Content Marketing Strategy with Ebooks and Landing Pages

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 20 Apr, 2020
20 Apr, 2020
10:00 AM 6:00 PM $ 388 Register Now!

Content Marketing with Ebooks and Landing Pages

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $420/pax (SkillsFuture Credit Eligible, Recently renewed till 7 May 2021)

Course Code on SkillsFuture Directory: CRS-N-0043408

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

As seats are limited, Max. 10 pax per class, we recommend for participants to register 5 to 10 working days early.
To pay for the course with your SkillsFuture Credits, please fill in the form at the bottom of the page.

The digital space is bustling with activities. Every minute, 3.8 million search enquiries are made on Google, 1 million logins made on Facebook, 4.5 million videos are viewed on YouTube, and 347,222 people are scrolling through Instagram.

By the end of the course, you will have a better understanding of content marketing strategy, development, it’s framework, to apply in your industry, work and/or business. 
This workshop will also help you learn about content types and content development, easy ways on how you can use FREE platforms to kickstart your content marketing strategy for your work and business.

** You will get ACCESS to our Private Facebook Support Group for every individual who has joined us in our full day Content Marketing Course to ask questions, and get the latest updates (via videos or LIVE videos) even after the course! **

Many types of Content you can create from storytelling, videos, webinar, email, etc.
But for many businesses, Ebooks Content Strategy (case study, porfolio, checklist, workbooks, quick guides, travel guides, etc) is what will help generate the most leads.

If you are asking:
- How can content marketing help your business?
- How does content marketing work for B2B businesses or even B2C (for property, insurance,etc)
- What kind of ebook content can I create for my business?
- What is the most effective content that can help generate leads and sales?

If these are the questions are you asking, this Content Marketing Course will answer them, especially if you have valuable content to share with your potential customers and clients.

Content marketing is not difficult, but takes planning, strategy and commitment.

Just like how you can expect consistent food at some of your favourite restaurants, top Michelin restaurants around the world, and five star hotels, they are committed to providing the best experience, best food and best service.

Just like these restaurants and hotels, Content Marketing is a commitment that businesses undertake in their business to value add to their customers, to give before asking for a sale, something businesses can no longer ignore in today's digital era where Content Marketing has help businesses qualify leads, optimize sales processes, and more.

We need to adopt Content Marketing in our business. The good news is, you can create an electronic content which will help generate customer email leads for you with FREE lead generation landing page tools available within MailChimp and MailerLite.

In 1-day you will learn what content marketing is, why is content marketing relevant for your business, the types of contents you can create, and create an electronic eBook or workbook relevant for your business.

One of our participants selling coffee capsules, 20% more expensive than nespresso, during the brainstorming session, they said they could create an ebook of coffee recipes, and follow up with their customers on whether they liked the coffee receipes. Awesome idea right?

How is Sky Digital Agency Content Marketing Course different?
• 80% hands-on activities to introduce the concept and effectiveness of Content Marketing for businesses.
• Small & Cosy Learning Environment, Min. 4 pax, Max. 8 Pax.
• Learn from real-life relatable and applicable Case Studies
• Map out your very own Content Marketing Strategy for your work or business.
• During the course, you will develop a basic Content Marketing Framework which includes hands-on activity of brainstorming a "Content Giveaway" in the form of a PDF ebook, Learn how you can create a Professional Ebook with Microsoft PowerPoint, and Build a Landing Pages to host and giveaway the ebook in exchange for your potential customer's Name & Email.


• Provide an overview of Content Marketing, and how it has helped Financial, Educational, and Professional Service Industry in Lead Generation
• Equip participants with the concept of Content Marketing Funnel & Strategy with real-life Case Studies
• Small & Cosy Learning Environment, Min. 4 pax, Max. 8 Pax.
• Learn & Apply the Content Marketing Framework with a FREE Ebook Giveaway (Gated Content through MailChimp Landing Pages)
• Common Mistakes Made in Content Marketing and Ways to Avoid Them
• Learn & Map out a Content Marketing Strategy for your business
• Learn & Write Effective Headlines, to create a basic 4 to 8 page ebook with infographic content (examples attached below)
• Equip participants with basic Landing Page Design, Development and Hands-on Activity to host the FREE ebook giveaway content

1. Introduction to Content Marketing Strategy with Brainstorming Activities

• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing / Development


2. What can good content do for your business?

• More effective and impactful branding

• Drive organic traffic and reduce reliance on paid channels

• Building deeper, long-term relationships with customers

• Introduction to Lead generation with Content Marketing


3. Mapping out your Customer / Buyer's Journey with your brand or Company.

• Explore and map out what matters most to your buyers

• Learn about a Buyer’s Journey on the internet

• Learn how to use the buyer's journey on the internet to your advantage!

• Brainstorm about your Buyer’s Journey, and how you can leverage on Content Marketing for your business

• Consultation with the Trainer 


4. Writing Activity for your ebook content (2~6 of A5 page content)

• Based on buyer's journey
• The key elements to a good content & an effective content strategy
• How content marketing aids your website’s SEO ranking
• The Pros & Cons about Ebooks Content Strategy
• The types of ebooks a marketer can create for their business
• Hands-on: Create a basic 2 to 6 page PDF eBook content
• Guidelines for your Free ebook content (Microsoft PowerPoint)
• Graphics Resources to beautify your ebook contents
• Design and Export your eBook from Microsoft PowerPoint as PDF

5. Sign up & Create a MailChimp Account

• Use MailChimp as an lead generation tool for their business
• Collect email leads with MailChimp Landing Pages
• Learn how to use MailChimp for email lead collection on your website and social media accounts as you giveaway your FREE ebook.
• Setup MailChimp Forms with your company email.
Note:,,, etc are not recommended for MailChimp account setup
• Shorten the MailChimp Landing Page URL (hosted with MailChimp) with for more click through and to track link performance

6. Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)

(b) Final Q&A with Trainer


Target Audience:

  • Professionals who are already using Social Media Marketing, and would like to learn strategies to further elevate their brand positioning in the market
  • Business Owners, Leaders and Individuals with an existing Facebook, Instagram and/or LinkedIn Professional Profile for outreach, marketing, and customer acquisition


What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad


Content Marketing with Ebooks and Landing Page Workshop Singapore by Charmaine Lee

Content Marketing with Ebooks and Landing Page Workshop Singapore by Charmaine Lee at IAL

For course enquiries, please email us at
Call, SMS, or What’sApp us at (65) 9296 3877
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This is a Certificate Course. Receive a Certificate of Completion upon completion of the course from Sky Digital Agency.
This workshop is SkillsFuture Credit Eligible.
Who can apply? - Singaporeans aged 25 years and above.
This workshop is SkillsFuture Credit Eligible till 7 May 2020.
No cash is required, if you have sufficient SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0043408
No cash required if you have sufficient SkillsFuture Credits. 
Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored please share the following details below to us:

1. Company Name: 
2. Finance Person in-charge Name, Email, Tel: 
3. Company Address:
4. Full name of Participant: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

All Sky Digital Agency SkillsFuture Courses on MySkillsFuture Course Directory Portal

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 15 to 20 pax.

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Content Marketing Strategy with Ebooks and Landing Pages

S/No. Start Date End Date Start Time End Time Course Fee
1 20 Apr, 2020
20 Apr, 2020
10:00 AM 6:00 PM $ 388 Register Now!

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

Since 2010, she has worked with hundreds of small business owners till date, and sadly have witness many small business fail over the years, due to the lack of embrace for technology, social media and digital marketing.

Over the years, out of her passion to share her design and digital marketing knowledge, she has curated and developed developed more than 12 digital marketing curriculums for Sky Digital Agency, and more than 10 different creative design, coding, infographics design and video editing curriculums for The Good Designers.
Till date, she has trained more than 950 individuals, conducted more than 1,800 hours of training, and is a WSQ ACTA Certified Trainer, and an Associate Adult Educator, Adult Education Professionalisation by Institute for Adult Learning (IAL).

Charmaine makes a point to make learning interactive, practical and fun. That’s how she learn, and that’s how she teaches and train.  She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the under-priviledged who hopes to learn more about marketing and business.

Get connected with Charmaine on LinkedIn:

If you have a training enquiry or require a strategy session with Charmaine, do get in touch with us at
Strategy & Training session customization is possible for corporate organizations as well.



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No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

For company sponsored individuals, you may email us at

1. Company Name:
2. Invoice Attention to: 3. Full name of participant as in NRIC:
3. Mobile:
4. Email:
5. Company Address:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.

2.Who can i contact should i have questions?

You may e-mail us at

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at


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