Instagram Marketing & Advertising for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 14 Nov, 2020
14 Nov, 2020
10:00 AM 6:00 PM $ 850 Register Now!
2 25 Nov, 2020
25 Nov, 2020
10:00 AM 6:00 PM $ 850 Register Now!
3 10 Dec, 2020
10 Dec, 2020
10:00 AM 6:00 PM $ 850 Register Now!

Grow your business with Instagram Marketing and Advertising Live Webinar Singapore by Charmaine Lee

* Spend 2 days with Charmaine Lee, Sky Digital Agency's Chief Digital Marketing Officer to learn, understand, and apply the essential strategies to help you build your brand on instagram, whether you are a social media marketer, business coach, small business, startup, property agent, insurance agent, or self-employed individual.

If you are wondering what is Instagram Marketing & Advertising all about.
We conducted a 1 hour webinar to share and introduce Instagram Marketing to Small Business Owners who are new to Instagram Marketing & Advertising for Business very recently, head over to our YouTube Playlist to watch this video!

Small Class F2F Training: Min.3 and Max. 6 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm (2 days)

Course Fee: $850/pax (discounts available for 3 pax and above)

Venue: 3 Phillip Street #17-01, Singapore 048693 (Face to Face training, limited to 6 pax due to social distancing)

* Participants can choose to join the 1-day workshop if they do not need to learn how they can create videos for IGTV. Course Fee for 1-day Instagram Marketing & Advertising Workshop $450/pax.


Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

These different social media tools have also became an essential platform that businesses use to generate brand awareness and sales to grow their business. 75% of businesses today are doing Social Media Marketing & Advertising wrongly, no matter the platform (Facebook, Instagram, LinkedIn, SEO, SEM, YouTube and so on...)

During our class, we give you an overview of the strengths and weakness of Instagram Marketing and Advertising, the tools to help you grow your business, and understand the Instagram mechanics and triggers, to use them the right way.

Come join us in our 1-day Instagram Marketing Workshop to enhance your brand and adopt an Instagram Marketing Strategy!

2-day Instagram Marketing & Advertising Course Outline:

  • Instagram business account profile optimisation
  • Pros & cons about Instagram marketing & advertising
  • Map out ways to generate brand awareness or sales for your business, buyer’s journey on the internet
  • Content strategy on Instagram marketing & advertising
  • Design a beautiful and effective Instagram post
  • Design an Instagram story
  • Measure Instagram marketing metrics & success

For in-depth Instagram Course, we recommend our 2-day course:

  • Map, plan and prepare for a 30-day challenge on Instagram (this is only covered in our 2-day instagram course)
  • Introduction to IGTV and video app to produce IGTV vertical videos (this is only covered in our 2-day instagram course)

1. Introduction to Instagram Marketing via:
• Benefits of Instagram Marketing
• Good & Bas Case Study on Instagram
• Q&A: What does a Sales Funnel on Instagram look like?
• Q&A: Types of posts that work best on Instagram

2. Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Learn a 3-step framework to map your instagram marketing content strategy
• Consultation with the Trainer (5~10 min per pax)

3. Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• Common mistakes made on Instagram Marketing and Advertising

4. Growth Hack on Instagram with HashTags
• Max. 2,000 characters & 30 hashtags
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

5. Design a Post on Instagram via your mobile app (available on Android & iOS)
• Design Amazing Graphics, Quotes for your Instagram Feed
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Copywriting Tips, Features vs Benefits

6. Design an Instagram Story
• Pros & Cons of Instagram Story: Videos or Graphics?
• How to design an Instagram Story

7. Instagram Insights, Algorithm and Ad Targeting Basics
• Instagram Mechanics & Algorithm: Ways to increase engagement (The $1.80 strategy)
• Instagram Ad Budgeting, Pros & Cons about Advertising on Instagram & Facebook

8. Final Consultation and Q&A

Day 2 Instagram Marketing & Advertising Outline:

9. How to convert leads using Instagram Story
• How does IG Story algorithm work
• Strategy on IG Story Lead Generation

10. IGTV and Video Marketing Strategy on Instagram

• Introduction to Video Marketing Strategy on Instagram, 1 min Videos VS 10 min IGTV videos
• Plan and video pitch, consultation with trainer
• Film & Create your own Instagram Video.
IGTV video example embeded below

Pre-requisites to the course:

• Your target audience must be aged 18 to 40 years old
• You must have an advertising budget of at least $150 per month
• You must know how to upload a photo and video to instagram prior to the class

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Smartphone with Instagram App Installed

This workshop is perfect for:

• Small business owners who want to instagram marketing in their business
• Sales & Marketing professionals who would like to learn how they can grow with instagram marketing and advertising
• Startups and Online Shops who would like to grow their business with the millenials growing purchasing power
• Individuals interested in instagram marketing and content curation for social media
• Anyone who wants to learn about instagram marketing and advertising fundamentals, and how instagram marketing has helped many businesses grow their sales, and why we should involve instagram as part of our overall digital marketing strategy for brand awareness, consideration and sales decisions in our business

NOTE: All participants must be familiar with Instagram for Personal use (How to post a photo, video with captions and hashtags) to benefit more out of this course.

If you do not meet any of the pre-requisite requirements above, please email us at and we will advise if the course is suitable for you before we process your registration.

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

For self & corporate sponsored, please provide us details for billing.
1) Name of Company: 
2) Attention Invoice to: 
3) Email: 
4) Mobile: 
5) Address / Office Address: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

Take your business to the next level with what Instagram Marketing and Advertising has to offer.

If you own a F&B Business and you're on Instagram, we most recently also did an Instagram F&B Business Profile Audit for one of the restaurants our Founder, Charmaine frequent (Ayam Penyet President), she shares her thoughts on what can be done better for Instagram Marketing. 

By learning social media & digital marketing, you get greater ROI out of Marketing & Advertising.
Watch the video now, or click to our YouTube channel to save it for later & subscribe to be notified of our future videos!

We interviewed Eepsit from Affable to give us a demo on their AI software for marketers and small business owners to make smarter decisions when working with Influencers. Watch the video now or save it for later. Share it with your friends who are considering to work with Micro & Macro Influencers too!


This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

By the end of the course, you will be a better Marketer on Instagram, and be on your way to position yourself better on Instagram.

** You will also get ACCESS to our Private Facebook Support Group for after course support by our fellow trainers, and sometimes even other learners who have their insights to share. **

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To reach your business & social media goals, you need to break them down!

You need to map out a sales funnel that would help you understand how much traffic you need to send from Social Media (i.e. Instagram) to get 1 sale.

Join us to learn the latest strategies, and avoid the BIGGEST and MOST COMMON MISTAKE 7 out of 10 business owners make.

We share: How you can map out your customer's buyer's journey with your business/brand, and understand what Social Media is about before we adopt the social media platform, for greater social media success.

Many business owners go unto a Social Media Platform because their competitors are doing it, and getting great success. That's not a good thing to do, we need to have a clear strategy.

If you are a marketer, digital marketer or a business owner, do join us for our 1-day Instagram Marketing Course! Learn more about the Key Strategies & Instagram Features, Fine Tune your Instagram Advertising Graphics, Ad Budget and Strategy during the course.

Learn ways to grow your Instagram Organically, differentiate yourself from your competitors, and be a thought leader in the market.

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course)

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course) - Small Group and Hands-on Course

Before you join us at the 1-day class, it is highly recommended for you to create a Business Facebook Page (prior to the class) and link the Facebook Business Page to your Instagram Business Profile.

This will enable a tool called "Creator Studio" for Instagram Post scheduling.

Introducting Creator Studio:

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.

Instagram Marketing & Advertising Course for Business Owners Singapore

Instagram Marketing and Advertising Course for Business Owners

Instagram Marketing & Advertising for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 14 Nov, 2020
14 Nov, 2020
10:00 AM 6:00 PM $ 850 Register Now!
2 25 Nov, 2020
25 Nov, 2020
10:00 AM 6:00 PM $ 850 Register Now!
3 10 Dec, 2020
10 Dec, 2020
10:00 AM 6:00 PM $ 850 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of Small Business Owners, and have sadly witness many small business fail due to a lack of an Integrated Social Media and Digital Marketing Strategy. 

Over the years, out of her passion to share her digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 1,200 individuals, conducted more than 1,800 hours of training, a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidedance.
Get connected with Charmaine on LinkedIn:

If you have a training or strategy session enquiry, do get in touch with us at



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.

Invoices are only issued when we have 3 pax registered.
Classes are kept to a maximum class size of 8 pax. Classes are confirmed within 3~5 days prior to class run.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

From 1 Aug 2020, latest by 11 August 2020, our office will be located at: 3 Phillip Street #17-01, Singapore 048693

6 Raffles Quay, #15-00, Singapore 048580 (Till 31 July 2020)
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

From 3 August 2020, we will be operating from our new office: 3 Phillip Street, #17-01 Singapore 048693

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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