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Digital Marketing Strategy & Sales Funnels for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 11 Dec, 2019
Wednesday
11 Dec, 2019
Wednesday
10:00 AM 6:00 PM $ 388 Register Now!
2 30 Dec, 2019
Monday
30 Dec, 2019
Monday
10:00 AM 6:00 PM $ 388 Register Now!
3 07 Feb, 2020
Friday
07 Feb, 2020
Friday
10:00 AM 6:00 PM $ 388 Register Now!

Digital Marketing Strategy & Sales Funnels for Business Owners Course

Forbes reported that 84% Of Companies Fail At Digital Transformation. As businesses, we know Digital Marketing is essential, but because we lack the understanding and application of an Integrated Digital Marketing Strategy, with more than 50% of our marketing and advertising budgets going to waste.

Companies today see Digital Marketing as an expense instead of an investment. If there was a Return of Investment (ROI) on digital marketing, companies will start to 10X their digital marketing budgets.

Is it possible to have an ROI in Digital Marketing, and how can you have an Integrated Digital Marketing Strategy for greater ROI for your business? The answer is of course, yes!

Small Class Training: Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible till 7 May 2020)

Course code on SkillsFuture Directory: CRS-N-0045617

Digital Marketing Strategy and Sales Funnels by Sky Digital Agency Singapore

Learning Objectives

At the end of the workshop, participants would be able to:

• Identify Customer Touch Points and Map an Integrated Digital Marketing Strategy for their Business and Organization with SEO, Email and other relevant Digital Marketing Tools
• Develop long and short term Integrated Digital Marketing Strategy and Goals
• Create & map a seamless Customer Experience for your Customers with your Company and Organization Online Presence on Social Media and Websites

Learning outcome 1: Digital marketing & Sales Funnels for business

• Define digital marketing & Sales Funnels
• What are their roles in businesses?
• Overview of the digital marketing process 

Learning outcome 2: A buyer’s journey on the internet

• A buyer’s journey on the internet
• How these digital marketing platforms and apps must be integrated to address a typical buyer’s journey on the internet
• Learn how to use the buyer's journey on the internet to your advantage!

Learning outcome 3: Introduction to Facebook Marketing & Advertising

• Ways your content get more organic reach
• Facebook Campaign Strategy & Framework for Effective Facebook Campaigns
• Types of Facebook Posts/Ads available, and which Facebook Ads you should focus on
• Basic Facebook Templates & Ad Design in Microsoft PowerPoint / Macintosh Keynote

Learning outcome 4: Introduction to Landing Pages for Lead Generation with MailChimp

• What is MailChimp?
• What can you do with MailChimp?
• What is a Landing Page? Why use Landing Pages?
• MailChimp Landing Page Design & Development (Hands-on activity)
• MailChimp Reports & Re-targeting/Segmenting Features

Learning outcome 5: Introduction to Google Analytics

• Setup/Create Google Analytics tracking code (You can install / Send to your web developer)
• Explore Key Google Analytics Reports to NOTE
• Features within Google Analytics

Learning outcome 6: Introduction to Search Engine Optimization
• What is SEO?
• Top 10 SEO Strategies to rank on Google

Learning outcome 7: Develop a strategic digital marketing plan for your business
• Introduction to Sales Funnels & Hands-on activities to Map a Sales Funnel for your Business
• Map out a digital marketing strategy specific and custom for your business/industry

Final Consultation and Q&A

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Integrated Digital Marketing Strategy for Beginners Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This is a Certificate Workshop. 
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

What you'll need to bring to class:
• Laptop & Charger
• Mouse & Mouse Pad

This course is SkillsFuture Credit Eligble till 7 May 2020.

No cash required if you have sufficient SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0045617

Details we will need for SkillsFuture Credit participants: 

  1. Name as in NRIC: 
  2. NRIC: 
  3. Mobile: 
  4. Email: 
  5. Home Address: 

For corporate sponsored participants, we do not require your NRIC.

We just need your full name, mobile, email and who we should issue the invoice to.

Course Fees will need to be paid 10 working days prior to the class start date.


Here's an example of the Sales Funnel we will explore together with the trainer during the class.

A Sales Funnel helps businesses identify the gaps to an Integrated Digital Marketing Strategy.
Now you might wonder, what is an Integrated Digital Marketing Strategy?

We created a video animation embedded below to help explain what you will take away from the course to:
• Put a Digital Marketing Strategy in place for your company/business
• Stretch your marketing dollar with the FREE digital marketing tools we will share during the class



 

 

Digital Marketing Strategy & Sales Funnels for Business Owners

S/No. Start Date End Date Start Time End Time Course Fee
1 11 Dec, 2019
Wednesday
11 Dec, 2019
Wednesday
10:00 AM 6:00 PM $ 388 Register Now!
2 30 Dec, 2019
Monday
30 Dec, 2019
Monday
10:00 AM 6:00 PM $ 388 Register Now!
3 07 Feb, 2020
Friday
07 Feb, 2020
Friday
10:00 AM 6:00 PM $ 388 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Trainer & Consultant at Sky Digital Agency and Chief Learning Officer of The Good Designers.

Founded her first agency in 2010, she has worked with hundreds of small business owners, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Many small business owners were skeptical of how Facebook Marketing and Advertising could help their business, and the investment required to kickstart Social Media Marketing and Advertising even up till today.

Seeing the gap in social media and digital marketing knowledge of her clients, she started conducting short courses to train her clients to manage their Facebook Marketing, and Google Analytics in 2014.

Over the years, out of her passion to share her knowledge, she has curated more than 12 different digital marketing curriculums under Sky Digital Agency. These courses includes: SEO, Facebook, Instagram, Video Marketing, Digital Marketing & Sales Funnels, Content Marketing Strategy with Ebooks, LinkedIn Marketing and more.

Till date, she has conducted more than 1,800 hours of training and curriculum development hours, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at workshops@skycrm.asia
Strategy & Training session customization is possible for corporate organizations as well.

 

 

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HOW TO REGISTER?

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at workshops@skycrm.asia

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

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