Digital Marketing Strategy with MailerLite Course

Please What'sApp us at (65) 9296 3877 or email for the latest digital marketing workshop schedules.

Integrated Digital Marketing Strategy with MailerLite Platform

Time: 9am to 5pm / 10am to 6pm
Course Fee:
$488/pax (F2F Training), $428 (Zoom/Virtual Training, min. 8 pax to qualify for discount)
Corporate/Private classes, min. 6 pax can request for F2F Training: Client's office or our's at 3 Phillip Street #17-01, Singapore 048693 (Face to Face training, max. 8 pax for our venue due to social distancing)

We have 3 Integrated Digital Marketing Course Outlines:
a) eCommerce based businesses
b) Serviced based businesses, Sales & Marketing Professionals
c) Integrated Digital Marketing Strategy for Startups (Conducted with Ngee Ann Poly Sandbox in 2019)

Course 1: Integrated Digital Marketing 1-day, eCommerce based businesses (9am to 5pm)
Course Fee: $428/pax (Min. 8 pax, Over Zoom)

a) Introduction to Integrated Digital Marketing (IDM):

- Understand and Apply Customer's Funnel Journey with Social Media 

- Understand and Apply Customer's Search Journey with Search Engines

b) The mechanics to social media and digital advertising success:

- Social media and digital advertising tips and case study
- Discussion on social media advertising ideas
- Best principles of SEM advertising with Google Ads

c) 7Ps Marketing Mix
- Integrate social media and digital marketing into your overall marketing mix

d) Goals and Business Objectives with Digital Marketing Platforms:
- Instagram, SEO, SEM, Email Marketing
- Understand how to analyse the metrics of digital marketing campaigns
- Discussion and breakout room

e) Social Media and Digital Marketing ROI planning calculation

- Introduction to Return on Investment (ROI)

- Participants hands-on calculation
- Discussion and breakout room

f) Mapping a Basic Social Media Marketing Plan and Strategy

- Case Study Business: SMM Plan and Strategy
- Discussion and breakout room

g) Q&A with Trainer

If you're wondering if this course is for you, we have curated a real scenario where we used MailerLite Landing Pages as an integrated Digital Marketing Strategy to generate leads for our paid courses.

Course 2: Integrated Digital Marketing 1-day for Sales and Marketing Professionals (9am to 5pm)

a) What is an Integrated Digital Marketing Strategy, and why is this important in personal branding (Financial Advisors, Property Agents, Retail (brick and motar) and especially Digital Online Business?

b) Integrated Digital Marketing Strategy is more commonly known as Sales Funnels Social Media Marketing.

c) Why Social Media? Social Media Advertising provides QUICK and CHEAP brand awareness.

If people do not know you, they will not buy from you.

People buy from those they Know, Like, & Trust.

Watch this animation video below to find out what is required in a Digital Marketing Strategy?

MailerLite is more than an Email Marketing Platform.

This course is recommended for anyone who is new to Digital Marketing and Sales Funnels.

Come join us for our 1-day GROW your business with an integrated Lead Generation Strategy with MailerLite! (MailerLite is FREE for your first 1,000 email database import or collected)

We will learn and create:
- Facebook Ads & Case Study
- Q&A and dicussion on Digital Products on Affiliate Marketing Concepts you have (or even your own online courses)
- Design and Create 1 Social Media Graphic Ad
- Setup and Create a Social Media Advertisement, specifically Facebook Ads
- Landing Pages on your offer
- SEO basics to make landing pages searchable (Keyword & Description Research)
- Drive Social Media Ad Traffic
- Analyze and understand Advanced Features in Facebook Advertising & Ways to improve Landing Page conversion.
- Q&A with trainer 

Key takeaways, upon completion of the 1-day Integrated Digital Marketing Strategy Course, you will learn:

• Winning Strategies in Digital Marketing

• What makes a digital marketing strategy effective?

• Learn about your Buyer’s Journey with you online

• Learn & setup key digital tools within MailerLite:
Brainstorm an offer, Create a Landing Page to collect email leads, and setup an Email Campaign within MailerLite.

• Why every business need a Sales Funnel?

• Plan an email marketing strategy to nurture your prospects into customers

1-day Digital Marketing Strategy & Sales Funnels Course (Highly Recommended Course!)

1. UNLEASH the POWER of Digital Marketing via (15 min):

• What is Digital Marketing? What does it encompass?

• Common mistakes in digital marketing adoption by small businesses

• What is a Sales Funnel? How can you build a simple Sales Funnel to sell digital products with MailerLite?

2. Introduction to a buyer’s journey on the internet (60 min)

• Who are your customers? Customer Persona Activity.

• Why does a customer buy your product or service?

• What does your customer go through in their digital/online buyer’s journey with you and your business?

• How can you help your customers to purchase with YOU instead of your COMPETITORS?

(i.e. Testimonials, Digital Presence, Content, Graphics, Copywriting, etc)

• Brainstorm + Consultation with Trainer

3. Digital marketing strategy overview (15 min)

• Map a sales funnel for their business

• The costly mistake of directing social media advertising traffic to your website

4. Copywriting Basics (30 min)

• Keywords that will help deliver your message & get more clicks on your Facebook Ads

• Features VS Benefits in copywriting

5. Social Media Advertising (With & Without a Social Media Sales Funnel) - Approx 120 min

• Use your idea and copywriting from previous activity to create a Facebook Advertisement (Graphics, Video, Lead Generation or Carousel FB Ads)

• 5 Key Ingredients of a successful Social Media Marketing funnel 

• Common mistakes made in Social Media Marketing & Avertising (Offer, Graphics, Copy, Targeting)

• Introduction to Sales Funnels Content: Top, Middle & Bottom Content

• Create a Social Media (Facebook) Ad Graphic

• Budgeting, Targeting and Setting up your Ad from Facebook Business Pages

• Generating a Facebook Pixels Code (for your Landing Page/Website)


6 (a). Landing Pages vs Websites for Sales Funnels and Conversion Rates (15 min)

• What is a Landing Page?

• Why does a landing page increase conversion rates?

• Email marketing automation & strategy (concept)

• Introduction to FREE tools within MailerLite for Lead Generation

6 (b). Hands-on Landing Pages: (90 min)

• What is your irresistible offer/hook?

• Create a FREE MailerLite (company email required)

• Case Study, Ways to collect Email Leads: Pop-Up Forms vs Landing Pages

• Build a landing page within MailerLite (No coding knowledge required, just Chrome Browser)


7. Hands-on Email Marketing Campaign Creation (60 min):

• Introduction to MailerLite

• After generating leads from your Landing Pages, what's next?

• Email Marketing Content Strategy & Ideation (Nurturing vs Selling)

• Case Study on Good Email Automation Welcome / Educational Email Series

Face to Face - Integrated Digital Marketing Training Workshop

Digital Marketing Strategy with MailerLite Course

Please SMS to (65) 9296 3877 or email for the latest schedules.

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No cash required if you have sufficient SkillsFuture Credits. (Currently only applicable for our 1-day & 2-day MailChimp Email Marketing courses)

Login to (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):

For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).

Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidance.
Get connected with Charmaine on LinkedIn:

If you have a corporate training or strategy session enquiry, do get in touch with us at



Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".


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