SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 13 Dec, 2021
13 Dec, 2021
9:00 AM 5:00 PM $ 428 Register Now!
2 14 Jan, 2022
14 Jan, 2022
9:00 AM 5:00 PM $ 428 Register Now!
3 23 Mar, 2022
23 Mar, 2022
9:00 AM 5:00 PM $ 428 Register Now!

SEO Internet Marketing Fundamentals Course for Beginners

Search Engine Optimization (SEO) is a form of Digital Marketing Strategy that helps you rank your website at the top of Google Search Engine results, giving your business visibility online.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm 

Virtual Zoom Training: Min. 4 pax, Max. 10 pax 

Venue: Zoom

Course Fee:


Do you own a website, or looking to build one?

If you do, this is an ESSENTIAL course that will help you understand what is SEO all about, and what is needed for your website to rank on Google Search Engines.

Your website becomes an expense for you when it is not searchable by your customers and clients. However, with SEO strategies applied and optimized, your website becomes your 24/7 sales person for you!

In the video below, Charmaine explains 3 Quick & Actionable Tips to improve your website's SEO.
Plus, she also shares who this 1-day SEO Internet Marketing Course is for.

If you're a website owner, and struggling to rank your business website on Google, this course will help you understand the overview and key fundamentals and principles to remember as you look into building a new website or revamping your existing website for better SEO ranking.

What you will take away from this hands-on workshop?

• Learn what is Search Engine Optimization (SEO)

• The fundamentals of how Search Engines Function and their goals

• Discover the top 15 key principles to improve your website's SEO ranking on Google

• Identify the importance and key benefits of SEO marketing

• How and Why you should invest in your 24/7 sales person

• Conduct a SEO keyword research with 2 different free SEO tools

• 4 Step SEO process to rank on Google: Research keywords, Page Title, Meta Keywords, Description and Content
• What is Google Analytics, and the top 5 Key Metrics

• Google Search Console, Google Trends

• Timeline for SEO results and KPIs, and with good SEO, what's next?

• Landing Pages vs Website, which will help you to generate more leads?

By the end of the workshop, participants will be able to take at least 12 immediate steps and improve their website's SEO ranking on Google. Learn about the key foundations for your 24/7 sales person (i.e. website) for greater results of your business search-ability with an SEO Strategy.

SEO Internet Marketing Course in Singapore by Charmaine Lee


1. UNLEASHING the POWER of Internet Marketing via:

• Key Principles for an SEO Friendly Website

• Page Titles, Meta Keywords, Meta Tags

• How does Google Rank Websites

• Why SEARCH traffic is important

2. Fundamentals to Internet Marketing, SEO and SEM

• A typical CUSTOMER/BUYER JOURNEY on the internet

• Map your CUSTOMER/BUYER JOURNEY with your business

3. Guide to Internet Marketing for Websites

• 15 strategies to being more SEARCHABLE online

• Top 5 Fundamentals to Internet Marketing

• How long will it take for Google to rank my website?

4. Google Keyword Planner: What is it? How to use it?

• Other FREE keyword research tools and SEO audit tools

5. Introduction to Google Analytics Basics

• Statistics to look out for in Google Analytics for SEO purposes
• Ways to Title a Blog and Video Contents

6. How can you get more CONVERSIONS on your website?

• How can i convert my website traffic into leads?

• What are pop-ups and how can we use them effectively?

• Brainstorm and create a FREE pop-up for your website

7(a) Introduction to Landing Pages

• Why do you need a Landing Page when you have a Website?

• Build Landing Pages fo FREE and effectively for your business

7(b) Creating a Landing Page for your Business: Hands-on activity

• Trainer Demo on MailerLite/MailChimp

• Brainstorm / Consultation with Trainer

7(c) Final Q&A with Trainer

What you'll need to bring to class:
• Download the latest version of Zoom:
• Ability to share screen (Desktop Zoom App is recommended instead of Web Browser Zoom)
• Laptop & Charger
• Mouse & mouse pad

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

As seats are limited, we recommend for participants to register 1 to 2 weeks early.

This is a Certificate Workshop.
Receive a Certificate of Completion upon successfully completing the workshop with Sky Digital Agency.

Details we will need for self-sponsored participants: 
1. Name as in NRIC: 
2. Mobile: 
3. Email: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance in-charge, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as per NRIC: 
5. Mobile: 
6. Email: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form (with the relevant details) at the bottom of the page, this will aid our team at Sky Digital Agency to get in touch with you on your course registration and enquiry.

This workshop is perfect for:

• Small business owners experiencing information overload when it comes to SEO marketing
• Sales & Marketing professionals who would like to grow their searchability on major search engines like Google
• Startups who would like their business to stand out online with an SEO Strategy
• Individuals interested to learn about SEO and ways to apply them unto any business website
• Anyone who wants to learn about SEO and its fundamentals for work or personal growth

Pre-requisites / Requirement:
• Need to be computer and internet savvy, as there are 80% hands-on activity during the 1-day SEO Internet Marketing Fundamentals Class

Stop losing customers online! Sign up for our workshop to be a better internet marketer today!

Attain a highly sought after skill and knowledge that will add value to your resume, work, job and business.


SEO Internet Marketing Course for Business Owners Singapore, SkillsFuture Credit Eligible

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 12 to 20 pax. Additional trainer will be available for corporate classes bigger than 12 pax.

Why you should learn with Sky Digital Agency:

SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Start Time End Time Course Fee
1 13 Dec, 2021
13 Dec, 2021
9:00 AM 5:00 PM $ 428 Register Now!
2 14 Jan, 2022
14 Jan, 2022
9:00 AM 5:00 PM $ 428 Register Now!
3 23 Mar, 2022
23 Mar, 2022
9:00 AM 5:00 PM $ 428 Register Now!

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No cash required if you have sufficient SkillsFuture Credits. (Currently only applicable for our 1-day & 2-day MailChimp Email Marketing courses)

Login to (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):

For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).

Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidance.
Get connected with Charmaine on LinkedIn:

If you have a corporate training or strategy session enquiry, do get in touch with us at



Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".


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