Digital Marketing Strategy with MailerLite Course

Please SMS to (65) 9296 3877 or email for the latest schedules.

Integrated Digital Marketing Strategy Course for Small Business Owners

Live Webinar via Zoom, 10am to 6pm (+08:00 GMT)

MailerLite is more than an Email Marketing Platform.

Come join us for our 1-day Live Webinar on Zoom or Google Hangouts and GROW your business with an integrated Lead Generation and Email Marketing Strategy with MailerLite! (FREE for your first 1,000 email database import or collected)

If you are a small business, just getting started with Email Marketing, we highly recommend you to try using MailerLite, as it is a much simpler tool to learn. MailerLite is currently FREE for your first 1,000 email subscribers collected or imported into MailerLite.

We created a video recently to share with you the difference between MailChimp & MailerLite below :)

In Feb 2020, we conducted a 3-day Integrated Digital Marketing BootCamp Training in Mauritius under Pronumeris Training Centre:

Course Fee: $360/pax (10% discount for groups of 3 sign ups)

Key takeaways, upon completion of the 1-day Integrated Digital Marketing Strategy Course, you will learn:

• Winning Strategies in Digital Marketing

• What makes a digital marketing strategy effective?

• Learn about your Buyer’s Journey with you online

• Learn & setup key digital tools within MailerLite:
Brainstorm an offer, Create a Landing Page to collect email leads, and setup an Email Campaign within MailerLite.

• Why every business need a Sales Funnel?

• Plan an email marketing strategy to nurture your prospects into customers

1-day Digital Marketing Strategy with MailerLite Course (Highly recommended!)

1 (a) UNLEASH the POWER of Digital Marketing via:

• What is Digital Marketing? What does it encompass?

• Common mistakes in digital marketing adoption by small businesses


1 (b) Common mistakes made in Digital Marketing

• Structures & Steps you need for a successful marketing funnel

• Sales Funnels Content: Top, Middle & Bottom Content

• What is a Landing Page? Why does it increase conversion rates?

• Email marketing automation & strategy (conceptualization)


2. Introduction to a buyer’s journey on the internet

• Who are your customers? Customer Persona Activity.

• Why does a customer buy your product or service?

• What does your customer go through in their digital/online buyer’s journey with you and your business?

• How can you help your customers to purchase with YOU instead of your COMPETITORS?

• Brainstorm + Consultation with Trainer


3. Digital marketing strategy overview:

• Map a sales funnel for their business

• The costly mistake of directing social media advertising traffic to your website


4. Hands-on Landing Pages:

• What is your irresistible offer/hook?

• Introduction to FREE tools within MailerLite for Lead Generation

• Ways to collect email database: Pop-Up Forms and Landing Pages

• Build a landing page within MailerLite (No coding knowledge required, just Chrome Browser)


5. Hands-on Email Marketing Campaign Creation:

• Automate Database Collection with Pop-up Forms

• Ways to use MailerLite as an email marketing tool for their business

• Email Marketing Content Strategy & Ideation

• Case Study on Good email automation welcome / educational series


6. Copywriting Basics

• Keywords that will help deliver your message & get more clicks

• Features VS Benefits in copywriting

- - - - - More Programs we conduct with MailerLite software - - - - - 

MailerLite Email Marketing for Small Business Owners Singapore

Benefits of MailerLite: It is FREE to use for your first 1,000 email subscribers in your database.
Good Design brings forth greater Return on Investment (ROI) in your email marketing strategy.
It is an easier platform to pick up / learn and run with by the end of a 1-day course.

Grow your business with MailerLite, 1-day course:

9.30 am
- Welcome & Introduction to Course Objectives
- 15 min
9.45 am - What is Email Marketing, and the benefits and importance of Email Marketing
- 20 min

10.05 am - The fundamentals of Email Marketing - 15 min

10.20 am - Email Marketing and its ROI - 20 min
10.40 am - Tea break - 15 min
10.55 am - A buyer’s journey on the Internet - 30 min
11.25 am - Case Study Discussion, Ideation and Brainstorm Email Marketing Ideas - 30 min
11.55 pm - Using Buyer’s Journey, Brainstorm Email Marketing Campaign - 35 min

12.30 pm to 1.30 pm - Lunch Break
- 60 min

1.30 pm - Write better email marketing headlines - 20 min
1.50 pm - Hands-on Activity: Design your Email Marketing Campaign
- 60 min
2.50 pm - Create a FREE account with MailChimp or MailerLite
- 20 min
3.10 pm - Introduction to the email marketing platform, import email database (Up to 200 emails) - 25 min

3.35 pm - Tea break - 15 min
3.50 pm - Create an Email Marketing Campaign & Schedule Campaign (Import Graphics & Logos)
- 60 min
4.50 pm - Email Marketing Feedback and Critique
- 15 min
5.05 pm - Final Q&A with Trainer
- 10 min
5.15 pm - End

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Course Fee: $688/pax (U.P. $720/pax for 2 days training)

Integrated Digital Marketing Strategy with MailerLite Course Outline, 2 Days (For private / corporate / overseas runs)
(Currently this curriculum is used for all our overseas clients and training partners, which is most relevant for businesses with existing email database, and would like to setup an integrated digital marketing sales funnel by the end of 2 days)

>>> How to generate leads and grow your business with Email Marketing

Course Description

Email Marketing has one of the highest Return on Investment (ROI) for service & retail based businesses, join us to learn ways to generate email leads for your business, why email has the highest ROI in digital marketing, and how you can re-market to your customer and client database by the end of the class.

Are you thinking if MailerLite is for you?

Here's 2 videos on the benefits of:

a) Using Email Marketing Platforms (like MailerLite) compared to your local email blast with outlook:

b) Why we recommend MailerLite over MailChimp for Beginners:


Target Audience

This course is intended for marketing executives or managers, solopreneurs, entrepreneurs, and individuals who manage or execute Digital & Email Marketing Campaigns

* You must have an existing Email Database of minimally 20 emails
* You should have a business email rather than a personal email (@yahoo / @gmail / @hotmail are not recommended, but for practice only without email blast this is okay)


Course Highlights

In this course, you will learn:

  • Properly setup and structure your MailerLite account
  • Common Email Marketing mistakes made by business owners to avoid
  • Comprehensive step by step walkthrough on Email Marketing with MailerLite
  • Ways to generate email leads for your business
  • Comprehensive step by step walkthrough on how to create pop-ups to generate email leads from your website traffic
  • What is a Landing Page? Landing Page vs Website
  • Comprehensive step by step walkthrough on how to create landing pages to generate social media and digital advertising traffic
  • Brainstorm & Identify your Content Strategy with Email Marketing
  • Comprehensive step by step walkthrough on how to design beautiful Email Campaigns
  • How can Email Marketing help you stand out from the crowd and your competitors?
  • Ways to design effective Email Marketing Banners
  • Email Marketing Reports, Insights & Analytics
  • Segmentations & Funnels with Email Marketing
  • What is an Integrated Digital Marketing & Strategy?

Course Outline

Day 1

1. Basics to Email Marketing

- Introduction to Email Marketing and MailerLite Email Marketing Service Platform

  • Learn WHY Email Marketing is effective and relevant and useful for businesses today
  • Learn ways to generate email leads for your business
  • Learn common mistakes made by business owners with Email Marketing
  • How does Email Marketing help to grow a business?

- How you can stand out from the crowd with an Email Marketing Strategy

2. Case study: Learn from Good VS Bad EDMs

- How often should we email our customers?

- What kind of emails should we be sending our customers?

- How can we design effective email campaigns without design knowledge?

3. UNLEASH the POWER of Email Marketing with MailerLite

- Introducing a typical buyer’s journey on the internet

- Participants get 10 to 15 min to brainstorm and map our their buyer’s journey

- Participants will get to share and consult so we can all learn about the common mistakes of contents we have on our websites and how we kickstart our email marketing process

4. Ways to collect email database: Pop-Up Forms and Landing Pages

- Trainer Demo on Pop-Up Forms & Participants hands-on 20 min (Q&A time after hands-on)

  • Trainer Demo on Landing Pages & Participants hands-on 45 min (Q&A time after hands-on)

5. What’s in MailerLite for Businesses to leverage on?

- Trainer Demo: Import Email Database into MailerLite + Participants Hands-on 20 Min

- Trainer Demo: Design & Create an Email Campaign with MailerLite + Participants Hands-on 45 to 60 min

6. Q&A, Consultation and Discussions with Trainer before Day 1 ends

Day 2

8. Hands-on practice, Key Principles and Winning Strategies for Email Marketing:

  • Basics to writing better copy for more conversions in Landing Pages
  • How to write better copy for Higher Open Rates

How to write better copy for Higher Click Rates with Keyword Copywriting

9. MailerLite Reports , Personalisation and Segmentations

- Trainer Demo: MailerLite Reports, Insights to look out for, what do they mean?

- Trainer Demo: MailerLite Personalisation of Database Names in Emails

- Trainer Demo: MailerLite Segmentation, resend emails to Subscribers who did not open your email campaigns

- Sales/Marketing Funnels with Email Marketing

10. Ways to grow your business email email marketing
- 5 ways to optimize your email campaigns for better results

7 simple ways to grow your email list

11. How to manage campaigns in-house or outsource to an external vendor
• Checklist and Things to know to achieve greater success on Instagram

12. Final Consultation and Q&A
(a) Consultation with Trainer (max. 5 min per participant)
(b) Final Q&A with Trainer


Digital Marketing Strategy with MailerLite Course

Please SMS to (65) 9296 3877 or email for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Over the years, out of her passion to share her design and digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 950 individuals, conducted more than 1,800 hours of training, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at

Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.

Invoices are only issued when we have 3 pax registered.
Classes are kept to a maximum class size of 8 pax. Classes are confirmed within 3~5 days prior to class run.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

From 1 Aug 2020, latest by 11 August 2020, our office will be located at: 3 Phillip Street #17-01, Singapore 048693

6 Raffles Quay, #15-00, Singapore 048580 (Till 31 July 2020)
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

From 3 August 2020, we will be operating from our new office: 3 Phillip Street, #17-01 Singapore 048693

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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