SEO Marketing Fundamentals for Marketers and Business Owners

Course Description

Grow your business, learn SEO Marketing with Sky Digital Agency. Search Engine Optimization (SEO) is a form of Digital Marketing Strategy that helps you rank your website at the top of Google Search Engine results, giving your business visibility online.

SEO Marketing is for anyone who is about to build their own website. If you're a marketer, solopreneur, entrepreneur or a business owner. SEO might sound overwhelming, but it is really simple and easy to do on your own, once you learn about the fundamentals.

In this video, we share with you 3 ways you can improve your SEO ranking immediately!

Let's talk about the benefits of SEO Marketing!

In our 1-day SEO Marketing Fundamentals for Marketers and Business Owners, we spend sometime to introduce what is Google Analytics (GA), and how GA works.

In this video below, we did a quick run through of what Google Analytics is for a group of SUTD Venture Building (Entrepreneurship Students) as they have build their landing pages and were tasked to drive at least 100 unique website visitors to their website within 2 weeks.

Sharing with you more reasons why you should consider SEO Marketing, here's a webinar we conducted during Singapore's Circuit Breaker in 2020.

These fundamentals of SEO are always relevant as it is the CORE of how SEO works.

  • Course Schedules

Charmaine Lee

Chief Digital Marketing Officer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers. She has more than 12 years of experience in the digital marketing industry, specializing in identifying the gaps that will help SMEs increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines with inbound marketing strategies.

Out of her passion to share her social media and digital marketing knowledge with small business owners, equipping them with social and digital marketing strategy frameworks and agency tools, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and for other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an Expert Speaker at Squared Online (Avado, program co-developed with Google), an associate trainer with Singapore Business Federation (SBF), an adjunct digital marketing trainer at Aventis Learning Group and more.

Active in the entrepreneurship and startup eco-system in Singapore, she has trained and mentored startups at SUTD VIE (Venture Innovation and Entrepreneurship), NUS Master in Venture Creation (MSVC), Ngee Ann Polytechnic (Sandbox), and Temasek Polytechnic (LaunchPad).

Till date, she has trained more than 4,500 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 3 years alone. Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Get connected with Charmaine on LinkedIn:
If you have a corporate training or strategy session enquiry, do get in touch with us via our forms.

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  • Timothy Queh

    Founder of Startup

    Trainer is very detailed and engaging. Very interesting course Learnt alot about branding from this lesson. Will join for the next course!

  • I'zzah Jasni


    I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!

  • Dil Kaur


    Charmaine is someone who goes out of her way to share her expertise and insight on all things Digital Marketing. Had the pleasure of engaging with her at a recent course she conducted for us at the Singapore University of Technology and Design. Her passion in ensuring we had access to as much resources to develop viable digital strategies for our businesses, is truly commendable. All the very best to you Charmaine!

  • Max Tay


    Ms Charmaine Lee is definitely one of the best trainers in Singapore when comes to digital marketing. I have seen many trainers but very few can train like she does. She’s patient, helpful and explains very carefully to make sure we understand what she is training. Simply amazing! Thank you for training us on digital marketing!!!