SEO Marketing Course: A Crash Course for Beginners

Course Description

Grow your business, learn SEO Marketing with Sky Digital Agency. Search Engine Optimization (SEO) is a form of Digital Marketing Strategy that helps you rank your website at the top of Google Search Engine results, giving your business visibility online.

SEO Marketing is for anyone who is about to build their own website. If you're a marketer, solopreneur, entrepreneur or a business owner. SEO might sound overwhelming, but it is really simple and easy to do on your own, once you learn about the fundamentals.

In this video, we share with you 3 ways you can improve your SEO ranking immediately!

Let's talk about the benefits of SEO Marketing!

In our 1-day SEO Marketing Fundamentals for Marketers and Business Owners, we spend sometime to introduce what is Google Analytics (GA), and how GA works.

In this video below, we did a quick run through of what Google Analytics is for a group of SUTD Venture Building (Entrepreneurship Students) as they have build their landing pages and were tasked to drive at least 100 unique website visitors to their website within 2 weeks.

Sharing with you more reasons why you should consider SEO Marketing, here's a webinar we conducted during Singapore's Circuit Breaker in 2020.

These fundamentals of SEO are always relevant as it is the CORE of how SEO works.

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Charmaine Lee

Chief Digital Marketing Officer

As the Chief Digital Marketing Officer at Sky Digital Agency, Charmaine brings over 13 years of experience as a seasoned digital marketing trainer and consultant. She has worked with a diverse range of companies, including Singapore University of Technology and Design (SUTD), Temasek Polytechnic, Ngee Ann Polytechnic, Institute for Adult Learning (IAL), Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), to name a few.

With a passion for actionable insights, Charmaine delivers practical solutions for government agencies, SMEs, and individuals venturing into digital marketing careers. Through engaging, practical and hands-on training sessions, she provides real-world examples and guidance on website optimization, crafting persuasive email campaigns, inbound social media marketing strategies, and integrated digital marketing strategies and more.

Charmaine's expertise equips clients to thrive in the dynamic digital landscape, driving growth and success for their brands and businesses. She is a WSQ ACTA Certified trainer, who trains in WSQ and IBF Funded Digital Marketing programs, Google SME Leadership and Google Squared Online Programs.

She is an experienced digital marketing trainer with WSQ ACTA Certification and trains at:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Dec 2021
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021-May 2022)

Till date, she has trained more than 2,500 individuals, and conducted more than 2,200 hours of training for marketers and business owners in the last 2 years alone.

Charmaine makes learning interactive, practical and fun.
That’s how she learn, and that’s how she shares her knowledge with others. 

Get connected with Charmaine on LinkedIn:

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  • Timothy Queh

    Founder of Startup

    Trainer is very detailed and engaging. Very interesting course Learnt alot about branding from this lesson. Will join for the next course!

  • I'zzah Jasni


    I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!

  • Dil Kaur


    Charmaine is someone who goes out of her way to share her expertise and insight on all things Digital Marketing. Had the pleasure of engaging with her at a recent course she conducted for us at the Singapore University of Technology and Design. Her passion in ensuring we had access to as much resources to develop viable digital strategies for our businesses, is truly commendable. All the very best to you Charmaine!

  • Max Tay


    Ms Charmaine Lee is definitely one of the best trainers in Singapore when comes to digital marketing. I have seen many trainers but very few can train like she does. She’s patient, helpful and explains very carefully to make sure we understand what she is training. Simply amazing! Thank you for training us on digital marketing!!!