Instagram Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 27 Sep, 2019
27 Sep, 2019
10:00 AM 6:00 PM $ 360 Register Now!
2 23 Oct, 2019
23 Oct, 2019
10:00 AM 6:00 PM $ 360 Register Now!

Instagram Marketing and Advertising Course for Business Owners

Instagram Marketing, one of the top Social Media Topics that people are reading up on, and want to learn more for themselves so as to grow their business. If you struggle and always ask yourself this "Will Social Media Marketing & Advertising work for my business?"

Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

These different social media tools have also became an essential platform that businesses use to generate brand awareness and sales to grow their business.

Social media has also become the go-to for consumers to decide on whether they will purchase with the brand or not. Social Media platforms like Facebook, Instagram, YouTube and LinkedIn has disrupted marketing and advertising, but the celebrated fact about these different Social Media platforms by millions of business owners is that Social Media Marketing has made it affordable for small businesses to GROW their brand positioning and business quickly with small budgets of $300 to $400 a month.

However, you need to understand each Social Media platform's mechanics, and use them the right way.

Come join us in our 1-day Instagram Marketing Workshop to enhance your brand and adopt an Intsagram Marketing Strategy for your business and be ahead of your competitors with the insider tips we will share with you during the course!

Would you like to grow your business with INSTAGRAM Marketing?

The key to being on Instagram is a lot about brand positioning. Each brand can communicate and position themselves differently on Instagram even though they maybe in the same industry.

Take our agency for example. Not many agencies in Singapore have an active Instagram account. For us, we want to share insights, and even IGTV videos on some of the questions we hear a lot from our course participants and share our thoughts on those questions.

Take your business to the next level with a instagram Marketing and Advertising.

We share with you insights to key functions that trigger Instagram algorithms for a greater organic reach, but also help you understand why and how much you should Budget for your Instagram Ads.


1-day Instagram Marketing & Advertising Course Outline:

NOTE: This is a Instagram Strategy Course. All participants must be familiar with Instagram for Personal Use to benefit the most from this course (Posting a post, Posting a Instagram Story)

This course objective is to help you as a business owner understand what is a strategy they can adopt for their Instagram Business Account. Whether you use it for your F&B, Retail, Online Business (Shopify, etc) or Personal Branding (Coaches, Marketers, Property Agents, Insurance Agents, & Financial Advisers, etc)

* We spend a full day with Sky Digital Agency's Founder & Lead Trainer to learn, understand, and apply the essential strategies to help you build your brand on instagram, whether you are a business, startup, property agent, insurance agent, or entrepreneur.

Introduction to Instagram Marketing via:

• Why Instagram might be more relevant than Facebook Marketing and Advertising for Businesses?
• How should businesses connect and communicate with their customers on their Business Instagram Account?
• Case Study of various types of contents on Instagram
• Answering the question: What’s your business goal on Instagram?
• Answering the question: Should you Facebook Page contents be the same as your Instagram Account?

Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Brainstorm about your Buyer’s Journey, and how you should be communicating on your Instagram account
• Type of content you should curate for Instagram based on your buyer’s journey
• Plan & Map your Instagram Content Strategy (Learn the SECRET to knowing the VIRAL content online!)
• Consultation with the Trainer (5~10 min per pax)

Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• How to encourage Engagements, Copywriting Tips, and more!
• Common mistakes made on Instagram Marketing and Advertising

Growth Hack on Instagram with Posts & HashTags
• Max. 2,000 characters & 30 hashtags
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Design Amazing Graphics, Quotes for your Instagram Feed
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

Instagram Insights, Algorithm and Ad Targeting Basics
• How to design instagram stories
• Instagram Mechanics & Algorithm
• Instagram Ad and Location Targeting (Trainer Demo)
• Recommended Instagram Ad Budgeting for Small Business

Final Consultation and Q&A
(a) Consultation with Trainer (5 min per participant)
(b) Final Q&A with Trainer

By the end of the course, you will be a better Marketer on INSTAGRAM, equiped with skills to design amazing graphics with FREE design tools to grow your audience and increase your ROI on Instagram Marketing and Advertising.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Instagram Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible)

Course code on SkillsFuture Directory: CRS-N-0044836

Corporate Run's Course Outline can be customized.

Suggested class size for corporate runs, max. 25 to 35 pax.

Social Media Video Marketing Strategy for Trainers Course in Singapore by Sky Digital Agency

Social Media Marketing - Facebook Marketing for Business Owners at Institute for Adult Learning Singapore

Social Media Video Marketing for Trainers at Institute for Adult Learning Singapore

Here's an infographic we have to share with you:

Here's 5 ways to grow your instagram marketing game for your business & brand.
Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

This workshop is perfect for:

• Small business owners who want to instagram marketing in their business
• Sales & Marketing professionals who would like to learn how they can grow with instagram marketing and advertising
• Startups and Online Shops who would like to grow their business with the millenials growing purchasing power
• Individuals interested in instagram marketing and content curation for social media
• Anyone who wants to learn about instagram marketing and advertising fundamentals, and how instagram marketing has helped many businesses grow their sales, and why we should involve instagram as part of our overall digital marketing strategy for brand awareness, consideration and sales decisions in our business

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Smartphone with Instagram App Installed

Pre-requisites prior to signing up for the workshop:
• Owns a personal Instagram Account, and able to post a photo and story to Instagram
• Have a business idea or a business, and want to use Instagram to grow the business, and get more sales.

Note: If you do not meet any of the pre-requisite requirements above, please email us at and we will advise if the course is suitable for you before we process your registration.

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

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To reach your business & social media goals, you need to break them down!

You need to map out a sales funnel that would help you understand how much traffic you need to send from Social Media (i.e. Instagram) to get 1 sale.

Join us to learn the latest strategies, and avoid the BIGGEST and MOST COMMON MISTAKE 7 out of 10 business owners make.

Here's a video about it below:

Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

As what Charmaine & Kevin has mentioned in the video, many business owners put $10 to $50 on their Social Media Ads, and want sales immediately, ask yourself, how much is a customer worth to you? What's so valuable that you can give in exchange for your customer's email for re-targeting ads?

Join us for the 1-day course to learn: How much is a customer worth to you? Also known as Customer Lifetime Value, these are things we need to learn and understand, depending on the business models we have.

We share: How you can map out your customer's buyer's journey with your business/brand, and understand what Social Media is about before we adopt the social media platform, for greater social media success.

Many business owners go unto a Social Media Platform because their competitors are doing it, and getting great success. That's not a good thing to do, we need to have a clear strategy.

If you are a marketer, digital marketer or a business owner, do join us for our 1-day Instagram Marketing Course! Learn more about the Key Strategies & Instagram Features, Fine Tune your Instagram Advertising Graphics, Ad Budget and Strategy during the course.

Learn ways to grow your Instagram Organically, differentiate yourself from your competitors, and be a thought leader in the market.

5 Instagram Growth Hacks:


Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course)

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course) - with WeWork Singapore

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course) - Small Group and Hands-on Course

This course is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

No cash required if you have sufficient SkillsFuture Credits.
Email us at for payment instructions to pay with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 
Course code on SkillsFuture Directory: CRS-N-0044836

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance I/C, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Instagram is a great social media platform for personal branding purposes, and in this course, you will understand your buyer's journey and an instagram strategy that will help you to brand yourself in whatever industry you are in!

Watch our Personal Branding Tips below to learn more:

Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

Instagram Marketing for Beginners

S/No. Start Date End Date Start Time End Time Course Fee
1 27 Sep, 2019
27 Sep, 2019
10:00 AM 6:00 PM $ 360 Register Now!
2 23 Oct, 2019
23 Oct, 2019
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Being a designer by training, she designs, consults and trains individuals in infographics, design and digital marketing. She first started training business owners about Facebook Marketing, and Email Marketing topics in 2015.

Till date, she has curated more than 18 different creative design and digital marketing curriculums under both her companies. These courses includes: Infographics Design, Video Marketing, Instagram marketing, Social Media Marketing BootCamp, Integrated Content Marketing Strategy, Digital Marketing Sales Funnels & more.

Till date, she has conducted more than 1,500 hours of training, and she is an ACTA Certified Trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

She has conducted corporate training for Singapore Government Agencies such as, Housing Development Board (HDB), Workforce Singapore (WSG), Ministry of ManPower (MOM), and corporate training for Singapore Universities & Polytechnics such as Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as The Great Eastern, Bank of Singapore and Amphenol Information Communications & Commercial Products (FCI), helping them communicate better in their social media, email marketing and powerpoint presentations under The Good Designers.

Charmaine has been conducting different digital marketing topics and training including "Ways to Create Good PowerPoints", "Facebook Business Pages Marketing & Advertising" and "Create Introduction Videos for Trainers" and many other digital marketing topics at Institute of Adult Learning (IAL) located at Lifelong Learning Institute since July 2017 till date.

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Course customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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