Personal Branding on Social Media & Marketing Strategy for Sales & Marketing Professionals

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 09 Sep, 2020
09 Sep, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Personal Branding on Social Media & Marketing Strategy

Sky Digital Agency offers 2 types of Personal Branding Workshops with full course outline listed below:

Time: 10am to 6pm (2.5 HR / 4 HR / 7 HR options available for corporate runs)
6 Raffles Quay, Level 15, Singapore 048580

Course Fee: $149/pax (2.5 HR training, min. 10 pax)

Course Fee: $249/pax (4 HR training, min. 8 pax)

Course Fee: $360/pax (7 HR training, min. 6 pax)

15% discount for Corporate Runs of 12 pax and above for 1/2 day workshops.
20% discount for Corporate Runs of 6 pax and above for 1-day workshop.

Personal Branding Course Focus:
• What is a Personal Brand?
• Benefits of Personal Branding
• Brand Positioning & its Foundation
• Your buyer's journey with you as a Personal Brand
• S.M.A.R.T goals for Personal Branding
• Ways to get started with Personal Branding
• Content Strategy for Branding
• Choosing a Social Media Platform for Personal Branding

Course Outline:

1. Introduction what Branding & Personal Branding Is

• Learn from Case Study about Branding
• Benefits of Personal Branding
• Ways to get started, Identify your Audience

2. Introduction to your Buyer's Journey on the Internet
• What is a typical buyer's journey on the internet
• Brainstorm & Consult with Trainer
• Use the buyer's journey on the internet to your advantage!

3. Content Marketing Strategy on each platform
• Class Activity: Planning a basic Content Marketing Strategy & Calendar
• 2 Ways to do Content Marketing Research & Planning
• Basic Content Marketing Strategy Checklist

4. Choosing a Social Media Platform for Personal Branding
• Instagram Marketing vs. Facebook Marketing vs. LinkedIn Marketing vs. YouTube Marketing
• Class Activity: Keywords you want people to use to describe you
• Class Activity: Identify your strengths and choose a platform

5. Social Media Marketing & Strategy
• Benefits of Instagram Marketing & Use of Hashtags
• Social Media Marketing with Strategy & without a Strategy
• What are Social Media Goals?
• What are S.M.A.R.T goals and how to apply to your industry?

6. Final Consultation and Q&A

What you'll need to bring to for the 1-day workshop: 
• Smartphone 
• Laptop & charger (optional)
• Mouse & mouse pad (optional)

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

Instagram IGTV Workshop in Singapore

Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax

* Corporate Registrations, 21 days prior to course run, min. 4 pax will qualify for 25% discount.

1. Introduction to IGTV and Instagram Video Marketing

• Introduction & Learning Outcomes 
• Video Insights, Video Types & Sizes
• Recommended Video Duration for IGTV and Instagram Videos

2. Personal Branding with Instagram & Videos
• Personal Branding on Instagram, What does it mean?
• Class Activity: Keywords you want people to use to describe you
• Strategy on Instagram, Who are you attracting? Let's look at Instagram's demographics.
• Content Ratio: Value Add vs. Making a Sale
• Why create videos?
• Types of Videos you can create

3. Ways to GROW your Personal Brand with IGTV and Instagram Videos 
• Plan a Video Content Strategy and Video Ideas based on your Learner’s Buyer Journey with you
• Map out your buyer’s journey, doubts and how you can address them with videos
• Consultation with the Trainer on your buyer's journey

4. Finalise your video ideas and scripts
• Simple 3 step guide on how to brainstorm for better titles that are being searched for online
• Consultation with the Trainer on your video topics and ideas
• Trainer Demonstration on equipments required and setup:
(a) Rehearsing and video recording tips
(b) Lavalier Mikes for loan (FOC - limited available, book during sign up)
(c) Whiteboard/Flip Chart Setup

5. Hands-on activities: warm up, practice and recording your 3~5 min video
• Practice and get feedback from the trainer on your videos
• Records 3 versions, and choose the best one for editing
• Substitle/Caption (Android App or $1/min subtitle by freelancer online within 24 to 48 hours)

6. Design a frame for your video (Free to use web-based design app)
• Trainer Demo on design software
• Audio Resources (Free Music)
• Edit horizontal video with Frame for IGTV
• How to remove watermark with SmartPhone video editing app
• Export Video as high resolution for IGTV
• Add logo as a sticker for your videos

7. Export video and upload on IGTV and/or Instagram

• Video Settings
• Time to post, Instagram Insights
• Upload Video on IGTV and/or Instagram
• Ways to build a following on Instagram

8. Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

Why is Personal Branding Important, and how can you get started?

Why learn with Sky Digital Agency?

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

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Personal Branding on Social Media & Marketing Strategy for Sales & Marketing Professionals

S/No. Start Date End Date Start Time End Time Course Fee
1 09 Sep, 2020
09 Sep, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Liyana Ahmad is a self-taught graphic designer, illustrator and an ACTA Certified Trainer. She shares her passion for design through illustration workshops with Adobe illustrator.

Aside designing and creating websites, Liyana trains in other subjects like Branding, Video Marketing & Instagram Marketing with Sky Digital Agency, and other smartphone photography, illustration courses & other creative topics with The Good Designers.

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

She has been helping other solo-preneurs and entrepreneurs with their branding efforts, and managing small business instagram accounts to help them grow their brand with Instagram.

She hopes to share some insights and tools to branding that will give both solo-preneurs and entrepreneurs a head start to branding themselves visually and online.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.

Invoices are only issued when we have 3 pax registered.
Classes are kept to a maximum class size of 8 pax. Classes are confirmed within 3~5 days prior to class run.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

From 3 August 2020, we will be operating from our new office: 3 Phillip Street, #17-01 Singapore 048693

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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