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LinkedIn SlideShares Content Marketing Strategy

Please SMS to (65) 9296 3877 or email workshops@skycrm.asia for the latest schedules.

Course Title: LinkedIn SlideShares Content Marketing Strategy (2 days)

Small Class Training, Min. 3 and Max. 8 Participants.

80% hands-on training, Time: 10am to 6pm on both days.

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $800/pax (SkillsFuture Credit Eligible)





COURSE OBJECTIVES

Participants will be equip with the concept of content marketing strategy with actual case study on LinkedIn, and what an ideal Content Marketing Strategy on LinkedIn will involve.

Learn how to setup a professional looking LinkedIn Profile.

Design a professional LinkedIn Cover Banner for themselves.

Learn ways to create contents (i.e. Infographic SlideShares with Microsoft PowerPoint), to help them share their ideas through SlideShares and share about their business and services.

Learn how to write effective headlines, craft and design a 6~10 page pitch deck and/or ebook content with basic infographics in 5 hours.

Learn how to use MailChimp to generate an email lead collection with your FREE SlideShare or Free ebook giveaway on your LinkedIn Profile.


What to expect during the workshop?
The course is a hands-on workshop to share content marketing strategies on LinkedIn, and help participants to be more strategic with their LinkedIn Profile.

With professionally designed SlideShares added to your LinkedIn profile, be sure to nail prospects and clients with your concise and effective pitch decks. With the SlideShare, participants will learn how they can use MailChimp Forms to help collect email leads on surveys, reports and gated content with their SlideShares as they start to build their authority on LinkedIn as the subject matter expert.

Target Audience:
Trainers, Adult Educators, Life Coach, Corporate Coaches, Corporate Sales & Marketing Professionals who have insights to share about their industry, and would like to share their knowledge, expertise and insights through LinkedIn SlideShare.

How will this course help you?
• Professional outlook on LinkedIn
• Showcase your expertise with slideshares
• Be found on LinkedIn with an optimized profile
• Learn ways to generate leads with your LinkedIn profile
• Keep a professional relationship with your professional network
• LinkedIn has one of the higer oganic reach for social media platform currently, leverage on it!

What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

S/N

Day 1 Course Outline:

Duration

1

Introduction to Content Marketing Strategies with Brainstorming
• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing on LinkedIn

 

45 Min

2

How does LinkedIn help individuals and Businesses?
Effective and impactful brand awareness with LinkedIn SlideShares

• Drive organic traffic to your product and service with LinkedIn SlideShares

• Building deeper, long-term relationships with customers

• Lead generation with gated slide contents

30 Min

3

Mapping out your Customer / Buyer's Journey with your brand or Company
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet
• Brainstorm about your Buyer’s Journey, and how can you leverage on LinkedIn Content Marketing for your business?
• Consultation with the Trainer (5~10 min per pax)

60 Min

4

LinkedIn Profile Audit and Optimization
• Looking at our LinkedIn Profiles, see what needs to be improved, and how can we help others find out about our products and services

45 Min

5

Design beautiful pitch and presentation decks for SlideShares
• Colour Resources
• Graphics and Icon Resources
• Resources and Case Study of SlideShares
• Learn key principles in curating an eye catching pitch or presentation deck for your LinkedIn Profile

120 Min

6

Participants hands-on practice to beautify statistics, quotes for their pitch and presentation decks
• Trainer Demo on curating a presentation deck for SlideShare
• Participants hands-on practice

120 Min

 

Day 2 Course Outline:

 

7

Setup and Update Professional LinkedIn Headshots (as required)
• Dress up for a Professional Shot taken with your smartphone!
• Design a cover for your LinkedIn Cover

60 Min

8

Writing Activity for your SlideShare Pitch Deck (6~12 Pages)

• Based on buyer's journey, map out what will be important for you to share on LinkedIn as SlideShares, and what do you need to share on a regular basis, at least 1~2 times a week

• Who you are, how can you help

• How you have helped others with your product or services (Build your credibility on LinkedIn, i.e. Case Study in your SlideShares)

• Guidelines, and key strategies with LinkedIn SlideShares.
• Consultation with Trainer

240 Min

9

Sign up & Create a MailChimp Account

  • Learn how to use MailChimp for email lead collection on your LinkedIn account as you giveaway your FREE presentation or Ebook content to help someone get started, and find success with your coaching, sales and marketing tips or guidelines.
  • Setup MailChimp Forms with your company email.
    Note: @gmail.com, @yahoo.com, @hotmail.com, @icloud.com etc are not recommended for MailChimp account setup
  • Grab MailChimp Forms link, and shorten with bit.ly to track clicks

90 Min

10

Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

30 Min

 

Total Estimated Duration

14.0 HR


For course enquiries, please email us at workshops@skycrm.asia?
Call, SMS, or What’sApp us at (65) 9296 3877

Digital Marketing Course Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Credit Eligible Digital Marketing Courses
Digital Marketing Course Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Festival Social Media Seminar

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 
Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0047388

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Digital Marketing Course Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Credit Eligible Digital Marketing Courses
Digital Marketing Course Singapore - Charmaine Lee (Sky Digital Agency) - SkillsFuture Credit Eligible Digital Marketing Courses

LinkedIn SlideShares Content Marketing Strategy

Please SMS to (65) 9296 3877 or email workshops@skycrm.asia for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Consultant at Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook & Instagram Marketing, MailChimp Email Marketing, Search Engine Optimization (SEO), Infographics Design and more... Till date, she has conducted more than 1,500 hours in training, and is an ACTA certified trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding Social Media, Digital Marketing and Infographics Design Topics.

Government agencies like Housing Development Board (HDB), Workforce Singapore (WSG), schools like Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as Bank of Singapore (BOS) and Amphenol Information Communications & Commercial Products has engaged Charmaine for corporate training at their office or school as well.

Currently Charmaine occassionally teaches Basic Facebook Marketing & Introduction to Facebook Videos at Institute of Adult Learning (IAL) located at Lifelong Learning Institute as well.

Whether you would like to learn 1 to 1, or in groups, get in touch with Charmaine at hello@skycrm.asia
Course customization is possible for individual and corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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