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LinkedIn Marketing & Personal Branding Workshop for Professionals

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 15 Apr, 2020
Wednesday
15 Apr, 2020
Wednesday
10:00 AM 6:00 PM $ 324 Register Now!
2 24 Jun, 2020
Wednesday
24 Jun, 2020
Wednesday
10:00 AM 6:00 PM $ 324 Register Now!

LinkedIn Marketing for Small Business Face to Face and LIVE Webinars

Course Title:
 LinkedIn Marketing & Personal Branding for Professionals

For Public, 1-day Live Webinar Runs Monthly.

Small Live Webinar Online Class Training, Min. 4 and Max. 8 Participants.

80% hands-on training, 1-day & 2-day options available.

2-day workshops include hands-on for planning, strategy of SlideShare content.

Time: 10am to 6pm (4 HR / 7 HR / 14 HR options available for corporate runs)

Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $249/pax (4 HR training, min. 10 pax)

Course Fee: $399/pax (7 HR training, min. 6 pax)

Course Fee: $788/pax (14 HR training, min. 6 pax)


* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:



COURSE OBJECTIVES

Participants will be equip with the concept of content marketing strategy with actual case study on LinkedIn, and what an ideal Content Marketing Strategy on LinkedIn will involve.

Learn how to setup a professional looking LinkedIn Profile.

Design a professional LinkedIn Cover Banner for themselves.

Learn ways to create contents (i.e. Infographic SlideShares with Microsoft PowerPoint), to help them share their ideas through SlideShares and share about their business and services.

Learn how to write effective headlines, craft and design a 6~10 page pitch deck and/or ebook content with basic infographics in 5 hours.

Learn how to use MailChimp to generate an email lead collection with your FREE SlideShare or Free ebook giveaway on your LinkedIn Profile.


What to expect during the workshop?
The course is a hands-on workshop to share content marketing strategies on LinkedIn, and help participants to be more strategic with their LinkedIn Profile.

With professionally designed SlideShares added to your LinkedIn profile, be sure to nail prospects and clients with your concise and effective pitch decks. With the SlideShare, participants will learn how they can use MailChimp Forms to help collect email leads on surveys, reports and gated content with their SlideShares as they start to build their authority on LinkedIn as the subject matter expert.

Target Audience:
Trainers, Adult Educators, Life Coach, Corporate Coaches, Corporate Sales & Marketing Professionals who have insights to share about their industry, and would like to share their knowledge, expertise and insights through LinkedIn SlideShare.

How will this course help you?
• Professional outlook on LinkedIn
• Showcase your expertise with slideshares
• Be found on LinkedIn with an optimized profile
• Learn ways to generate leads with your LinkedIn profile
• Keep a professional relationship with your professional network
• LinkedIn has one of the higer oganic reach for social media platform currently, leverage on it!

S/N

Day 1 Course Outline:

Duration

1

Introduction to Content Marketing Strategies with Brainstorming
• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing on LinkedIn

 

45 Min

2

How does LinkedIn help individuals and Businesses?
Effective and impactful brand awareness with LinkedIn SlideShares

• Drive organic traffic to your product and service with LinkedIn SlideShares

• Building deeper, long-term relationships with customers

• Lead generation with gated slide contents

30 Min

3

Mapping out your Customer / Buyer's Journey with your brand or Company
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet

• Learn how to use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how can you leverage on LinkedIn Content Marketing for your business?
• Consultation with the Trainer (5~10 min per pax)

60 Min

4

LinkedIn Profile Audit and Optimization
• Looking at our LinkedIn Profiles, see what needs to be improved, and how can we help others find out about our products and services

45 Min

5

Design beautiful pitch and presentation decks for SlideShares
• Colour Resources
• Graphics and Icon Resources
• Resources and Case Study of SlideShares
• Learn key principles in curating an eye catching pitch or presentation deck for your LinkedIn Profile

120 Min

6

Participants hands-on practice to beautify statistics, quotes for their pitch and presentation decks
• Trainer Demo on curating a presentation deck for SlideShare
• Participants hands-on practice

120 Min

 

Day 2 Course Outline:

 

7

Setup and Update Professional LinkedIn Headshots (as required)
• Dress up for a Professional Shot taken with your smartphone!
• Design a cover for your LinkedIn Cover

60 Min

8

Writing Activity for your SlideShare Pitch Deck (6~12 Pages)

• Based on buyer's journey, map out what will be important for you to share on LinkedIn as SlideShares, and what do you need to share on a regular basis, at least 1~2 times a week

• Who you are, how can you help

• How you have helped others with your product or services (Build your credibility on LinkedIn, i.e. Case Study in your SlideShares)

• Guidelines, and key strategies with LinkedIn SlideShares.
• Consultation with Trainer

240 Min

9

Sign up & Create a MailChimp Account

  • Learn how to use MailChimp for email lead collection on your LinkedIn account as you giveaway your FREE presentation or Ebook content to help someone get started, and find success with your coaching, sales and marketing tips or guidelines.
  • Setup MailChimp Forms with your company email.
    Note: @gmail.com, @yahoo.com, @hotmail.com, @icloud.com etc are not recommended for MailChimp account setup
  • Grab MailChimp Forms link, and shorten with bit.ly to track clicks

90 Min

10

Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

30 Min

 

Total Estimated Duration

14.0 HR


What you'll need to bring to class:
• Laptop & charger
• Mouse & mouse pad

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Details we will need for self-sponsored individuals:
1. Name: 
2. Mobile: 
3. Email: 

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

For urgent enquiries, you may Call, or What’sApp us at (65) 9296 3877

Connect with us on: 
Facebook | Instagram | YouTube |  Website


For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

Our LinkedIn Article on "The Key to Social Media Marketing Success": https://www.linkedin.com/pulse/key-social-media-marketing-success-charmaine-lee

Some of our SlideShares on LinkedIn shared below. We will share with you during the workshop on how you should and can create these contents with PowerPoint, what is the focus, and what will you content strategy be?



LinkedIn Marketing & Personal Branding for Professionals

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Social Media Marketing - Facebook Marketing for Business Owners at Institute for Adult Learning Singapore

Social Media Video Marketing for Trainers at Institute for Adult Learning Singapore

LinkedIn Marketing & Personal Branding Workshop for Professionals

S/No. Start Date End Date Start Time End Time Course Fee
1 15 Apr, 2020
Wednesday
15 Apr, 2020
Wednesday
10:00 AM 6:00 PM $ 324 Register Now!
2 24 Jun, 2020
Wednesday
24 Jun, 2020
Wednesday
10:00 AM 6:00 PM $ 324 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

Since 2010, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Over the years, out of her passion to share her design and digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 10 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
 
Till date, she has trained more than 950 individuals, conducted more than 1,800 hours of training, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes a point to make learning interactive, practical and fun. That’s how she learn, and that’s how she teaches and train.  She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at workshops@skycrm.asia
Strategy & Training session customization is possible for corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

Connect with us on: 

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