MailChimp Email Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 22 Jun, 2020
22 Jun, 2020
10:00 AM 6:00 PM $ 360 Register Now!
2 20 Jul, 2020
20 Jul, 2020
10:00 AM 6:00 PM $ 360 Register Now!
3 24 Aug, 2020
24 Aug, 2020
10:00 AM 6:00 PM $ 360 Register Now!
4 21 Sep, 2020
21 Sep, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Grow your business with MailChimp Email Marketing - Live Webinar

LIVE Webinar Zoom Schedules:

 10am to 6pm

Course Fee: $360/pax
(SkillsFuture Credit Eligible, Valid till 21 Dec 2020)

Course code on SkillsFuture Directory: CRS-N-0035524

> $2/hour Training Grant for corporate-sponsored employees.
> Currently increased to $10/hour (90% of hourly basic salary), read more here - SSG's Enhanced Training Grant

Dates & Schedules:
• 22 Jun, 2020 (Monday), 10am to 6pm
• 20 July, 2020 (Monday), 10am to 6pm
• 24 Aug, 2020 (Monday), 10am to 6pm
• 21 Sep, 2020 (Monday), 10am to 6pm
(Min. 4 to run the class, participants to logon to zoom by 9.45am, logins provided 2 to 3 days prior to class)

The LIVE Webinar Course Fee Per Pax will be: $360/pax 
- If you have joined any of our full day course before, we have a special discount for you, do reach out to us!
Registration closes 3~5 days prior to the course run, or when registration reaches max capacity of 6 pax per course run.

The workshop will involve 80% hands-on training, 20% theory.

Venue: 6 Raffles Quay, #15-00, Singapore 048580 (only for Face to Face training, on hold till further notice)

* Corporate Registrations, 21 days prior to course run, min. 4 pax will qualify for 25% discount.

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Email Marketing has one of the highest Return on Investment (ROI) for service & retail based businesses, join us to learn ways to generate email leads for your business, why email has the highest ROI in digital marketing, and how you can re-market to your customer and client database by the end of the class.

Are you thinking if MailChimp is for you?

Here's a video of our lead digital marketing consultant & trainer who shares why email marketing is important, and the benefits of MailChimp Email Marketing compared to your local email blast with outlook.

Why MailChimp?

MailChimp is FREE for your first 2,000 email subscribers and 10,000 emails to be sent per month. Powerful segmentation tools and more!

What to expect during the workshop?

Small Class (Max. 8 pax), 80% Hands-on workshop where participants design, create and develop an email marketing campaign to suit their marketing needs. Create your own email marketing strategy, design and send out an email marketing campaign for your business with MailChimp.

MailChimp Email Marketing Course for Small Business Owners and Digital Marketing Executives

Detailed Course outline:

a) Basics to Email Marketing

• Introduction to Email Marketing and MailChimp Email Marketing Service Platform

• Learn WHY Email Marketing is effective and relevant and useful for businesses today

- How & Why Email Marketing is the KEY to lead generation and re-marketing for Startups and SMEs
- Learn about the Buyer's Journey on the Internet, and use it to your advantage for an Integrated Digital Marketing Strategy!

• Types of reports MailChimp provides businesses, and why it is a powerful tool we should all use rather than our local email client (outlook for Windows, or mail for Mac)

• How does Email Marketing help to grow a business?

- Email Lead Generation, What are some ways?

- How you can use MailChimp to generate leads on your website or through paid social media ads

• Case study: Learn from Good VS Bad EDMs
- How often should we email our customers?
- What kind of contents should we be sending our customers?
- How can we design something simple yet effective without design skills?

• UNLEASH the POWER of Email Marketing with MailChimp

- Introducing a typical buyer’s journey on the internet

- Participants get 10 to 15 min to brainstorm and map our their buyer’s journey

- 3 participants will get to share and consult so we can all learn about the common mistakes of contents we have on our websites and how we kickstart our email marketing process

• 3 Ways to collect email database: Pop-Up Forms, Basic Forms and MailChimp Landing Pages

- Trainer Demo: MailChimp Pop-Up Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: MailChimp Basic Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: Landing Pages 

b) Hands-on: What's in MailChimp? What are the Powerful Tools within MailChimp available for Businesses?

• Re-Cap: Email Marketing Strategy for Leads Generation though pop-ups, sign up forms, or landing pages
• Secrets to writing better copy for more conversions: Features VS Benefits

• Participants Hands-on (45 min) : Create a LANDING PAGE for your Social Media Marketing Campaign or Subscriber Pop-Up Lead Generation with the latest e-catalogue of products from Microsoft for F&B businesses

• Brainstorm & Map an Email Marketing Campaign Strategy for your B2B or B2C business, right from lead generation to automated follow-up sequence from when the email is captured from Pop-Up, Landing Pages or Sign Up Form for follow up marketing

• Trainer Demo: Import Email Database into MailChimp + Participants Hands-on 10 Min

• Trainer Demo: Design & Create an Email Campaign with MailChimp + Participants Hands-on 45 to 60 min

• Trainer Demo: MailChimp Reports, What to Look out for, What to they mean?

• Trainer Demo: MailChimp Merge Tags Personalisation for Name

• Trainer Demo: MailChimp Segmentation to Subscribers who did not open your email campaigns

• Trainer Demo: MailChimp Segmentation of Subscribers who are inactive, or by email client (@hotmail, @gmail, @yahoo and tag as personal emails, and vice versa for company emails) - For personal emails, it might get you a higher open rate if you send emails before or after working hours, including weekends. For company emails, sending before or after lunch might be better for open and click through rates. Therefore segmentation helps you get higher open rates for your email campaigns.

c) Hands-on practice, Key Principles and Winning Strategies for Email Marketing:

• How to write better copy for Higher Open Rates
• How to write better copy for Higher Click Rates with Keyword Copywriting

d) Key Principles in Email Marketing:

• 5 ways to optimize your email campaigns for better results

• 7 simple ways to grow your email list


e) Final Q&A, Consultation and Discussions with Trainer

Target Audience:
• Marketing Executives
• Employees in charge of Email Marketing / Email Blast
• Digital Marketing Executives
• Startups and Business Owners
• People who want to build their own email list


MailChimp Email Marketing Course in Singapore
MailChimp Email Marketing Course for Small Business Owners and Digital Marketing Executives Singapore

This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Email us your details at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0035524

P.S. Class is limited to a max. of 8 participants.
Sign up early to avoid disappointment.

This is a Certificate Workshop.
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad

Do you own an e-commerce store?

Like to dive deeper into MailChimp Automation Series such as Abandon Cart, Lapsed Purchases, Education Automation Emails upon onboarding of clients into email database?

Join us for our 2-day Explode your sales with MailChimp Email Marketing for Business & E-commerce Owners!
$680/pax, SkillsFuture Credit Eligible.

1-day MailChimp SkillsFuture Course Code: CRS-N-0035524 ($360/pax)
2-day MailChimp SkillsFuture Course Code: CRS-N-0044685 ($680/pax)

Explode your sales with MailChimp Email Marketing for Business & E-commerce Owners!


Connect with us on: 
Facebook | Instagram | YouTube |  Website

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

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Why learn with Sky Digital Agency?

MailChimp Email Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee
1 22 Jun, 2020
22 Jun, 2020
10:00 AM 6:00 PM $ 360 Register Now!
2 20 Jul, 2020
20 Jul, 2020
10:00 AM 6:00 PM $ 360 Register Now!
3 24 Aug, 2020
24 Aug, 2020
10:00 AM 6:00 PM $ 360 Register Now!
4 21 Sep, 2020
21 Sep, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Over the years, out of her passion to share her design and digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 950 individuals, conducted more than 1,800 hours of training, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at

Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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