How email marketing helps a Business?
Email Marketing is not only important today, but it is an essential part of any business integrated digital marketing strategy. By email marketing, I do not mean scrapping through websites and send an email to a potential customer.
We have a 2:34 animation video (embedded below) to explain why email marketing is important and helps businesses with their overall digital marketing efforts.
What's your understanding & takeaway from this video?
You might be asking the following questions, and we have the video to answer most of your questions!
- Why is email marketing important?
- How does email marketing help a business?
- Which email marketing service is best?
- When email marketing is considered spam?
- What are some benefits of email marketing?
- What are some benefits of using email marketing service providers such as MailChimp, MailerLite and HubSpot?
Psst! We've got a video that answers there burning questions you have!
Before you watch the video, here are a few key considerations to reflect if you're thinking of whether email marketing is for you. (Not platform specific at this stage, i.e. which platform should you use...)
Question 1) How many email leads do you get via your website per week or per month?
If we get 10 enquiries per month, per year is 120 enquiries. If they do not purchase from you now, is it possible for them to consider purchasing with you say 3~6 months or even 12 months down the road? As an agency, it is possible, as many Social Media and Digital Marketing retainers are 6 to 12 month retainer basis.
Question 2) How many website visitors do you get a month on your website?
If we get 500 visits per month, and only receive 10 enquiries, is it possible for us to capture the leads of the other visitors?
In our agency's case, we can offer FREE trainings or Digital Marketing eBooks in exchange for the potential customer's lead's email. What about you?
Question 3) Do you get lots of Name Cards through network events or Tradeshows?
What do you do with these namecards you get? It is best to drop them an email within 48 hours!
Build a connection and add value to them, send them to your social media pages, or share some industry insights, connect further over LinkedIn (Professional Social Media Network) to grow and build this relationship with a potential customer you've met!
Alright... so if you're done thinking through those questions, let's diver deeper into the subject about Email Marketing!
We have put together 9 key reasons why you should consider Email Marketing, and specifically we will share "Why you should consider Email Marketing with MailChimp?"
Never send email through your local email such as Outlook, Entourage or Mac's Mail.
Why? Well, because... No analytics captured. You do not know if they opened, or whether they clicked.
You are unable to know which links they clicked.
MailChimp is more than an email marketing tool like many other email marketing platforms such as MailerLite & HubSpot Email.
MailChimp is a CRM tool. If you own an eCommerce store, you're able to see which email campaigns drive the most sales, who are your top customers, what's the average Customer Life Time Value and the top products being sold with your email campaigns.
At Sky Digital Agency, we provide email marketing solutions on 3 platforms.
a) MailChimp
b) MailerLite - we're listed as MailerLite experts!
c) HubSpot
We recently conducted a 1 hour "Introduction to Email Marketing Webinar".
If you're interested, you can watch it below, or bookmark for later.
If you're new to email marketing, try creating a FREE account with your company email (not @yahoo / @gmail) and play around with the features within MailChimp!
Alternatively, we have a 1-day MailChimp Email Marketing Course.
This course is SkillsFuture Credit Eligible till 21 Dec 2021, held monthly over Zoom (till Phase 3 in Singapore).
Click on the banner to be directed to our 1-day SkillsFuture Credit Eligible MailChimp Email Marketing for Small Business Course Detail Page!
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