Personal Branding & Social Media Marketing Strategy

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 25 Oct, 2019
25 Oct, 2019
10:00 AM 6:00 PM $ 320 Register Now!

Personal Branding and Social Media Marketing Strategy Course Singapore

Time: 10am to 5pm
6 Raffles Quay, Level 15 

Course Fee: $320/pax

Choosing a Social Media Platform, Ways to get started with Personal Branding, Benefits of Personal Branding, Brand Positioning & its Foundation, Content Strategy for Branding

1. Introduction what Branding & Personal Branding Is

• Learn from Case Study about Branding
• Benefits of Personal Branding
• Ways to get started, Identify your Audience

2. Choosing a Social Media Platform for Personal Branding
• Instagram Marketing vs. Facebook Marketing vs. LinkedIn Marketing vs. YouTube Marketing
• Class Activity: Keywords you want people to use to describe you
• Class Activity: Identify your strengths and choose a platform

3. Content Marketing Strategy on each platform
• Class Activity: Planning a basic Content Marketing Strategy & Calendar
• 2 Ways to do Content Marketing Research & Planning
• Basic Content Marketing Strategy Checklist

4. Introduction to your Buyer's Journey on the Internet
• What is a typical buyer's journey on the internet
• Brainstorm & Consult with Trainer

5. Social Media Marketing & Strategy
• Benefits of Instagram Marketing & Use of Hashtags
• Social Media Marketing with Strategy & without a Strategy
• What are Social Media Goals?
• What are S.M.A.R.T goals and how to apply to your industry?

6. Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer


What you'll need to bring to class: 
• Smartphone (that is able to record high-resolution videos)
• Tripods for SmartPhones
• Laptop & charger
• Mouse & mouse pad

For course enquiries, please email us at

Call, SMS, or What’sApp us at (65) 9296 3877

Why is Personal Branding Important, and how can you get started?

IGTV & Instagram Video Examples:

IGTV Instagram Video Example 01: 

IGTV Instagram Video Example 02: 


Corporate Runs and Course Outline can be customized.

Suggested class size for corporate runs, max. 25 to 35 pax.

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Why learn with Sky Digital Agency?

Personal Branding & Social Media Marketing Strategy

S/No. Start Date End Date Start Time End Time Course Fee
1 25 Oct, 2019
25 Oct, 2019
10:00 AM 6:00 PM $ 320 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Being a designer by training, she designs, consults and trains individuals in infographics, design and digital marketing. She first started training business owners about Facebook Marketing, and Email Marketing topics in 2015.

Till date, she has curated more than 18 different creative design and digital marketing curriculums under both her companies. These courses includes: Infographics Design, Video Marketing, Instagram marketing, Social Media Marketing BootCamp, Integrated Content Marketing Strategy, Digital Marketing Sales Funnels & more.

Till date, she has conducted more than 1,500 hours of training, and she is an ACTA Certified Trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

She has conducted corporate training for Singapore Government Agencies such as, Housing Development Board (HDB), Workforce Singapore (WSG), Ministry of ManPower (MOM), and corporate training for Singapore Universities & Polytechnics such as Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as The Great Eastern, Bank of Singapore and Amphenol Information Communications & Commercial Products (FCI), helping them communicate better in their social media, email marketing and powerpoint presentations under The Good Designers.

Charmaine has been conducting different digital marketing topics and training including "Ways to Create Good PowerPoints", "Facebook Business Pages Marketing & Advertising" and "Create Introduction Videos for Trainers" and many other digital marketing topics at Institute of Adult Learning (IAL) located at Lifelong Learning Institute since July 2017 till date.

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Course customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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