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Personal Branding on LinkedIn for Sales & Marketing Professionals

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 11 Oct, 2021
Monday
11 Oct, 2021
Monday
9:00 AM 12:00 PM $ 268 Register Now!
2 02 Dec, 2021
Thursday
02 Dec, 2021
Thursday
9:00 AM 12:00 PM $ 268 Register Now!
3 22 Dec, 2021
Wednesday
22 Dec, 2021
Wednesday
10:00 AM 6:00 PM $ 268 Register Now!

Personal Branding on LinkedIn Workshop for Lecturers, Educators and Professors

Sky Digital Agency offers 3 types of Personal Branding Workshops on LinkedIn with 3.0 Hr and 5.5 Hr options:


a) Personal Branding on LinkedIn as an Educator, Lecturer and Professor (3.0 HR / 5.5 HR)
b) Personal Branding on LinkedIn as a Sales & Marketing Professional (3.0 HR / 5.5 HR)

c) Personal Branding on LinkedIn to land yourself your ideal job (3.0 HR / 4.5 HR) - Recommended For Students and Fresh Graduates

Venue: 
Virtual Workshop for Public (Email us to enquire about course runs), Face to Face is available for School & Corporate Runs

Course Fee: $268/pax (3.0 HR training, min. 12 pax, Max. 15-20 pax.)

Course Fee: $368/pax (4.5 HR training, min. 10 pax, Max. 15-20 pax.)

Course Fee: $428/pax (5.5 HR training, min. 8 pax, Max. 15-20 pax.)

10% discount for Corporate Runs of 15 pax and above for 1/2 day workshops.
15% discount for Corporate Runs of 12 pax and above for 1-day workshop.

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

 

a v1) 3.0 hour Personal Branding on LinkedIn for Trainers, Educators, Lecturers and Professors:

Personal Branding Course Focus:

• What is a Personal Brand?
• Benefits of Personal Branding on LinkedIn
• The Foundation and Importance of Content for Personal Branding
• Best Practices on LinkedIn for Personal Branding
• Ways to get started with LinkedIn Content Publishing

1) 5 Ways to Boost Your Personal Brand on LinkedIn - (1 hour)
- Using LinkedIn to Network and for your Professional Career
- Optimize Your Profile for Search. (Hands-on)
- Being Descriptive on your LinkedIn Bio (Hands-on)
- Reconsider Your Profile Photo. (Case Study, Tips, Resource)
- Customize Your LinkedIn Profile's URL. (Hands-on)
- Best Practices on LinkedIn: Keeping our profile updated, showing up once a week, etc.

Participants hands-on to Improve on their LinkedIn Profile on the 7 Tips introduced above
- After each LinkedIn Features are Introduced to participants

2) Breakout Rooms - Peer Feedback on LinkedIn Profile (15-20 min)
- Groups of 3-4 pax (maximum)

3) LinkedIn Etiquette(s), Mechanics and Content Types that work - (45 min)

- How to use LinkedIn's Tagging and Hashtags
- Content Creation on LinkedIn Considerations (Hands-on)
- How to publish content on LinkedIn? (Single Post & Articles)
- Write Articles for LinkedIn. (Case Study & Hands-on Practice)

4) Creating a single graphic post in Canva for LinkedIn (Hands-on) - (45 min)

5) Q&A with Trainer - (10-15 min)


* Please note: 5 to 10 min break will be included once every hour for virtual lessons

a v2) 5.5 hour Personal Branding on LinkedIn for Trainers, Educators, Lecturers and Professors:

Personal Branding Course Focus:

• What is a Personal Brand?
• Benefits of Personal Branding on LinkedIn
• The Foundation and Importance of Content for Personal Branding
• Best Practices on LinkedIn for Personal Branding
• Ways to get started with LinkedIn Content Publishing

1) 7 Ways to Boost Your Personal Brand on LinkedIn - (1 hour)
- Using LinkedIn to Network and for your Professional Career
- Optimize Your Profile for Search. (Hands-on)
- Being Descriptive on your LinkedIn Bio (Hands-on)
- Reconsider Your Profile Photo. (Case Study, Tips, Resource)
- Customize Your LinkedIn Profile's URL. (Hands-on)
- Best Practices on LinkedIn: Keeping our profile updated, showing up once a week, etc.

Participants hands-on to Improve on their LinkedIn Profile on the 7 Tips introduced above
- After each LinkedIn Features are Introduced to participants

2) Breakout Rooms - Peer Feedback on LinkedIn Profile (15-20 min)
- Groups of 3-4 pax (maximum)

3) LinkedIn Etiquette(s), Mechanics and Content Types that work - (45 min)

- How to use LinkedIn's Tagging and Hashtags
- Content Creation on LinkedIn Considerations (Hands-on)
- How to publish content on LinkedIn? (Single Post & Articles)
- Write Articles for LinkedIn. (Case Study & Hands-on Practice)

4) Creating a single graphic post in Canva for LinkedIn (Hands-on) - (45 min)

5) Breakout Rooms - Peer Feedback on LinkedIn Articles and Single Post (15-20 min)
- Groups of 3-4 pax (maximum)

6) LinkedIn PDF Presentations (Hands-on) - (90 to 100 min)
- How to structure your PDF presentations for LinkedIn
- How to upload and feature your PDFs on your LinkedIn as a Post and in your Profiles

7) Breakout Rooms - Peer Feedback on LinkedIn PDF presentations (15-20 min)
- Groups of 3-4 pax (maximum)

8) Q&A with Trainer - (10-15 min)


* Please note: 5 to 10 min break will be included once every hour for virtual lessons (1 x 1 hr lunch and 3 x 10 min break in a 5.5 hr session)



Personal Branding on LinkedIn to land yourself your ideal job

b) 3.0 hour Personal Branding on LinkedIn to land yourself your ideal job:

1) 7 Ways to Boost Your Personal Brand on LinkedIn - (1.5 hour)
- Optimize Your Profile for Search. (Hands-on)
- Approach LinkedIn Like a Living Resume (Case Study)

- Use Your Description to Sell Yourself. (Hands-on)

- Reconsider Your Profile Photo. (Case Study & Tips)

- Get Creative with a Cover Photo. (Hands-on)

- Customize Your LinkedIn Profile's URL. (Hands-on)

- Write Articles for LinkedIn. (Case Study & Hands-on)

 

2) 3 Ways To Market Yourself On LinkedIn (Hands-on) - (30 min)

3) How do you announce you are looking for a job on LinkedIn?- (15 min)

4) LinkedIn Etiquette: 10 Things You Must NEVER Do - (30 min)

5) Q&A with Trainer - (15 min)

 

c) 4.5 hour Personal Branding on LinkedIn to land yourself your ideal job:

1) 7 Ways to Boost Your Personal Brand on LinkedIn - (1.5 hour)
- Optimize Your Profile for Search. (Hands-on)
- Approach LinkedIn Like a Living Resume (Case Study)

- Use Your Description to Sell Yourself. (Hands-on)

- Reconsider Your Profile Photo. (Case Study & Tips)

- Get Creative with a Cover Photo. (Hands-on)

- Customize Your LinkedIn Profile's URL. (Hands-on)

- Write Articles for LinkedIn. (Case Study)

 

2) Additional time for participants hands-on to Improve on their LinkedIn Profile (15 min)

3) Breakout Rooms - Peer Feedback on LinkedIn Profile (15 min)

4) 5 Ways To Market Yourself On LinkedIn (Hands-on) - (30 min)

5) How do you announce you are looking for a job on LinkedIn?- (15 min)

6) LinkedIn Etiquette: 10 Things You Must NEVER Do - (30 min)

7) Content Creation on LinkedIn Considerations
- Best Ways to Create Content & Engage with Meaningful Content (Hands-on) - (45 min)

8) Q&A with Trainer - (15 min)


*5 to 10 min break every hour for virtual lessons


Personal Branding on Social Media & Marketing Strategy


Personal Branding Course Focus:
• What is a Personal Brand?
• Benefits of Personal Branding
• Brand Positioning & its Foundation
• Your buyer's journey with you as a Personal Brand
• S.M.A.R.T goals for Personal Branding
• Ways to get started with Personal Branding
• Content Strategy for Branding
• Choosing a Social Media Platform for Personal Branding


Course Outline:

1. Introduction what Branding & Personal Branding 

• Learn from Case Study about Branding
• Benefits of Personal Branding
• Ways to get started, Identify your Audience

2. Introduction to your Buyer's Journey on the Internet
• What is a typical buyer's journey on the internet
• Brainstorm & Consult with Trainer
• Use the buyer's journey on the internet to your advantage!

3. Content Marketing Strategy on each platform
• Class Activity: Planning a basic Content Marketing Strategy & Calendar
• 2 Ways to do Content Marketing Research & Planning
• Basic Content Marketing Strategy Checklist

4. Choosing a Social Media Platform for Personal Branding
• Instagram Marketing vs. Facebook Marketing vs. LinkedIn Marketing vs. YouTube Marketing
• Class Activity: Keywords you want people to use to describe you
• Class Activity: Identify your strengths and choose a platform

5. Social Media Marketing & Strategy
• Benefits of Instagram Marketing & Use of Hashtags
• Social Media Marketing with Strategy & without a Strategy
• What are Social Media Goals?
• What are S.M.A.R.T goals and how to apply to your industry?

6. Final Consultation and Q&A

What you'll need to bring to for the 1-day workshop: 
• Smartphone 
• Laptop & charger (optional)
• Mouse & mouse pad (optional)

Why is Personal Branding Important, and how can you get started?



80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 3 Phillip Street, #17-01, Singapore 048693

Course Fee: $420/pax

* Corporate Registrations, 21 days prior to course run, min. 4 pax will qualify for 25% discount.

1. Introduction to IGTV and Instagram Video Marketing

• Introduction & Learning Outcomes 
• Video Insights, Video Types & Sizes
• Recommended Video Duration for IGTV and Instagram Videos

2. Personal Branding with Instagram & Videos
• Personal Branding on Instagram, What does it mean?
• Class Activity: Keywords you want people to use to describe you
• Strategy on Instagram, Who are you attracting? Let's look at Instagram's demographics.
• Content Ratio: Value Add vs. Making a Sale
• Why create videos?
• Types of Videos you can create

3. Ways to GROW your Personal Brand with IGTV and Instagram Videos 
• Plan a Video Content Strategy and Video Ideas based on your Learner’s Buyer Journey with you
• Map out your buyer’s journey, doubts and how you can address them with videos
• Consultation with the Trainer on your buyer's journey

4. Finalise your video ideas and scripts
• Simple 3 step guide on how to brainstorm for better titles that are being searched for online
• Consultation with the Trainer on your video topics and ideas
• Trainer Demonstration on equipments required and setup:
(a) Rehearsing and video recording tips
(b) Lavalier Mikes for loan (FOC - limited available, book during sign up)
(c) Whiteboard/Flip Chart Setup

5. Hands-on activities: warm up, practice and recording your 3~5 min video
• Practice and get feedback from the trainer on your videos
• Records 3 versions, and choose the best one for editing
• Substitle/Caption (Android App or $1/min subtitle by freelancer online within 24 to 48 hours)

6. Design a frame for your video (Free to use web-based design app)
• Trainer Demo on design software
• Audio Resources (Free Music)
• Edit horizontal video with Frame for IGTV
• How to remove watermark with SmartPhone video editing app
• Export Video as high resolution for IGTV
• Add logo as a sticker for your videos

7. Export video and upload on IGTV and/or Instagram

• Video Settings
• Time to post, Instagram Insights
• Upload Video on IGTV and/or Instagram
• Ways to build a following on Instagram

8. Final Consultation and Q&A


(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer


Why learn with Sky Digital Agency?


Personal Branding on LinkedIn for Sales & Marketing Professionals

S/No. Start Date End Date Start Time End Time Course Fee
1 11 Oct, 2021
Monday
11 Oct, 2021
Monday
9:00 AM 12:00 PM $ 268 Register Now!
2 02 Dec, 2021
Thursday
02 Dec, 2021
Thursday
9:00 AM 12:00 PM $ 268 Register Now!
3 22 Dec, 2021
Wednesday
22 Dec, 2021
Wednesday
10:00 AM 6:00 PM $ 268 Register Now!

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits. (Currently only applicable for our 1-day & 2-day MailChimp Email Marketing courses)

Login to https://www.myskillsfuture.sg/ (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):


For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):


* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:


Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).

 
Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidance.
 
Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a corporate training or strategy session enquiry, do get in touch with us at workshops@skycrm.asia

 

 



Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at workshops@skycrm.asia to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at workshops@skycrm.asia
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".

 

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