Digital Marketing Strategy & Sales Funnels for Business Owners

Please SMS to (65) 9296 3877 or email for the latest schedules.

Digital Marketing Strategy and Sales Funnels Workshop in Singapore at Lifelong Learning Institute

Forbes reported that 84% Of Companies Fail At Digital Transformation. 

All businesses will need to not only adopt digital marketing, but we all need an integrated digital marketing strategy, and a sales funnel helps a business integrated their marketing efforts.

Companies today see Digital Marketing as an expense instead of an investment, but if you have an ROI in digital marketing, is it still an expense?

Is it possible to have an ROI in Digital Marketing?
The answer is of course, yes!

Digital Marketing Strategy and Sales Funnels Workshop in Singapore at The Hive

New Course Name as of 1 Jan 2020: 

Create a Digital Marketing Sales Funnels with MailerLite

Small Class Training:
 Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $378/pax (SkillsFuture Credit Eligible till 7 May 2020)

* For corporate sponsored individuals, you will be eligible for the $2/hour training grant, totalling to $14 for 7 hours of training (valid till 7 May 2020)

Course code on SkillsFuture Directory: CRS-N-0045617

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

A Sales Funnel helps businesses identify the gaps to an Integrated Digital Marketing Strategy.
You might wonder, what is an Integrated Digital Marketing Strategy?

We created a video animation embedded below to help explain what you will take away from the course to:
• Put a Digital Marketing Strategy in place for your company/business
• Stretch your marketing dollar with the FREE digital marketing tools we will share during the class

Key takeaways, upon completion of the 1-day course, you will learn:

  • Understand the key principles of digital marketing & sales funnels
  • Learn about Winning Strategies in Digital Marketing
  • What makes a successful marketing funnel
    - Consultation & Mapping your Buyer’s Journey
    - Sales Funnels Content: Top, Middle & Bottom Content
    - Why build a landing page?
    - Why drive traffic to your Landing Page instead of a website?
    - Why is Email Marketing Important in Digital Marketing & Sales Funnels?
  • Build a landing page with MailerLite
  • FREE email marketing tools with MailerLite to nurture your prospects into customers

What to expect during the workshop?

Hands-on workshop where participants learn about lead generation, design, create and develop a landing page and an introduction to email marketing campaigns for business marketing.


Topics and Course Outline:

Est Dura.


(a) UNLEASH the POWER of Digital Marketing via:
• What is Digital Marketing? What does it encompass?
• Common mistakes in digital marketing adoption by small businesses
• AUTHENTIC real world Case Study & Statistics

Common mistakes made in Digital Marketing

• Structures & Steps you need for a successful marketing funnel

• Sales Funnels Content: Top, Middle & Bottom Content

• Driving Traffic to Landing Page vs Website

• Email marketing automation & strategy (possibilities)

60 Min


Introduction to a buyer’s journey on the internet
• Why does a customer buy your product or service?
• What does your customer go through in their buyer’s journey with your business?
• Who are your customers?
• How can you help your customers to purchase with you instead of your competitors?
• Understanding your Buyer’s Journey online + Trainer Consultation

90 Min


Digital marketing strategy overview:
• Map a sales funnel for their business
• Landing Pages VS Website: Why Landing Pages are crucial in every digital marketing strategy (especially paid advertising)
• Introduction to FREE tools within MailerLite for Lead Generation
• Key principles and winning strategies in Digital Marketing


30 Min


Hands-on Landing Pages:

• Landing Pages vs Website
• Introduction to MailerLite’s Interface and Tools

• Ways to collect email database: Pop-Up Forms and Landing Pages
• Build a landing page within MailerLite (Web-based App, no coding knowledge required)

90 Min


Hands-on Email Marketing Campaign Creation: 
• Automate Database Collection with Pop-up Forms 
• Ways to use MailerLite as an email marketing tool for their business
• Email Marketing Content Strategy & Ideation
• Case Study on Good email automation welcome / educational series

100 Min


Copywriting Basics
• Keywords that will help deliver your message & get more clicks
• Features VS Benefits in copywriting

15 Min


Mapping out your integrated Digital Marketing Sales Funnel
• Understanding how this can work with MailerLite
• Key insights with Email Marketing & Landing Page reports

25 Min


Final Q&A, Consultation and Discussion with Trainer

10 Min


Total Estimated Duration

7.0 HR

Target Audience:

• Any marketing professional currently involved in social media and digital marketing.
• Self-employed individuals, Sales & Marketing Professionals, Marketing Managers, PR Managers, Marketing Executives, PR Executives, Business Owners, Insurance Agents, Property Agents and Brokers.
• Marketers that want to learn and apply a digital sales funnel strategy within their business and marketing efforts, ways to capture and nurture email leads into customers

• Company email is required for this class
Note:  Email cannot be yahoo, gmail, hotmail, etc

• Basic computer & web surfing knowledge is required.
• Please bring your own laptop, charger, mouse and mouse pad.

Here's an example of the Sales Funnel we will explore together with the trainer during the class.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Integrated Digital Marketing Strategy for Beginners Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This is a Certificate Workshop. 
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

What you'll need to bring to class:
• Laptop & Charger
• Mouse & Mouse Pad

This course is SkillsFuture Credit Eligble till 7 May 2020.

No cash required if you have sufficient SkillsFuture Credits. SkillsFuture will pay us directly if you have sufficient SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0045617

Details we will need for SkillsFuture Credit participants: 

  1. Name as in NRIC: 
  2. NRIC: 
  3. Mobile: 
  4. Email: 
  5. Home Address: 

For corporate sponsored participants, we DO NOT require your NRIC.

We just need your full name, mobile, email and details of the (finance) person we should issue the invoice to.

Course Fees will need to be paid 7~10 working days prior to the class start date.




Digital Marketing Strategy & Sales Funnels for Business Owners

Please SMS to (65) 9296 3877 or email for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

From 2010 till date, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Over the years, out of her passion to share her design and digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 8 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 950 individuals, conducted more than 1,800 hours of training, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at

Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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