Digital Marketing Strategy with MailerLite Course

Please SMS to (65) 9296 3877 or email for the latest schedules.

Integrated Digital Marketing Strategy Course for Small Business Owners

Time: 10am to 6pm
Course Fee:
Venue: 3 Phillip Street #17-01, Singapore 048693 (Face to Face training, limited to 6 pax due to social distancing)

If you're wondering if this course is for you, we have curated a real scenario where we used MailerLite Landing Pages as an integrated Digital Marketing Strategy to generate leads for our paid courses.

What is an Integrated Digital Marketing Strategy, and why is this important in personal branding (Financial Advisors, Property Agents, Retail (brick and motar) and especially Digital Online Business?

Integrated Digital Marketing Strategy is more commonly known as Sales Funnels Social Media Marketing.

Why Social Media? Social Media Advertising provides QUICK and CHEAP brand awareness.

If people do not know you, they will not buy from you.

People buy from those they Know, Like, & Trust.

Watch this video to find out what is required in a Digital Marketing Strategy?

MailerLite is more than an Email Marketing Platform.

This course is recommended for anyone who is new to Digital Marketing and Sales Funnels.

Come join us for our 1-day GROW your business with an integrated Lead Generation Strategy with MailerLite! (MailerLite is FREE for your first 1,000 email database import or collected)

We will learn and create:
- Facebook Ads & Case Study
- Q&A and dicussion on Digital Products on Affiliate Marketing Concepts you have (or even your own online courses)
- Design and Create 1 Social Media Graphic Ad
- Setup and Create a Social Media Advertisement, specifically Facebook Ads
- Landing Pages on your offer
- SEO basics to make landing pages searchable (Keyword & Description Research)
- Drive Social Media Ad Traffic
- Analyze and understand Advanced Features in Facebook Advertising & Ways to improve Landing Page conversion.
- Q&A with trainer 

Course Fee: $380/pax (10% discount for groups of 3 sign ups on same course date)

Key takeaways, upon completion of the 1-day Integrated Digital Marketing Strategy Course, you will learn:

• Winning Strategies in Digital Marketing

• What makes a digital marketing strategy effective?

• Learn about your Buyer’s Journey with you online

• Learn & setup key digital tools within MailerLite:
Brainstorm an offer, Create a Landing Page to collect email leads, and setup an Email Campaign within MailerLite.

• Why every business need a Sales Funnel?

• Plan an email marketing strategy to nurture your prospects into customers

1-day Digital Marketing Strategy & Sales Funnels Course (Highly Recommended Course!)

1. UNLEASH the POWER of Digital Marketing via (15 min):

• What is Digital Marketing? What does it encompass?

• Common mistakes in digital marketing adoption by small businesses

• What is a Sales Funnel? How can you build a simple Sales Funnel to sell digital products with MailerLite?

2. Introduction to a buyer’s journey on the internet (60 min)

• Who are your customers? Customer Persona Activity.

• Why does a customer buy your product or service?

• What does your customer go through in their digital/online buyer’s journey with you and your business?

• How can you help your customers to purchase with YOU instead of your COMPETITORS?

(i.e. Testimonials, Digital Presence, Content, Graphics, Copywriting, etc)

• Brainstorm + Consultation with Trainer

3. Digital marketing strategy overview (15 min)

• Map a sales funnel for their business

• The costly mistake of directing social media advertising traffic to your website

4. Copywriting Basics (30 min)

• Keywords that will help deliver your message & get more clicks on your Facebook Ads

• Features VS Benefits in copywriting

5. Social Media Advertising (With & Without a Social Media Sales Funnel) - Approx 120 min

• Use your idea and copywriting from previous activity to create a Facebook Advertisement (Graphics, Video, Lead Generation or Carousel FB Ads)

• 5 Key Ingredients of a successful Social Media Marketing funnel 

• Common mistakes made in Social Media Marketing & Avertising (Offer, Graphics, Copy, Targeting)

• Introduction to Sales Funnels Content: Top, Middle & Bottom Content

• Create a Social Media (Facebook) Ad Graphic

• Budgeting, Targeting and Setting up your Ad from Facebook Business Pages

• Generating a Facebook Pixels Code (for your Landing Page/Website)


6 (a). Landing Pages vs Websites for Sales Funnels and Conversion Rates (15 min)

• What is a Landing Page?

• Why does a landing page increase conversion rates?

• Email marketing automation & strategy (concept)

• Introduction to FREE tools within MailerLite for Lead Generation

6 (b). Hands-on Landing Pages: (90 min)

• What is your irresistible offer/hook?

• Create a FREE MailerLite (company email required)

• Case Study, Ways to collect Email Leads: Pop-Up Forms vs Landing Pages

• Build a landing page within MailerLite (No coding knowledge required, just Chrome Browser)


7. Hands-on Email Marketing Campaign Creation (60 min):

• Introduction to MailerLite

• After generating leads from your Landing Pages, what's next?

• Email Marketing Content Strategy & Ideation (Nurturing vs Selling)

• Case Study on Good Email Automation Welcome / Educational Email Series


In Feb 2020, our Chief Digital Marketing Officer, Charmaine conducted a 3-day Integrated Digital Marketing BootCamp Training in Mauritius for the small business owners in Mauritius under Pronumeris Training Centre:

- - - - - More Programs we conduct with MailerLite software - - - - - 

MailerLite Email Marketing for Small Business Owners Singapore

Benefits of MailerLite: It is FREE to use for your first 1,000 email subscribers in your database.
Good Design brings forth greater Return on Investment (ROI) in your email marketing strategy.
It is an easier platform to pick up / learn and run with by the end of a 1-day course.

Grow your business with MailerLite, 1-day course:
Email us for the course brochure!

Digital Marketing Strategy with MailerLite Course

Please SMS to (65) 9296 3877 or email for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of Small Business Owners, and have sadly witness many small business fail due to a lack of an Integrated Social Media and Digital Marketing Strategy. 

Over the years, out of her passion to share her digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 1,200 individuals, conducted more than 1,800 hours of training, a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidedance.
Get connected with Charmaine on LinkedIn:

If you have a training or strategy session enquiry, do get in touch with us at



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -



No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.

Invoices are only issued when we have 3 pax registered.
Classes are kept to a maximum class size of 8 pax. Classes are confirmed within 3~5 days prior to class run.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

From 1 Aug 2020, latest by 11 August 2020, our office will be located at: 3 Phillip Street #17-01, Singapore 048693

6 Raffles Quay, #15-00, Singapore 048580 (Till 31 July 2020)
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

From 3 August 2020, we will be operating from our new office: 3 Phillip Street, #17-01 Singapore 048693

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


Connect with us on: 

Facebook Instagram Youtube