Instagram Marketing & Advertising for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 22 Feb, 2022
23 Feb, 2022
9:30 AM 5:30 PM $ 788 Register Now!
2 22 Mar, 2022
23 Mar, 2022
9:30 AM 5:30 PM $ 788 Register Now!
3 20 May, 2022
27 May, 2022
9:30 AM 5:30 PM $ 788 Register Now!
4 07 Jul, 2022
08 Jul, 2022
9:30 AM 5:30 PM $ 788 Register Now!

Instagram Marketing Course for Digital Marketers and Entrepreneurs

If you are wondering what are some benefits of Instagram Marketing & Advertising.

We conducted a 1 hour webinar to share and introduce Instagram Marketing to Small Business Owners who are new to Instagram Marketing & Advertising for Business very recently, head over to our YouTube Playlist to watch this video!

Small Class Virtual and/or F2F Training: Min.4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm (both days)

Course Fee:$398/pax (1-day Training over Zoom)
Course Fee:
 $788/pax (2-day Training over Zoom) - Highly Recommended

Venue: Zoom Training (Till Dec 2021)
For F2F Training, only available in small groups of min. 4 pax private or corporate run.
Face to Face Training (Corporate/Private Run only): $880/pax for 2 days training (Min. 4 pax)


Social media has become a significant part of everyone’s lives. Facebook, Instagram, LinkedIn and YouTube have become our source of content go-to for leisure, work and business opportunities.

These different social media tools have their unique mechanics and attractiveness for businesses to show up on, so as to proof the existence of their business, and to stay connected with their customers. If you do not have a professional looking social media profile today, customers, clients and business partners are likely not to take you serious or choose you instead of your competitors.

What’s more, as of June 2021, there are 2,977,000 Instagram users in Singapore.

Instagram has also grown to be more than a photo platform, and many businesses using Instagram as a platform to educate their customers. With the social platform still providing high organic reach (up to 30%) and high organic engagements, and many marketers and business owners are rushing to make sense of Instagram Marketing and Advertising for their business.

During our class, we give you an overview of the strengths and weakness of Instagram Marketing and Advertising, the tools to help you grow your business, and understand the Instagram mechanics and triggers, to use them the right way.

Come join us in our 2-day Instagram Marketing Workshop to enhance your brand and adopt an Instagram Marketing Strategy!

2-day Instagram Marketing & Advertising Course Outline:

  • - Instagram business account profile optimisation
  • - Pros & cons about Instagram marketing & advertising
  • - Map out ways to generate brand awareness or sales for your business, buyer’s journey on the internet
  • - Content strategy on Instagram marketing & advertising
  • - Design a beautiful and effective Instagram post
  • - Design an Instagram story
  • - Measure Instagram marketing metrics & success

For in-depth Instagram Course, we recommend our 2-day course:

  • Map, plan and prepare for a 30-day challenge on Instagram (this is only covered in our 2-day instagram course)
  • Introduction to IGTV and video app to produce IGTV vertical videos (this is only covered in our 2-day instagram course)

1. Introduction to Instagram Marketing via:
• Benefits of Instagram Marketing
• Good & Bad Case Study on Instagram
• Q&A: What does a Sales Funnel on Instagram look like?
• Q&A: Types of posts that work best on Instagram

2. Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Learn a 3-step framework to map your instagram marketing content strategy
• Consultation with the Trainer (5~10 min per pax)

3. Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account (if you have done this, that's awesome!)
• Optimzing your Instagram Profile (With LinkTree & Emojis)
• 5 Ways to Grow your Instagram Followers
• Instagram Insights, Analytics, Learn how to replicate what works!
• Common mistakes made on Instagram Marketing and Advertising

4. Growth Hack on Instagram with HashTags
• Max. 2,000 characters & 30 hashtags
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

5. Design a Post on Instagram via your mobile app (available on Android & iOS)
• Design Amazing Graphics, Quotes for your Instagram Feed
• Hands-on activity: Create and Post on Instagram (See our feed)
• Copywriting Tips, Features vs Benefits

6. Design an Instagram Story
• Pros & Cons of Instagram Story: Videos or Graphics?
• How to design an Instagram Story

7. Instagram Insights, Algorithm and Ad Targeting Basics
• Instagram Mechanics & Algorithm: Ways to increase engagement (The $1.80 strategy)
• Instagram Ad Budgeting, Pros & Cons about Advertising on Instagram & Facebook

8. Final Consultation and Q&A

Napolean Cat - Instagram Users in Singapore - May 2021


Day 2 Instagram Marketing & Advertising Outline:

9. How to convert leads using Instagram Story
• How does IG Story algorithm work
• Strategy on IG Story Lead Generation

10. IGTV and Video Marketing Strategy on Instagram

• Introduction to Video Marketing Strategy on Instagram, 1 min Videos VS 10 min IGTV videos
• Plan and video pitch, consultation with trainer
• Film & Create your own Instagram Video.
IGTV video example embeded below

Pre-requisites to the course:

• Your target audience must be aged 18 to 40 years old
• You must have an advertising budget of at least $150 per month
• You must know how to upload a photo and video to instagram prior to the class

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Smartphone with Instagram App Installed

Watch some of our videos to identify the gaps, and some tips on how you can improve your Social Media Marketing, especially working out a Return on Investment (ROI) on your Social Media and Digital Marketing efforts!

This workshop is perfect for:

• Small business owners who want to instagram marketing in their business
• Sales & Marketing professionals who would like to learn how they can grow with instagram marketing and advertising
• Startups and Online Shops who would like to grow their business with the millenials growing purchasing power
• Individuals interested in instagram marketing and content curation for social media
• Anyone who wants to learn about instagram marketing and advertising fundamentals, and how instagram marketing has helped many businesses grow their sales, and why we should involve instagram as part of our overall digital marketing strategy for brand awareness, consideration and sales decisions in our business

NOTE: All participants must be familiar with Instagram for Personal use (How to post a photo, video with captions and hashtags) to benefit more out of this course.

If you do not meet any of the pre-requisite requirements above, please email us at and we will advise if the course is suitable for you before we process your registration.

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

For self & corporate sponsored, please provide us details for billing.
1) Name of Company: 
2) Attention Invoice to: 
3) Email: 
4) Mobile: 
5) Address / Office Address: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877

Take your business to the next level with what Instagram Marketing and Advertising has to offer.

If you own a F&B Business and you're on Instagram, we most recently also did an Instagram F&B Business Profile Audit for one of the restaurants our Founder, Charmaine frequent (Ayam Penyet President), she shares her thoughts on what can be done better for Instagram Marketing. 

By learning social media & digital marketing, you get greater ROI out of Marketing & Advertising.
Watch the video now, or click to our YouTube channel to save it for later & subscribe to be notified of our future videos!

We interviewed Eepsit from Affable to give us a demo on their AI software for marketers and small business owners to make smarter decisions when working with Influencers. Watch the video now or save it for later. Share it with your friends who are considering to work with Micro & Macro Influencers too!

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

By the end of the course, you will be a better Marketer on Instagram, and be on your way to position yourself better on Instagram.

** You will also get ACCESS to our Private Facebook Support Group for after course support by our fellow trainers, and sometimes even other learners who have their insights to share. **

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To reach your business & social media goals, you need to break them down!

You need to map out a sales funnel that would help you understand how much traffic you need to send from Social Media (i.e. Instagram) to get 1 sale.

Join us to learn the latest strategies, and avoid the BIGGEST and MOST COMMON MISTAKE 7 out of 10 business owners make.

We share: How you can map out your customer's buyer's journey with your business/brand, and understand what Social Media is about before we adopt the social media platform, for greater social media success.

Many business owners go unto a Social Media Platform because their competitors are doing it, and getting great success. That's not a good thing to do, we need to have a clear strategy.

If you are a marketer, digital marketer or a business owner, do join us for our 1-day Instagram Marketing Course! Learn more about the Key Strategies & Instagram Features, Fine Tune your Instagram Advertising Graphics, Ad Budget and Strategy during the course.

Learn ways to grow your Instagram Organically, differentiate yourself from your competitors, and be a thought leader in the market.

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course)

Instagram Marketing Course in Singapore by Sky Digital Agency (SkillsFuture Credit Eligible Short 1-day Course) - Small Group and Hands-on Course

Amazing Facebook Tool for Scheduling, Introducing Creator Studio:

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.

Instagram Marketing & Advertising Course for Business Owners Singapore

Instagram Marketing & Advertising for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 22 Feb, 2022
23 Feb, 2022
9:30 AM 5:30 PM $ 788 Register Now!
2 22 Mar, 2022
23 Mar, 2022
9:30 AM 5:30 PM $ 788 Register Now!
3 20 May, 2022
27 May, 2022
9:30 AM 5:30 PM $ 788 Register Now!
4 07 Jul, 2022
08 Jul, 2022
9:30 AM 5:30 PM $ 788 Register Now!

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No cash required if you have sufficient SkillsFuture Credits. (Currently only applicable for our 1-day & 2-day MailChimp Email Marketing courses)

Login to (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):

For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).

Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidance.
Get connected with Charmaine on LinkedIn:

If you have a corporate training or strategy session enquiry, do get in touch with us at



Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".


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