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Facebook Marketing and Advertising Ad Manager Masterclass

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 28 Jun, 2021
Monday
29 Jun, 2021
Tuesday
10:00 AM 6:00 PM $ 980 Register Now!
2 19 Jul, 2021
Monday
20 Jul, 2021
Tuesday
10:00 AM 6:00 PM $ 980 Register Now!
3 16 Aug, 2021
Monday
17 Aug, 2021
Tuesday
10:00 AM 6:00 AM $ 980 Register Now!
4 16 Sep, 2021
Thursday
17 Sep, 2021
Friday
10:00 AM 6:00 PM $ 980 Register Now!

Facebook Marketing & Advertising Ad Manager Masterclass

Small Class Training: Min. 4 and Max. 7 Participants.

80% hands-on training and activities, 20% theory.

Time: 9.30am to 5.30pm (2 days)

Training Venue: 3 Phillip Street, #17-01, Singapore 048693 (Face to Face, Limited to 6 pax)

2 days Facebook Advertising Course Fee: $980/pax (discounts available for 3 pax and above for public runs)

Option of 1-day Facebook Advertising Course: $550/pax (Min. 4 pax, Max. 7 pax)

The digital and online space is bustling with activities. Every minute, 3.8 million search enquiries are made on Google (reported by SEOTribunal.com), 1 million logins made on Facebook, 4.5 million videos are viewed on YouTube, and 347,222 people are scrolling through Instagram.

Napolean Cat - Facebook Users in Singapore - May 2021
Source: https://napoleoncat.com/stats/facebook-users-in-singapore/2021/05

Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

* Note: This Facebook Ad Manager Course for Beginners who are new to Advanced Advertising Features on "Facebook Ad Manager Business Advertising platform, such as A/B Testing & advanced demographics options.

Some questions for you if you're wondering if this Facebook Ad Manager course is for you.
 
- Do you use the Facebook Ad Manager at least once a month? (Yes/No)
- Have you run any Ads on Facebook or Instagram in the past 3 weeks? (Yes/No)
- Do you have Facebook Pixels installed on your website? (Yes/No)
- Have you created a look-alike or re-targeting audience Facebook or Instagram Ad before? (Yes/No)

If the answer is all No above, this course is definitely for you.

Advanced Facebook Ad Manager Masterclass Course in Singapore

Course Learning Objectives:
• Types of Facebook Ads available on Facebook vs Facebook Ad Manager
• SMART Advertising Goals
• Facebook Ad Funnel for your Facebook Advertising Strategy
• Calculate the Return on Investment (ROI) of Facebook Advertising
• Craft an Engaging & Communicative Facebook Ad Message(s) to HOOK your audience in!
• Design a simple yet effective Facebook Advertisement (Single Ad, Lead Generation Form & Video Ad)
• Facebook Ad Manager vs Facebook Business Page Promote function
• Difference on Facebook Ads between Standard Ad, Video Ad, Facebook Lead Ad Form, Facebook Instant Experience Ad
• Create a Lead Generation Form Advertisement
• A/B Testing of Facebook Ad Types or Facebook Audiences
• How to qualify for re-targeting audience, and how can you re-target your potential customers and create look alike audiences who are interested in your products and services with a more targeted marketing strategy

Day 1 of Facebook Marketing & Advertising Ad Manager Masterclass:

1. Benefits of Facebook Advertising vs Facebook Marketing
- Demographics: Age & Gender
- Interest & Targeting
- Introduction to Facebook Pixels (Video Guide will be shared for participants to setup prior to class. Recommended for participants who do not have Facebook Pixels installed on their website or landing pages yet.)

2. Grow your Business with Facebook Advertising
- 5 Biggest Mistakes made by Advertisers on Facebook for Business
- Types of Facebook Ads available on Facebook vs Facebook Ad Manager
- SMART Advertising Goals: Map your marketing objectives to Facebook Ad Types
- Map a Facebook Ad Funnel for your Facebook Advertising Strategy

3. Design a simple yet effective Facebook Advertisement (Single Ad & Lead Generation Ad)
- AUTHENTIC real world Facebook Ads Case Study & Reported Statistics
- Data Driven Advertising: Learn why Video Ads are ESSENTIAL to Facebook & Instagram Advertising Success
- Facebook Advertisement Case Study & Insights
- Craft an engaging & communicative Facebook Ad Messages to HOOK your audience in!
- Design 1 x Single Ad Campaign on Facebook
- Design 1 x Lead Generation Ad Campaign on Facebook

4. Facebook Ad Manager vs Facebook Business Page Promote function
- Explore Facebook Business Page Insights
- How to find best performing post to promote on your Business Page?
- Engagement rates in Facebook Business Page (Insights)

5. Calculate theReturn on Investment (ROI) of Facebook Advertising
- Map an Advertising Budget with Facebook Advertising Goals
- Calculate the possible ROI of your Facebook Advertising efforts

6. Launch your Facebook Ad Campaign
- Audience Setup & Targeting
- Optimizing of Facebook Ad Campaigns

Note: For participants who launched their Facebook Ad Campaigns for 2 weeks (from date of workshop) will qualify for a FREE complimentary 30 min video consultation in 2~3 weeks from date of workshop to review Facebook Ad Performance. Screenshots will be required (via email) prior to scheduling of the complimentary video consultation.

Day 2 of Facebook Marketing & Advertising Ad Manager Masterclass:

7. Design a simple yet effective Facebook Advertisement (Video Ad)
- Difference on Facebook Ads between Standard Ad, Video Ad, Facebook Lead Ad Form, Facebook Instant Experience Ad
- Free & Paid resources to create video marketing digital assets for advertising purposes

8. Additional A/B Test Facebook Ads Manager Knowledge:
- Why we should do A/B tests for our Facebook Ads?
- What should we test in an A/B test of a Facebook Ad Campaign?
- Biggest mistakes made in A/B test of Facebook Ads
- Launch an A/B test of Facebook and/or Instagram Ads
- A/B Testing of Facebook Ad Types or Facebook Audiences

9. Look-alike Audience & Re-targeting Audience
- How does re-targeting work in Facebook Ads Manager?
- Minimum requirements to create re-targeting audience?
- How to qualify for re-targeting audience, and how can you re-target your potential customers and create look alike audiences who are interested in your products and services with a more targeted marketing strategy

10. Instagram Advertising via Facebook Ad Manager
- Benefits of Advertising on Instagram via Facebook Ad Manager
- Launch an IG Story / Video or Single Ad Graphic for Instagram via Facebook Ad Manager

11. Final Q&A & Consultation with Trainer

Watch some of our videos to identify the gaps, and some tips on how you can improve your Social Media Marketing, especially working out a Return on Investment (ROI) on your Social Media and Digital Marketing efforts!

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad

This workshop is perfect for:
• Small business owners who want to advertise more effectively on Facebook and Instagram for their business
• Sales & Marketing professionals new to Facebook Ad Manager
• Startups and E-commerce / Blog Shop Owners
• Individuals interested to upskill in Facebook & Instagram Advertising
• Digital Marketing Executives, Managers and Coaches

Pre-requisites to the course:

• Have a business Facebook Page with at least 100 followers
• Instagram Account with at least 100 followers 

• Your target audience must be aged 20 to 55 years old
• You must have an advertising budget of at least $300˜$1,000 per month
• Must be able to commit 3 to 5 hours per week to plan, design and review ad campaigns
• Must be familiar with Facebook Business Page or Instagram Content (Video & Image Uploading) prior to the class
• Must be familiar with Facebook Business Page Post Scheduling function etc.

NOTE: This is a Beginners Course to Facebook Ad Manager, however it is an Advanced Facebook Marketing & Advertising Course curriculum that is relevant and applicable for anyone who has advertised via the Facebook Business Page and would like more options and functions to test and scale your ads.

All participants must be familiar with Facebook and Instagram on a Personal and Business use to benefit the most from this course.

You must be able to post a photo or video on your business Facebook or Instagram as a per-requisite to this course.

If you do not meet any of the pre-requisite requirements above, please email us at workshops@skycrm.asia and we will advise if the course is suitable for you before we process your registration.

 

For self & corporate sponsored, please provide us details for billing.
1) Name of Company: 
2) Attention Invoice to: 
3) Email: 
4) Mobile: 
5) Address / Office Address: 

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

Please fill in the registration form at the bottom of the page, which will help us get in touch with you on your course registration and enquiry.

If you're an overseas participant interested in Virtual (Zoom) Facebook Ad Manager Advanced Advertising Training, do reach out to us via our enquiry form at the bottom of the page!

Facebook Ad Manager Advanced Facebook and Instagram Advertising Course

From 1 Jan 2020, Facebook (and Instagram) starts charging 7% GST on Ads if you are based in Singapore, or you're targeting Singaporeans in your Ads.


This is a Certificate Workshop.
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

By the end of the course, you will be a better Marketer on Instagram and Facebook with Facebook Ads Manager.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Instagram Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

 










Do give it a LIKE & SUBSCRIBE to our YouTube Channel if the video has been helpful :)

Instagram & Facebook are great social media platform for personal branding, brand awareness and lead generation purposes, and in this course, you will understand your buyer's journey on Social Media.

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, min. 6 pax, max. 15 to 20 pax.


Why learn with Sky Digital Agency?



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Facebook Marketing and Advertising Ad Manager Masterclass

S/No. Start Date End Date Start Time End Time Course Fee
1 28 Jun, 2021
Monday
29 Jun, 2021
Tuesday
10:00 AM 6:00 PM $ 980 Register Now!
2 19 Jul, 2021
Monday
20 Jul, 2021
Tuesday
10:00 AM 6:00 PM $ 980 Register Now!
3 16 Aug, 2021
Monday
17 Aug, 2021
Tuesday
10:00 AM 6:00 AM $ 980 Register Now!
4 16 Sep, 2021
Thursday
17 Sep, 2021
Friday
10:00 AM 6:00 PM $ 980 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).

 
Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidance.
 
Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a corporate training or strategy session enquiry, do get in touch with us at workshops@skycrm.asia

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Login to https://www.myskillsfuture.sg/ (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):


For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):


* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:


Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at workshops@skycrm.asia to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at workshops@skycrm.asia
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".

 

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