Traditional VS Digital Marketing


For those who do not have a budget for Facebook Marketing, here's a blog post for you to help compare the budgets involved when a company does Traditional Flyer Distribution compared to Facebook Marketing and Advertising.

Let us know your thoughts on the budget comparison! ^_^

Check our Facebook Page out, give us a Like & Follow:
Follow us on Instagram for more Tips & Tricks on Digital and Social Media Marketing:

How can you stand out in this crowded market?


Till today, we still see many companies giving out flyers, and most recently, when I was on my way to have lunch (we usually head to Lau Pa Sat for lunch if it isn’t pouring), there were people giving out some flyers (p.s. i always make a point to take these flyers), and this time, the restaurant set lunch although appealing in price, was a little far off (650m, according to Google Maps).


So a few things are going through my mind, and i will be sharing it openly here:


1. What is the objective behind the flyer?


Was it brand awareness? Who are the target audience?


I could understand about “flyer distribution” if businesses where trying to drive foot traffic to their retail shop or restaurant with a promotion based on foot traffic near their physical shop. However, if you are a new retail brand or new restaurant, out of 100 people who took the flyer, more than 80% do not have your brand on their mind, nor the thought of purchasing (yet), unless you have a really engaging and thought-provoking messaging on your flyer.


2. Flyer’s messaging


If your flyer was talking about set lunch, unless it has a super good food graphic in the flyer, or a renown chef who has opened the restaurant, i probably would not go out of the way to try it.


So here are some ideas. If your restaurant is located in the CBD area, how about having flyer messaging like:

(a) Celebrating a promotion with your friends and colleagues?

(b) Bidding a colleague farewell?

(c) Birthday celebration amongst your colleagues?


With every 4 adults dining, 1 dines free. (just for illustration purpose)


3. How do the big brands do it?


Big brands incentivise you to keep their flyers. McDonalds, Burger King, KFC for example, gives out promotional coupon flyers with different set meal promotions on it where you have to tear out, show it to the cashier to redeem the meal promotion.


It not only incentivise you to keep the flyer, it is small enough to keep in your wallet!

Point to note, McDonalds does not give out 1 flyer to tell you about their new burger, or new set meal.


They probably have went digital as well, i seldom see McDonalds giving out promotional flyers nowadays.


So this is what i hope to share with retail and F&B business today (something you can think about): Your marketing budget.


With the same marketing budget that you have set aside for Flyer Design, Flyer Printing and Flyer Distribution, let’s compare the outreach with digital marketing, on Facebook or Instagram for instance.


Say for example, this is a rough breakdown cost if you do proceed with a flyer distribution promotion:

(a) Flyer Design - $280 (one-sided), some business owners may get designs done within $100, but you get what you pay for in design! Whether the agency brainstorms a good campaign for you, and so on.

(b) Flyer Printing (5,000 pieces, 128gsm) - $250~$350

(c) Flyer Distribution (5 days) - $60/day x 5 days = $300

The total cost for flyer distribution is $830


Let’s look at the rough breakdown cost for Digital Marketing on Facebook:

(a) Facebook Ad Design - $150

(b) Facebook Ad Cost - $30 (you can reach 5,000 people on Facebook)

The total cost for Facebook Advertising is $180


Say 1% of these 5,000 people who received your flyer or they saw your Facebook Ad came to your restaurant because of your flyer, that is about 50 people.


$830 (Flyer Distribution) VS $180 (Facebook Advertising) = That is a whopping $650 savings!


Posted By


Other Blog Post You May Like:-

20 Dec 2017
Question: How much to budget for Facebook Marketing? Tough question. We've been asked so much, that sometimes, it is not about how much budget you have or how much you spend monthly on Facebook Marketing, but how are you putting your message across in your Facebook Ads. Direct or In-direct selling? Well, we think $20 per week is a good start. But we do have clients and participants who spend $50 per day or $1,000 just boosting 1 Facebook Post or Facebook Ad.
Read More... >
28 Mar 2018
We get alot of questions from potential clients who would like to engage an SEO agency to help their company with their search ranking. So, proper SEO boils down to the quality of your content you have on your website, and whether your content is what people are searching for online.
Read More... >
02 Apr 2018
Read More... >
27 May 2018
Today, we would like to share with you tips on how you can increase your Facebook Organic Reach with your Facebook followers. To do this, we need to understand the types of posts that typically work better on Facebook for your business.
Read More... >
01 Aug 2018
As I was looking for some creative inspriation and case study to share with our participants this June, I stumbled upon some campaigns featured on AdWeek, and I thought I should share them here on the blog.
Read More... >
26 Nov 2017
We were discussing about 5 misconceptions of SEO during our SEO & SEM "Fundamentals to Internet Marketing" class last weekend, and I thought we could create an infographic about it during our infographics class today. So here goes! Let us know if you have other questions on SEO that we can help address in future infographics that we create!
Read More... >
07 Mar 2018
Many of us may not realize that we have started online marketing or social media marketing, without a plan. We have a business, and since every business has a Facebook Page, therefore we should have it too. Here's a video on Facebook Marketing Strategy. Enjoy!
Read More... >
19 Dec 2018
When you hear about better marketing, what do you think of? Do you think about having FREE organic traffic driving high potential customers to your website on a regular basis and being able convert these traffic to your customers right from your website?
Read More... >
18 Jul 2018
If you're wondering why you are not getting results on INSTAGRAM Marketing, check this video out to see if there might be things you can improve on, to get results on INSTAGRAM!
Read More... >
03 May 2017
Visual Content Marketing literally means using visuals to communicate your content and messaging in your marketing collaterals. This could be done either online or offline. This term is also closely linked to the very commonly known "Infographics" that has been exploding all over online and on social media.
Read More... >
26 Jul 2017
Watch the 4 min demo video of our backend Content Management System (CMS) to see how easy our Codeigniter Framework Web CMS can be! You no longer have to be worried about forgeting how to update your website.
Read More... >
11 May 2018
Here's DIGITAL MARKETING and EMAIL MARKETING explained with BURGERS! And a video that our Creative Director and Digital Marketing Consultant, Charmaine has put together 5 THINGS for BRICK and MOTAR businesses to think about!
Read More... >
01 Feb 2019
Are you thinking "Should I learn digital marketing?" Do you think that digital marketing is just another profession or area of study? Sometimes it is natural to feel that you do not need digital marketing skills and knowledge, maybe because you're working for a corporate organization or government agency, but think about it from the following perspectives:
Read More... >
17 Jan 2019
Started on social media marketing and advertising but feel lost? Here are some Instagram marketing insights we have put together 2 YouTube videos to give you some insights to Instagram Marketing, and how to measure success in Social Media Marketing.
Read More... >

Grow your business with Sky Digital Agency.

Learn new skills. From SEO, Email Marketing to Social Media Marketing.

For enquiries, email