session enquiry, do get in touch with us at



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.

Invoices are only issued when we have 3 pax registered.
Classes are kept to a maximum class size of 8 pax. Classes are confirmed within 3~5 days prior to class run.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

From 1 Aug 2020, latest by 11 August 2020, our office will be located at: 3 Phillip Street #17-01, Singapore 048693

6 Raffles Quay, #15-00, Singapore 048580 (Till 31 July 2020)
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

From 3 August 2020, we will be operating from our new office: 3 Phillip Street, #17-01 Singapore 048693

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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