How can Property Agents find more Clients on Social Media

How can property agents find more clients on social media

Are you a property agent? If you are, have you ever wondered how can you find more clients as a property agent on Social Media today?

The 3 biggest Social Media platforms used by Singaporeans today are Facebook, Instagram and LinkedIn.

Today, we share with you some demographics profile of both Facebook and Instagram user age and gender groups on both the Facebook and Instagram Platform below from Napolean Cat.

Napolean Cat - Facebook Users in Singapore - May 2021

Napolean Cat - Instagram Users in Singapore - May 2021


We recently did a Live Zoom Webinar with 25+ property agents!
We hope more people can benefit from these sessions to get started with Digital Marketing.

We also hold Free Webinars and Q&As monthly, about Facebook, Instagram, Tik Tok, Email or YouTube Marketing.
SUBSCRIBE to our Social Media Channels to stay notified via our Instagram & Facebook Pages :)

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For many of us, we might not have a very clear understanding of the difference between Sales & Marketing.

This is key to getting success with Social Media & Digital Marketing. We explain this in the video below. Highly recommend that you watch it before watching our pre-recorded Webinar below :)

If you do, this article has some questions you can ask yourself on how you can get started, and 2 video Case Study of Property Agents Facebook Business Pages, and Instagram Accounts.

We share 5 questions every property agent need to ask themselves.

We will look at some of the Social Media Feeds of some Property Agents Facebook and Instagram Accounts, and learn what are 8 immediate things you can do to improve on your social media profiles, content strategy and ad offers.

If you are not using Social Media Marketing yet, you definitely need to get started with at least 1 social media platform.

How do you pick a Social Media platform?

  1. Choose a Social Media platform that your BEST customers are on. Is it Facebook, Instagram or LinkedIn?

  2. If you are about to say everyone is your customer, you will find it difficult to find sucssess on Social Media. Because, not everyone is your customer! 

  3. Ask yourself which Social Media platform are you most comfortable with, and you're able to create contents to help customers not to "Buy from you" but "Buy into you", see our Instagram post below.

4. Ask yourself if you have knowledge to share as a Property Agent to help your customers make better and more informed decisions

- This is what I heard from one of my participants from our Social Media Marketing BootCamp Course just recently.

- As we were having this conversation, I was thinking, there is so much more Property Agents can do, to get more clients, but why aren't they doing it?


Naturally, if you have knowledge to share as a Property Agent, the next question I have for you is:

- Are you willing to share the knowledge on Social Media?

- If you are willing to share these knowledge on Social Media, what’s stopping you?

Get started with sharing more insights about Property Knowledge and Fun Facts about loans and be the go to person for such information on your Facebook Business Page (Get Insights & Advertising options), Instagram, LinkedIn or YouTube!

If you would like to get started with Facebook Business Pages, here's a step by step guide to create your Facebook Business Page with the right settings!

Some reasons why you should not use your Personal Facebook Account, and benefits of a Facebook Business Page:

As a property agent, we need to differentiate ourselves from our competitors, and figure out at least 3 to 5 Unique Selling Points (U.S.P.s) so that our customers find it easy to make a decision to purchase with us, or engage us for our services.

If your customers are on Instagram, using and spending time on Instagram, here's some common mistakes typically made on Instagram and Social Media Marketing, followed by a video on our Top 5 instagram marketing strategy for GROWTH:

You might say that you do not have time to create the graphics, but these are skills you can learn!

More than 50% of our Instagram Posts are designed with PowerPoint. Alternatively, you can try (It's FREE!)


Meanwhile, I am attaching some of our Instagram Posts designed with PowerPoint & Keynote below:

You might say you are not comfortable sharing these knowledge opening on social media, for the fear that competitors will do the same.

There will always be people who copy. But if we do not do what we need to do (share our knowledge), someone else will, and we will be at the bottom of the Social Media Marketing GAME.


You might be afraid of people stealing your ideas or the graphics you created for your social media accounts, and many other reasons (P.S. there are ways to protect your graphics with watermarks).

My point to you today is that if you DO NOT do it, someone else will.

If you DO NOT get started early (like right now), you will be the one losing the Social Media Marketing GAME of brand positioning, thought leader, etc.


I am telling you, not many has taken this approach and run with it yet. I am going to share with you some Instagram Accounts of Insurance Agents that are doing well, but I think there is a MUCH BIGGER potential to do better.


Don’t be late to the GAME. People who are late to the Social Media Marketing GAME, tend to find difficulty to position themselves differently.

This is a brand positioning and long term investment, as you might not see the returns immediately, and it might take 6 months to 12 months to get organic results.


What you need to know is that Social Media Marketing needs 3 things:

- Social Media Marketing Content Strategy

- Maximum Commitment

- Consistency

If you would like to stretch your SkillsFuture Credits, we currently have 2 courses with Institute for Adult Learning (IAL) which are heavily subsidized, $128.40/pax.

Create A Digital Elevator Pitch Video for Greater Brand Awareness with Institute for Adult Learning by Chief Digital Marketing Trainer - Charmaine Lee from Sky Digital Agency

Create eMarketing Tools for Lead Generation

Why learn with Sky Digital Agency?

Instagram Marketing & Advertising Course for Business Owners Singapore

Advanced Facebook Ad Manager Masterclass Course in Singapore

Integrated Digital Marketing Strategy Course for Small Business Owners

Social Media Video Marketing Strategy for Trainers Course in Singapore by Sky Digital Agency

Social Media Marketing - Facebook Marketing for Business Owners at Institute for Adult Learning Singapore

Social Media Video Marketing for Trainers at Institute for Adult Learning Singapore

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