Instagram Marketing & Advertising for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 23 Dec, 2019
23 Dec, 2019
10:00 AM 6:00 PM $ 360 Register Now!
2 20 Jan, 2020
20 Jan, 2020
10:00 AM 6:00 PM $ 360 Register Now!
3 10 Feb, 2020
10 Feb, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Instagram Marketing and Advertising Course for Business Owners

Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible till 22 Feb 2020)

Course code on SkillsFuture Directory: CRS-N-0044836

The digital space is bustling with activities. Every minute, 3.8 million search enquiries are made on Google, 1 million logins made on Facebook, 4.5 million videos are viewed on YouTube, and 347,222 people are scrolling through Instagram.

How are you positioning you and yourself on Instagram today?

Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

These different social media tools have also became an essential platform that businesses use to generate brand awareness and sales to grow their business.

Social media has also become the go-to for consumers to decide on whether they will purchase with the brand or not. Social Media platforms like Facebook, Instagram, YouTube and LinkedIn has disrupted marketing and advertising, but the celebrated fact about these different Social Media platforms by millions of business owners is that Social Media Marketing has made it affordable for small businesses to GROW their brand positioning and business quickly with small budgets of $300 to $400 a month.

However, you need to understand each Social Media platform's mechanics, and use them the right way.

Come join us in our 1-day Instagram Marketing Workshop to enhance your brand and adopt an Intsagram Marketing Strategy for your business and be ahead of your competitors with the insider tips we will share with you during the course!

Would you like to grow your business with INSTAGRAM Marketing?

The key to being on Instagram is a lot about brand positioning. Each brand can communicate and position themselves differently on Instagram even though they maybe in the same industry.

Take our agency for example. Not many agencies in Singapore have an active Instagram account. For us, we want to share insights, and even IGTV videos on some of the questions we hear a lot from our course participants and share our thoughts on those questions.

Take your business to the next level with a instagram Marketing and Advertising.

We share with you insights to key functions that trigger Instagram algorithms for a greater organic reach, but also help you understand why and how much you should Budget for your Instagram Ads.

1-day Instagram Marketing & Advertising Course Outline:

NOTE: This is a Instagram Marketing, Advertising & Strategy Course for Business Owners. All participants must be familiar with Instagram for Personal Use to benefit the most from this course (Use should be able to post a photo or video on your personal Instagram as a pre-requisite to this course).

This course objective is to help you as a business owner understand what is a strategy they can adopt for their Instagram Business Account. Whether you use it for your F&B, Retail, Online Business (Shopify, etc) or Personal Branding (Coaches, Marketers, Property Agents, Insurance Agents, & Financial Advisers, etc)

* We spend a full day with Sky Digital Agency's Founder & Lead Trainer to learn, understand, and apply the essential strategies to help you build your brand on instagram, whether you are a business, startup, property agent, insurance agent, or entrepreneur.

1. Introduction to Instagram Marketing via:

• Why Instagram might be more relevant than Facebook Marketing and Advertising for Businesses?
• How should businesses connect and communicate with their customers on their Business Instagram Account?
• Case Study of various types of contents on Instagram
• Answering the question: What’s your business goal on Instagram?
• Answering the question: Should you Facebook Page contents be the same as your Instagram Account?

2. Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Use the buyer's journey on the internet to your advantage!
• Brainstorm about your Buyer’s Journey, and how you should be communicating on your Instagram account
• Type of content you should curate for Instagram based on your buyer’s journey
• Plan & Map your Instagram Content Strategy (Learn the SECRET to knowing the VIRAL content online!)
• Consultation with the Trainer (5~10 min per pax)

3. Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• How to encourage Engagements, Copywriting Tips, and more!
• Common mistakes made on Instagram Marketing and Advertising

4. Growth Hack on Instagram with Posts & HashTags
• Max. 2,000 characters & 30 hashtags
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Design Amazing Graphics, Quotes for your Instagram Feed
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

5. Instagram Insights, Algorithm and Ad Targeting Basics
• How to design instagram stories
• Instagram Mechanics & Algorithm
• Instagram Ad and Location Targeting (Trainer Demo)
• Recommended Instagram Ad Budgeting for Small Business

6. Final Consultation and Q&A
(a) Consultation with Trainer (5 min per participant)
(b) Final Q&A with Trainer

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Smartphone with Instagram App Installed

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

By the end of the course, you will be a better Marketer on INSTAGRAM, equiped with skills to design amazing graphics with FREE design tools to grow your audience and increase your ROI on Instagram Marketing and Advertising.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Instagram Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This course is SkillsFuture Credit Eligible till 22 Feb 2020

Who can apply? - Singaporeans aged 25 years and above.

No cash required if you have sufficient SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 
Course code on SkillsFuture Directory: CRS-N-0044836

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance in-charge, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

This workshop is perfect for:

• Small business owners who want to instagram marketing in their business
• Sales & Marketing professionals who would like to learn how they can grow with instagram marketing and advertising
• Startups and Online Shops who would like to grow their business with the millenials growing purchasing power
• Individuals interested in instagram marketing and content curation for social media
• Anyone who wants to learn about instagram marketing and advertising fundamentals, and how instagram marketing has helped many businesses grow their sales, and why we should involve instagram as part of our overall digital marketing strategy for brand awareness, consideration and sales decisions in our business

Pre-requisites prior to signing up for the workshop:
• Owns a personal Instagram Account, and able to post a photo and story to Instagram
• Have a business idea or a business, and want to use Instagram to grow the business, and get more sales.

Note: If you do not meet any of the pre-requisite requirements above, please email us at and we will advise if the course is suitable for you before we process your registration.

Before you join us at the 1-day class, you will need to create a Business Facebook Page, so as to be able to convert your Instagram to a Business Account.

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To reach your business & social media goals, you need to break them down!

You need to map out a sales funnel that would help you understand how much traffic you need to send from Social Media (i.e. Instagram) to get 1 sale.

Join us to learn the latest strategies, and avoid the BIGGEST and MOST COMMON MISTAKE 7 out of 10 business owners make.

Here's a video about it below:

Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

As what Charmaine & Kevin has mentioned in the video, many business owners put $10 to $50 on their Social Media Ads, and want sales immediately, ask yourself, how much is a customer worth to you? What's so valuable that you can give in exchange for your customer's email for re-targeting ads?

Join us for the 1-day course to learn: How much is a customer worth to you? Also known as Customer Lifetime Value, these are things we need to learn and understand, depending on the business models we have.

We share: How you can map out your customer's buyer's journey with your business/brand, and understand what Social Media is about before we adopt the social media platform, for greater social media success.

Many business owners go unto a Social Media Platform because their competitors are doing it, and getting great success. That's not a good thing to do, we need to have a clear strategy.

If you are a marketer, digital marketer or a business owner, do join us for our 1-day Instagram Marketing Course! Learn more about the Key Strategies & Instagram Features, Fine Tune your Instagram Advertising Graphics, Ad Budget and Strategy during the course.

Learn ways to grow your Instagram Organically, differentiate yourself from your competitors, and be a thought leader in the market.

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course)

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course) - with WeWork Singapore

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course) - Small Group and Hands-on Course

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Instagram is a great social media platform for personal branding purposes, and in this course, you will understand your buyer's journey and an instagram strategy that will help you to brand yourself in whatever industry you are in!

Watch our Personal Branding Tips below to learn more:

Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

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Instagram Marketing & Advertising for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 23 Dec, 2019
23 Dec, 2019
10:00 AM 6:00 PM $ 360 Register Now!
2 20 Jan, 2020
20 Jan, 2020
10:00 AM 6:00 PM $ 360 Register Now!
3 10 Feb, 2020
10 Feb, 2020
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

Till date, she has conducted more than 1,800 hours of training and curriculum development hours, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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