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Facebook Marketing and Advertising Ad Manager Masterclass

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 11 Nov, 2020
Wednesday
11 Nov, 2020
Wednesday
10:00 AM 6:00 PM $ 980 Register Now!
2 10 Dec, 2020
Thursday
10 Dec, 2020
Thursday
10:00 AM 6:00 PM $ 980 Register Now!
3 30 Dec, 2020
Wednesday
30 Dec, 2020
Wednesday
10:00 AM 6:00 AM $ 980 Register Now!

Facebook Ad Manager Advanced Facebook and Instagram Advertising Course

Small Class Training: Min. 3 and Max. 6 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm (2 days)

Training Venue: 3 Phillip Street, #17-01, Singapore 048693 (Face to Face, Limited to 6 pax)

Course Fee: $980/pax (discounts available for 3 pax and above)

The digital space is bustling with activities. Every minute, 3.8 million search enquiries are made on Google, 1 million logins made on Facebook, 4.5 million videos are viewed on YouTube, and 347,222 people are scrolling through Instagram.


Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

* Note: This is Facebook Ad Manager Course for Beginners who are new to the Advanced Facebook and Instagram Advertising Tool by Facebook.

Some questions for you if you're wondering if thisFacebook Ad Manager course is for you.
 
- Do you use the Facebook Ad Manager at least once a month? (Yes/No)
- Have you run any Ads on Facebook or Instagram in the past 3 weeks? (Yes/No)
- Do you have Facebook Pixels installed on your website? (Yes/No)
- Have you created a look-alike or re-targeting audience Facebook or Instagram Ad before? (Yes/No)

If the answer is all No above, this course is definitely for you.

Advanced Facebook Ad Manager Masterclass Course in Singapore

Course Learning Objectives:
• Common mistakes made by advertisers on Facebook
• Your buyer’s journey with you with Facebook Ads
• Ways to craft engaging & communicative Facebook Ad Messages to hook your audience in to read more
• How to design a simple yet effective Facebook Ad
• How to launch your Facebook Ad from Ad Manager and the difference from Facebook Business Pages Promote function
• Explore & Launch at least 2 types of Ads during the course: Standard Ad, Video Ad, Facebook Lead Ad Form, Facebook Instant Experience Ad
• How to get qualified to have re-targeting audience, and how can you re-target your potential customers and create look alike audiences who are interested in your products and services with a more targeted marketing strategy


1. Introduction to Facebook Marketing vs Facebook Advertising 
- Demographics
- Interest & Targeting
- Introduction to Facebook Pixels

2. Grow your Business with Facebook Marketing Explore and map out what matters most to your buyers?
- Learn about a Buyer’s Journey on the Internet / Facebook / Instagram
- Brainstorm 3 different types of Facebook Ads
- Facebook Ads Insights
- Learn why Video Ads are KEY to Facebook & Instagram Advertising Success

3. Introduction to the POWER of Facebook Marketing via:
- AUTHENTIC real world Case Study & Statistics Learn and discuss take aways of 3 Facebook Advertising Campaigns that went viral, and why it went viral.
- KEY FACEBOOK ADVERTISING PRINCIPLES that will DOUBLE your engagements on Facebook Brainstorm your own Facebook Ad Campaign (which you will design and launch via the Facebook Ad Manager later during the course)

4 (a) Explore Facebook’s Marketing and Advertising Tools 

4 (b) Explore Facebook Business Page INSIGHTS
- What does the FACEBOOK INSIGHTS tell us Organic Reach (Fan VS Non-Fans)
- How to find best performing post to promote on your Business Page?
- Engagement rates in Facebook Business Page (Insights)

5. Essential Facebook Ads Knowledge:
- Facebook Ad Manager for A/B Testing of Facebook & Instagram Ads
- Ways to write EFFECTIVE Facebook & Instagram Ad Messages that are targeted & hook your audience in to read more
- How to design a simple yet effective Facebook Ad in Canva

6. Lead Generation on Facebook Ad Manager & with Instagram/Facebook Ads
- How to launch your Facebook Ad from Ad Manager and the difference with Facebook Business Pages Promote function
- Explore & Launch at least 2 types of Ads during the course (choose 2): Standard Ad, Video Ad, Facebook Lead Ad Form, Facebook Instant Experience Ad

7. Look Alike Audience & Re-targeting Audience based on Engagements or Web Traffic
- How does re-target work?
- Minimum Data Required to create re-targeting audience (1,000 and above, but expensive)
- Q&A

8. Instagram Advertising on Facebook Ad Manager

9. Final Q&A with Trainer


What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad

This workshop is perfect for:

• Small business owners who want to advertise more effectively on Facebook and Instagram for their business
• Sales & Marketing professionals new to Facebook Ad Manager
• Startups and E-commerce / Blog Shop Owners
• Individuals interested to upskill in Facebook & Instagram Advertising
• Digital Marketing Executives, Managers and Coaches

Pre-requisites to the course:

• Have a business Facebook Page with at least 100 followers
• Instagram Account with at least 100 followers 

• Your target audience must be aged 20 to 55 years old
• You must have an advertising budget of at least $300˜$1,000 per month
• Must be able to commit 3 to 5 hours per week to plan, design and review ad campaigns
• Must be familiar with Facebook Business Page or Instagram Content (Video & Image Uploading) prior to the class
• Must be familiar with Facebook Business Page Post Scheduling function etc.

NOTE: This is Advanced Facebook and Instagram Advertising Course for Business Owners, Marketers and Advertisers.

All participants must be familiar with Facebook and Instagram on a Personal and Business use to benefit the most from this course.

You must be able to post a photo or video on your business Facebook or Instagram as a per-requisite to this course.

If you do not meet any of the pre-requisite requirements above, please email us at workshops@skycrm.asia and we will advise if the course is suitable for you before we process your registration.

For self & corporate sponsored, please provide us details for billing.
1) Name of Company: 
2) Attention Invoice to: 
3) Email: 
4) Mobile: 
5) Address / Office Address: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

For urgent enquiries, do Call or What’sApp us at (65) 9296 3877


From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.


This is a Certificate Workshop.
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

By the end of the course, you will be a better Marketer on Instagram and Facebook with Facebook Ads Manager.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Instagram Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

 










Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

Connect with us on: 
Facebook | Instagram | YouTube |  Website

Instagram & Facebook are great social media platform for personal branding, brand awareness and lead generation purposes, and in this course, you will understand your buyer's journey on Social Media.

Watch our Personal Branding Tips below to learn more:

Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 8 to 15 pax.


Why learn with Sky Digital Agency?



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Facebook Marketing and Advertising Ad Manager Masterclass

S/No. Start Date End Date Start Time End Time Course Fee
1 11 Nov, 2020
Wednesday
11 Nov, 2020
Wednesday
10:00 AM 6:00 PM $ 980 Register Now!
2 10 Dec, 2020
Thursday
10 Dec, 2020
Thursday
10:00 AM 6:00 PM $ 980 Register Now!
3 30 Dec, 2020
Wednesday
30 Dec, 2020
Wednesday
10:00 AM 6:00 AM $ 980 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of Small Business Owners, and have sadly witness many small business fail due to a lack of an Integrated Social Media and Digital Marketing Strategy. 

Over the years, out of her passion to share her digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
 
Till date, she has trained more than 1,200 individuals, conducted more than 1,800 hours of training, a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidedance.
 
Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training or strategy session enquiry, do get in touch with us at workshops@skycrm.asia

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.

Invoices are only issued when we have 3 pax registered.
Classes are kept to a maximum class size of 8 pax. Classes are confirmed within 3~5 days prior to class run.

2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

From 1 Aug 2020, latest by 11 August 2020, our office will be located at: 3 Phillip Street #17-01, Singapore 048693

6 Raffles Quay, #15-00, Singapore 048580 (Till 31 July 2020)
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

From 3 August 2020, we will be operating from our new office: 3 Phillip Street, #17-01 Singapore 048693

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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