How can Insurance Agents find more Clients on Social Media
Are you an insurance agent and/or a financial advisor?
If you are, have you ever wondered how can you find more clients as an insurance agent or a financial advisor on Social Media today?
For many of us, we might not have a very clear understanding of the difference between Sales & Marketing.
This is key to getting success with Social Media & Digital Marketing. We explain this in the video below.
Highly recommend that you watch this video about "What is Sales & Marketing?" before watching our pre-recorded Webinar below :)
We recently did a Live Zoom Webinar with 25+ property agents, and we would like to share that Webinar with you... It's PREMIERING on 7 May 2020 (Tuesday), 1pm, so stay tuned, click through to our #YouTubeChannel to SUBSCRIBE and Stay Notified of all our future video launches & premiers!
If you would like to be notified of our other upcoming Live webinars, remember to follow us on Instagram & Facebook :)
We recently did a Live Zoom Webinar with 20+ insurance agents, and we would like to share that Webinar with you... The Insurance Agent Webinar is PREMIERING on 14 May 2020 (Thursday), 12pm.
Firstly as sales people, we need to constantly remind ourselves "What is Sales & Marketing?", premiering on 19 May 2020, 12pm.
We prepared a video for you to help explain the difference and the common mistake made by many top sales people in the property industry. Click through to YouTube to get a reminder once the video premieres :)
If you are not using Social Media Marketing yet, you definitely need to get started with at least 1 social media platform.
How do you pick a Social Media platform?
- Choose a Social Media platform that your BEST customers are on. Is it Facebook, Instagram or LinkedIn?
- If you are about to say everyone is your customer, you will find it difficult to find sucssess on Social Media. Because, not everyone is your customer!
- Ask yourself which Social Media platform are you most comfortable with, and you're able to create contents to help customers not to "Buy from you" but "Buy into you", see our Instagram post below.
If you do, this article has some questions you can ask yourself on how you can get started, and 2 video Case Study of Insurance Agents / Financial Advisors on Facebook Business Pages, and Instagram Accounts.
There are 5 questions every insurance agent and financial advisors need to ask themselves.
In this video, I am going to walk you through what you’re missing out as an Insurance Agent on Social Media.
1. Ask yourself if you have knowledge to share as an Insurance Agent to help your customers make better and more informed decisions
- This is what I heard from my friend from Aviva, that Aviva investment/savings plans have better returns that Prudential but Prudential has better marketing.
- As we were having this conversation, I was thinking, there is so much more Insurance Agents can do, to position the products they stand for whether from AIA, Prudential, Aviva, etc.
Naturally, if you have knowledge to share as an Insurance Agent, the next question I have for you is:
- Are you willing to share the knowledge on Social Media?
- If you are willing to share these knowledge on Social Media, what’s stopping you?
Get started by creating your Facebook Business Page with the correct settings!
As a financial adviser & insurance agent, we need to differentiate ourselves from our competitors, and figure out at least 3 to 5 Unique Selling Points (U.S.P.s) so that our customers find it easy to make a decision to purchase with us, or engage us for our services.
Here's a video where I share about how Peatix competes with a giant event platform EventBrite, and a checklist for you to map out your own U.S.P.s after understanding the example given in the video :)
If your customers are on Instagram, using and spending time on Instagram, here's the top 3 common mistakes made on Instagram by Business Owners, and 5 of our top instagram marketing strategy:
You might say that you do not have time to create the graphics, but these are skills you can learn!
You might say that you do not have time to create the graphics, but these are skills you can learn!
More than 50% of our Instagram Posts are designed with PowerPoint. Alternatively, you can try www.canva.com (It's FREE!)
Meanwhile, I am attaching some of our Instagram Posts designed with PowerPoint & Keynote below:
You might say you are not comfortable sharing these knowledge opening on social media, for the fear that competitors will do the same.
There will always be people who copy. But if we do not do what we need to do (share our knowledge), someone else will, and we will be at the bottom of the Social Media Marketing GAME.
You might be afraid of people stealing your ideas or the graphics you created for your social media accounts, and many other reasons (P.S. there are ways to protect your graphics with watermarks).
My point to you today is that if you DO NOT do it, someone else will.
If you DO NOT get started early (like right now), you will be the one losing the Social Media Marketing GAME of brand positioning, thought leader, etc.
I am telling you, not many has taken this approach and run with it yet. I am going to share with you some Instagram Accounts of Insurance Agents that are doing well, but I think there is a MUCH BIGGER potential to do better.
Don’t be late to the GAME. People who are late to the Social Media Marketing GAME, tend to find difficulty to position themselves differently.
This is a brand positioning and long term investment, as you might not see the returns immediately, and it might take 6 months to 12 months to get organic results.
What you need to know is that Social Media Marketing needs 3 things:
- Social Media Marketing Content Strategy
- Maximum Commitment
- Consistency
Why learn with Sky Digital Agency?
:)
