** VIDEO TO BE UPLOADED SOON **
For those who do not have a budget for Facebook Marketing, here's a blog post for you to help compare the budgets involved when a company does Traditional Flyer Distribution compared to Facebook Marketing and Advertising.
Let us know your thoughts on the budget comparison! ^_^
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How can you stand out in this crowded market?
Till today, we still see many companies giving out flyers, and most recently, when I was on my way to have lunch (we usually head to Lau Pa Sat for lunch if it isn’t pouring), there were people giving out some flyers (p.s. i always make a point to take these flyers), and this time, the restaurant set lunch although appealing in price, was a little far off (650m, according to Google Maps).
So a few things are going through my mind, and i will be sharing it openly here:
1. What is the objective behind the flyer?
Was it brand awareness? Who are the target audience?
I could understand about “flyer distribution” if businesses where trying to drive foot traffic to their retail shop or restaurant with a promotion based on foot traffic near their physical shop. However, if you are a new retail brand or new restaurant, out of 100 people who took the flyer, more than 80% do not have your brand on their mind, nor the thought of purchasing (yet), unless you have a really engaging and thought-provoking messaging on your flyer.
2. Flyer’s messaging
If your flyer was talking about set lunch, unless it has a super good food graphic in the flyer, or a renown chef who has opened the restaurant, i probably would not go out of the way to try it.
So here are some ideas. If your restaurant is located in the CBD area, how about having flyer messaging like:
(a) Celebrating a promotion with your friends and colleagues?
(b) Bidding a colleague farewell?
(c) Birthday celebration amongst your colleagues?
With every 4 adults dining, 1 dines free. (just for illustration purpose)
3. How do the big brands do it?
Big brands incentivise you to keep their flyers. McDonalds, Burger King, KFC for example, gives out promotional coupon flyers with different set meal promotions on it where you have to tear out, show it to the cashier to redeem the meal promotion.
It not only incentivise you to keep the flyer, it is small enough to keep in your wallet!
Point to note, McDonalds does not give out 1 flyer to tell you about their new burger, or new set meal.
They probably have went digital as well, i seldom see McDonalds giving out promotional flyers nowadays.
So this is what i hope to share with retail and F&B business today (something you can think about): Your marketing budget.
With the same marketing budget that you have set aside for Flyer Design, Flyer Printing and Flyer Distribution, let’s compare the outreach with digital marketing, on Facebook or Instagram for instance.
Say for example, this is a rough breakdown cost if you do proceed with a flyer distribution promotion:
(a) Flyer Design - $280 (one-sided), some business owners may get designs done within $100, but you get what you pay for in design! Whether the agency brainstorms a good campaign for you, and so on.
(b) Flyer Printing (5,000 pieces, 128gsm) - $250~$350
(c) Flyer Distribution (5 days) - $60/day x 5 days = $300
The total cost for flyer distribution is $830
Let’s look at the rough breakdown cost for Digital Marketing on Facebook:
(a) Facebook Ad Design - $150
(b) Facebook Ad Cost - $30 (you can reach 5,000 people on Facebook)
The total cost for Facebook Advertising is $180
Say 1% of these 5,000 people who received your flyer or they saw your Facebook Ad came to your restaurant because of your flyer, that is about 50 people.
$830 (Flyer Distribution) VS $180 (Facebook Advertising) = That is a whopping $650 savings!
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Lead Generation Industry
I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!
Charmaine did an exceptional job presenting the material. She set up by explaining what she was going to teach us, summarized, and proceeded to teach, providing relevant real life examples. She found out what we handled and catered examples to us that makes the course meaningful. I personally highly recommend you to take up digital marketing courses she crafted. It does upgrade my digital literacy and critical thinking.
Attended "Grow your business with Facebook Marketing" workshop last weekend. The workshop gave us an insight of the varies effective adversting tools provided in the facebook platform.
Charmaine is friendly, professional and welcome all questions during the class. She also shared valuable tips and real life cases so that everyone has a better understanding of what facebook marketing campaign is all about. I would definitely recommend Charmaine if you want someone patient and helpful!
I’ve learnt a lot from the session on “Master Email Marketing with MailChimp” with Charmaine yesterday. She has shared many valuable tips and resources that are available for SMEs to tap on to start working on our email campaigns efficiently and effectively. Great stuff!
Thank you Charmaine for your guidance and patience in answering every single question from all of us in class.
I attended the SkillsFuture approved course "Grow your business with Facebook marketing" and appreciated the hands-on immediate application during the course itself.
I attended the "Email Marketing with MailChimp" workshop, and it was very informative - I definitely left the workshop feeling more enriched and knowledgeable about the email marketing! :)
Charmaine covered both MailChimp and Canva, and was very patient with all the students. I loved how the class size was very small, so it was very cosy and comfortable to talk and ask questions.
National Healthcare Group (NHG)
I signed up and attended Sky Digital Agency's "Grow Your Business With Facebook Marketing" workshop quite recently.
I would like to thank Charmaine for her guidance in the workshop. Charmaine is professional and knowledgeable. She is also very approachable and always ready to answer your questions.
What I really liked about the workshop was besides the Facebook advertising mechanics, Charmaine took the extra steps by providing free tools to make the advertising campaign look more attractive. She also helped us to walkthrough a brainstorming process before we go about creating the Facebook ad.
The thing I felt could improve better was perhaps to spend more time on going through the ad platform again or in more detail as there was not enough time for details because it is a one day course.
Nevertheless, it was a great learning experience. I highly recommend anyone who wants to learn more about Facebook marketing to Sky Digital Agency.
Adult Trainer with People's Association
I attended the "Email Marketing with MailChimp" workshop with Sky Digital Agency recently.
The two things that I had appreciated most about the training were the small class size made conducive for learning and the informative handouts that the trainer had provided us, which supplemented her presentation very well.
Charmaine is experienced, candid and fun! I would highly recommend the workshop to anyone who is exploring email marketing for their work or business.
I attended the SEO and SEM workshop. I really like how the course was well-structured and clearly presented. As someone who is completely new to internet marketing, I found it easy to follow the class. Lots of practical tips and references to useful templates and resources. Charmaine also took the time to address all our questions. Great class!
Already started to advertise my company facebook after attending this workshop. This workshop gives me the confidence to go ahead and plan the advertisement. Worth to attend to have a better knowledge of facebook marketing.
Director at Annesing
I attended the "Fundamentals to Internet Marketing" and the "Visual Content Marketing" as I needed to get more insights for my new job. It was the best decision ever! Charmaine is an awesome presenter, she is very patient and explains things so well. I would recommend her workshops anytime, regardless of age or knowledge. My new colleagues am quite impressed with my Infographics Skills :) Thank you so much and thumbs up! Claudia
I attended the “Master Email Marketing with MailChimp Workshop” with Trainer Charmaine in late January this year, and this review is long overdue!
Having started my own social enterprise, the marketing and publicity aspects have been a necessary yet challenging one. I found the workshop very helpful in a better understanding of not just the workings of MailChimp, but on tips and strategies for effective use of it as well. The workshop went beyond what I expected and explored the creative side, as we delved into the aesthetics of our designs (via Canva - a lifesaver for a Photoshop-amateur as myself!) which is crucial to online marketing as well.
Charmaine possesses great insight on the topic, and is equipped with the design skills and experience on the same. She is generous in her sharing of tips and suggestions, not just on MailChimp per se but on targeted concerns pertaining to our individual business/focus.
Additionally, I found the small group size a comfortable and effective one for learning and even a platform for the exchanging of ideas. The time we had during the workshop was a good balance of learning and hands-on practice; as well as a place where we can raise questions and gain practical help at the same time.
Highly recommended for entrepreneurs, business owners, sales personnel, and any others who are looking for more knowledge on the workings of email marketing and MailChimp!
Social Entrepreneur (Reblossom)
The Infographics and Visual Content Marketing course was an effective way for me to quickly get up to speed on the resources and tools available to create impressive looking presentations and visual materials over one Saturday. Good work, Charmaine!
Thank you Charmaine for the very useful & informative workshop yesterday! I learnt new things about Mailchimp that will definitely help in our future marketing efforts. Will definitely recommend this workshop to others! :)
Had attended Charmaine course on Grow your business with Facebook Marketing. Learned how to market my own business through Facebook and went to try it out and it drove 6 organic enquiries which all translated into a sale for me. Definitely worthwhile! Thanks Charmaine!