Grow your business with MailChimp Email Marketing

Course Description

Email Marketing is key to digital marketing Return on Investment (ROI), as it allows businesses to integrate their social media and digital marketing efforts, allowing businesses to re-market to their customers at the right time, re-engaging their most engaged customers, increasing customer lifetime value!

We have a 1 hour webinar about email marketing for SMEs, watch to understand more...

Here are 3 benefits of Email Marketing...!

1) Email Marketing is cost effective.
You own the data, unlike on Social Media, we have to always pay to advertise. Which is why businesses with customer email database then to have good ROI with email marketing.

2) It is easy to generate leads.
Email marketing softwares such as MailChimp and MailerLite have inbuilt systems such as Forms and Landing Pages for you to entice customers to sign up to your mailing list. FREE ebooks, FREE social media marketing training are some that we use at Sky Digital Agency to generate leads.

3) Email Marketing is easy to measure.
With the reports given to us, i.e. Open rates, click rates, purchase value. Email Marketing is one of the easiest to measure ROI.

Email Marketing allows businesses to re-engage with potential customers (who were leads), re-engage customers who have purchased before, and stay connected with existing customers. How can email marketing work for a business? When you have a content strategy that keeps your subscribers excited, that they look forward to receiving your weekly or monthly emails!

Don't spam with email marketing. We have clients who are restaurant owners who do not collect customer emails, and we have clients who collect customer emails but do not know what to do with it, and do not have the expertise to plan and execute an email marketing strategy and campaign series to re-engage customers.

Learn how email marketing can grow your business with our small group training.
We've helped eCommerce, Tourism, F&B, Property and Financial industry clients with their email marketing strategy with our 1-day and 2-day email marketing workshops!

  • Course Schedules
  • Module 5: Hands-on, Key Principles and Winning Strategies for Email Marketing

Charmaine Lee

Chief Digital Marketing Officer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers. She has more than 12 years of experience in the digital marketing industry, specializing in identifying the gaps that will help SMEs increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines with inbound marketing strategies.

Out of her passion to share her social media and digital marketing knowledge with small business owners, equipping them with social and digital marketing strategy frameworks and agency tools, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and for other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an Expert Speaker at Squared Online (Avado, program co-developed with Google), an associate trainer with Singapore Business Federation (SBF), an adjunct digital marketing trainer at Aventis Learning Group and more.

Active in the entrepreneurship and startup eco-system in Singapore, she has trained and mentored startups at SUTD VIE (Venture Innovation and Entrepreneurship), NUS Master in Venture Creation (MSVC), Ngee Ann Polytechnic (Sandbox), and Temasek Polytechnic (LaunchPad).

Till date, she has trained more than 4,500 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 3 years alone. Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Get connected with Charmaine on LinkedIn:
If you have a corporate training or strategy session enquiry, do get in touch with us via our forms.

Average Rating


(6 rating)

Detailed Rating
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  • David Mak

    Cru Singapore (Non-Profit)

    Charmaine from Sky Digital Agency's Intro to MailChimp Course has helped me so much in reaching out to our donors and customers.

    She offers personal coaching service during the workshop for email marketing, which makes all the difference for each participant.
 Subsequent professional engagements for consultation with my team at Cru Singapore, proved beneficial especially with our upcoming adoption of e-commerce platform.
 Thanks Charmaine for all you've done for us!

  • Bryan Wong

    Angel Investor

    I attended Creating Landing Pages with MailChimp on 4 Dec. The course was a well conducted one. Alot of content was covered in 2.5Hrs. I was surprised at what i could do with MailChimp to increase leads for online marketing. Participants were given ample time and opportunity to work on content during the duration. Good job Sky Digital Agency!

1. How to register for the course?

For all courses, please share your details with us on our "Course Enquiry Form".

Where to find the form? Please click on the tab "Overview" or "Curriculum", scroll down and you will see a button called "Enquire about Course" click on the button and let us know the course you're interested to join us for, or you might have questions about.

For self-sponsored or corporate sponsored individuals, please let us know the billing details for us to raise the invoice to you or your finance department. Invoices will only be raised for classes that are confirmed (with 4 pax). Invoices will need to be paid for an individual's registration to be confirmed.

For our 2-day MailChimp Email Marketing Course, 6 details are required for participants who would like to use SkillsFuture Credits to pay for the course fee $680/pax.

Full name as in (a) NRIC, (b) NRIC, (c) Mobile, (d) Email, (e) Home Address and (f) Date of Birth.
Our team will be in touch with you over What'sApp, but an invoice will only be issued to you upon confirmation of the class, 3-4 pax sign up.

Instructions will be provided on next steps to register with your SkillsFuture Credits. SkillsFuture will pay us directly.

2. Do you do invoice and billing via Vendors@GOV?

Yes, we are able to invoice participants via Vendors@GOV for 2 pax and above for any course run.

Please provide the following information to us in the enquiry form:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

3. Is there a minimum class to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class. 
When you fill in the course enquiry form, we will confirm the receipt of your details submitted. However, invoices are only issued to you when we have more than 3 pax registering. Please ensure that your email and mobile details are correct as we will be in touch with you over What'sApp for any courses coming up within 2 weeks.

For weekend classes we require a min. of 4 to 5 pax to proceed with the class. You can write in to us to indicate your interest for weekend courses, and we will keep you in the loop should there be other registrations for weekend classes.

4. How big are the class sizes at Sky Digital Agency?

For 1-day courses conducted online (via Zoom) for our public runs, we keep the classes to a max. of 8-10 pax.

5. Do you currently conduct Face to Face classes?

Face to Face classes are currently only available for private and corporate runs.
4 courses will be scheduled as public runs from June-November 2022.

These courses are:
a) Instagram Marketing & Advertising (2 days)
b) Facebook Advertising Masterclass (2 days)
c) MailChimp Email Marketing (2 days)
d) Personal Branding on LinkedIn (2 days)

All public runs are confirmed when 3-4 pax have registered for the class.
We typically reach out to all participants to process registration at least 5-14 days prior to the class run.