SEO and SEM Course

SkillsFuture Approved Workshop

1 Full Day Training | 10am to 6pm | Max. 6 participants

What you will take away from this hands-on workshop:
• 15 on-page and off-page activities to drive FREE ORGANIC (SEO) traffic to your website 
• Build a website with a seo-friendly structure in mind
• Building FREE pop-ups to collect email leads
• Improve your SEM Google Adwords Campaign(s) Conversions
• Design and Build LANDING webpages without coding knowledge! 
• Learn about the demand of SEO & SEM keyword(s)
• Apply BEST practices in your SEO & SEM Campaigns
• Basics of Google Analytics, and how to generate the Script Code

By the end of the workshop, participants will be able to take immediate steps and improve their website's SEO ranking on Google. 
Participants will also be able to speak the SEO and SEM language to the Web Agency and Developer managing their company website's SEO & SEM efforts!

What you will take away from this Hands-On Workshop:
• Learn how you can start driving FREE and ORGANIC traffic to your website
• Learn how lead generation works on the internet
• Learn about landing pages and how you can skyrocket your sales on the internet

By the end of the workshop, you will be able to understand steps that you can take immediately to improve your SEO ranking on Google.

Workshop Topic Overview:

1. Introduction to the workshop

- What is Internet Marketing?

- What is Search Engine Optimization (SEO)?

- What is Search Engine Marketing (SEM)?

2. Guide to Internet Marketing: Websites 

- How does Google rank my website?

- 10 ways to improve my SEO ranking within 3~6 months

- How can i convert my website traffic into leads?

- Learning from Case Study

3. How can I drive more traffic to my website?

- Create a SEO & SEM keyword Strategy (Google Keyword Planner)

- Learn to write benefits rather than features

- 7 Tips to having better conversions on your website

4. What are Landing Pages? How can i build them for FREE without coding?

- How to use Landing Pages effectively

- Contents and framework you will need on your landing page to convert website traffic and visitors into LEADS

5. Hands-on activity: Creating a Landing Page Campaign

- Creating a Landing Page Step by Step with Trainer (No coding required)

- Creating your own Landing Page (No coding required)

6. Google Analytics

- Integrating Google Analytics in your website (cPanel and Admin Access required)

- What does the Google Analytics Reports mean?

- 5 Things to note in Google Analytics Reports

7. What can you do on your website to improve your SEO Ranking?

- Optional consultation with trainer, 5~10 mins per participant

- Coming up with your Internet Marketing Strategy Game Plan

8. Final Q&A with trainer

What you'll need to bring to class:
• Laptop & Charger
• Mouse & Mouse Pad

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What you need to know (for Singaporeans above 25 years old):

This workshop is Skills Future Approved and Claimable. 

No cash required. Email us at and we will send you payment instructions on how you can pay us directly with your SkillsFuture Credits (if you have sufficient SkillsFuture Credits)

Course code on SkillsFuture Directory: CRS-N-0041548

This is a Certificate Workshop. Receive a Certificate of Completion upon successfully completing the workshop with Sky Digital Agency.

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PIC Grant: 40% of course fee

For company sponsored individuals, your company can claim 40% of course fee (for training conducted by external vendor) from PIC if your company is eligible.

More about the PIC Grant:

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About the Trainer
Charmaine is the Creative Director of Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO), Email Marketing and more... Till date, she has conducted more than 1,000 hours in training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Other SkillsFuture Approved Courses under Sky Digital Agency
• Email Marketing with MailChimp (for Beginners)
• Grow your business with Facebook Marketing
• Facebook Ad Manager Advanced Advertising Tool Course
• Grow your business with Instagram Marketing (for Beginners)
• Content Marketing for Social Media and Websites
• 2-day MailChimp Email Marketing for E-commerce Owners
• 2-day Facebook Marketing for E-commerce Owners

Creative Courses by The Good Designers
• 1-day Infographics Marketing for Facebook, Instagram, Brochure and Website
• 1-day iMovie Video Content Marketing for Facebook and Instagram
• 2-day iMovie Video Cotnent Marketing for Corporate Videos
• 1-day Coding HTML and CSS with Sublime Text
• 2-day Get Creative with Adobe Photoshop 

Connect with us on: 
Facebook | Instagram | YouTube | Website

Here are some generous workshop reviews our participants have left us on Facebook on how our workshops have helped them be a better marketer for their work, business, and startups:

More reviews of our workshop are also available on our Facebook Review Page

Stop losing customers online! Sign up for our workshop to be a better internet marketer today!

Receive a Certificate of Completion from Sky Digital Agency at the end of the workshop too!
Attain an important skill that will add value to your resume, and your work, job and business.

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1. Who can i contact should i have questions?
You may e-mail us at

2. Is there a minimum class size to proceed?
Yes. We require a minimum class size of 4 participants to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. In the event of a reschedule, we will inform you no later than 3 days before the event.

3. Where is the venue of the workshop?
6 Raffles Quay, #15-00, Singapore 048580

Nearest MRT: Raffles MRT, take exit "i" to Ascott at Raffles Place, 6 Raffles Quay is right after Ascott at Raffles Place.

P.S. Our venue is rain proof! 6 Raffles Quay (Building Name) is sheltered all the way from Raffles MRT.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

Charmaine occasionally conducts training about "Ways to Effectively Retain Learning Through Better Visual Presentations" with Life Long Learning Centre, under Institute of Adult Learning (IAL)

Charmaine also conducts customized corporate training for schools, and companies as well.

Here's Charmaine in action training 15 staff and lecturers from Singapore University of Technology and Design (SUTD). If your company or organization requires in-house corporate training for your staff or employees, do reach out to us at


Look no further if you're marketing online. This is a workshop you have to attend if you own a website. Start getting searched online, and understand how Google ranks your website. STOP losing customers to your competitors!

Our New Training Location: 6 Raffles Quay, #15-00, Singapore 048580

Don't you just love the pantry. Makes learning more fun when you have different hot drinks to keep you awake! We mean... to help you focus!


Small Class Training of Max. 6 participants
12 February 2018
08 March 2018


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