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Facebook Marketing and Advertising Ad Manager Masterclass

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 13 Dec, 2019
Friday
13 Dec, 2019
Friday
10:00 AM 6:00 AM $ 360 Register Now!
2 08 Jan, 2020
Wednesday
08 Jan, 2020
Wednesday
10:00 AM 6:00 PM $ 360 Register Now!
3 28 Feb, 2020
Friday
28 Feb, 2020
Friday
10:00 AM 6:00 PM $ 360 Register Now!



Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible till 5 June 2020)

Course code on SkillsFuture Directory: CRS-N-0049992



The digital space is bustling with activities. Every minute, 3.8 million search enquiries are made on Google, 1 million logins made on Facebook, 4.5 million videos are viewed on YouTube, and 347,222 people are scrolling through Instagram.


Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

To leverage on Facebook and Instagram Ads better, we have launched a new and updated course for business owners who are spending more than $300 to $400 a month on Facebook and Instagram Ads combined.

Instead of taking 10 to 15 min to launch an Advertisement on Facebook and Instagram Business Pages and Accounts, it takes close 30 min to launch one Advertisement with Facebook Ad Manager, and we only recommend this course to those who spend more than $300 a month on Facebook and Instagram Advertising to get more out of their ads, and launch re-targeting ad campaigns.

Course Learning Objectives:
• Common mistakes made by advertisers on Facebook
• Your buyer’s journey with you from Facebook Ads
• Ways to craft amazing Ad Messages Ways to hook your audience in to read more
• How to design a simple yet effective Facebook Ad
• How to launch your Facebook Ad from Ad Manager and the difference from Facebook Business Pages Promote function • Explore & Launch at least 2 types of Ads during the course: Standard Ad, Video Ad, Facebook Lead Ad Form, Facebook Instant Experience Ad
• How can you re-target your potential customers who were interested in your products and services with a more targeted marketing strategy


1. Introduction to Facebook Marketing via: Why is Facebook Marketing and Advertising useful and effective for Business and E-commerce Owners Facebook Advertising VS Google Adwords Advertising Basic Facebook Page Settings & Audit

2. Grow your Business with Facebook Marketing Explore and map out what matters most to your buyers? Learn about a Buyer’s Journey on the internet Brainstorm about your Buyer’s Journey Understanding the type of content you should post as a business and brand based on your buyer’s journey Consultation with the Trainer (if time permits)

3. Introduction to the POWER of Facebook Marketing via: AUTHENTIC real world Case Study & Statistics Learn and discuss take aways of 3 Facebook Advertising Campaigns that went viral, and why it went viral. KEY PRINCIPLES that will DOUBLE your engagements on Facebook Brainstorm your own Facebook Ad Campaign (which you will design and launch via the Facebook Ad Manager later during the course)

4 (a) Explore Facebook’s Marketing and Advertising Tools Marketing VS Advertising Traditional Advertising VS Social Media and/or Digital Advertising Facebook Ad Manager advanced Features

4 (b) Explore Facebook Business Page INSIGHTS What does the FACEBOOK INSIGHTS tell us Organic Reach (Fan VS Non-Fans), Paid Reach What can we do to improve our Facebook posts ORGANIC reach What types of posts has been working for your page? What types of posts should you focus on curating? Engagement rates in posts (via Insights)

5. Essentials every Entrepreneur & Facebook Ad Needs to Have: Ways to craft amazing Ad Messages Ways to hook your audience in to read more How to design a simple yet effective Facebook Ad6. Launching your Ads via the Facebook Ad Manager How to launch your Facebook Ad from Ad Manager and the difference from Facebook Business Pages Promote function Explore & Launch at least 2 types of Ads during the course: Standard Ad, Video Ad, Facebook Lead Ad Form, Facebook Instant Experience Ad

7. How can you re-target your potential customers who were interested in your products and services with a more targeted marketing strategy? Discuss & Explore together, lead generation methods via Facebook Ads.

8. Final Q&A with Trainer

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Smartphone with Instagram App Installed


This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

By the end of the course, you will be a better Marketer on INSTAGRAM, equiped with skills to design amazing graphics with FREE design tools to grow your audience and increase your ROI on Instagram Marketing and Advertising.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Instagram Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This course is SkillsFuture Credit Eligible till 5 June 2020

Who can apply? - Singaporeans aged 25 years and above.

No cash required if you have sufficient SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 
Course code on SkillsFuture Directory: CRS-N-0049992

If you are company sponsored participant, we will need the following details:

1. Company Name: 
2. Company Finance in-charge, Name, Mobile, Email: 
3. Company Address:
4. Participants Name as in NRIC: 
5. Mobile: 
6. Email: 

This workshop is perfect for:

• Small business owners who want to instagram marketing in their business
• Sales & Marketing professionals who would like to learn how they can grow with instagram marketing and advertising
• Startups and Online Shops who would like to grow their business with the millenials growing purchasing power
• Individuals interested in instagram marketing and content curation for social media
• Anyone who wants to learn about instagram marketing and advertising fundamentals, and how instagram marketing has helped many businesses grow their sales, and why we should involve instagram as part of our overall digital marketing strategy for brand awareness, consideration and sales decisions in our business


Pre-requisites prior to signing up for the workshop:
• Have a business Instagram Account with at least 100 followers
• Have a business Facebook Business Page with at least 100 followers

Note: If you do not meet any of the pre-requisite requirements above, please email us at workshops@skycrm.asia and we will advise if the course is suitable for you before we process your registration.


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Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

 

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Connect with us on: 
Facebook | Instagram | YouTube |  Website

Instagram is a great social media platform for personal branding purposes, and in this course, you will understand your buyer's journey and an instagram strategy that will help you to brand yourself in whatever industry you are in!

Watch our Personal Branding Tips below to learn more:

Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.


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Why learn with Sky Digital Agency?

Facebook Marketing and Advertising Ad Manager Masterclass

S/No. Start Date End Date Start Time End Time Course Fee
1 13 Dec, 2019
Friday
13 Dec, 2019
Friday
10:00 AM 6:00 AM $ 360 Register Now!
2 08 Jan, 2020
Wednesday
08 Jan, 2020
Wednesday
10:00 AM 6:00 PM $ 360 Register Now!
3 28 Feb, 2020
Friday
28 Feb, 2020
Friday
10:00 AM 6:00 PM $ 360 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

Till date, she has conducted more than 1,800 hours of training and curriculum development hours, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at workshops@skycrm.asia
Strategy & Training session customization is possible for corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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