Drive Engagement and Sales with MailChimp Email Marketing

Course Description

Welcome to "Drive Engagement and Sales with MailChimp Email Marketing"!

In this course, we will explore how marketers and business owners can harness the power of MailChimp's email marketing tools to not only drive engagement but also boost sales and enhance customer relationships. 

We have a 1 hour webinar about email marketing for SMEs, watch to understand more...

Here are 3 benefits of Email Marketing...!

1) Email Marketing is cost effective.
You own the data, unlike on Social Media, we have to always pay to advertise. Which is why businesses with customer email database then to have good ROI with email marketing.

2) It is easy to generate leads.
Email marketing softwares such as MailChimp and MailerLite have inbuilt systems such as Forms and Landing Pages for you to entice customers to sign up to your mailing list. FREE ebooks, FREE social media marketing training are some that we use at Sky Digital Agency to generate leads.

3) Email Marketing is easy to measure.
With the reports given to us, i.e. Open rates, click rates, purchase value. Email Marketing is one of the easiest to measure ROI.

Email marketing is a crucial component of any successful marketing strategy, and MailChimp offers a powerful platform that goes beyond simple email campaigns. We will delve into using MailChimp as a customer relationship management (CRM) system, enabling you to effectively manage and nurture your customer base.

Throughout the course, we will guide you through the process of automating customer touch points, from welcome emails to post-purchase follow-ups and personalized recommendations. You will discover how to optimize your campaigns for maximum engagement and conversions, creating memorable customer experiences that drive loyalty and repeat business.

Whether you run a product-based or service-based business, this course will equip you with the knowledge and techniques to leverage MailChimp as a comprehensive marketing tool.

Join us on this transformative journey to unlock the full potential of email marketing with MailChimp, and take your customer engagement and sales to new heights.

Enquire with us if you have questions, or Enroll with us to get started!

Note: Course is also available in MailerLite as an email marketing software. For clients who have yet to be on paid subscription for any email marketing softwares, MailerLite provides approximately 20% to 30% cost savings on a monthly subscription for small business.

For private and corporate runs with min. 8 pax, we are able to customize the curriculum according to your needs.

This workshop is recommended for marketers, digital marketers and business owners.

Background knowledge of MailChimp is required to get the most of this course.

If you're new to MailChimp, do share that with us so we can customize the workshop for you accordingly, if you're joining us for a private/corporate run (min. 8 pax).

If you're wondering if there are any other email marketing softwares out there, we teach and share about MailerLite as well. Here's a video for a quick comparison between the two email marketing service provider / platform:

For eCommerce business, 2 days curriculum is recommended.

Do write in to us for the most updated course outline.

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Digital Marketing Course Enquiry Form

Charmaine Lee

Chief Digital Marketing Officer

As the Chief Digital Marketing Officer at Sky Digital Agency, Charmaine brings over 13 years of experience as a seasoned digital marketing trainer and consultant. She has worked with a diverse range of companies, including Singapore University of Technology and Design (SUTD), Temasek Polytechnic, Ngee Ann Polytechnic, Institute for Adult Learning (IAL), Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), to name a few.

With a passion for actionable insights, Charmaine delivers practical solutions for government agencies, SMEs, and individuals venturing into digital marketing careers. Through engaging, practical and hands-on training sessions, she provides real-world examples and guidance on website optimization, crafting persuasive email campaigns, inbound social media marketing strategies, and integrated digital marketing strategies and more.

Charmaine's expertise equips clients to thrive in the dynamic digital landscape, driving growth and success for their brands and businesses. She is a WSQ ACTA Certified trainer, who trains in WSQ and IBF Funded Digital Marketing programs, Google SME Leadership and Google Squared Online Programs.

She is an experienced digital marketing trainer with WSQ ACTA Certification and trains at:
• Associate Adult Educator (AAE), an Adult Education Professionalisation (AEP) offered by, and a Trainer with Institute for Adult Learning, Jan 2020 - Dec 2021
• Associate Digital Marketing Trainer with Singapore Business Federation, August 2021 till present
• Adjunct Digital Marketing Trainer at Aventis Learning Group, March 2020 till present
• Expert Speaker at Squared Online (program co-developed with Google) @Avado, June 2021 - May 2022
• Business & Marketing Mentor: Temasek Polytechnic (LaunchPad), Ngee Ann Polytechnic (Sandbox), and SUTD Venture Building Program (2020 - 2022), and NUS Msc in Venture Creation Programs (Dec 2021-May 2022)

Till date, she has trained more than 2,500 individuals, and conducted more than 2,200 hours of training for marketers and business owners in the last 2 years alone.

Charmaine makes learning interactive, practical and fun.
That’s how she learn, and that’s how she shares her knowledge with others. 

Get connected with Charmaine on LinkedIn:

Average Rating


(6 rating)

Detailed Rating
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  • David Mak

    Cru Singapore (Non-Profit)

    Charmaine from Sky Digital Agency's Intro to MailChimp Course has helped me so much in reaching out to our donors and customers.

    She offers personal coaching service during the workshop for email marketing, which makes all the difference for each participant.
 Subsequent professional engagements for consultation with my team at Cru Singapore, proved beneficial especially with our upcoming adoption of e-commerce platform.
 Thanks Charmaine for all you've done for us!

  • Bryan Wong

    Angel Investor

    I attended Creating Landing Pages with MailChimp on 4 Dec. The course was a well conducted one. Alot of content was covered in 2.5Hrs. I was surprised at what i could do with MailChimp to increase leads for online marketing. Participants were given ample time and opportunity to work on content during the duration. Good job Sky Digital Agency!

1. How to register for the course?

For all courses, please share your details with us on our "Course Enquiry Form".

Where to find the form? Please click on the tab "Overview" or "Curriculum", scroll down and you will see a button called "Enquire about Course" click on the button and let us know the course you're interested to join us for, or you might have questions about.

For self-sponsored or corporate sponsored individuals, please let us know the billing details for us to raise the invoice to you or your finance department. Invoices will only be raised for classes that are confirmed (with 4 pax). Invoices will need to be paid for an individual's registration to be confirmed.

For our 2-day MailChimp Email Marketing Course, 6 details are required for participants who would like to use SkillsFuture Credits to pay for the course fee $680/pax.

Full name as in (a) NRIC, (b) NRIC, (c) Mobile, (d) Email, (e) Home Address and (f) Date of Birth.
Our team will be in touch with you over What'sApp, but an invoice will only be issued to you upon confirmation of the class, 3-4 pax sign up.

Instructions will be provided on next steps to register with your SkillsFuture Credits. SkillsFuture will pay us directly.

2. Do you do invoice and billing via Vendors@GOV?

Yes, we are able to invoice participants via Vendors@GOV for 2 pax and above for any course run.

Please provide the following information to us in the enquiry form:
a) Ministry/Statutory Board:
b) Department:
c) Sub-Business Unit:
d) Invoice Attention to (Name / Mobile / Email):
e) Name of Participant:
f) Email of Participant:

3. Is there a minimum class to proceed?

Yes. We require a minimum class size of 3 to 4 people to proceed with the class. 
When you fill in the course enquiry form, we will confirm the receipt of your details submitted. However, invoices are only issued to you when we have more than 3 pax registering. Please ensure that your email and mobile details are correct as we will be in touch with you over What'sApp for any courses coming up within 2 weeks.

For weekend classes we require a min. of 4 to 5 pax to proceed with the class. You can write in to us to indicate your interest for weekend courses, and we will keep you in the loop should there be other registrations for weekend classes.

4. How big are the class sizes at Sky Digital Agency?

For 1-day courses conducted online (via Zoom) for our public runs, we keep the classes to a max. of 8-10 pax.

5. Do you currently conduct Face to Face classes?

Face to Face classes are currently only available for private and corporate runs.
4 courses will be scheduled as public runs from June-November 2022.

These courses are:
a) Instagram Marketing & Advertising (2 days)
b) Facebook Advertising Masterclass (2 days)
c) MailChimp Email Marketing (2 days)
d) Personal Branding on LinkedIn (2 days)

All public runs are confirmed when 3-4 pax have registered for the class.
We typically reach out to all participants to process registration at least 5-14 days prior to the class run.