Unlocking the Power of LinkedIn: A Personal Branding Workshop

Course Description

In today's fast-paced job market, having a strong online presence is essential for standing out to potential employers and building a successful career.

LinkedIn is one of the most powerful and widely used professional networking platforms, and this course is designed to help individuals leverage its features and tools to enhance their employability.

Whether you're a recent graduate, a seasoned professional, or someone looking to make a career change, this course will provide you with the skills and knowledge to create an effective LinkedIn marketing strategy that showcases your strengths and increases your visibility to recruiters and hiring managers. You'll learn how to optimize your profile, build a strong network, create compelling content to drive engagement and achieve your career goals.

Throughout the course, we will cover a wide range of topics, including:
1) Crafting a compelling LinkedIn profile that reflects your personal brand and attracts attention
2) Developing a consistent brand voice and visual identity on LinkedIn
3) Building and nurturing your LinkedIn network, and expanding your reach
4) Introduction to Foundations of Storytelling
5) Crafting and creating your elevator pitch
6) Creating engaging and informative content that showcases your expertise and thought leadership
7) Leveraging LinkedIn's features (such as groups, events, and LinkedIn Learning) for networking and professional development
8) Measuring and analyzing the success of your LinkedIn personal branding efforts, and refining your strategies over time

By the end of the course, you will have a clear understanding of how to create a strong personal brand on LinkedIn, that helps you achieve your professional goals, and positions you as a thought leader in your field.

Whether you are new to LinkedIn, or looking to take your personal branding efforts to the next level, this course has something for everyone.

We look forward to embarking on this journey with you, and helping you build a successful and impactful personal brand on LinkedIn!

Still considering?

Here's a quick guide on how to optimize your LinkedIn Profile for recruiters and search! Make these tweaks and spice up your LinkedIn profile to stand out from the crowd with our 18 min step by step video guide below from Charmaine Lee, Chief Digital Marketing Officer at Sky Digital Agency.

Don't let opportunities slip away, invest in your Personal Brand and adopt a LinkedIn Marketing strategy today! Get in touch with us via our Form or What'sApp (button on the bottom right of the screen).

Note: This is a certificate course. Participants with 100% attendance will be awarded a certificate upon completion of the course.

For private and corporate runs with min. 8 pax, we are able to customize the curriculum according to your needs.

2 simple tea breaks are catered for all face to face workshops. 

Digital Marketing Course Enquiry Form

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Digital Marketing Course Enquiry Form

Charmaine Lee

Chief Digital Marketing Officer

As the Chief Digital Marketing Officer at Sky Digital Agency, Charmaine brings over 13 years of experience as a seasoned digital marketing trainer and consultant. She has worked with a diverse range of companies, including Singapore University of Technology and Design (SUTD), Temasek Polytechnic, Ngee Ann Polytechnic, Institute for Adult Learning (IAL), Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), to name a few.

With a passion for actionable insights, Charmaine delivers practical solutions for government agencies, SMEs, and individuals venturing into digital marketing careers. Through engaging, practical and hands-on training sessions, she provides real-world examples and guidance on website optimization, crafting persuasive email campaigns, inbound social media marketing strategies, and integrated digital marketing strategies and more.

Charmaine's expertise equips clients to thrive in the dynamic digital landscape, driving growth and success for their brands and businesses. She is a WSQ ACTA Certified trainer, who trains in WSQ and IBF Funded Digital Marketing programs, Google SME Leadership and Google Squared Online Programs.

She is an experienced digital marketing trainer with WSQ ACTA Certification and trains at:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Dec 2021
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021-May 2022)

Till date, she has trained more than 2,500 individuals, and conducted more than 2,200 hours of training for marketers and business owners in the last 2 years alone.

Charmaine makes learning interactive, practical and fun.
That’s how she learn, and that’s how she shares her knowledge with others. 

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

Average Rating


(4 rating)

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  • Germaine Wang

    Lecturer at Temasek Polytechnic Business School

    Had very good 6.5 days digital marketing training with Charmaine (under Temasek Polytechnic). She's an excellent trainer and the hands-on sessions are great!

  • Timothy Queh

    Founder of Startup

    Trainer is very detailed and engaging. Very interesting course Learnt alot about branding from this lesson. Will join for the next course!

  • Max Tay


    Ms Charmaine Lee is definitely one of the best trainers in Singapore when comes to digital marketing. I have seen many trainers but very few can train like she does. She’s patient, helpful and explains very carefully to make sure we understand what she is training. Simply amazing! Thank you for training us on digital marketing!!!

  • Ghee Keong Kang

    Student from Institute for Adult Learning (IAL)

    Attended your video making workshop today. Many good, simple, accurate takeaways. Always best to record, review, repeat until satisfied. Keep it short, keep their attention. This applies for all purposes, eLearning, marketing, even travel journaling. Thanks Charmaine.

1. How to register for the course?

For all courses, please share your details with us on our "Course Enquiry Form".

Where to find the form? Please click on the tab "Overview" or "Curriculum", scroll down and you will see a button called "Enquire about Course" click on the button and let us know the course you're interested to join us for, or you might have questions about.

For self-sponsored or corporate sponsored individuals, please let us know the billing details for us to raise the invoice to you or your finance department. Invoices will only be raised for classes that are confirmed (with 4 pax). Invoices will need to be paid for an individual's registration to be confirmed.

For our 2-day MailChimp Email Marketing Course, 6 details are required for participants who would like to use SkillsFuture Credits to pay for the course fee $680/pax.

Full name as in (a) NRIC, (b) NRIC, (c) Mobile, (d) Email, (e) Home Address and (f) Date of Birth.
Our team will be in touch with you over What'sApp, but an invoice will only be issued to you upon confirmation of the class, 3-4 pax sign up.

Instructions will be provided on next steps to register with your SkillsFuture Credits. SkillsFuture will pay us directly.

2. Do you do invoice and billing via Vendors@GOV?

Yes, we are able to invoice participants via Vendors@GOV for 2 pax and above for any course run.

Please provide the following information to us in the enquiry form:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

3. Is there a minimum class to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class. 
When you fill in the course enquiry form, we will confirm the receipt of your details submitted. However, invoices are only issued to you when we have more than 3 pax registering. Please ensure that your email and mobile details are correct as we will be in touch with you over What'sApp for any courses coming up within 2 weeks.

For weekend classes we require a min. of 4 to 5 pax to proceed with the class. You can write in to us to indicate your interest for weekend courses, and we will keep you in the loop should there be other registrations for weekend classes.

4. How big are the class sizes at Sky Digital Agency?

For 1-day courses conducted online (via Zoom) for our public runs, we keep the classes to a max. of 8-10 pax.

5. Do you currently conduct Face to Face classes?

Face to Face classes are currently only available for private and corporate runs.
4 courses will be scheduled as public runs from June-November 2022.

These courses are:
a) Instagram Marketing & Advertising (2 days)
b) Facebook Advertising Masterclass (2 days)
c) MailChimp Email Marketing (2 days)
d) Personal Branding on LinkedIn (2 days)

All public runs are confirmed when 3-4 pax have registered for the class.
We typically reach out to all participants to process registration at least 5-14 days prior to the class run.