Facebook Advertising Masterclass with Ad Manager for Retail and Small Business

Course Description

Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

* Note: This Facebook Ad Manager Course for Beginners who are new to Advanced Advertising Features on Facebook Ad Manager Business Advertising platform, such as A/B Testing & advanced demographics options.

Some questions for you if you're wondering if this Facebook Ad Manager course is for you.
a) Do you use the Facebook Ad Manager at least once a month? (Yes/No)
b) Have you run any Ads on Facebook or Instagram in the past 3 weeks? (Yes/No)
c) Do you have Facebook Pixels installed on your website? (Yes/No)
d) Have you created a look-alike or re-targeting audience Facebook or Instagram Ad before? (Yes/No)

If you're wondering what are some of the Biggest Facebook Advertising mistakes we see our participants and clients make with Facebook Ads, here's a video that we share our thoughts and some times on Audience Settings, Interest Targeting, Budgeting for Ads and How you can get more results with your Facebook Ads!

Right now, whether it is Facebook or Instagram, we need a Facebook Advertising Budget and Strategy for our marketing efforts to be effective and for our messages to be known due to low organic reach. Facebook is one of the most loved platforms by brands and businesses due to the ability to micro-target our audiences with segments such as: Gender, Age, Location, Spoken languages, Interests, Behaviours and Recent Purchases.

If you're from United States, more settings are available for you such as: Income and Political affiliation! The next time you see an Advertisement you love or are looking for, that's an advertisement done right with their targeting.

With Facebook and many other Social Media Platforms, organic reach is at all time low as many people and businesses have started to post on major social media platforms such as Facebook, Instagram and maybe even LinkedIn.

When you post and 100 people sees it, what does it really mean? Can organic Facebook Marketing give you a positive Marketing ROI? More likely no, and that is why Facebook Advertising is important. You get to reach a targeted audience you have defined. Most of the time, a huge percentage of our followers may not be customers who will eventually buy from us. With just $100 advertising budget on Facebook, you can reach at least 3,000 to 5,000 targeted audience.

Sharing more with you in this YouTube video!

Although our public courses are now focused on Facebook Advertising Masterclass, we do have lots of resources on our YouTube Channel for Facebook Marketing and Advertising. Sharing some of them with you below!



If you're looking to generate leads with Facebook Ads, you need to try Lead Generation Ads. You can set this up directly from your Facebook Business Page right now! Here's the video on the step by step guide to setting a Lead Gen Ad up under 15 min if you have the graphics ready:


  • Course Schedules
  • Module 1: The Power of Facebook Advertising
  • Module 2: Introduction to Facebook Ad Manager
  • Module 3: Introduction to Budgeting for Facebook Ads
  • Module 4: Introduction to Facebook Ad Manager
  • Module 5: A/B Testing in Facebook Ad Manager

Charmaine Lee

Chief Digital Marketing Officer

Charmaine is the Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers. She has more than 12 years of experience in the digital marketing industry, specializing in identifying the gaps that will help SMEs increase their social media and digital marketing Return on Investment (ROI), generating more leads for their sales pipelines with inbound marketing strategies.

Out of her passion to share her social media and digital marketing knowledge with small business owners, equipping them with social and digital marketing strategy frameworks and agency tools, she has developed more than 12 digital marketing curriculums under Sky Digital Agency and for other schools in Singapore, Indonesia, Philippines, Hong Kong and Mauritius.

She is a WSQ ACTA Certified Trainer, an Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning (IAL), an Expert Speaker at Squared Online (Avado, program co-developed with Google), an associate trainer with Singapore Business Federation (SBF), an adjunct digital marketing trainer at Aventis Learning Group and more.

Active in the entrepreneurship and startup eco-system in Singapore, she has trained and mentored startups at SUTD VIE (Venture Innovation and Entrepreneurship), NUS Master in Venture Creation (MSVC), Ngee Ann Polytechnic (Sandbox), and Temasek Polytechnic (LaunchPad).

Till date, she has trained more than 4,500 individuals, and conducted more than 1,950 hours of training for marketers and business owners in the last 3 years alone. Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin
If you have a corporate training or strategy session enquiry, do get in touch with us via our forms.

Average Rating

4.7

(15 rating)

Detailed Rating
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  • Aidah Carter

    Social Media Manager

    Went for basic Instagram course and I have learnt a LOT. Charmaine is patient, helpful and very methodical in her teaching and the hands on approach in the training session made us see how we can improve on our ads. The training didn't just end there. Charmaine goes the extra mile by answering any questions that I have post training - be it by text or skype! I'm utterly impressed by the level of service that was delivered. Thank you!

  • James Tan

    Non-Profit Organization

    The workshop on Facebook Marketing Training for NonProfits was very well conducted. Charmaine adopted an active learning tutorial approach, where participants were encouraged to develop their own social media products in real-time, based on her step-by-step coaching. I highly recommend companies to engage Charmaine for the social media marketing training of their staff.

  • Mei Chin

    Lead Generation Industry

    Did a course with Charmaine on the 2nd of Dec. She was able to give us a comprehensive leeson on facebbok with a 6hr span. We had a lot of hands on practice and i feel everyone was able to learn at their own pace. The small size class room was definitely a plus and i would reccomend people to sign up with them especially if they are very foreign to facebook marketing! Cheers!

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