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Integrated Content Marketing Strategy

S/No. Start Date End Date Day Start Time End Time Course Fee
1 25 Feb, 2019 25 Feb, 2019 Monday 10:00 AM 6:00 PM $ 420 Register Now!
2 12 Apr, 2019 12 Apr, 2019 Friday 10:00 AM 6:00 PM $ 420 Register Now!
3 13 May, 2019 13 May, 2019 Monday 10:00 AM 6:00 PM $ 420 Register Now!
4 17 Jun, 2019 17 Jun, 2019 Monday 10:00 AM 6:00 PM $ 420 Register Now!

Content Marketing Strategy Course Singapore
Small Class Training:
 Min. 4 and Max. 8 Participants.

90% hands-on training and activities, 10% theory.

Time: 10am to 6pm on both days.

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $420/pax (SkillsFuture Credit Eligible)

Course Code on SkillsFuture Directory: CRS-N-0043408

As seats are limited, we recommend for participants to register 2 to 3 weeks early.
To pay for the course with your SkillsFuture Credits, email us at: skillsfuture@skycrm.asia


 
Why is Sky Digital Agency Content Marketing Course different?
• 80% hands-on activities to introduce the concept and effectiveness of Content Marketing for businesses.
• Small & Cosy Learning Environment, Min. 4 pax, Max. 8 Pax.
• Learn from real-life relatable and applicable Case Studies
• Map out your very own Content Marketing Strategy for your work or business.
• During the course, you will develop a basic Content Marketing Framework which includes hands-on activity of brainstorming a "Content Giveaway" in the form of a PDF ebook, Learn how you can create a Professional Ebook with Microsoft PowerPoint, and Build a Landing Pages to host and giveaway the ebook in exchange for your potential customer's Name & Email.

COURSE OBJECTIVES
  • Provide an overview of Content Marketing, and how it has helped Financial, Educational, and Professional Service Industry in Lead Generation
  • Equip participants with the concept of Content Marketing Funnel & Strategy with real-life Case Studies
  • Small & Cosy Learning Environment, Min. 4 pax, Max. 8 Pax.
  • Learn & Apply the Content Marketing Framework with a FREE Ebook Giveaway (Gated Content through MailChimp Landing Pages)
  • Common Mistakes Made in Content Marketing and Ways to Avoid Them
  • Learn & Map out a Content Marketing Strategy for your business
  • Learn & Write Effective Headlines, to create a basic 4 to 8 page ebook with infographic content (examples attached below)
  • Equip participants with basic Landing Page Design, Development and Hands-on Activity to host the FREE ebook giveaway content
 
1. Introduction to Content Marketing Strategy with Brainstorming Activities
• Introduction & Learning Outcomes
• Content Marketing Definition
• Examples of Content Marketing / Development
 
2. What can good content do for your business?
• More effective and impactful branding
• Drive organic traffic and reduce reliance on paid channels
• Building deeper, long-term relationships with customers
• Introduction to Lead generation with Content Marketing
 
3. Mapping out your Customer / Buyer's Journey with your brand or Company.
• Explore and map out what matters most to your buyers
• Learn about a Buyer’s Journey on the internet
• Brainstorm about your Buyer’s Journey, and how you can leverage on Content Marketing for your business
• Consultation with the Trainer 
 
4. Writing Activity for your ebook content (4~8 of A5 page content)
• Based on buyer's journey, to address key obstacles for customers to decide to purchase
• Key elements to a GOOD Content Giveaway
• Guidelines for your Free ebook Content Giveway (Design & Develop with Microsoft PowerPoint)
• High Res Graphics & Icon Resources to Design, Develop and Beautify your ebook contents
• Export your ebook from Microsoft PowerPoint to PDF
 
5. Sign up & Create a MailChimp Account
  • Learn how to use MailChimp for email lead collection on your website and social media accounts as you giveaway your FREE ebook.
  • Setup MailChimp Forms with your company email.
    Note: @gmail.com, @yahoo.com, @hotmail.com, @icloud.com etc are not recommended for MailChimp account setup
6. Final Consultation and Q&A
(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

By the end of the course, you will have a better understanding of content development, it’s framework, to apply in your industry, work and/or business.

This workshop will also help you learn about content types and content development, easy ways on how you can use FREE platfprms to kickstart your content marketing strategy for your work and business.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Content Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

 
This workshop is perfect for:

• Small business owners experiencing information overload when it comes to digital content creation.
• Sales & Marketing professionals preparing to attract audiences online with good content and a content marketing strategy.
• Startups preparing to launch a new website, hoping to integrate content as their marketing strategy
• Companies undergoing a rebrand
• Anyone looking to generate leads (emails, customer basic info) with their SEO and Social Media Marketing efforts
• Individuals interested in digital marketing, content curation and marketing
• Individuals who want to add a new content marketing knowledge and skill on easy ways to create valueable, appealing content for their business or for work.

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Questions about Content Marketing for your business & industry




SkillsFuture Credit Eligible Digital Marketing Courses in Singapore

For course enquiries, please email us at workshops@skycrm.asia
Call, SMS, or What’sApp us at (65) 9296 3877
 
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This is a Certificate Course. Receive a Certificate of Completion upon completion of the course from Sky Digital Agency.
 
This workshop is SkillsFuture Credit Eligible.
Who can apply? - Singaporeans aged 25 years and above.
 
This workshop is SkillsFuture Credit Eligible. As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits. No cash is required, if you have sufficient SkillsFuture Credits, 

Course code on SkillsFuture Directory: CRS-N-0043408
No cash required if you have sufficient SkillsFuture Credits. 
Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored please share the following details below to us:

1. Company Name: 
2. Finance Person I/C Name, Email, Tel: 
3. Company Address:
4. Full name of Participant: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

All Sky Digital Agency SkillsFuture Courses on MySkillsFuture Course Directory Portal


SkillsFuture Credit Eligible Digital Marketing Courses in Singapore

Integrated Content Marketing Strategy

S/No. Start Date End Date Day Start Time End Time Course Fee
1 25 Feb, 2019 25 Feb, 2019 Monday 10:00 AM 6:00 PM $ 420 Register Now!
2 12 Apr, 2019 12 Apr, 2019 Friday 10:00 AM 6:00 PM $ 420 Register Now!
3 13 May, 2019 13 May, 2019 Monday 10:00 AM 6:00 PM $ 420 Register Now!
4 17 Jun, 2019 17 Jun, 2019 Monday 10:00 AM 6:00 PM $ 420 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Consultant at Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook & Instagram Marketing, MailChimp Email Marketing, Search Engine Optimization (SEO), Infographics Design and more... Till date, she has conducted more than 1,500 hours in training, and is an ACTA certified trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding Social Media, Digital Marketing and Infographics Design Topics.

Government agencies like Housing Development Board (HDB), Workforce Singapore (WSG), schools like Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as Bank of Singapore (BOS) and Amphenol Information Communications & Commercial Products has engaged Charmaine for corporate training at their office or school as well.

Currently Charmaine occassionally teaches Basic Facebook Marketing & Introduction to Facebook Videos at Institute of Adult Learning (IAL) located at Lifelong Learning Institute as well.

Whether you would like to learn 1 to 1, or in groups, get in touch with Charmaine at hello@skycrm.asia
Course customization is possible for individual and corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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