Live Webinar via Zoom, 9.30am to 5.15pm (+08:00 GMT)
Grow your business with an integrated email marketing strategy!
If you are a small business, just getting started with Email Marketing, we highly recommend you to try using MailerLite, as it is a much simpler tool to learn. MailerLite is currently FREE for your first 1,000 email subscribers collected or imported into MailerLite.
MailChimp is good, more dynamic and slightly more powerful for some businesses, however their FREE plan for 2,000 email subscribers limits you on 2 things: pop-ups and sign up forms that you can create is tied/linked to the audience they give you for FREE. All your 2,000 email subscribers will need to be in 1 AUDIENCE, and you will need to use SEGMENTATIONS and GROUPS/TAGS to help yourself know how to strategize your email campaigns.
We created a video recently to share with you the difference between MailChimp & MailerLite below :)
Most importantly, we currently teach 3 courses with MailerLite:
• Email Marketing for Small Business Owners
• SEO Internet Marketing : Landing Pages & Practicing SEO Page Titles and Meta Description
• Content Marketing Strategy : Ebooks & Landing Pages
In Feb 2020, we conducted a 3-day training in Mauritius with our Training Partner, Pronumeris Training:
If you would like to learn Email Marketing with MailerLite with us, do drop us an email with our HubSpot forms at the bottom of the page.
1-day MailerLite Email Marketing Course Outline
9.30 am - Welcome & Introduction to Course Objectives - 15 min
9.45 am - What is Email Marketing, and the benefits and importance of Email Marketing - 20 min
10.05 am - The fundamentals of Email Marketing - 15 min
10.20 am - Email Marketing and its ROI - 20 min
10.40 am - Tea break - 15 min
10.55 am - A buyer’s journey on the Internet - 30 min
11.25 am - Case Study Discussion, Ideation and Brainstorm Email Marketing Ideas - 30 min
11.55 pm - Using Buyer’s Journey, Brainstorm Email Marketing Campaign - 35 min
12.30 pm to 1.30 pm - Lunch Break - 60 min
1.30 pm - Write better email marketing headlines - 20 min
1.50 pm - Hands-on Activity: Design your Email Marketing Campaign - 60 min
2.50 pm - Create a FREE account with MailChimp or MailerLite - 20 min
3.10 pm - Introduction to the email marketing platform, import email database (Up to 200 emails) - 25 min
3.35 pm - Tea break - 15 min
3.50 pm - Create an Email Marketing Campaign & Schedule Campaign (Import Graphics & Logos) - 60 min
4.50 pm - Email Marketing Feedback and Critique - 15 min
5.05 pm - Final Q&A with Trainer - 10 min
5.15 pm - End
Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:
You can also read even more testimonials on our workshops on our Facebook Page Review
About the Trainer
Since 2010, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.
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No cash required if you have sufficient SkillsFuture Credits.
Email us at firstname.lastname@example.org and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.
Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
5. Home Address:
For company sponsored individuals, you may email us at email@example.com
1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
5. Company Address: