Time: 9am to 5pm / 10am to 6pm
Course Fee: $488/pax (F2F Training), $428 (Zoom/Virtual Training, min. 8 pax to qualify for discount)
Corporate/Private classes, min. 6 pax can request for F2F Training: Client's office or our's at 3 Phillip Street #17-01, Singapore 048693 (Face to Face training, max. 8 pax for our venue due to social distancing)
We have 3 Integrated Digital Marketing Course Outlines:
a) eCommerce based businesses
b) Serviced based businesses, Sales & Marketing Professionals
c) Integrated Digital Marketing Strategy for Startups (Conducted with Ngee Ann Poly Sandbox in 2019)
Course 1: Integrated Digital Marketing 1-day, eCommerce based businesses (9am to 5pm)
Course Fee: $428/pax (Min. 8 pax, Over Zoom)
a) Introduction to Integrated Digital Marketing (IDM):
- Understand and Apply Customer's Funnel Journey with Social Media
- Understand and Apply Customer's Search Journey with Search Engines
b) The mechanics to social media and digital advertising success:
- Social media and digital advertising tips and case study
- Discussion on social media advertising ideas
- Best principles of SEM advertising with Google Ads
c) 7Ps Marketing Mix
- Integrate social media and digital marketing into your overall marketing mix
d) Goals and Business Objectives with Digital Marketing Platforms:
- Instagram, SEO, SEM, Email Marketing
- Understand how to analyse the metrics of digital marketing campaigns
- Discussion and breakout room
e) Social Media and Digital Marketing ROI planning calculation
- Introduction to Return on Investment (ROI)
- Participants hands-on calculation
- Discussion and breakout room
f) Mapping a Basic Social Media Marketing Plan and Strategy
- Case Study Business: SMM Plan and Strategy
- Discussion and breakout room
g) Q&A with Trainer
If you're wondering if this course is for you, we have curated a real scenario where we used MailerLite Landing Pages as an integrated Digital Marketing Strategy to generate leads for our paid courses.
Course 2: Integrated Digital Marketing 1-day for Sales and Marketing Professionals (9am to 5pm)
a) What is an Integrated Digital Marketing Strategy, and why is this important in personal branding (Financial Advisors, Property Agents, Retail (brick and motar) and especially Digital Online Business?
b) Integrated Digital Marketing Strategy is more commonly known as Sales Funnels Social Media Marketing.
c) Why Social Media? Social Media Advertising provides QUICK and CHEAP brand awareness.
If people do not know you, they will not buy from you.
People buy from those they Know, Like, & Trust.
Watch this animation video below to find out what is required in a Digital Marketing Strategy?
MailerLite is more than an Email Marketing Platform.
This course is recommended for anyone who is new to Digital Marketing and Sales Funnels.
Come join us for our 1-day GROW your business with an integrated Lead Generation Strategy with MailerLite! (MailerLite is FREE for your first 1,000 email database import or collected)
We will learn and create:
- Facebook Ads & Case Study
- Q&A and dicussion on Digital Products on Affiliate Marketing Concepts you have (or even your own online courses)
- Design and Create 1 Social Media Graphic Ad
- Setup and Create a Social Media Advertisement, specifically Facebook Ads
- Landing Pages on your offer
- SEO basics to make landing pages searchable (Keyword & Description Research)
- Drive Social Media Ad Traffic
- Analyze and understand Advanced Features in Facebook Advertising & Ways to improve Landing Page conversion.
- Q&A with trainer
Key takeaways, upon completion of the 1-day Integrated Digital Marketing Strategy Course, you will learn:
• Winning Strategies in Digital Marketing
• What makes a digital marketing strategy effective?
• Learn about your Buyer’s Journey with you online
• Learn & setup key digital tools within MailerLite:
Brainstorm an offer, Create a Landing Page to collect email leads, and setup an Email Campaign within MailerLite.
• Why every business need a Sales Funnel?
• Plan an email marketing strategy to nurture your prospects into customers
1-day Digital Marketing Strategy & Sales Funnels Course (Highly Recommended Course!)
1. UNLEASH the POWER of Digital Marketing via (15 min):
• What is Digital Marketing? What does it encompass?
• Common mistakes in digital marketing adoption by small businesses
• What is a Sales Funnel? How can you build a simple Sales Funnel to sell digital products with MailerLite?
2. Introduction to a buyer’s journey on the internet (60 min)
• Who are your customers? Customer Persona Activity.
• Why does a customer buy your product or service?
• What does your customer go through in their digital/online buyer’s journey with you and your business?
• How can you help your customers to purchase with YOU instead of your COMPETITORS?
(i.e. Testimonials, Digital Presence, Content, Graphics, Copywriting, etc)
• Brainstorm + Consultation with Trainer
3. Digital marketing strategy overview (15 min)
• Map a sales funnel for their business
• The costly mistake of directing social media advertising traffic to your website
4. Copywriting Basics (30 min)
• Keywords that will help deliver your message & get more clicks on your Facebook Ads
• Features VS Benefits in copywriting
5. Social Media Advertising (With & Without a Social Media Sales Funnel) - Approx 120 min
• Use your idea and copywriting from previous activity to create a Facebook Advertisement (Graphics, Video, Lead Generation or Carousel FB Ads)
• 5 Key Ingredients of a successful Social Media Marketing funnel
• Common mistakes made in Social Media Marketing & Avertising (Offer, Graphics, Copy, Targeting)
• Introduction to Sales Funnels Content: Top, Middle & Bottom Content
• Create a Social Media (Facebook) Ad Graphic
• Budgeting, Targeting and Setting up your Ad from Facebook Business Pages
• Generating a Facebook Pixels Code (for your Landing Page/Website)
6 (a). Landing Pages vs Websites for Sales Funnels and Conversion Rates (15 min)
• What is a Landing Page?
• Why does a landing page increase conversion rates?
• Email marketing automation & strategy (concept)
• Introduction to FREE tools within MailerLite for Lead Generation
6 (b). Hands-on Landing Pages: (90 min)
• What is your irresistible offer/hook?
• Create a FREE MailerLite (company email required)
• Case Study, Ways to collect Email Leads: Pop-Up Forms vs Landing Pages
• Build a landing page within MailerLite (No coding knowledge required, just Chrome Browser)
7. Hands-on Email Marketing Campaign Creation (60 min):
• Introduction to MailerLite
• After generating leads from your Landing Pages, what's next?
• Email Marketing Content Strategy & Ideation (Nurturing vs Selling)
• Case Study on Good Email Automation Welcome / Educational Email Series
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No cash required if you have sufficient SkillsFuture Credits. (Currently only applicable for our 1-day & 2-day MailChimp Email Marketing courses)
Login to https://www.myskillsfuture.sg/ (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.
A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.
Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):
For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):
* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:
Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:
You can also read even more testimonials on our workshops on our Facebook Page Review
About the Trainer
She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.
Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.
She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).