Email Marketing is not only important today, but it is an essential part of any business integrated digital marketing strategy. By email marketing, I do not mean scrapping through websites and send an email to a potential customer.
We have a 2:34 animation video (embedded below) to explain why email marketing is important and helps businesses with their overall digital marketing efforts.
What's your understanding & takeaway from this video?
You might be asking the following questions, and we have the video to answer most of your questions!
- Why is email marketing important?
- How does email marketing help a business?
- Which email marketing service is best?
- When email marketing is considered spam?
- What are some benefits of email marketing?
- What are some benefits of using email marketing service providers such as MailChimp, MailerLite and HubSpot?
Psst! We've got a video that answers there burning questions you have!
Before you watch the video, here are a few key considerations to reflect if you're thinking of whether email marketing is for you. (Not platform specific at this stage, i.e. which platform should you use...)
Question 1) How many email leads do you get via your website per week or per month?
If we get 10 enquiries per month, per year is 120 enquiries. If they do not purchase from you now, is it possible for them to consider purchasing with you say 3~6 months or even 12 months down the road? As an agency, it is possible, as many Social Media and Digital Marketing retainers are 6 to 12 month retainer basis.
Question 2) How many website visitors do you get a month on your website?
If we get 500 visits per month, and only receive 10 enquiries, is it possible for us to capture the leads of the other visitors?
In our agency's case, we can offer FREE trainings or Digital Marketing eBooks in exchange for the potential customer's lead's email. What about you?
Question 3) Do you get lots of Name Cards through network events or Tradeshows?
What do you do with these namecards you get? It is best to drop them an email within 48 hours!
Build a connection and add value to them, send them to your social media pages, or share some industry insights, connect further over LinkedIn (Professional Social Media Network) to grow and build this relationship with a potential customer you've met!
Alright... so if you're done thinking through those questions, let's diver deeper into the subject about Email Marketing!
We have put together 9 key reasons why you should consider Email Marketing, and specifically we will share "Why you should consider Email Marketing with MailChimp?"
Never send email through your local email such as Outlook, Entourage or Mac's Mail.
Why? Well, because... No analytics captured. You do not know if they opened, or whether they clicked.
You are unable to know which links they clicked.
MailChimp is more than an email marketing tool like many other email marketing platforms such as MailerLite & HubSpot Email.
MailChimp is a CRM tool. If you own an eCommerce store, you're able to see which email campaigns drive the most sales, who are your top customers, what's the average Customer Life Time Value and the top products being sold with your email campaigns.
At Sky Digital Agency, we provide email marketing solutions on 3 platforms.
b) MailerLite - we're listed as MailerLite experts!
We recently conducted a 1 hour "Introduction to Email Marketing Webinar".
If you're interested, you can watch it below, or bookmark for later.
If you're new to email marketing, try creating a FREE account with your company email (not @yahoo / @gmail) and play around with the features within MailChimp!
Alternatively, we have a 1-day MailChimp Email Marketing Course.
This course is SkillsFuture Credit Eligible till 21 Dec 2021, held monthly over Zoom (till Phase 3 in Singapore).
Click on the banner to be directed to our 1-day SkillsFuture Credit Eligible MailChimp Email Marketing for Small Business Course Detail Page!
Learn Insider Settings we share with our participants during our courses! New Ebook, Published 5 July 2019!Download Facebook Guide Ebook >
Did a course with Charmaine on the 2nd of Dec. She was able to give us a comprehensive leeson on facebbok with a 6hr span. We had a lot of hands on practice and i feel everyone was able to learn at their own pace. The small size class room was definitely a plus and i would reccomend people to sign up with them especially if they are very foreign to facebook marketing! Cheers!
Lead Generation Industry
I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!
Charmaine did an exceptional job presenting the material. She set up by explaining what she was going to teach us, summarized, and proceeded to teach, providing relevant real life examples. She found out what we handled and catered examples to us that makes the course meaningful. I personally highly recommend you to take up digital marketing courses she crafted. It does upgrade my digital literacy and critical thinking.
Attended "Grow your business with Facebook Marketing" workshop last weekend. The workshop gave us an insight of the varies effective adversting tools provided in the facebook platform.
Charmaine is friendly, professional and welcome all questions during the class. She also shared valuable tips and real life cases so that everyone has a better understanding of what facebook marketing campaign is all about. I would definitely recommend Charmaine if you want someone patient and helpful!
I’ve learnt a lot from the session on “Master Email Marketing with MailChimp” with Charmaine yesterday. She has shared many valuable tips and resources that are available for SMEs to tap on to start working on our email campaigns efficiently and effectively. Great stuff!
Thank you Charmaine for your guidance and patience in answering every single question from all of us in class.
I attended the SkillsFuture approved course "Grow your business with Facebook marketing" and appreciated the hands-on immediate application during the course itself.
I attended the "Email Marketing with MailChimp" workshop, and it was very informative - I definitely left the workshop feeling more enriched and knowledgeable about the email marketing! :)
Charmaine covered both MailChimp and Canva, and was very patient with all the students. I loved how the class size was very small, so it was very cosy and comfortable to talk and ask questions.
National Healthcare Group (NHG)
I signed up and attended Sky Digital Agency's "Grow Your Business With Facebook Marketing" workshop quite recently.
I would like to thank Charmaine for her guidance in the workshop. Charmaine is professional and knowledgeable. She is also very approachable and always ready to answer your questions.
What I really liked about the workshop was besides the Facebook advertising mechanics, Charmaine took the extra steps by providing free tools to make the advertising campaign look more attractive. She also helped us to walkthrough a brainstorming process before we go about creating the Facebook ad.
The thing I felt could improve better was perhaps to spend more time on going through the ad platform again or in more detail as there was not enough time for details because it is a one day course.
Nevertheless, it was a great learning experience. I highly recommend anyone who wants to learn more about Facebook marketing to Sky Digital Agency.
Adult Trainer with People's Association
I attended the "Email Marketing with MailChimp" workshop with Sky Digital Agency recently.
The two things that I had appreciated most about the training were the small class size made conducive for learning and the informative handouts that the trainer had provided us, which supplemented her presentation very well.
Charmaine is experienced, candid and fun! I would highly recommend the workshop to anyone who is exploring email marketing for their work or business.
I attended the SEO and SEM workshop. I really like how the course was well-structured and clearly presented. As someone who is completely new to internet marketing, I found it easy to follow the class. Lots of practical tips and references to useful templates and resources. Charmaine also took the time to address all our questions. Great class!
Already started to advertise my company facebook after attending this workshop. This workshop gives me the confidence to go ahead and plan the advertisement. Worth to attend to have a better knowledge of facebook marketing.
Director at Annesing
I attended the "Fundamentals to Internet Marketing" and the "Visual Content Marketing" as I needed to get more insights for my new job. It was the best decision ever! Charmaine is an awesome presenter, she is very patient and explains things so well. I would recommend her workshops anytime, regardless of age or knowledge. My new colleagues am quite impressed with my Infographics Skills :) Thank you so much and thumbs up! Claudia
I attended the “Master Email Marketing with MailChimp Workshop” with Trainer Charmaine in late January this year, and this review is long overdue!
Having started my own social enterprise, the marketing and publicity aspects have been a necessary yet challenging one. I found the workshop very helpful in a better understanding of not just the workings of MailChimp, but on tips and strategies for effective use of it as well. The workshop went beyond what I expected and explored the creative side, as we delved into the aesthetics of our designs (via Canva - a lifesaver for a Photoshop-amateur as myself!) which is crucial to online marketing as well.
Charmaine possesses great insight on the topic, and is equipped with the design skills and experience on the same. She is generous in her sharing of tips and suggestions, not just on MailChimp per se but on targeted concerns pertaining to our individual business/focus.
Additionally, I found the small group size a comfortable and effective one for learning and even a platform for the exchanging of ideas. The time we had during the workshop was a good balance of learning and hands-on practice; as well as a place where we can raise questions and gain practical help at the same time.
Highly recommended for entrepreneurs, business owners, sales personnel, and any others who are looking for more knowledge on the workings of email marketing and MailChimp!
Social Entrepreneur (Reblossom)
The Infographics and Visual Content Marketing course was an effective way for me to quickly get up to speed on the resources and tools available to create impressive looking presentations and visual materials over one Saturday. Good work, Charmaine!
Thank you Charmaine for the very useful & informative workshop yesterday! I learnt new things about Mailchimp that will definitely help in our future marketing efforts. Will definitely recommend this workshop to others! :)
Had attended Charmaine course on Grow your business with Facebook Marketing. Learned how to market my own business through Facebook and went to try it out and it drove 6 organic enquiries which all translated into a sale for me. Definitely worthwhile! Thanks Charmaine!