Telegram Marketing Course: Essential Strategies for Success

Course Description

Welcome to our Telegram Marketing & Advertising course!

Telegram is a fast-growing messaging app with over 700 million active users worldwide.

With its powerful features and secure messaging system, Telegram has become an attractive platform for businesses to reach their target audience and grow their customer base. 


Telegram advertising is available now, and we'll explore how this works during the workshop!


It is predicted by experts that Telegram will reach 1 billion monthly active users by 1Q of 2024.

With Telegram marketing, marketers and small business are using it to automate business processes, i.e. using Telegram Bots to answer FAQs, and using Telegram Bots to provide customer support.

Leverage on a growing social media platform such as Telegram to grow your audience and engage them via a platform they spend plenty of time on. Especially if your customers are young millennials and Gen Z, or you're in Retail business, Telegram is a platform you can no longer ignore!

In 2021, we curated 1/2 day Telegram Marketing Programs for for Aventis Learning Group and Singapore Business Federation (SBF), and in 2022, we curated a 1-day Telegram Content Creation for Retail Business for Singapore Retailers Association (SRA) in 2022.

Telegram is much more versatile for businesses, as you can have multiple device login and give staff/colleagues different level of admin access. There is also live stream function on Telegram Channels (not in Telegram groups - yet!) And there are many more reasons why consumers and businesses are flooding to Telegram instead of What'sApp.

Telegram allows message scheduling in both Telegram Group and Channels, and increasingly, customers prefer not to share their mobile details, therefore, Telegram might be your go-to social platform to stay connected with your best customers or customers who are your members.

If you're still considering if Telegram Marketing is for your business or organization, join us for our workshop or engage us for a private training for your business/organization led and conducted by digital marketing practitioner, Charmaine Lee (Chief Digital Marketing Officer, Sky Digital Agency), who will walk you through the functions and features of Telegram, the best practices of Telegram marketing, and ways you can create beautiful graphics to schedule and share in your Telegram Group and Channel.


USPs of Telegram:
You're able to poll and quiz your customers and audiences.
We're confident that Telegram will grow in adoption as a marketing tool within the next few years in Singapore and at a Global level.

Get a head start to Telegram Marketing, join us for the workshop!

Note: 2 simple tea breaks are provided for face to face public, private and corporate workshops.
(i.e. Old Chang Kee, Tip Top Curry Puffs, Polar and/or Mc Donalds)

For corporate workshops with min. 10 pax, lunch will be provided.

Corporate discounts available for 12 pax and above.



Digital Marketing Course Enquiry Form


  • Course Schedules
  • Module 1: Telegram Marketing Theory
  • Module 2: Content Marketing Strategy on Telegram
  • Module 3: Curation of Telegram Graphics
  • Module 4: Introduction to ChatBot for Telegram
  • Module 5: Exploring Telegram Advertising


Digital Marketing Course Enquiry Form

Charmaine Lee

Chief Digital Marketing Officer

As the Chief Digital Marketing Officer at Sky Digital Agency, Charmaine brings over 13 years of experience as a seasoned digital marketing trainer and consultant. She has worked with a diverse range of companies, including Singapore University of Technology and Design (SUTD), Temasek Polytechnic, Ngee Ann Polytechnic, Institute for Adult Learning (IAL), Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), to name a few.

With a passion for actionable insights, Charmaine delivers practical solutions for government agencies, SMEs, and individuals venturing into digital marketing careers. Through engaging, practical and hands-on training sessions, she provides real-world examples and guidance on website optimization, crafting persuasive email campaigns, inbound social media marketing strategies, and integrated digital marketing strategies and more.

Charmaine's expertise equips clients to thrive in the dynamic digital landscape, driving growth and success for their brands and businesses. She is a WSQ ACTA Certified trainer, who trains in WSQ and IBF Funded Digital Marketing programs, Google SME Leadership and Google Squared Online Programs.

She is an experienced digital marketing trainer with WSQ ACTA Certification and trains at:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Dec 2021
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021-May 2022)

Till date, she has trained more than 2,500 individuals, and conducted more than 2,200 hours of training for marketers and business owners in the last 2 years alone.

Charmaine makes learning interactive, practical and fun.
That’s how she learn, and that’s how she shares her knowledge with others. 

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

Popular Courses

  • Cortina Watch
  • RE&S Enterprises Pte Ltd
  • Temasek Polytechnic (Business School)
  • Singapore Business Federation (SBF)
  • Schneider Electric (France HQ)
  • Singapore University of Technology and Design (SUTD)
  • Aventis Learning Group
  • Changi Recommends (Singapore)