Content Marketing Strategy with Ebooks and Landing Pages

S/No. Start Date End Date Start Time End Time Course Fee FIND OUT MORE
1 27 Dec, 2021
28 Dec, 2021
10:00 AM 6:00 PM $ 420 Register Now!

Content Marketing Strategy with EBooks and Landing Pages

Time: 10am to 6pm

Training Venue: Over Zoom

Course Fee: $420/pax (SkillsFuture Credit Eligible, renewed till 7 May 2021)

Course Code on SkillsFuture Directory: CRS-N-0043408 | New Code: TGS-2020501495

> $2/hour Training Grant for corporate-sponsored employees, $14 for 7 hours.

The digital space is bustling with activities. Every minute, 3.8 million search enquiries are made on Google, 1 million logins made on Facebook, 4.5 million videos are viewed on YouTube, and 347,222 people are scrolling through Instagram.

By the end of the course, you will have a better understanding of content marketing strategy, development, it’s framework, to apply in your industry, work and/or business. 

This workshop will also help you learn about content types and content development, easy ways on how you can use FREE platforms to kickstart your content marketing strategy for your work and business.

There are many types of Content you can create from storytelling, videos, webinar, email, etc.
But for many businesses, Ebooks Content Strategy (case study, porfolio, checklist, workbooks, quick guides, travel guides, etc) is what will help generate the most leads.

If you are asking:
- How can content marketing help your business?
- How does content marketing work for B2B businesses or even B2C (for property, insurance,etc)
- What kind of ebook content can I create for my business?
- What is the most effective content that can help generate leads and sales?

If these are the questions are you asking, this Content Marketing Course will answer them, especially if you have valuable content to share with your potential customers and clients.

Content marketing is not difficult, but takes planning, strategy and commitment.

Just like how you can expect consistent food at some of your favourite restaurants, top Michelin restaurants around the world, and five star hotels, they are committed to providing the best experience, best food and best service.

Just like these restaurants and hotels, Content Marketing is a commitment that businesses undertake in their business to value add to their customers, to give before asking for a sale, something businesses can no longer ignore in today's digital era where Content Marketing has help businesses qualify leads, optimize sales processes, and more.

We need to adopt Content Marketing in our business. The good news is, you can create an electronic content which will help generate customer email leads for you with FREE lead generation landing page tools available within MailChimp and MailerLite.

In 1-day you will learn what content marketing is, why is content marketing relevant for your business, the types of contents you can create, and create an electronic eBook or workbook relevant for your business.

One of our participants selling coffee capsules, 20% more expensive than nespresso, during the brainstorming session, they said they could create an ebook of coffee recipes, and follow up with their customers on whether they liked the coffee receipes. Awesome idea right?

How is Sky Digital Agency Content Marketing Course different?
• 80% hands-on activities to introduce the concept and effectiveness of Content Marketing for businesses.
• Small & Cosy Learning Environment, Min. 4 pax, Max. 8 Pax.
• Learn from real-life relatable and applicable Case Studies
• Map out your very own Content Marketing Strategy for your work or business.
• During the course, you will develop a basic Content Marketing Framework which includes hands-on activity of brainstorming a "Content Giveaway" in the form of a PDF ebook, Learn how you can create a Professional Ebook with Microsoft PowerPoint, and Build a Landing Pages to host and giveaway the ebook in exchange for your potential customer's Name & Email.


• Provide an overview of Content Marketing, and how it has helped Financial, Educational, and Professional Service Industry in Lead Generation
• Equip participants with the concept of Content Marketing Funnel & Strategy with real-life Case Studies
• Small & Cosy Learning Environment, Min. 4 pax, Max. 8 Pax.
• Learn & Apply the Content Marketing Framework with a FREE Ebook Giveaway (Gated Content through MailChimp Landing Pages)
• Common Mistakes Made in Content Marketing and Ways to Avoid Them
• Learn & Map out a Content Marketing Strategy for your business
• Learn & Write Effective Headlines, to create a basic 4 to 8 page ebook with infographic content (examples attached below)
• Equip participants with basic Landing Page Design, Development and Hands-on Activity to host the FREE ebook giveaway content

1. Introduction to Content Marketing Strategy with Brainstorming Activities

• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing / Development


2. What can good content do for your business?

• More effective and impactful branding

• Drive organic traffic and reduce reliance on paid channels

• Building deeper, long-term relationships with customers

• Introduction to Lead generation with Content Marketing


3. Mapping out your Customer / Buyer's Journey with your brand or Company.

• Explore and map out what matters most to your buyers

• Learn about a Buyer’s Journey on the internet

• Learn how to use the buyer's journey on the internet to your advantage!

• Brainstorm about your Buyer’s Journey, and how you can leverage on Content Marketing for your business

• Consultation with the Trainer 


4. Writing Activity for your ebook content (2~6 of A5 page content)

• Based on buyer's journey
• The key elements to a good content & an effective content strategy
• How content marketing aids your website’s SEO ranking
• The Pros & Cons about Ebooks Content Strategy
• The types of ebooks a marketer can create for their business
• Hands-on: Create a basic 2 to 6 page PDF eBook content
• Guidelines for your Free ebook content (Microsoft PowerPoint)
• Graphics Resources to beautify your ebook contents
• Design and Export your eBook from Microsoft PowerPoint as PDF

5. Sign up & Create a MailChimp Account

• Use MailChimp as an lead generation tool for their business
• Collect email leads with MailChimp Landing Pages
• Learn how to use MailChimp for email lead collection on your website and social media accounts as you giveaway your FREE ebook.
• Setup MailChimp Forms with your company email.
Note:,,, etc are not recommended for MailChimp account setup
• Shorten the MailChimp Landing Page URL (hosted with MailChimp) with for more click through and to track link performance

6. Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)

(b) Final Q&A with Trainer


Pre-requisites for the Virtual & Face to Face Class:
- Ability to use Zoom independently (Applicable to Virtual Classes)
- Have an Attractive Content Offer (view our slides embedded below for some eBook Guides we create and give away for FREE)
- Have a company email to create a FREE for Landing Pages to generate leads

Target Audience:

  • Professionals who are already using Social Media Marketing, and would like to learn strategies to further elevate their brand positioning in the market
  • Business Owners, Leaders and Individuals with an existing Facebook, Instagram and/or LinkedIn Professional Profile for outreach, marketing, and customer acquisition


What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.

* During the course enquiry, we will require the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Attention to:

As seats are limited, Max. 6~8 pax per class, we recommend for participants to register 5 to 10 working days early.
To pay for the course with your SkillsFuture Credits, please fill in the form at the bottom of the page.


Content Marketing with Ebooks and Landing Pages

Content Marketing with Ebooks and Landing Page Workshop Singapore by Charmaine Lee

Content Marketing with Ebooks and Landing Page Workshop Singapore by Charmaine Lee at IAL

For course enquiries, please email us at

Call, SMS, or What’sApp us at (65) 9296 3877
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This is a Certificate Course. Receive a Certificate of Completion upon completion of the course from Sky Digital Agency.
This workshop is SkillsFuture Credit Eligible.
Who can apply? - Singaporeans aged 25 years and above.
This workshop is SkillsFuture Credit Eligible till 7 May 2021.
No cash is required, if you have sufficient SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0043408
No cash required if you have sufficient SkillsFuture Credits. 
Email us at and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

If you are company sponsored please share the following details below to us:

1. Company Name: 
2. Finance Person in-charge Name, Email, Tel: 
3. Company Address:
4. Full name of Participant: 
5. Mobile: 
6. Email: 

Connect with us on: 
Facebook | Instagram | YouTube |  Website

All Sky Digital Agency SkillsFuture Courses on MySkillsFuture Course Directory Portal

For Corporate Runs, the Course Outline can be customized to your needs.

Suggested class size for corporate runs, max. 8 to 18 pax.

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Content Marketing Strategy with Ebooks and Landing Pages

S/No. Start Date End Date Start Time End Time Course Fee
1 27 Dec, 2021
28 Dec, 2021
10:00 AM 6:00 PM $ 420 Register Now!

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -



No cash required if you have sufficient SkillsFuture Credits. (Currently only applicable for our 1-day & 2-day MailChimp Email Marketing courses)

Login to (MySkillsFuture Portal)with your SingPass to check on your SkillsFuture Credit balance.

A PDF invoice on the course you would like to register is required from us (the training vendor). While the registration is to be done on your end. Instructions will be provided to you after you enquire through our "Course Enquiry Form" below the page. Typical MySkillsFuture registrations takes 1 to 5 working days to be approved.

Details we will need for SkillsFuture Credit participants:
1. Name as per NRIC:
2. Full NRIC:
3. Mobile:
4. Email:
5. Home Address:
6. Birthday (new requirement from SSG as of 12 Oct 2020):

For company sponsored individuals, please provide the following details instead:
1. Company Name:
2. Invoice Attention to:
3. Contact Details of Person In-Charge (HR or Finance):
4. Full name of participant as per NRIC:
5. Mobile of participants:
6. Email of participants:
7. Company Address:
8. Birthday only if company sponsored individuals will be claiming $2/hour training grant (new requirement from SSG as of 12 Oct 2020):

* We do accept Vendors@GOV billing for public runs with min. 2 pax, T&Cs will be shared with you via email upon enquiry.
Please provide the following details for Vendors@GOV participants invoicing:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our digital marketing workshops have helped them be a better marketer for their work and business:

You can also read even more testimonials on our workshops on our Facebook Page Review

About the Trainer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.

She started her first design agency "Clee Designs" in 2010 and rebranded as "Sky Digital Agency" in 2014. She specializes in identifying the gaps that will help small businesses increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines.

Out of her passion to share her social media and digital marketing knowledge with small business owners and equip them with social and digital marketing strategy, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, and an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an adjunct digital marketing trainer at Aventis Learning Group, and does training and mentoring with startups at Ngee Ann Polytechnic (Sandbox), Temasek Polytechnic (LaunchPad), and SUTD Venture Building Program (supported by ESG).

Till date, she has trained more than 1,200 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 5 years alone.

Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also hopes to do more for the startup community, under-priviledged and youth-at-risk beneficiaries who needs mentorship and guidance.
Get connected with Charmaine on LinkedIn:

If you have a corporate training or strategy session enquiry, do get in touch with us at



Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class.
For weekend classes we require a min. of 4 to 5 pax to proceed with the class.

When you fill in the course enquiry form, we will confirm the receipt of your details submitted.
However, invoices are only issued when we have 3 pax registered for any listed course run. 

2. Which courses are SkillsFuture Credit Eligible?
As of 1 Nov 2020, we have 3 digital marketing courses that are SkillsFuture Credit Eligible. (click the text link to view latest courses that are SkillsFuture Credit Eligible on MySkillsFuture portal).

Course 1: MailChimp Email Marketing for Business Owners (Synchronous e-learning) - TGS-2020501173
Course 2: Integrated Content Marketing Strategy with Ebooks & Landing Pages (Synchronous e-learning) - TGS-2020501495
Course 3: Skyrocket your sales with MailChimp Email Marketing for Business and Ecommerce Owners - TGS-2019500507

Currently, only course 1 & 2 are conducted as online courses.
Remaining courses are conducted Face to Face, with a limit of 6 to 7 pax due to social distancing.
Note: For F2F classes, masks must be on at all times.

We might have more courses SkillsFuture Credit Eligible in 2021, you can write to us at to be added to our email list that we update once a month on our newest courses.

3. How big are the class sizes at Sky Digital Agency?
For online courses, it is kept to a max. of 6 to 8 pax.
For Face to Face, classes, it is currently kept to a max. class size of 6 to 7 pax. due to social distancing.
Classes are typically confirmed upon 3 pax registered, and confirmed within 3~7 days prior to class run.
If the class is a Zoom Online Class, Zoom links will be sent out 2 to 5 days prior to the class run. You will need to login at least 5 to 10 min prior to the class start time, i.e. 9.55am if the class starts at 10am.

4. Who can i contact should i have more questions?

You can fill in the form just above the FAQ section, or you may e-mail us at
What'sApp is another method of getting in touch with us as well at +65 9296 3877

5. Where is the venue of the workshop?

For online workshops, it will be conducted over Zoom for all public runs.
For Face to Face workshops, it will be conducted at 3 Phillip Street #17-01, Singapore 048693

Nearest MRT is Raffles Place MRT, 5 min walk.
Or Downtown Line, Telok Ayer Station, 5 min walk.
The building name is called "Royal Group Building".

Safe Entry Check-in and temperature taking will be required.
Please let the security/reception know that you're going to Level 17 to attend a workshop. On special occassions where Level 17 conference room is booked, we will hold the workshop on Level 19 meeting room. This will be confirmed with you during course confirmation by our team over email.

6. I'm driving, where can I park?

Parking spaces are limited and expensive ($6/hour) in our building and nearby CBD area. It is recommended you find the best parking options available should our office building carpark be full.

7. Does Sky Digital Agency conduct small class corporate training?

Yes we do. If you have a min. of 4 to 6 pax, and you're interested in any of our digital marketing workshops, we can schedule and arrange a private training session so that you (business owner) and your marketing and digital marketing teams can be aligned with your digital marketing strategies.

Most of our clients benefit from a private 2-day to 4-day digital marketing workshop session that will include us walking through and brainstorming together a integrated digital marketing strategy for Instagram, Facebook, and Lead Generation Strategies that include email marketing.

Our lead trainer, Charmaine is an Associate Adult Educator at Institute for Adult Learning (IAL), and has conducted multiple corporate in-house trainings for Temasek Polytechnic, Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), and more!

For Corporate Training Enquiries, please fill in the form above, and select the  option of "Corporate Run Training Enquiry".


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