Digital Marketing Strategy & Sales Funnels for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 04 Oct, 2019
04 Oct, 2019
10:00 AM 6:00 PM $ 388 Register Now!
2 01 Nov, 2019
01 Nov, 2019
10:00 AM 6:00 PM $ 388 Register Now!

Digital Marketing Strategy & Sales Funnels Course - SkillsFuture Credit Eligible

The key purpose of this course is to help individuals who are overwhelmed with the idea of digital marketing, and help individuals who is currently running their own social media marketing and advertising campaigns to apply a simple sales funnel & buyer's journey strategy for their business, and to optimize their advertising spend.

Aside learning about what Digital Marketing is in a broad overview, the course includes 80% hands-on activities to equip you with Google Analytics Insights, Social Media Advertising, Landing Pages and Email Marketing Basics.

In this course, we give an overview of 3 Digital Marketing platforms required to BUILD an Effective and Integrated Digital Marketing Funnel required:

1. Facebook Marketing & Advertising Strategies, Brainstorming a Facebook Marketing Strategy
2. Landing Pages for Social Media Ads - Benefits of a Landing Page & How to build it easily with MailChimp
3. Introduction to Google Analytics & Key Metrics for better understanding of your Digital Marketing efforts

Small Class Training:
 Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $388/pax (SkillsFuture Credit Eligible)

Course code on SkillsFuture Directory: CRS-N-0045617

Digital Marketing Strategy and Sales Funnels by Sky Digital Agency Singapore


• Learn about digital marketing sales funnel and understand the process 
• Role of digital marketing and sales funnels in businesses
• Overview of digital marketing tools and their roles (Facebook/Instagram/MailChimp)
• Equip participants with digital marketing strategy concept and best practices 
• Introduction to Facebook Marketing/Advertising & its best practices 
• Introduction to MailChimp Landing Page for Lead Generation 
• How you can create a simple & integrated Digital Marketing & Sales Funnel for your business to convert more customers and grow your sales!
• Introduction to Google Analytics and it reports (Personal Gmail Required), Key Statistics to Review Monthly & Quarterly

Learning outcome 1: Digital marketing & Sales Funnels for business

• Define digital marketing & Sales Funnels
• What are their roles in businesses?
• Overview of the digital marketing process 

Learning outcome 2: A buyer’s journey on the internet

• A buyer’s journey on the internet
• How these digital marketing platforms and apps must be integrated to address a typical buyer’s journey on the internet

Learning outcome 3: Introduction to Facebook Marketing & Advertising

• Ways your content get more organic reach
• Facebook Campaign Strategy & Framework for Effective Facebook Campaigns
• Types of Facebook Posts/Ads available, and which Facebook Ads you should focus on
• Basic Facebook Templates & Ad Design in Microsoft PowerPoint / Macintosh Keynote

Learning outcome 4: Introduction to Landing Pages for Lead Generation with MailChimp

• What is MailChimp?
• What can you do with MailChimp?
• What is a Landing Page? Why use Landing Pages?
• MailChimp Landing Page Design & Development (Hands-on activity)
• MailChimp Reports & Re-targeting/Segmenting Features

Learning outcome 5: Introduction to Google Analytics

• Setup/Create Google Analytics tracking code (You can install / Send to your web developer)
• Explore Key Google Analytics Reports to NOTE
• Features within Google Analytics

Learning outcome 6: Introduction to Search Engine Optimization
• What is SEO?
• Top 10 SEO Strategies to rank on Google

Learning outcome 7: Develop a strategic digital marketing plan for your business
• Introduction to Sales Funnels & Hands-on activities to Map a Sales Funnel for your Business
• Map out a digital marketing strategy specific and custom for your business/industry

Final Consultation and Q&A

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Integrated Digital Marketing Strategy for Beginners Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

Here's an example of the Sales Funnel we will explore together with the trainer during the class.

You might wonder, what is an Integrated Digital Marketing Strategy?
We created a video embedded below to help explain what you will learn during the course.

What you'll need to bring to class:

• Laptop & Charger

• Mouse & Mouse Pad

This is a Certificate Workshop. 
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0045617

Details we will need for SkillsFuture Credit participants: 

  1. Name as in NRIC: 
  2. NRIC: 
  3. Mobile: 
  4. Email: 
  5. Home Address: 

Digital Marketing Strategy & Sales Funnels for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 04 Oct, 2019
04 Oct, 2019
10:00 AM 6:00 PM $ 388 Register Now!
2 01 Nov, 2019
01 Nov, 2019
10:00 AM 6:00 PM $ 388 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Lead Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Being a designer by training, she designs, consults and trains individuals in infographics, design and digital marketing. She first started training business owners about Facebook Marketing, and Email Marketing topics in 2015.

Till date, she has curated more than 18 different creative design and digital marketing curriculums under both her companies. These courses includes: Infographics Design, Video Marketing, Instagram marketing, Social Media Marketing BootCamp, Integrated Content Marketing Strategy, Digital Marketing Sales Funnels & more.

Till date, she has conducted more than 1,500 hours of training, and she is an ACTA Certified Trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

She has conducted corporate training for Singapore Government Agencies such as, Housing Development Board (HDB), Workforce Singapore (WSG), Ministry of ManPower (MOM), and corporate training for Singapore Universities & Polytechnics such as Singapore University of Technology and Design (SUTD), Ngee Ann Poly, National University of Singapore (NUS & NUHS), and corporate organizations such as The Great Eastern, Bank of Singapore and Amphenol Information Communications & Commercial Products (FCI), helping them communicate better in their social media, email marketing and powerpoint presentations under The Good Designers.

Charmaine has been conducting different digital marketing topics and training including "Ways to Create Good PowerPoints", "Facebook Business Pages Marketing & Advertising" and "Create Introduction Videos for Trainers" and many other digital marketing topics at Institute of Adult Learning (IAL) located at Lifelong Learning Institute since July 2017 till date.

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Course customization is possible for corporate organizations as well.



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -



No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


Connect with us on: 

Facebook Instagram Youtube