Are you thinking "Should I learn digital marketing?"
Do you think that digital marketing is just another profession or area of study?
Sometimes it is natural to feel that you do not need digital marketing skills and knowledge, maybe because you're working for a corporate organization or government agency, but think about it from the following perspectives:
1. Do you work with social media agencies to strategize, discuss and implement social media strategies for your company or organization?
2. Has your company looked into social media or digital marketing as a form of sales and marketing?
3. Imagine if you could contribute in the concept and even the brief and strategy for your company or organization, wouldn't that make you an asset in the company?
4. Imagine if you could help your company out and make suggestions on why the company should explore digital marketing.
5. Do you hope to start your business? If you do, this knowledge is a must!
Adding on from the perspective of THE BENEFITS OF DIGITAL MARKETING.
6. Digital Marketing allows targeted advertising
Although digital marketing is evolving day by day, month by month, and definitely on a yearly basis, digital marketing allows you as a business to be more targeted in your marketing and advertising.
Imagine this: What forms of marketing is your company familiar with?
Say if you're in F&B or Beauty & Wellness, I see many people giving out flyers near MRT or their shop fronts, but my question is, do you know how old I am? Majory of Beauty & Wellness needs the customer to be 18 or 21 years old and above. Sometimes, 23 years old and above!
Would you know which country I am from? In Singapore, its really hard to tell!
7. Digital Marketing allows re-targeting marketing and advertising
Back to the flyer marketing and advertising example, if you have given your flyer to someone, will you be able to give them another flyer or even share with them about your new promotions?
Well in digital marketing, you can!
Here are some examples, although there are more.
If you have launched a Facebook Ad to a group of audience you define as your "ideal customer", say with $100 you have shown your Facebook Ad to 14,000 people (according to Facebook's estimate in the screenshot).
So this is what Facebook allows you to do, Facebook allows you to re-target the same group of people when you launch another Ad, and you can specifically target people who have engaged with your Ad the past 30 to 180 days, or even people who have visited your Facebook page the last 30 to 90 days!
More importantly, with $100, that budget will only last you 2 days ($50/day) to hire someone to distribute flyers for you over a period of 5 to 8 hours maximum per day!
8. Digital Marketing is 24/7, global.
You do not need to hire a staff to work overtime, nor do you need to hire a staff if you need to market to an overseas audience especially if you hope to expand your business.
9. Market while you're asleep.
The beauty about digital marketing is that it can be left active even if you're travelling or asleep!
Imagine if it is raining, how will you market or advertise with flyers? TV Ads are expensive.
With Instagram, Facebook or even Google Advertising, you can market and advertise rain or shine based on Gender, Age, Location and Search Intent (Google Ads) or Interest (for Instagram & Facebook).
If you're thinking about "How effective is Social Media Ads?" and "How can I have clear Social Media Marketing Goals & Be more Intentional in lead generation online?" here's 5 quick tips on S.M.A.R.T goals that will help give you clarity in your Social Media Marketing & Adveritsing efforts on both Facebook and Instagram platforms.
10. Digital Marketing is convenient once the first campaign is launched.
For Facebook, once you have build your audience and content for the first 2 to 3 months, you can start updating once a week, and also use it as a platform to hear from your customers, and improve on your product or service.
Don't just think about selling your products and services with Social Media or Digital Marketing!
Think about how you can attract customers with good content, that helps you in brand positioning online with your Social Media profiles, marketing and advertising efforts.
Not to mention, Digital Marketing is also one of the TOP WANTED SKILLS by companies BIG or SMALL.
Sky Digital Agency has recently updated our 2-day Integrated Facebook Marketing for Business and E-commerce Owners and 2-day Integrated MailChimp Email Marketing for Business and E-commerce Owners Course curriculums, to help business owners and marketers can get the most out of these AMAZING digital marketing platforms to GROW THEIR BUSINESS & SALES with cost effective approaches, methods and strategies.
Did a course with Charmaine on the 2nd of Dec. She was able to give us a comprehensive leeson on facebbok with a 6hr span. We had a lot of hands on practice and i feel everyone was able to learn at their own pace. The small size class room was definitely a plus and i would reccomend people to sign up with them especially if they are very foreign to facebook marketing! Cheers!
Lead Generation Industry
I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!
Charmaine did an exceptional job presenting the material. She set up by explaining what she was going to teach us, summarized, and proceeded to teach, providing relevant real life examples. She found out what we handled and catered examples to us that makes the course meaningful. I personally highly recommend you to take up digital marketing courses she crafted. It does upgrade my digital literacy and critical thinking.
Attended "Grow your business with Facebook Marketing" workshop last weekend. The workshop gave us an insight of the varies effective adversting tools provided in the facebook platform.
Charmaine is friendly, professional and welcome all questions during the class. She also shared valuable tips and real life cases so that everyone has a better understanding of what facebook marketing campaign is all about. I would definitely recommend Charmaine if you want someone patient and helpful!
I’ve learnt a lot from the session on “Master Email Marketing with MailChimp” with Charmaine yesterday. She has shared many valuable tips and resources that are available for SMEs to tap on to start working on our email campaigns efficiently and effectively. Great stuff!
Thank you Charmaine for your guidance and patience in answering every single question from all of us in class.
I attended the SkillsFuture approved course "Grow your business with Facebook marketing" and appreciated the hands-on immediate application during the course itself.
I attended the "Email Marketing with MailChimp" workshop, and it was very informative - I definitely left the workshop feeling more enriched and knowledgeable about the email marketing! :)
Charmaine covered both MailChimp and Canva, and was very patient with all the students. I loved how the class size was very small, so it was very cosy and comfortable to talk and ask questions.
National Healthcare Group (NHG)
I signed up and attended Sky Digital Agency's "Grow Your Business With Facebook Marketing" workshop quite recently.
I would like to thank Charmaine for her guidance in the workshop. Charmaine is professional and knowledgeable. She is also very approachable and always ready to answer your questions.
What I really liked about the workshop was besides the Facebook advertising mechanics, Charmaine took the extra steps by providing free tools to make the advertising campaign look more attractive. She also helped us to walkthrough a brainstorming process before we go about creating the Facebook ad.
The thing I felt could improve better was perhaps to spend more time on going through the ad platform again or in more detail as there was not enough time for details because it is a one day course.
Nevertheless, it was a great learning experience. I highly recommend anyone who wants to learn more about Facebook marketing to Sky Digital Agency.
Adult Trainer with People's Association
I attended the "Email Marketing with MailChimp" workshop with Sky Digital Agency recently.
The two things that I had appreciated most about the training were the small class size made conducive for learning and the informative handouts that the trainer had provided us, which supplemented her presentation very well.
Charmaine is experienced, candid and fun! I would highly recommend the workshop to anyone who is exploring email marketing for their work or business.
I attended the SEO and SEM workshop. I really like how the course was well-structured and clearly presented. As someone who is completely new to internet marketing, I found it easy to follow the class. Lots of practical tips and references to useful templates and resources. Charmaine also took the time to address all our questions. Great class!
Already started to advertise my company facebook after attending this workshop. This workshop gives me the confidence to go ahead and plan the advertisement. Worth to attend to have a better knowledge of facebook marketing.
Director at Annesing
I attended the "Fundamentals to Internet Marketing" and the "Visual Content Marketing" as I needed to get more insights for my new job. It was the best decision ever! Charmaine is an awesome presenter, she is very patient and explains things so well. I would recommend her workshops anytime, regardless of age or knowledge. My new colleagues am quite impressed with my Infographics Skills :) Thank you so much and thumbs up! Claudia
I attended the “Master Email Marketing with MailChimp Workshop” with Trainer Charmaine in late January this year, and this review is long overdue!
Having started my own social enterprise, the marketing and publicity aspects have been a necessary yet challenging one. I found the workshop very helpful in a better understanding of not just the workings of MailChimp, but on tips and strategies for effective use of it as well. The workshop went beyond what I expected and explored the creative side, as we delved into the aesthetics of our designs (via Canva - a lifesaver for a Photoshop-amateur as myself!) which is crucial to online marketing as well.
Charmaine possesses great insight on the topic, and is equipped with the design skills and experience on the same. She is generous in her sharing of tips and suggestions, not just on MailChimp per se but on targeted concerns pertaining to our individual business/focus.
Additionally, I found the small group size a comfortable and effective one for learning and even a platform for the exchanging of ideas. The time we had during the workshop was a good balance of learning and hands-on practice; as well as a place where we can raise questions and gain practical help at the same time.
Highly recommended for entrepreneurs, business owners, sales personnel, and any others who are looking for more knowledge on the workings of email marketing and MailChimp!
Social Entrepreneur (Reblossom)
The Infographics and Visual Content Marketing course was an effective way for me to quickly get up to speed on the resources and tools available to create impressive looking presentations and visual materials over one Saturday. Good work, Charmaine!
Thank you Charmaine for the very useful & informative workshop yesterday! I learnt new things about Mailchimp that will definitely help in our future marketing efforts. Will definitely recommend this workshop to others! :)
Had attended Charmaine course on Grow your business with Facebook Marketing. Learned how to market my own business through Facebook and went to try it out and it drove 6 organic enquiries which all translated into a sale for me. Definitely worthwhile! Thanks Charmaine!