LinkedIn Marketing & Personal Branding Workshop for Professionals

Please SMS to (65) 9296 3877 or email for the latest schedules.

LinkedIn Marketing for Small Business Face to Face and LIVE Webinars

Course Title:
 LinkedIn Marketing & Personal Branding for Professionals

80% hands-on, Small Class Training, Min. 3 and Max. 8 Participants. (Corporate Discounts Available)

1-day & 2-day options available.

2-day workshops include hands-on for planning, strategy of SlideShare content.

Trainers for LinkedIn Marketing Workshop: Charmaine Lee / Razy Shah

Time: 10am to 6pm (7 HR / 14 HR options available for corporate runs)

Venue: 3 Phillip Street #17-01, Singapore 048693 (Face to Face training Available from 1 Nov 2020!)

Course Fee: $550/pax (U.P. $588/pax for 1-day training)

Course Fee: $950/pax (U.P. $1,050/pax for 2 days training)

* Course curriculum is customizable for corporate training runs of min. 8 pax.


Participants will be equip with the concept of content marketing strategy with actual case study on LinkedIn, and what an ideal Content Marketing Strategy on LinkedIn will involve.

Learn how to setup a professional looking LinkedIn Profile.

Design a professional LinkedIn Cover Banner for themselves.

Learn ways to create contents (i.e. Infographic SlideShares with Microsoft PowerPoint), to help them share their ideas through SlideShares and share about their business and services.

Learn how to write effective headlines, craft and design a 6~10 page pitch deck and/or ebook content with basic infographics in 5 hours.

Learn how to use MailChimp to generate an email lead collection with your FREE SlideShare or Free ebook giveaway on your LinkedIn Profile.

What to expect during the workshop?
The course is a hands-on workshop to share content marketing strategies on LinkedIn, and help participants to be more strategic with their LinkedIn Profile.

With professionally designed SlideShares added to your LinkedIn profile, be sure to nail prospects and clients with your concise and effective pitch decks. With the SlideShare, participants will learn how they can use MailChimp Forms to help collect email leads on surveys, reports and gated content with their SlideShares as they start to build their authority on LinkedIn as the subject matter expert.

Target Audience:
Trainers, Adult Educators, Life Coach, Corporate Coaches, Corporate Sales & Marketing Professionals who have insights to share about their industry, and would like to share their knowledge, expertise and insights through LinkedIn SlideShare.

How will this course help you?
• Professional outlook on LinkedIn
• Showcase your expertise with slideshares
• Be found on LinkedIn with an optimized profile
• Learn ways to generate leads with your LinkedIn profile
• Keep a professional relationship with your professional network
• LinkedIn has one of the higer oganic reach for social media platform currently, leverage on it!


Day 1 Course Outline:



Introduction to Content Marketing Strategies with Brainstorming
• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing on LinkedIn


45 Min


How does LinkedIn help individuals and Businesses?
Effective and impactful brand awareness with LinkedIn SlideShares

• Drive organic traffic to your product and service with LinkedIn SlideShares

• Building deeper, long-term relationships with customers

• Lead generation with gated slide contents

30 Min


Mapping out your Customer / Buyer's Journey with your brand or Company
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet

• Learn how to use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how can you leverage on LinkedIn Content Marketing for your business?
• Consultation with the Trainer (5~10 min per pax)

60 Min


LinkedIn Profile Audit and Optimization
• Looking at our LinkedIn Profiles, see what needs to be improved, and how can we help others find out about our products and services

45 Min


Design beautiful pitch and presentation decks for SlideShares
• Colour Resources
• Graphics and Icon Resources
• Resources and Case Study of SlideShares
• Learn key principles in curating an eye catching pitch or presentation deck for your LinkedIn Profile

120 Min


Participants hands-on practice to beautify statistics, quotes for their pitch and presentation decks
• Trainer Demo on curating a presentation deck for SlideShare
• Participants hands-on practice

120 Min


Day 2 Course Outline:



Setup and Update Professional LinkedIn Headshots (as required)
• Dress up for a Professional Shot taken with your smartphone!
• Design a cover for your LinkedIn Cover

60 Min


Writing Activity for your SlideShare Pitch Deck (6~12 Pages)

• Based on buyer's journey, map out what will be important for you to share on LinkedIn as SlideShares, and what do you need to share on a regular basis, at least 1~2 times a week

• Who you are, how can you help

• How you have helped others with your product or services (Build your credibility on LinkedIn, i.e. Case Study in your SlideShares)

• Guidelines, and key strategies with LinkedIn SlideShares.
• Consultation with Trainer

240 Min


Sign up & Create a MailChimp Account

  • Learn how to use MailChimp for email lead collection on your LinkedIn account as you giveaway your FREE presentation or Ebook content to help someone get started, and find success with your coaching, sales and marketing tips or guidelines.
  • Setup MailChimp Forms with your company email.
    Note:,,, etc are not recommended for MailChimp account setup
  • Grab MailChimp Forms link, and shorten with to track clicks

90 Min


Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

30 Min


Total Estimated Duration

14.0 HR

What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

For self & corporate sponsored, please provide us details for billing.
1) Name of Company: 
2) Attention Invoice to: 
3) Email: 
4) Mobile: 
5) Address / Office Address: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

Connect with us on: 
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For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 8 to 12 pax. As our classes include 80% hands-on.
We will include 2 trainers for the training if the class exceeds 15 pax.

LinkedIn Marketing & Personal Branding for Professionals

Our LinkedIn Article on "The Key to Social Media Marketing Success":

Some of our SlideShares on LinkedIn shared below. We will share with you during the workshop on how you should and can create these contents with PowerPoint, what is the focus, and what will you content strategy be?

LinkedIn Marketing & Personal Branding Workshop for Professionals

Please SMS to (65) 9296 3877 or email for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of Small Business Owners, and have sadly witness many small business fail due to a lack of an Integrated Social Media and Digital Marketing Strategy. 

Over the years, out of her passion to share her digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 1,200 individuals, conducted more than 1,800 hours of training, a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidedance.
Get connected with Charmaine on LinkedIn:

If you have a training or strategy session enquiry, do get in touch with us at



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.

Invoices are only issued when we have 3 pax registered.
Classes are kept to a maximum class size of 8 pax. Classes are confirmed within 3~5 days prior to class run.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

From 1 Aug 2020, latest by 11 August 2020, our office will be located at: 3 Phillip Street #17-01, Singapore 048693

6 Raffles Quay, #15-00, Singapore 048580 (Till 31 July 2020)
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

From 3 August 2020, we will be operating from our new office: 3 Phillip Street, #17-01 Singapore 048693

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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