MailChimp Email Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 24 Feb, 2020
24 Feb, 2020
10:00 AM 6:00 PM $ 360 Register Now!
2 23 Mar, 2020
23 Mar, 2020
10:00 AM 6:00 PM $ 360 Register Now!
3 20 Apr, 2020
20 Apr, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Learn MailChimp Email Marketing for Business Owners and Beginners

Small Class Training, Min. 4 and Max. 8 Participants.
80% hands-on training, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible, Valid till 21 Dec 2020)

Course code on SkillsFuture Directory: CRS-N-0035524

* For corporate sponsored individuals, you will be eligible for the $2/hour training grant, totalling to $14 for 7 hours of training (valid till 21 Dec 2020)
* Corporate Registrations, 21 days prior to course run, min. 4 pax will qualify for 25% discount.

Email Marketing has one of the highest Return on Investment (ROI) for service & retail based businesses, join us to learn ways to generate email leads for your business, why email has the highest ROI in digital marketing, and how you can re-market to your customer and client database by the end of the class.

Are you thinking if MailChimp is for you?

Here's a video of our lead digital marketing consultant & trainer who shares why email marketing is important, and the benefits of MailChimp Email Marketing compared to your local email blast with outlook.

Why MailChimp?

MailChimp is FREE for your first 2,000 email subscribers and 10,000 emails to be sent per month. Powerful segmentation tools and more!

What to expect during the workshop?

Small Class (Max. 8 pax), 80% Hands-on workshop where participants design, create and develop an email marketing campaign to suit their marketing needs. Create your own email marketing strategy, design and send out an email marketing campaign for your business with MailChimp.

Target Audience:
• Marketing Executives
• Employees in charge of Email Marketing / Email Blast
• Digital Marketing Executives
• Startups and Business Owners
• People who want to build their own email list

MailChimp Email Marketing for Beginners Course Singapore

Detailed Course outline:

a) Basics to Email Marketing

• Introduction to Email Marketing and MailChimp Email Marketing Service Platform

• Learn WHY Email Marketing is effective and relevant and useful for businesses today

- How & Why Email Marketing is the KEY to lead generation and re-marketing for Startups and SMEs
- Learn about the Buyer's Journey on the Internet, and use it to your advantage for an Integrated Digital Marketing Strategy!

• Types of reports MailChimp provides businesses, and why it is a powerful tool we should all use rather than our local email client (outlook for Windows, or mail for Mac)

• How does Email Marketing help to grow a business?

- Email Lead Generation, What are some ways?

- How you can use MailChimp to generate leads on your website or through paid social media ads

• Case study: Learn from Good VS Bad EDMs
- How often should we email our customers?
- What kind of contents should we be sending our customers?
- How can we design something simple yet effective without design skills?

• UNLEASH the POWER of Email Marketing with MailChimp

- Introducing a typical buyer’s journey on the internet

- Participants get 10 to 15 min to brainstorm and map our their buyer’s journey

- 3 participants will get to share and consult so we can all learn about the common mistakes of contents we have on our websites and how we kickstart our email marketing process

• 3 Ways to collect email database: Pop-Up Forms, Basic Forms and MailChimp Landing Pages

- Trainer Demo: MailChimp Pop-Up Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: MailChimp Basic Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: Landing Pages 

b) Hands-on: What's in MailChimp? What are the Powerful Tools within MailChimp available for Businesses?

• Re-Cap: Email Marketing Strategy for Leads Generation though pop-ups, sign up forms, or landing pages
• Secrets to writing better copy for more conversions: Features VS Benefits

• Participants Hands-on (45 min) : Create a LANDING PAGE for your Social Media Marketing Campaign or Subscriber Pop-Up Lead Generation with the latest e-catalogue of products from Microsoft for F&B businesses

• Brainstorm & Map an Email Marketing Campaign Strategy for your B2B or B2C business, right from lead generation to automated follow-up sequence from when the email is captured from Pop-Up, Landing Pages or Sign Up Form for follow up marketing

• Trainer Demo: Import Email Database into MailChimp + Participants Hands-on 10 Min

• Trainer Demo: Design & Create an Email Campaign with MailChimp + Participants Hands-on 45 to 60 min

• Trainer Demo: MailChimp Reports, What to Look out for, What to they mean?

• Trainer Demo: MailChimp Merge Tags Personalisation for Name

• Trainer Demo: MailChimp Segmentation to Subscribers who did not open your email campaigns

• Trainer Demo: MailChimp Segmentation of Subscribers who are inactive, or by email client (@hotmail, @gmail, @yahoo and tag as personal emails, and vice versa for company emails) - For personal emails, it might get you a higher open rate if you send emails before or after working hours, including weekends. For company emails, sending before or after lunch might be better for open and click through rates. Therefore segmentation helps you get higher open rates for your email campaigns.

c) Hands-on practice, Key Principles and Winning Strategies for Email Marketing:

• How to write better copy for Higher Open Rates
• How to write better copy for Higher Click Rates with Keyword Copywriting

d) Key Principles in Email Marketing:

• 5 ways to optimize your email campaigns for better results

• 7 simple ways to grow your email list


e) Final Q&A, Consultation and Discussions with Trainer


Master MailChimp Email Marketing Course Outline by Sky Digital Agency Singapore

This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Email us your details at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0035524

P.S. Class is limited to a max. of 8 participants.
Sign up early to avoid disappointment.

This is a Certificate Workshop.
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad


Do you own an e-commerce store?

Like to dive deeper into MailChimp Automation Series such as Abandon Cart, Lapsed Purchases, Education Automation Emails upon onboarding of clients into email database?

Join us for our 2-day Explode your sales with MailChimp Email Marketing for Business & E-commerce Owners!
$680/pax, SkillsFuture Credit Eligible.

1-day MailChimp SkillsFuture Course Code: CRS-N-0035524 ($360/pax)
2-day MailChimp SkillsFuture Course Code: CRS-N-0044685 ($680/pax)

Explode your sales with MailChimp Email Marketing for Business & E-commerce Owners!


Connect with us on: 
Facebook | Instagram | YouTube |  Website

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

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Why learn with Sky Digital Agency?

MailChimp Email Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee
1 24 Feb, 2020
24 Feb, 2020
10:00 AM 6:00 PM $ 360 Register Now!
2 23 Mar, 2020
23 Mar, 2020
10:00 AM 6:00 PM $ 360 Register Now!
3 20 Apr, 2020
20 Apr, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

Till date, she has conducted more than 1,800 hours of training and curriculum development hours, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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