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Instagram Marketing & Advertising for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 24 Apr, 2020
Friday
24 Apr, 2020
Friday
10:00 AM 6:00 PM $ 324 Register Now!
2 22 May, 2020
Friday
22 May, 2020
Friday
10:00 AM 6:00 PM $ 324 Register Now!
3 26 Jun, 2020
Friday
26 Jun, 2020
Friday
10:00 AM 6:00 PM $ 324 Register Now!

Instagram Marketing & Advertising Course for Business Owners Singapore

As face to face training is on-hold till further notice, we're conducting all our courses as LIVE Webinar trainings.
Below are the Live Webinar Schedules via Zoom. Special 10% discount for early birds, valid till 31 May 2020.

*New: LIVE Webinar Zoom Schedules:
- 21 April 2020 (Tuesday), 10am to 6pm
- 14 May 2020 (Thursday), 10am to 6pm
- 16 June 2020 (Tuesday), 10am to 6pm
- 14 July 2020 (Tuesday), 10am to 6pm
(Min. 4 to run the class, participants to log on to zoom by 9.45am, logins provided 2 days prior to class)

The LIVE Webinar Course Fee Per Pax will be: $360/pax 
We are extending a one-time 10% discount per pax Live Webinar Promotion till 31 May 2020 for all earlybird registrations, 5 days prior to course run.
10% discount: $324/pax (U.P $360)
- 20% discount: $288/pax if you sign up with a friend
- 25% discount: $270/pax for participants who have joined us for any of our 1-day course runs previously from 2016 to 2020

Small Class Live Webinar Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm 

Course Fee: $360/pax

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Face to Face Small Class Training (On-hold till further notice): Min. 3 pax, Max. 6 pax (Due to Covid-19 and Social Distancing Measures)

Announcement: in view of Covid-19, and Singapore's government encouraging social distancing of 1m, all classes will be kept at 6 pax max.

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please reach out to us as corporate@skycrm.asia for all corporate registration and enquiries.

Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

These different social media tools have also became an essential platform that businesses use to generate brand awareness and sales to grow their business. 75% of businesses today are doing Social Media Marketing & Advertising wrongly, no matter the platform (Facebook, Instagram, LinkedIn, SEO, SEM, YouTube and so on...)

During our class, we give you an overview of the strengths and weakness of Instagram Marketing and Advertising, the tools to help you grow your business, and understand the Instagram mechanics and triggers, to use them the right way.

Come join us in our 1-day Instagram Marketing Workshop to enhance your brand and adopt an Instagram Marketing Strategy!

Take your business to the next level with what Instagram Marketing and Advertising has to offer.



* Spend a full day with Charmaine Lee, Sky Digital Agency's Founder & Chief Digital Marketing Officer to learn, understand, and apply the essential strategies to help you build your brand on instagram, whether you are a business, startup, property agent, insurance agent, or entrepreneur.

1-day Instagram Marketing & Advertising Course Outline:

  • Instagram business account profile optimisation
  • Pros & cons about Instagram marketing & advertising
  • Map out ways to generate brand awareness or sales for your business, buyer’s journey on the internet
  • Content strategy on Instagram marketing & advertising
  • Design a beautiful and effective Instagram post
  • Design an Instagram story
  • Measure Instagram marketing metrics & success


For in-depth Instagram Course, we recommend our 2-day course:

  • Map, plan and prepare for a 30-day challenge on Instagram (this is only covered in our 2-day instagram course)
  • Introduction to IGTV and video app to produce IGTV vertical videos (this is only covered in our 2-day instagram course)


1. Introduction to Instagram Marketing via:

• Facebook vs Instagram Marketing
• Good Case Study on Instagram (Examples for Insurance & Property Agents are available)
• Q&A: What’s your business goal on Instagram?
• Q&A: Should you Facebook Page contents be the same as your Instagram Account?

2. Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how you should be communicating on your Instagram account
• Type of content you should curate for Instagram based on your buyer’s journey
• Plan & Map your Instagram Content Strategy 
• Consultation with the Trainer (5~10 min per pax)

3. Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• Common mistakes made on Instagram Marketing and Advertising

4. Growth Hack on Instagram with HashTags
• Max. 2,000 characters & 30 hashtags
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

5. Design a Post on Instagram via your mobile app (available on Android & iOS)
• Design Amazing Graphics, Quotes for your Instagram Feed
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Copywriting Tips, Features vs Benefits

6. Design an Instagram Story
• Pros & Cons of Instagram Story: Videos or Graphics?
• How to design an Instagram Story

7. Instagram Insights, Algorithm and Ad Targeting Basics
• Instagram Mechanics & Algorithm
• Instagram Ad Budgeting, Pros & Cons about Advertising on Instagram & Facebook

8. Final Consultation and Q&A

For a more in-depth Instagram Course, we recommend our 2-day course (corporate run only):

9. IGTV and Video Marketing Strategy on Instagram
• Introduction to Video Marketing Strategy on Instagram, 1 min Videos VS 10 min IGTV videos
• Plan and video pitch, consultation with trainer
• Film & Create your own Instagram Video.
IGTV video example embeded below


Pre-requisites to the course:

• Your target audience must be aged 18 to 40 years old
• You must have an advertising budget of at least $200 per month
• Must be able to commit 3 to 5 hours per week to plan, design and upload your posts
• You must know how to upload a photo and video to instagram prior to the class
• You must have a Facebook Business Page prior to the class
A 20-min video will be provided to you to setup upon receipt of your registration if you do not have a Facebook Business Page yet.

NOTE: This is a Instagram Marketing, Advertising & Strategy Course for Business Owners.

All participants must be familiar with Instagram for Personal use to benefit the most from this course.

You must be able to post a photo or video on your personal Instagram as a per-requisite to this course.

If you do not meet any of the pre-requisite requirements above, please email us at workshops@skycrm.asia and we will advise if the course is suitable for you before we process your registration.

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Smartphone with Instagram App Installed
• Wire to transfer video to Laptop (especially for Android & Windows users)



Instagram Marketing and Advertising Course for Business Owners

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.




This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

By the end of the course, you will be a better Marketer on Instagram, and be on your way to position yourself better on Instagram.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Instagram Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist with your course registration and enquiry. **

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance in-charge, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

This workshop is perfect for:

• Small business owners who want to instagram marketing in their business
• Sales & Marketing professionals who would like to learn how they can grow with instagram marketing and advertising
• Startups and Online Shops who would like to grow their business with the millenials growing purchasing power
• Individuals interested in instagram marketing and content curation for social media
• Anyone who wants to learn about instagram marketing and advertising fundamentals, and how instagram marketing has helped many businesses grow their sales, and why we should involve instagram as part of our overall digital marketing strategy for brand awareness, consideration and sales decisions in our business


Before you join us at the 1-day class, you will need to create a Business Facebook Page, so as to be able to convert your Instagram to a Business Account.













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To reach your business & social media goals, you need to break them down!

You need to map out a sales funnel that would help you understand how much traffic you need to send from Social Media (i.e. Instagram) to get 1 sale.

Join us to learn the latest strategies, and avoid the BIGGEST and MOST COMMON MISTAKE 7 out of 10 business owners make.

We share: How you can map out your customer's buyer's journey with your business/brand, and understand what Social Media is about before we adopt the social media platform, for greater social media success.


Many business owners go unto a Social Media Platform because their competitors are doing it, and getting great success. That's not a good thing to do, we need to have a clear strategy.

If you are a marketer, digital marketer or a business owner, do join us for our 1-day Instagram Marketing Course! Learn more about the Key Strategies & Instagram Features, Fine Tune your Instagram Advertising Graphics, Ad Budget and Strategy during the course.

Learn ways to grow your Instagram Organically, differentiate yourself from your competitors, and be a thought leader in the market.

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course)

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course) - Small Group and Hands-on Course

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Instagram is a great social media platform for personal branding purposes, and in this course, you will understand your buyer's journey and an instagram strategy that will help you to brand yourself in whatever industry you are in!

Watch our Personal Branding Tips below to learn more:

Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.


Social Media Video Marketing Strategy for Trainers Course in Singapore by Sky Digital Agency

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Social Media Video Marketing for Trainers at Institute for Adult Learning Singapore

 

Instagram Marketing & Advertising for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 24 Apr, 2020
Friday
24 Apr, 2020
Friday
10:00 AM 6:00 PM $ 324 Register Now!
2 22 May, 2020
Friday
22 May, 2020
Friday
10:00 AM 6:00 PM $ 324 Register Now!
3 26 Jun, 2020
Friday
26 Jun, 2020
Friday
10:00 AM 6:00 PM $ 324 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

Since 2010, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Over the years, out of her passion to share her design and digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 10 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
 
Till date, she has trained more than 950 individuals, conducted more than 1,800 hours of training, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes a point to make learning interactive, practical and fun. That’s how she learn, and that’s how she teaches and train.  She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at workshops@skycrm.asia
Strategy & Training session customization is possible for corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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