Instagram Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 19 Feb, 2020
19 Feb, 2020
10:00 AM 2:30 PM $ 200 Register Now!
2 20 Mar, 2020
27 Mar, 2020
10:00 AM 2:30 PM $ 200 Register Now!
3 24 Apr, 2020
24 Apr, 2020
10:00 AM 2:30 PM $ 200 Register Now!

Instagram Marketing or Social Media Marketing for Beginners

Course Name: Instagram Marketing OR Social Media Marketing BootCamp for Beginners (Corporate Runs only)

Private / Corporate Small Class Training:
Min. 6 and Max. 12 Participants.

80% hands-on training and activities, 20% theory.

Time: 2 Hr | 3.5 HR | 4.5 HR | 7.0 HR workshops available
* For 4.5 Hour workshop, we are able to include Facebook Business Page into the 1/2 day workshop as well.

Course Fee: $150/pax | 200/pax | $250/pax | $360/pax

* Corporate registrations for any of our public run courses confirmed 21 days prior to course run, min. 4 pax will qualify for 25% discount.

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580 (or at client's office)

Note: This course is to help individuals understand what is Instagram Marketing, and how they can get started if their target audience is aged 18 to 40 years old.

  • Instagram business account profile optimisation
  • Pros & cons about Instagram marketing & advertising
  • Ways to generate brand awareness for your business
  • Learn & apply the "Buyer’s Journey on the Internet" concept to your business
  • Design a beautiful and effective Instagram post
  • Measure Instagram marketing metrics & success

For in-depth Instagram Course, we recommend our 1-day or 2-day course:

  • Map, plan and prepare for a 30-day challenge on Instagram (this is only covered in our 2-day instagram course)
  • Introduction to IGTV and video app to produce IGTV vertical videos (this is only covered in our 2-day instagram course)

1. Introduction to Instagram Marketing via:

• Facebook vs Instagram Marketing
• Good Case Study on Instagram (Examples for Insurance & Property Agents are available)
• Q&A: What’s your business goal on Instagram?
• Q&A: Should you Facebook Page contents be the same as your Instagram Account?

2. Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey
• Type of content you should curate for Instagram based on your buyer’s journey
• Plan & Map your Instagram Content Strategy
• Consultation with the Trainer (5~10 min per pax)

3. Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• Common mistakes made on Instagram Marketing and Advertising

4. Growth Hack on Instagram with HashTags
• Max. 2,000 characters & 30 hashtags
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

5. Design a Post on Instagram via your mobile app (available on Android & iOS)
• Design Amazing Graphics, Quotes for your Instagram Feed
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Copywriting Tips, Features vs Benefits

6. Instagram Insights, Algorithm and Ad Targeting Basics
• Instagram Mechanics & Algorithm
• Instagram Ad Budgeting, Pros & Cons about Advertising on Instagram & Facebook

7. Final Consultation and Q&A

What you'll need to bring to class:
• Smartphone with Instagram App Installed
• Wifi connection at premise is required if clients prefer for the training to be conducted in-house as participants will be shared with apps they can download from Google Play Store or AppStore.

Instagram Marketing & Advertising Course for Business Owners Singapore

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.

Instagram Marketing, one of the top Social Media Topics that people are reading up on, and want to learn more for themselves so as to grow their business. If you struggle and always ask yourself this "Will Social Media Marketing & Advertising work for my business?"

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

By the end of the course, you will be a better Marketer on INSTAGRAM, equiped with skills to design amazing graphics with FREE design tools to grow your audience and increase your ROI on Instagram Marketing and Advertising.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Instagram Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This course is SkillsFuture Credit Eligible till 22 Feb 2020

Who can apply? - Singaporeans aged 25 years and above.

No cash required if you have sufficient SkillsFuture Credits.

Course Fee is $360/pax (Registration closes 3 to 10 days prior to course run)

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 
Course code on SkillsFuture Directory: CRS-N-0044836

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance in-charge, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

This workshop is perfect for:

• Small business owners who want to instagram marketing in their business
• Sales & Marketing professionals who would like to learn how they can grow with instagram marketing and advertising
• Startups and Online Shops who would like to grow their business with the millenials growing purchasing power
• Individuals interested in instagram marketing and content curation for social media
• Anyone who wants to learn about instagram marketing and advertising fundamentals, and how instagram marketing has helped many businesses grow their sales, and why we should involve instagram as part of our overall digital marketing strategy for brand awareness, consideration and sales decisions in our business

Pre-requisites prior to signing up for the workshop:
• Owns a personal Instagram Account, and able to post a photo and story to Instagram
• Have a business idea or a business, and want to use Instagram to grow the business, and get more sales.

Note: If you do not meet any of the pre-requisite requirements above, please email us at and we will advise if the course is suitable for you before we process your registration.

Before you join us at the 1-day class, you will need to create a Business Facebook Page, so as to be able to convert your Instagram to a Business Account.

Learn ways to grow your Instagram Organically, differentiate yourself from your competitors, and be a thought leader in the market.

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Instagram is a great social media platform for personal branding purposes, and in this course, you will understand your buyer's journey and an instagram strategy that will help you to brand yourself in whatever industry you are in!

Watch our Personal Branding Tips below to learn more:

Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

Social Media Video Marketing Strategy for Trainers Course in Singapore by Sky Digital Agency

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Social Media Video Marketing for Trainers at Institute for Adult Learning Singapore

Instagram Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee
1 19 Feb, 2020
19 Feb, 2020
10:00 AM 2:30 PM $ 200 Register Now!
2 20 Mar, 2020
27 Mar, 2020
10:00 AM 2:30 PM $ 200 Register Now!
3 24 Apr, 2020
24 Apr, 2020
10:00 AM 2:30 PM $ 200 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

Till date, she has conducted more than 1,800 hours of training and curriculum development hours, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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