Many of us may not realize that we have started online marketing or social media marketing, without a plan.
We have a business, and since every business has a Facebook Page, therefore we should have it too.
If you have started an Instagram and/or Facebook Account, realizing its heard to grow your social media followers, or even be getting leads and enquiries, you may have started social media marketing without a plan. By now, you're probably asking yourselves this questions "Why am I not getting leads and enquiries on Facebook/Instagram?", "How can i engage my followers on Facebook/Instagram?", or "How can I get more followers on Facebook/Instagram?".
In this blog post, we will be sharing with you 5 questions you can ask yourself internally, and understand why it is important for you to start planning, and have a marketing strategy for your business, when marketing online.
Are you ready?
Question 1: How would you like to position your company in the market?
Question 2: How do you differentiate yourself from your competitors?
Question 3: How would you like to reach new customers?
Question 4: Why do you have a social media account? i.e. Facebook Business Page or Instagram Account.
Question 5: Are your customers on these Social Media platforms?
All of these are important questions that as a business owner, entrepreneur, and marketing manager, you need to be able to answer.
Having an online and/or social media marketing plan allows you to:
1. Identify what makes you different
Alot of businesses has Unique Selling Points (USPs) - but these USPs were never told or shared regularly on the online, social or digital marketing platforms. Social Media Platforms allow you to engage with your potential buyers, customers and clients on a regular basis, and allows you to stay on top of their minds, but yet subtle about selling. Be it in Email Marketing Campaigns or Facebook Retargeting Advertisement Campaigns.
2. Not miss any big holiday collaborations
If you are in the e-commerce or online shopping business, you will be missing out on opportunities to collaborate with other brands or businesses to co-host a promotion or event together.
3. Be consistent in your marketing
There is no consistency in your sales and promotions if you do not have a marketing plan.
Having a marketing plan allows you to be consistent and in control of your marketing plan during national and public holidays that could have skyrocket-ed your sales. i.e. Valentine's Day, Mother's Day, Father's Day, School Holiday (Back to school promo), Christmas Holiday, etc.
The idea is this. If you want to gain more followers on social media, you need to relate to them, and you need a plan!
You need to organize what you want to do, and prioritize them. Some collaborations you thought of may take 3 to 6 months to happen. Because other brands have other plans in place, or maybe they're busy for that quarter.
When planning a holiday, or a trip, I will wait out for Friday or Tuesday. That's because, I can be sure to receive an email promotion from JetStar every Friday, and an email from Scoot every Tuesday in my inbox. Do i travel every month? No. Do i unsubscribe? No.
I don't want to miss a good deal. You get the point.
4. Consistency in Brand Awareness
If I am reminded of a brand every week, they stay at the top of my mind. They are the first brand i go to when i need something.
Take JetStar for example. Although there are apps like Skyscanner to compare flight prices, I still go to JetStar's website promotion tab first before I go to SkyScanner. And when i step back and ask myself why, there were many reasons, but i will just name a few:
I receive JetStar's email regularly every Friday. Their pricings are always transparent. Their website is easy to navigate. I have sat on a jetstar flight before, and the experience was good (for a budget flight). That's the reason why I keep coming back.
So if you own a Ecommerce or Online Store, you need to know that there are many reasons why a customer stays loyal to you.
5. Get more customers
If you are currently marketing online, or you own a Facebook Page, and you want more customers and followers. This is what online and social media allows you to do. However, you need to start a marketing plan.
If you're wondering how you can do it. Look out for our next blog post on "How to start a social media marketing plan".
Did a course with Charmaine on the 2nd of Dec. She was able to give us a comprehensive leeson on facebbok with a 6hr span. We had a lot of hands on practice and i feel everyone was able to learn at their own pace. The small size class room was definitely a plus and i would reccomend people to sign up with them especially if they are very foreign to facebook marketing! Cheers!
Lead Generation Industry
I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!
Charmaine did an exceptional job presenting the material. She set up by explaining what she was going to teach us, summarized, and proceeded to teach, providing relevant real life examples. She found out what we handled and catered examples to us that makes the course meaningful. I personally highly recommend you to take up digital marketing courses she crafted. It does upgrade my digital literacy and critical thinking.
Attended "Grow your business with Facebook Marketing" workshop last weekend. The workshop gave us an insight of the varies effective adversting tools provided in the facebook platform.
Charmaine is friendly, professional and welcome all questions during the class. She also shared valuable tips and real life cases so that everyone has a better understanding of what facebook marketing campaign is all about. I would definitely recommend Charmaine if you want someone patient and helpful!
I’ve learnt a lot from the session on “Master Email Marketing with MailChimp” with Charmaine yesterday. She has shared many valuable tips and resources that are available for SMEs to tap on to start working on our email campaigns efficiently and effectively. Great stuff!
Thank you Charmaine for your guidance and patience in answering every single question from all of us in class.
I attended the SkillsFuture approved course "Grow your business with Facebook marketing" and appreciated the hands-on immediate application during the course itself.
I attended the "Email Marketing with MailChimp" workshop, and it was very informative - I definitely left the workshop feeling more enriched and knowledgeable about the email marketing! :)
Charmaine covered both MailChimp and Canva, and was very patient with all the students. I loved how the class size was very small, so it was very cosy and comfortable to talk and ask questions.
National Healthcare Group (NHG)
I signed up and attended Sky Digital Agency's "Grow Your Business With Facebook Marketing" workshop quite recently.
I would like to thank Charmaine for her guidance in the workshop. Charmaine is professional and knowledgeable. She is also very approachable and always ready to answer your questions.
What I really liked about the workshop was besides the Facebook advertising mechanics, Charmaine took the extra steps by providing free tools to make the advertising campaign look more attractive. She also helped us to walkthrough a brainstorming process before we go about creating the Facebook ad.
The thing I felt could improve better was perhaps to spend more time on going through the ad platform again or in more detail as there was not enough time for details because it is a one day course.
Nevertheless, it was a great learning experience. I highly recommend anyone who wants to learn more about Facebook marketing to Sky Digital Agency.
Adult Trainer with People's Association
I attended the "Email Marketing with MailChimp" workshop with Sky Digital Agency recently.
The two things that I had appreciated most about the training were the small class size made conducive for learning and the informative handouts that the trainer had provided us, which supplemented her presentation very well.
Charmaine is experienced, candid and fun! I would highly recommend the workshop to anyone who is exploring email marketing for their work or business.
I attended the SEO and SEM workshop. I really like how the course was well-structured and clearly presented. As someone who is completely new to internet marketing, I found it easy to follow the class. Lots of practical tips and references to useful templates and resources. Charmaine also took the time to address all our questions. Great class!
Already started to advertise my company facebook after attending this workshop. This workshop gives me the confidence to go ahead and plan the advertisement. Worth to attend to have a better knowledge of facebook marketing.
Director at Annesing
I attended the "Fundamentals to Internet Marketing" and the "Visual Content Marketing" as I needed to get more insights for my new job. It was the best decision ever! Charmaine is an awesome presenter, she is very patient and explains things so well. I would recommend her workshops anytime, regardless of age or knowledge. My new colleagues am quite impressed with my Infographics Skills :) Thank you so much and thumbs up! Claudia
I attended the “Master Email Marketing with MailChimp Workshop” with Trainer Charmaine in late January this year, and this review is long overdue!
Having started my own social enterprise, the marketing and publicity aspects have been a necessary yet challenging one. I found the workshop very helpful in a better understanding of not just the workings of MailChimp, but on tips and strategies for effective use of it as well. The workshop went beyond what I expected and explored the creative side, as we delved into the aesthetics of our designs (via Canva - a lifesaver for a Photoshop-amateur as myself!) which is crucial to online marketing as well.
Charmaine possesses great insight on the topic, and is equipped with the design skills and experience on the same. She is generous in her sharing of tips and suggestions, not just on MailChimp per se but on targeted concerns pertaining to our individual business/focus.
Additionally, I found the small group size a comfortable and effective one for learning and even a platform for the exchanging of ideas. The time we had during the workshop was a good balance of learning and hands-on practice; as well as a place where we can raise questions and gain practical help at the same time.
Highly recommended for entrepreneurs, business owners, sales personnel, and any others who are looking for more knowledge on the workings of email marketing and MailChimp!
Social Entrepreneur (Reblossom)
The Infographics and Visual Content Marketing course was an effective way for me to quickly get up to speed on the resources and tools available to create impressive looking presentations and visual materials over one Saturday. Good work, Charmaine!
Thank you Charmaine for the very useful & informative workshop yesterday! I learnt new things about Mailchimp that will definitely help in our future marketing efforts. Will definitely recommend this workshop to others! :)
Had attended Charmaine course on Grow your business with Facebook Marketing. Learned how to market my own business through Facebook and went to try it out and it drove 6 organic enquiries which all translated into a sale for me. Definitely worthwhile! Thanks Charmaine!