Forbes reported that 84% Of Companies Fail At Digital Transformation. As businesses, we know Digital Marketing is essential, but because we lack the understanding and application of an Integrated Digital Marketing Strategy, with more than 50% of our marketing and advertising budgets going to waste.

Companies today see Digital Marketing as an expense instead of an investment. If there was a Return of Investment (ROI) on digital marketing, companies will start to 10X their digital marketing budgets.

Is it possible to have an ROI in Digital Marketing, and how can you have an Integrated Digital Marketing Strategy for greater ROI for your business? The answer is of course, yes!

Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible till 7 May 2020)

Course code on SkillsFuture Directory: CRS-N-0045617



Learning Objectives

At the end of the workshop, participants would be able to:

• Identify Customer Touch Points and Map an Integrated Digital Marketing Strategy for their Business and Organization with SEO, Email and other relevant Digital Marketing Tools
• Develop long and short term Integrated Digital Marketing Strategy and Goals
• Create & map a seamless Customer Experience for your Customers with your Company and Organization Online Presence on Social Media and Websites

Learning outcome 1: Digital marketing & Sales Funnels for business

• Define digital marketing & Sales Funnels
• What are their roles in businesses?
• Overview of the digital marketing process 

Learning outcome 2: A buyer’s journey on the internet

• A buyer’s journey on the internet
• How these digital marketing platforms and apps must be integrated to address a typical buyer’s journey on the internet
• Learn how to use the buyer's journey on the internet to your advantage!

Learning outcome 3: Introduction to Facebook Marketing & Advertising

• Ways your content get more organic reach
• Facebook Campaign Strategy & Framework for Effective Facebook Campaigns
• Types of Facebook Posts/Ads available, and which Facebook Ads you should focus on
• Basic Facebook Templates & Ad Design in Microsoft PowerPoint / Macintosh Keynote

Learning outcome 4: Introduction to Landing Pages for Lead Generation with MailChimp

• What is MailChimp?
• What can you do with MailChimp?
• What is a Landing Page? Why use Landing Pages?
• MailChimp Landing Page Design & Development (Hands-on activity)
• MailChimp Reports & Re-targeting/Segmenting Features

Learning outcome 5: Introduction to Google Analytics

• Setup/Create Google Analytics tracking code (You can install / Send to your web developer)
• Explore Key Google Analytics Reports to NOTE
• Features within Google Analytics

Learning outcome 6: Introduction to Search Engine Optimization
• What is SEO?
• Top 10 SEO Strategies to rank on Google

Learning outcome 7: Develop a strategic digital marketing plan for your business
• Introduction to Sales Funnels & Hands-on activities to Map a Sales Funnel for your Business
• Map out a digital marketing strategy specific and custom for your business/industry

Final Consultation and Q&A

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Integrated Digital Marketing Strategy for Beginners Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This is a Certificate Workshop. 
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

What you'll need to bring to class:
• Laptop & Charger
• Mouse & Mouse Pad

This course is SkillsFuture Credit Eligble till 7 May 2020.

No cash required if you have sufficient SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0045617

Details we will need for SkillsFuture Credit participants: 

1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 
   
   

For corporate sponsored participants, we do not require your NRIC.

We just need your full name, mobile, email and who we should issue the invoice to.

Course Fees will need to be paid 10 working days prior to the class start date.

Here's an example of the Sales Funnel we will explore together with the trainer during the class.

A Sales Funnel helps businesses identify the gaps to an Integrated Digital Marketing Strategy.
Now you might wonder, what is an Integrated Digital Marketing Strategy?

We created a video animation embedded below to help explain what you will take away from the course to:
• Put a Digital Marketing Strategy in place for your company/business
• Stretch your marketing dollar with the FREE digital marketing tools we will share during the class