Integrated Facebook Marketing for E-commerce and Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 19 Aug, 2019
20 Aug, 2019
10:00 AM 6:00 PM $ 720 Register Now!

Integrated Facebook Marketing for Ecommerce Owners
Small Class Training: Min. 3 and Max. 8 Participants.

90% hands-on training and activities, 10% theory.

Time: 10am to 6pm on both days.

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $720/pax (SkillsFuture Credit Eligible)

Course Code on SkillsFuture Directory: CRS-N-0044697  

Many people wonder, what's the difference between Facebook & Instagram.
There are so many differences, aside the mechanics to both social media platform, is the age group.

Facebook Statistics
Source: Facebook Ad Manager, 2018

  • Total number of Facebook users in Singapore is 4.8 million (2018)
  • 2% of Singapore Facebook users are aged between 13 to 17 years old (2018)
  • 16% of Singapore Facebook users are aged between 18 to 24 years old (2018)
  • 35% of Singapore Facebook users are aged between 25 to 34 years old (2018)
  • 21% of Singapore Facebook users are aged between 35 to 44 years old (2018)
  • 13% of Singapore Facebook users are aged between 45 to 54 years old (2018)
  • 8% of Singapore Facebook users are aged between 55 to 64 years old (2018)
  • 5% of Singapore Facebook users are aged 65 years old and above (2018)

Instagram Statistics

  • Total number of Instagram users in Singapore is 2.0 + million (Aug 2017)
  • 61% of Instagram users in Singapoe are aged between 18 to 34.

What's most interesting about Facebook is that it has tons of information about a Facebook user's interest and demographics over the years that they allow businesses to launch laser-targeting ads.

Would you like to learn more about Facebook Marketing & Advertising, including Integrated Facebook Marketing Strategies, to stretch your advertising budget, and get more ROI (return on investment on your marketing & advertising budget)?

Integrated Facebook Marketing for Business & E-commerce Owners 2-day SkillsFuture Credit Eligible Course Topics Include:

1. Introduction to A BUYER'S JOURNEY ONLINE

2. Introduction to Facebook Marketing Benefits & Mechanics

3. Introduction to MARKETING FUNNEL with Facebook Business Pages 

4. Understanding the best Facebook Post & Ad Types

5. Organic Facebook Marketing VS Paid Advertising

6. Facebook Budgeting and Recommended Budget for Advertising

7. Identifying your audience on Facebook, and targeting features in Facebook Business Pages

8. Facebook Ad Campaign Brainstorming & Mechanics

9. Understanding Facebook Ad Policy & Best Principles of Facebook Ads

10. Copywriting Tips & Setting up a Facebook Ad

11. Basic Facebook Ad Design with PowerPoints (Examples attached below)

12. Introduction to Facebook Ad Manager (Advanced Re-targeting Features)

13. Online shop e-commerce product setup for e-commerce owners (Business Owners can setup services as their "product catalogue" for product tagging purposes)

14. Creating Facebook Pixels for your website

15. Admin Roles, Page Management, Settings and Content Calendar

16. Lead Generation with Facebook Ads (Concept, Strategy)

17. Introduction to Facebook Experience Ads (see video below)

18. Facebook Post Schedules, Facebook Page Insights, Facebook Post and Ad Analytics

19. Q&A with Trainer, and 5 min per pax on your Facebook Strategy

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us for our 2-day Integrated Facebook Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

What to expect during the workshop?

Small & Cosy (Min. 4 pax, Max. 8 pax) Hands-on based 2-day Facebook course where participants learn the fundamentals to help them kickstart their social media advertising journey with Facebook Business Pages and Facebook Ads.

Learn practical basic Ad design skills with Microsoft PowerPoint to develop and launch a Facebook marketing campaign that suit their marketing needs.

Participants will learn about effective Facebook Ads, and the secret to successful Facebook Ad Campaigns and Social Media Marketing presence, with advanced Facebook Ad Manager Tool available.

This workshop is perfect for: 

• Small business owners who want to involve Facebook marketing and advertising in their business
• Sales & Marketing professionals who would like to learn about lead generation, marketing funnels and strategies on Facebook platform
• Startups and Online Shops who would like to grow their business Facebook and setup a service or product catalogue, and learning to create at least 3 types of product/service posts and Ads with Facebook Business Pages
• Anyone looking to grow their business and sales with effective Facebook Marketing & Advertising Strategies
• Anyone who wants to learn about Facebook Marketing and Advertising fundamentals, and how Facebook marketing has helped many businesses grow their sales, and why businesses should involve Faceviij marketing as part of their overall digital marketing strategy for brand awareness, consideration and sales decisions

What you'll need to bring to class:

• Laptop & charger 
• Mouse & mouse pad

This is a Certificate Workshop. 

Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

This course is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

You can choose to pay partial of the course fees with your SkillsFuture Credits.
Email us at for payment instructions to pay with your SkillsFuture Credits. Remainder fees can be paid with cash. Remaining Course Fee: $720 - $500 = $220 in cash.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details below:

1. Company Name: 
2. Company Finance in-charge Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

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SkillsFuture Credit Eligible Digital Marketing Courses in Singapore
SkillsFuture Credit Eligible Digital Marketing Courses in Singapore

SkillsFuture Credit Eligible Digital Marketing Courses in Singapore
SkillsFuture Credit Eligible Digital Marketing Courses in Singapore

Integrated Facebook Marketing for E-commerce and Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 19 Aug, 2019
20 Aug, 2019
10:00 AM 6:00 PM $ 720 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Consultant at Sky Digital Agency and Founder of The Good Designers.

Being a designer by training, she designs, consults and trains individuals in infographics, design and digital marketing. She first started training business owners about Web Development (WordPress), Facebook Marketing, and Email Marketing topics in 2015.

Till date, she has curated more than 18 different creative design and digital marketing curriculums under both her companies. These courses includes: Infographics Design, Video Marketing, Instagram marketing, Social Media Marketing BootCamp, Integrated Content Marketing Strategy, Digital Marketing Sales Funnels & more.

Till date, she has conducted more than 1,500 hours of training, and she is an ACTA Certified Trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also trains youth-at-risks (in collaboration with MSF) under The Good Designers. 

Get connected with Charmaine on LinkedIn:

She has conducted corporate training for Singapore Government Agencies such as, Housing Development Board (HDB), Workforce Singapore (WSG), Ministry of ManPower (MOM), and corporate training for Singapore Universities & Polytechnics such as Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as The Great Eastern, Bank of Singapore and Amphenol Information Communications & Commercial Products (FCI), helping them communicate better in their social media, email marketing and powerpoint presentations under The Good Designers.

Charmaine has been conducting different digital marketing topics and training including "Ways to Create Good PowerPoints", "Facebook Business Pages Marketing & Advertising" and "Create Introduction Videos for Trainers" at Institute of Adult Learning (IAL) located at Lifelong Learning Institute since July 2017 till date.

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Course customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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