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SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 30 Oct, 2019
Wednesday
30 Oct, 2019
Wednesday
10:00 AM 6:00 PM $ 360 Register Now!
2 27 Nov, 2019
Wednesday
27 Nov, 2019
Wednesday
10:00 AM 6:00 PM $ 360 Register Now!
3 23 Dec, 2019
Monday
23 Dec, 2019
Monday
10:00 AM 6:00 PM $ 360 Register Now!
4 05 Feb, 2020
Wednesday
05 Feb, 2020
Wednesday
10:00 AM 6:00 PM $ 360 Register Now!

SEO Internet Marketing Course for Business Owners Singapore, SkillsFuture Credit Eligible

Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm 

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible till 7 May 2020)

Course code on SkillsFuture Directory: CRS-N-0041548

 

Do you own a website, or looking to build one?

If you do, this is an ESSENTIAL course that will help you understand what is SEO all about, and what is needed for your website to rank on Google Search Engines.

One of the key things we ensure at all our public course runs is to keep our classes small, to a max. of 8 pax per class.

You can also expect 80% of the course curriculum to involve hands-on activities.


So you might ask, what you will take away from this hands-on workshop? 

What you will take away from this hands-on workshop?

In summary, here's what you will learn:
• Discover 15 ways you improve your website's SEO ranking
• Identify a SEO-friendly web structure every website needs!
• How can you convert a WEBSITE TRAFFIC to a LEAD?
• SEO Keyword Strategy, Google Keyword Planner, Google Trends and Google Search Console
• Introduction to Google Analytics & How Google Analytics helps you in SEO
• Why do you need a landing page when you have a website?
• How can you build landing pages for FREE and use it effectively to generate LEADS for your business?

New & Additional Bonus Content:
• Google Search Console
• Google Maps Optimization

Build the foundation for your 24/7 sales person (aka website) for greater results of your SUCCESSFUL SEO Strategy!

By the end of the workshop, participants will be able to take at least 10 immediate steps and improve their website's SEO ranking on Google. 

Participants will also be able to speak the SEO and SEM language to the Web Agency and Developer managing their company website's SEO & SEM efforts :)

COURSE OUTLINE

1. Introduction to UNLEASHING the POWER of Internet Marketing via:
• Key Principles for an SEO Friendly Website
• Page Titles, Meta Keywords, Meta Tags
• How does Google Rank Websites & Why SEARCH traffic is important

2. Fundamentals to Internet Marketing
• What is Internet Marketing?
• What is SEO?
• What is SEM?
• Learn about a typical CUSTOMER/BUYER JOURNEY on the internet
• How can you help your potential customer purchase with you?
• Map your CUSTOMER/BUYER JOURNEY with your business

3. Guide to Internet Marketing for Websites
• 15 strategies to being more SEARCHABLE online
• Top 5 Fundamentals to Internet Marketing
• How long will it take for Google to rank my website?
• Introduction to Sitemap (and what a sitemap is)
• Introduction to Google Search Console

4. Google Keyword Planner: What is it? How to use it?
• Personal or Company Gmail Account is required to access this
• Whether you’re exploring SEO or SEM, Google Keyword Planner helps you understand the demand of each keyword, and prioritise the keywords you would like to target and include in your content.

5. Introduction to Google Analytics Basics
• How to create FREE Google Analytics account with GMAIL
• Statistics to look out for in Google Analytics for SEO purposes
• Introduction to Google Trends
• Ways to Title a Blog and Video Contents

 

6. How can you get more CONVERSIONS on your website?
• How can i convert my website traffic into leads?
• What are pop-ups and how can we use them effectively?
• Case Study of pop-ups for ideas
• Brainstorm and create a FREE pop-up for your website

7(a) Create a landing page to collect more leads from your Social Media Ad Campaigns
• What are Landing Pages?
• Why do you need a Landing Page when you have a Website?
• How to build and use Landing Pages fo FREE and effectively for your business

7(b) Creating a Landing Page for your Business: Hands-on activity 
• Step by Step Landing Page Creation with Trainer Demo on MailerLite/MailChimp
• Brainstorm about your Landing Page: Consultation with Trainer
• Create your very own Landing Page: Hands-on Activity

7(c) Final Q&A with Trainer

What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Integrated Digital Marketing Strategy for Beginners Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **


Course Fee: $360/pax

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **


As seats are limited, we recommend for participants to register 1 to 2 weeks early.

This course is SkillsFuture Credit Eligble till 4 June 2020.

No cash required if you have sufficient SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0041548

This is a Certificate Workshop.
Receive a Certificate of Completion upon successfully completing the workshop with Sky Digital Agency.


Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance in-charge, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as per NRIC: 
5. Mobile: 
6. Email: 

Please fill in the registration form (with the relevant details) at the bottom of the page, this will aid our team at Sky Digital Agency to get in touch with you on your course registration and enquiry.


This workshop is perfect for:

• Small business owners experiencing information overload when it comes to SEO marketing
• Sales & Marketing professionals who would like to grow their searchability on major search engines like Google
• Startups who would like their business to stand out online with an SEO Strategy
• Individuals interested to learn about SEO and ways to apply them unto any business website
• Anyone who wants to learn about SEO and its fundamentals for work or personal growth


Pre-requisites / Requirement:
• Need to be computer and internet savvy, as there are 80% hands-on activity during the 1-day SEO Internet Marketing Fundamentals Class

Stop losing customers online! Sign up for our workshop to be a better internet marketer today!

Attain a highly sought after skill and knowledge that will add value to your resume, work, job and business.


If you're a website and owner, and struggling to rank your business website on Google, this course will help you understand the overview and key fundamentals and principles to remember as you look into building a new website or revamping your existing website for better SEO ranking.



In the video below, Charmaine explains 3 Quick & Actionable Tips to improve your website's SEO.
Plus, she also shares who this 1-day SEO Internet Marketing Course is for.

 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.


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Why you should learn with Sky Digital Agency:

SEO Internet Marketing Fundamentals for Beginners

S/No. Start Date End Date Start Time End Time Course Fee
1 30 Oct, 2019
Wednesday
30 Oct, 2019
Wednesday
10:00 AM 6:00 PM $ 360 Register Now!
2 27 Nov, 2019
Wednesday
27 Nov, 2019
Wednesday
10:00 AM 6:00 PM $ 360 Register Now!
3 23 Dec, 2019
Monday
23 Dec, 2019
Monday
10:00 AM 6:00 PM $ 360 Register Now!
4 05 Feb, 2020
Wednesday
05 Feb, 2020
Wednesday
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

Till date, she has conducted more than 1,800 hours of training and curriculum development hours, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at workshops@skycrm.asia
Strategy & Training session customization is possible for corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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