Digital Marketing Strategy & Sales Funnels for Business Owners

Please What'sApp us at (65) 9296 3877 or email for the latest digital marketing workshop schedules.

Digital Marketing Strategy and Sales Funnels Workshop in Singapore at Lifelong Learning Institute

Forbes reported that 84% Of Companies Fail At Digital Transformation. 

All businesses will need to not only adopt digital marketing, but we all need an integrated digital marketing strategy, and a sales funnel helps a business integrated their marketing efforts.

Companies today see Digital Marketing as an expense instead of an investment, but if you have an ROI in digital marketing, is it still an expense?

Is it possible to have an ROI in Digital Marketing?
The answer is of course, yes!

Digital Marketing Strategy and Sales Funnels Workshop in Singapore at The Hive

New Course Name as of 1 Jan 2020: 

Create a Digital Marketing Sales Funnels with MailerLite

Small Class Training:
 Min. 4 and Max. 8 Participants.

80% hands-on training and activities, 20% theory.

Time: 10am to 6pm

Training Venue: 3 Phillip Street, #17-01, Singapore 048693

Course Fee: $450/pax

A Sales Funnel helps businesses identify the gaps to an Integrated Digital Marketing Strategy.
You might wonder, what is an Integrated Digital Marketing Strategy?

We created a video animation embedded below to help explain what you will take away from the course to:
• Put a Digital Marketing Strategy in place for your company/business
• Stretch your marketing dollar with the FREE digital marketing tools we will share during the class

Key takeaways, upon completion of the 1-day course, you will learn:

  • Understand the key principles of digital marketing & sales funnels
  • Learn about Winning Strategies in Digital Marketing
  • What makes a successful marketing funnel
    - Consultation & Mapping your Buyer’s Journey
    - Sales Funnels Content: Top, Middle & Bottom Content
    - Why build a landing page?
    - Why drive traffic to your Landing Page instead of a website?
    - Why is Email Marketing Important in Digital Marketing & Sales Funnels?
  • Build a landing page with MailerLite
  • FREE email marketing tools with MailerLite to nurture your prospects into customers

What to expect during the workshop?

Hands-on workshop where participants learn about lead generation, design, create and develop a landing page and an introduction to email marketing campaigns for business marketing.


Topics and Course Outline:

Est Dura.


(a) UNLEASH the POWER of Digital Marketing via:
• What is Digital Marketing? What does it encompass?
• Common mistakes in digital marketing adoption by small businesses
• AUTHENTIC real world Case Study & Statistics

Common mistakes made in Digital Marketing

• Structures & Steps you need for a successful marketing funnel

• Sales Funnels Content: Top, Middle & Bottom Content

• Driving Traffic to Landing Page vs Website

• Email marketing automation & strategy (possibilities)

60 Min


Introduction to a buyer’s journey on the internet
• Why does a customer buy your product or service?
• What does your customer go through in their buyer’s journey with your business?
• Who are your customers?
• How can you help your customers to purchase with you instead of your competitors?
• Understanding your Buyer’s Journey online + Trainer Consultation

90 Min


Digital marketing strategy overview:
• Map a sales funnel for their business
• Landing Pages VS Website: Why Landing Pages are crucial in every digital marketing strategy (especially paid advertising)
• Introduction to FREE tools within MailerLite for Lead Generation
• Key principles and winning strategies in Digital Marketing


30 Min


Hands-on Landing Pages:

• Landing Pages vs Website
• Introduction to MailerLite’s Interface and Tools

• Ways to collect email database: Pop-Up Forms and Landing Pages
• Build a landing page within MailerLite (Web-based App, no coding knowledge required)

90 Min


Hands-on Email Marketing Campaign Creation: 
• Automate Database Collection with Pop-up Forms 
• Ways to use MailerLite as an email marketing tool for their business
• Email Marketing Content Strategy & Ideation
• Case Study on Good email automation welcome / educational series

100 Min


Copywriting Basics
• Keywords that will help deliver your message & get more clicks
• Features VS Benefits in copywriting

15 Min


Mapping out your integrated Digital Marketing Sales Funnel
• Understanding how this can work with MailerLite
• Key insights with Email Marketing & Landing Page reports

25 Min


Final Q&A, Consultation and Discussion with Trainer

10 Min


Total Estimated Duration

7.0 HR

Target Audience:

• Any marketing professional currently involved in social media and digital marketing.
• Self-employed individuals, Sales & Marketing Professionals, Marketing Managers, PR Managers, Marketing Executives, PR Executives, Business Owners, Insurance Agents, Property Agents and Brokers.
• Marketers that want to learn and apply a digital sales funnel strategy within their business and marketing efforts, ways to capture and nurture email leads into customers

• Company email is required for this class
Note:  Email cannot be yahoo, gmail, hotmail, etc

• Basic computer & web surfing knowledge is required.
• Please bring your own laptop, charger, mouse and mouse pad.

Here's an example of the Sales Funnel we will explore together with the trainer during the class.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Integrated Digital Marketing Strategy for Beginners Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

** To register for the course, please share with us your preferred course date, and fill in the registration form at the bottom of the page so we can promptly assist and contact you about your course registration and enquiry. **

This is a Certificate Workshop. 
Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

What you'll need to bring to class:
• Laptop & Charger
• Mouse & Mouse Pad

This course is SkillsFuture Credit Eligble till 7 May 2020.

No cash required if you have sufficient SkillsFuture Credits. SkillsFuture will pay us directly if you have sufficient SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0045617

Details we will need for SkillsFuture Credit participants: 

  1. Name as in NRIC: 
  2. NRIC: 
  3. Mobile: 
  4. Email: 
  5. Home Address: 

For corporate sponsored participants, we DO NOT require your NRIC.

We just need your full name, mobile, email and details of the (finance) person we should issue the invoice to.

Course Fees will need to be paid 7~10 working days prior to the class start date.

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:





Digital Marketing Strategy & Sales Funnels for Business Owners

Please SMS to (65) 9296 3877 or email for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).

Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidance.
Get connected with Charmaine on LinkedIn:

If you have a corporate training or strategy session enquiry, do get in touch with us at



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -



No cash required if you have sufficient SkillsFuture Credits.

Login to (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):

For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".


Connect with us on: 

Facebook Instagram Youtube