Integrated Facebook Marketing for E-commerce and Business Owners

Please SMS to (65) 9296 3877 or email for the latest schedules.

Skyrocket your sales with Integrated Facebook for Ecommerce Strategy and Course

Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm on both days.

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $680/pax (SkillsFuture Credit Eligible till 5 Mar 2020)

Course Code on SkillsFuture Directory: CRS-N-0044697  

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.

Many people wonder, what's the difference between Facebook & Instagram.
There are so many differences, aside the mechanics to both social media platform, is the age group.

What to expect during the workshop?

Small & Cosy (Min. 4 pax, Max. 8 pax) Hands-on based 2-day Facebook course where participants learn the fundamentals to help them kickstart their social media advertising journey with Facebook Business Pages and Facebook Ads.

Learn practical basic Ad design skills with Microsoft PowerPoint to develop and launch a Facebook marketing campaign that suit their marketing needs.

Participants will learn about effective Facebook Ads, and the secret to successful Facebook Ad Campaigns and Social Media Marketing presence, with advanced Facebook Ad Manager Tool available.


Facebook Statistics
Source: Facebook Ad Manager, 2018

  • Total number of Facebook users in Singapore is 4.8 million (2018)
  • 16% of Singapore Facebook users are aged between 18 to 24 years old (2018)
  • 35% of Singapore Facebook users are aged between 25 to 34 years old (2018)
  • 21% of Singapore Facebook users are aged between 35 to 44 years old (2018)
  • 13% of Singapore Facebook users are aged between 45 to 54 years old (2018)
  • 8% of Singapore Facebook users are aged between 55 to 64 years old (2018)

Instagram Statistics

  • Total number of Instagram users in Singapore is 2.0 + million (Aug 2017)
  • 61% of Instagram users in Singapoe are aged between 18 to 34.

What's most interesting about Facebook is that it has tons of information about a Facebook user's interest and demographics over the years that they allow businesses to launch laser-targeting ads.

Would you like to learn more about Facebook Marketing & Advertising, including Integrated Facebook Marketing Strategies, to stretch your advertising budget, and get more ROI (return on investment on your marketing & advertising budget)?

Integrated Facebook Marketing for Business & E-commerce Owners 2-day SkillsFuture Credit Eligible Course Topics Include:

1. Introduction to A BUYER'S JOURNEY ONLINE
- Learn how to use the buyer's journey on the internet to your advantage!
- Map an Integrated Digital Marketing Strategy for your business

2. Introduction to Facebook Marketing Benefits & Mechanics

3. Introduction to MARKETING FUNNEL with Facebook Business Pages 

4. Understanding the best Facebook Post & Ad Types

5. Organic Facebook Marketing VS Paid Advertising

6. Facebook Budgeting and Recommended Budget for Advertising

7. Identifying your audience on Facebook, and targeting features in Facebook Business Pages

8. Facebook Ad Campaign Brainstorming & Mechanics

9. Understanding Facebook Ad Policy & Best Principles of Facebook Ads

10. Copywriting Tips & Setting up a Facebook Ad

11. Basic Facebook Ad Design with PowerPoints (Examples attached below)

12. Introduction to Facebook Ad Manager (Advanced Re-targeting Features)

13. Online shop e-commerce product setup for e-commerce owners (Business Owners can setup services as their "product catalogue" for product tagging purposes)

14. Creating Facebook Pixels for your website

15. Admin Roles, Page Management, Settings and Content Calendar

16. Lead Generation with Facebook Ads (Concept, Strategy)

17. Introduction to Facebook Experience Ads (see video below)

18. Facebook Post Schedules, Facebook Page Insights, Facebook Post and Ad Analytics

19. Q&A with Trainer, and 5 min per pax on your Facebook Strategy

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us for our 2-day Integrated Facebook Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

Target Audience:

  • Professionals in Marketing and Media
  • Entrepreneurs, Solopreneurs
  • Individuals who are new to Facebook marketing and keen in learning how to launch a successful Facebook campaign
  • Consultants and Educators

What you'll need to bring to class:

• Laptop & charger 
• Mouse & mouse pad

This is a Certificate Workshop. 

Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

This course is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

You can choose to pay partial of the course fees with your SkillsFuture Credits.
Remainder fees can be paid with cash. Remaining Course Fee: $680 - $500 = $180 in cash.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored participant, we will need the following details below:

1. Company Name: 
2. Company Finance in-charge Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

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Why learn with Sky Digital Agency?

Integrated Facebook Marketing for E-commerce and Business Owners

Please SMS to (65) 9296 3877 or email for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Over the years, out of her passion to share her design and digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 950 individuals, conducted more than 1,800 hours of training, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at

Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.

Invoices are only issued when we have 3 pax registered.
Classes are kept to a maximum class size of 8 pax. Classes are confirmed within 3~5 days prior to class run.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

From 3 August 2020, we will be operating from our new office: 3 Phillip Street, #17-01 Singapore 048693

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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