DIGITAL MARKETING COURSES

  • Home DIGITAL MARKETING COURSES

MailChimp Email Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 14 Dec, 2020
Monday
14 Dec, 2020
Monday
10:00 AM 6:00 PM $ 360 Register Now!
2 28 Dec, 2020
Monday
28 Dec, 2020
Monday
10:00 AM 6:00 PM $ 360 Register Now!
3 25 Jan, 2021
Monday
25 Jan, 2021
Monday
10:00 AM 6:00 PM $ 360 Register Now!
4 22 Feb, 2021
Monday
22 Feb, 2021
Monday
10:00 AM 6:00 PM $ 360 Register Now!
5 22 Mar, 2021
Monday
22 Mar, 2021
Monday
10:00 AM 6:00 PM $ 360 Register Now!
6 19 Apr, 2021
Monday
19 Apr, 2021
Monday
10:00 AM 6:00 PM $ 360 Register Now!

Grow your business with MailChimp Email Marketing - Live Webinar

Our MailChimp courses will be conducted as Live Webinar Zoom Schedules till 31 Dec 2020.

The 2-day Email Marketing workshop ($680/pax) is conducted as Face to Face Training.

Time:
 10am to 6pm

Course Fee: $360/pax
(SkillsFuture Credit Eligible, Valid till 21 Dec 2021, recently renewed with SSG)

Venue: Zoom, from Jan/Feb 2021 will be Face to Face training at our office, 3 Phillip Street #17-01, Singapore 048693

As this course is SkillsFuture Credit Eligible, we're waiting for SSG's approval to conduct the class as a Face to Face class.

Our 2-day MailChimp course is SkillsFuture Credit Eligible, and conducted Face to Face.

Course code on SkillsFuture Directory: CRS-N-0035524 | New Code: TGS-2020501173

$2/hour Training Grant for corporate-sponsored employees, $14 for 7 hours.

(Min. 4 to run the class, participants to logon to zoom by 9.45am, logins provided 2 to 3 days prior to class)

Registration closes 3~5 days prior to the course run, or when registration reaches max capacity of 6 pax per course run.

The workshop will involve 80% hands-on training, 20% theory.

 



Email Marketing has one of the highest Return on Investment (ROI) for service & retail based businesses, join us to learn ways to generate email leads for your business, why email has the highest ROI in digital marketing, and how you can re-market to your customer and client database by the end of the class.

Are you thinking if MailChimp is for you?

MailChimp is a CRM tool. If you own an eCommerce store, you're able to see which email campaigns drive the most sales, who are your top customers, what's the average Customer Life Time Value and the top products being sold with your email campaigns. (P.S. We have a 2-day Integrated Email Marketing Course recommended for eCommerce Owners)

Why MailChimp?

MailChimp is FREE for your first 2,000 email subscribers and 10,000 emails to be sent per month. Powerful segmentation tools and more!
 

What to expect during the workshop?

Small Class (Max. 8 pax), 80% Hands-on workshop where participants design, create and develop an email marketing campaign to suit their marketing needs. Create your own email marketing strategy, design and send out an email marketing campaign for your business with MailChimp.

Pre-requisites for Virtual (Till Dec) & Face to Face Class (Jan 2021):
- Ability to use Zoom independently (Mute/Share Screen)
- Created a FREE/Paid MailChimp account
- Able to add a single subscriber to MailChimp independently (mass import will be shared during the class)
- Able to create an Email Campaign in MailChimp independently (text and images, other features will be shared during the class)



Detailed Course outline:

a) Basics to Email Marketing

• Introduction to Email Marketing and MailChimp Email Marketing Service Platform

• Learn WHY Email Marketing is effective and relevant and useful for businesses today

- How & Why Email Marketing is the KEY to lead generation and re-marketing for Startups and SMEs
- Learn about the Buyer's Journey on the Internet, and use it to your advantage for an Integrated Digital Marketing Strategy!

• Types of reports MailChimp provides businesses, and why it is a powerful tool we should all use rather than our local email client (outlook for Windows, or mail for Mac)


• How does Email Marketing help to grow a business?

- Email Lead Generation, What are some ways?

- How you can use MailChimp to generate leads on your website or through paid social media ads


• Case study: Learn from Good VS Bad EDMs
- How often should we email our customers?
- What kind of contents should we be sending our customers?
- How can we design something simple yet effective without design skills?


• UNLEASH the POWER of Email Marketing with MailChimp

- Introducing a typical buyer’s journey on the internet

- Participants get 10 to 15 min to brainstorm and map our their buyer’s journey

- 3 participants will get to share and consult so we can all learn about the common mistakes of contents we have on our websites and how we kickstart our email marketing process


• 3 Ways to collect email database: Pop-Up Forms, Basic Forms and MailChimp Landing Pages

- Trainer Demo: MailChimp Pop-Up Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: MailChimp Basic Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: Landing Pages (bonus content if time permits, otherwise a video will be shared with learners on Landing Pages)

b) Hands-on: What's in MailChimp? What are the Powerful Tools within MailChimp available for Businesses?

• Re-Cap: Email Marketing Strategy for Leads Generation though pop-ups, sign up forms, or landing pages
• Secrets to writing better copy for more conversions: Features VS Benefits

• Participants Hands-on (45 min) : Create a LANDING PAGE for your Social Media Marketing Campaign or Subscriber Pop-Up Lead Generation with the latest e-catalogue of products from Microsoft for F&B businesses


• Brainstorm & Map an Email Marketing Campaign Strategy for your B2B or B2C business, right from lead generation to automated follow-up sequence from when the email is captured from Pop-Up, Landing Pages or Sign Up Form for follow up marketing


• Trainer Demo: Import Email Database into MailChimp + Participants Hands-on 10 Min

• Trainer Demo: Design & Create an Email Campaign with MailChimp + Participants Hands-on 45 to 60 min

• Trainer Demo: MailChimp Reports, What to Look out for, What to they mean?

• Trainer Demo: MailChimp Merge Tags Personalisation for Name

• Trainer Demo: MailChimp Segmentation to Subscribers who did not open your email campaigns

• Trainer Demo: MailChimp Segmentation of Subscribers who are inactive, or by email client (@hotmail, @gmail, @yahoo and tag as personal emails, and vice versa for company emails) - For personal emails, it might get you a higher open rate if you send emails before or after working hours, including weekends. For company emails, sending before or after lunch might be better for open and click through rates. Therefore segmentation helps you get higher open rates for your email campaigns.


c) Hands-on practice, Key Principles and Winning Strategies for Email Marketing:

• How to write better copy for Higher Open Rates
• How to write better copy for Higher Click Rates with Keyword Copywriting

d) Key Principles in Email Marketing:

• 5 ways to optimize your email campaigns for better results

• 7 simple ways to grow your email list

 

e) Final Q&A, Consultation and Discussions with Trainer

 

Target Audience:
• Marketing Executives
• Employees in charge of Email Marketing / Email Blast
• Digital Marketing Executives
• Startups and Business Owners
• People who want to build their own email list





* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:


 MailChimp Email Marketing Course for Small Business Owners and Digital Marketing Executives

MailChimp Email Marketing Course in Singapore
MailChimp Email Marketing Course for Small Business Owners and Digital Marketing Executives Singapore

This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Email us your details at workshops@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0035524

P.S. Class is limited to a max. of 8 participants.
Sign up early to avoid disappointment.


This is a Certificate Workshop.
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.


What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad

Do you own an e-commerce store?

Like to dive deeper into MailChimp Automation Series such as Abandon Cart, Lapsed Purchases, Education Automation Emails upon onboarding of clients into email database?

Join us for our 2-day Explode your sales with MailChimp Email Marketing for Business & E-commerce Owners!
$680/pax, SkillsFuture Credit Eligible.

1-day MailChimp SkillsFuture Course Code: CRS-N-0035524 ($360/pax)
2-day MailChimp SkillsFuture Course Code: CRS-N-0044685 ($680/pax)

Explode your sales with MailChimp Email Marketing for Business & E-commerce Owners!

Connect with us on: 
Facebook | Instagram | YouTube |  Website

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 10 to 15 pax.
Additional Trainer will be involved for classes bigger than 15 pax.



MailChimp Email Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee
1 14 Dec, 2020
Monday
14 Dec, 2020
Monday
10:00 AM 6:00 PM $ 360 Register Now!
2 28 Dec, 2020
Monday
28 Dec, 2020
Monday
10:00 AM 6:00 PM $ 360 Register Now!
3 25 Jan, 2021
Monday
25 Jan, 2021
Monday
10:00 AM 6:00 PM $ 360 Register Now!
4 22 Feb, 2021
Monday
22 Feb, 2021
Monday
10:00 AM 6:00 PM $ 360 Register Now!
5 22 Mar, 2021
Monday
22 Mar, 2021
Monday
10:00 AM 6:00 PM $ 360 Register Now!
6 19 Apr, 2021
Monday
19 Apr, 2021
Monday
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (2020).

 
Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidedance.
 
Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training or strategy session enquiry, do get in touch with us at workshops@skycrm.asia

 

 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

 

HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Login to https://www.myskillsfuture.sg/ (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):


For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):


* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:


Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at workshops@skycrm.asia to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at workshops@skycrm.asia
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".

 

Connect with us on: 

Facebook Instagram Youtube

 
Top