Live Webinar via Zoom, 10am to 6pm (+08:00 GMT)
MailerLite is more than an Email Marketing Platform.
Come join us for our 1-day Live Webinar on Zoom or Google Hangouts and GROW your business with an integrated Lead Generation and Email Marketing Strategy with MailerLite! (FREE for your first 1,000 email database import or collected)
If you are a small business, just getting started with Email Marketing, we highly recommend you to try using MailerLite, as it is a much simpler tool to learn. MailerLite is currently FREE for your first 1,000 email subscribers collected or imported into MailerLite.
We created a video recently to share with you the difference between MailChimp & MailerLite below :)
In Feb 2020, we conducted a 3-day Integrated Digital Marketing BootCamp Training in Mauritius under Pronumeris Training Centre:
Course Fee: $360/pax (10% discount for groups of 3 sign ups)
Key takeaways, upon completion of the 1-day Integrated Digital Marketing Strategy Course, you will learn:
• Winning Strategies in Digital Marketing
• What makes a digital marketing strategy effective?
• Learn about your Buyer’s Journey with you online
• Learn & setup key digital tools within MailerLite:
Brainstorm an offer, Create a Landing Page to collect email leads, and setup an Email Campaign within MailerLite.
• Why every business need a Sales Funnel?
• Plan an email marketing strategy to nurture your prospects into customers
1-day Digital Marketing Strategy with MailerLite Course (Highly recommended!)
1 (a) UNLEASH the POWER of Digital Marketing via:
• What is Digital Marketing? What does it encompass?
• Common mistakes in digital marketing adoption by small businesses
1 (b) Common mistakes made in Digital Marketing
• Structures & Steps you need for a successful marketing funnel
• Sales Funnels Content: Top, Middle & Bottom Content
• What is a Landing Page? Why does it increase conversion rates?
• Email marketing automation & strategy (conceptualization)
2. Introduction to a buyer’s journey on the internet
• Who are your customers? Customer Persona Activity.
• Why does a customer buy your product or service?
• What does your customer go through in their digital/online buyer’s journey with you and your business?
• How can you help your customers to purchase with YOU instead of your COMPETITORS?
• Brainstorm + Consultation with Trainer
3. Digital marketing strategy overview:
• Map a sales funnel for their business
• The costly mistake of directing social media advertising traffic to your website
4. Hands-on Landing Pages:
• What is your irresistible offer/hook?
• Introduction to FREE tools within MailerLite for Lead Generation
• Ways to collect email database: Pop-Up Forms and Landing Pages
• Build a landing page within MailerLite (No coding knowledge required, just Chrome Browser)
5. Hands-on Email Marketing Campaign Creation:
• Automate Database Collection with Pop-up Forms
• Ways to use MailerLite as an email marketing tool for their business
• Email Marketing Content Strategy & Ideation
• Case Study on Good email automation welcome / educational series
6. Copywriting Basics
• Keywords that will help deliver your message & get more clicks
• Features VS Benefits in copywriting
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Benefits of MailerLite: It is FREE to use for your first 1,000 email subscribers in your database.
Good Design brings forth greater Return on Investment (ROI) in your email marketing strategy.
It is an easier platform to pick up / learn and run with by the end of a 1-day course.
Grow your business with MailerLite, 1-day course:
9.30 am - Welcome & Introduction to Course Objectives - 15 min
9.45 am - What is Email Marketing, and the benefits and importance of Email Marketing - 20 min
10.05 am - The fundamentals of Email Marketing - 15 min
10.20 am - Email Marketing and its ROI - 20 min
10.40 am - Tea break - 15 min
10.55 am - A buyer’s journey on the Internet - 30 min
11.25 am - Case Study Discussion, Ideation and Brainstorm Email Marketing Ideas - 30 min
11.55 pm - Using Buyer’s Journey, Brainstorm Email Marketing Campaign - 35 min
12.30 pm to 1.30 pm - Lunch Break - 60 min
1.30 pm - Write better email marketing headlines - 20 min
1.50 pm - Hands-on Activity: Design your Email Marketing Campaign - 60 min
2.50 pm - Create a FREE account with MailChimp or MailerLite - 20 min
3.10 pm - Introduction to the email marketing platform, import email database (Up to 200 emails) - 25 min
3.35 pm - Tea break - 15 min
3.50 pm - Create an Email Marketing Campaign & Schedule Campaign (Import Graphics & Logos) - 60 min
4.50 pm - Email Marketing Feedback and Critique - 15 min
5.05 pm - Final Q&A with Trainer - 10 min
5.15 pm - End
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Course Fee: $688/pax (U.P. $720/pax for 2 days training)
Integrated Digital Marketing Strategy with MailerLite Course Outline, 2 Days (For private / corporate / overseas runs)
(Currently this curriculum is used for all our overseas clients and training partners, which is most relevant for businesses with existing email database, and would like to setup an integrated digital marketing sales funnel by the end of 2 days)
>>> How to generate leads and grow your business with Email Marketing
Email Marketing has one of the highest Return on Investment (ROI) for service & retail based businesses, join us to learn ways to generate email leads for your business, why email has the highest ROI in digital marketing, and how you can re-market to your customer and client database by the end of the class.
Are you thinking if MailerLite is for you?
Here's 2 videos on the benefits of:
a) Using Email Marketing Platforms (like MailerLite) compared to your local email blast with outlook: https://youtu.be/1TTiH4RwK10
b) Why we recommend MailerLite over MailChimp for Beginners: https://youtu.be/rz5vbTgy0Mc
This course is intended for marketing executives or managers, solopreneurs, entrepreneurs, and individuals who manage or execute Digital & Email Marketing Campaigns
* You must have an existing Email Database of minimally 20 emails
* You should have a business email rather than a personal email (@yahoo / @gmail / @hotmail are not recommended, but for practice only without email blast this is okay)
In this course, you will learn:
1. Basics to Email Marketing
- Introduction to Email Marketing and MailerLite Email Marketing Service Platform
- How you can stand out from the crowd with an Email Marketing Strategy
2. Case study: Learn from Good VS Bad EDMs
- How often should we email our customers?
- What kind of emails should we be sending our customers?
- How can we design effective email campaigns without design knowledge?
3. UNLEASH the POWER of Email Marketing with MailerLite
- Introducing a typical buyer’s journey on the internet
- Participants get 10 to 15 min to brainstorm and map our their buyer’s journey
- Participants will get to share and consult so we can all learn about the common mistakes of contents we have on our websites and how we kickstart our email marketing process
4. Ways to collect email database: Pop-Up Forms and Landing Pages
- Trainer Demo on Pop-Up Forms & Participants hands-on 20 min (Q&A time after hands-on)
5. What’s in MailerLite for Businesses to leverage on?
- Trainer Demo: Import Email Database into MailerLite + Participants Hands-on 20 Min
- Trainer Demo: Design & Create an Email Campaign with MailerLite + Participants Hands-on 45 to 60 min
6. Q&A, Consultation and Discussions with Trainer before Day 1 ends
8. Hands-on practice, Key Principles and Winning Strategies for Email Marketing:
How to write better copy for Higher Click Rates with Keyword Copywriting
9. MailerLite Reports , Personalisation and Segmentations
- Trainer Demo: MailerLite Reports, Insights to look out for, what do they mean?
- Trainer Demo: MailerLite Personalisation of Database Names in Emails
- Trainer Demo: MailerLite Segmentation, resend emails to Subscribers who did not open your email campaigns
- Sales/Marketing Funnels with Email Marketing
10. Ways to grow your business email email marketing
- 5 ways to optimize your email campaigns for better results
- 7 simple ways to grow your email list
11. How to manage campaigns in-house or outsource to an external vendor
• Checklist and Things to know to achieve greater success on Instagram
12. Final Consultation and Q&A
(a) Consultation with Trainer (max. 5 min per participant)
(b) Final Q&A with Trainer
Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:
You can also read even more testimonials on our workshops on our Facebook Page Review
About the Trainer
From 2010 till date, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.
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No cash required if you have sufficient SkillsFuture Credits.
Email us at firstname.lastname@example.org and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.
Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
5. Home Address:
For company sponsored individuals, you may email us at email@example.com
1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
5. Company Address: