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LinkedIn SlideShares Content Marketing Strategy

Please SMS to (65) 9296 3877 or email workshops@skycrm.asia for the latest schedules.

Course Title: ?LinkedIn SlideShares Content Marketing Strategy?
Training Duration: 14.0 Hour?

COURSE OBJECTIVES

Participants will be equip with the concept of content marketing strategy with actual case study on LinkedIn, and what an ideal Content Marketing Strategy on LinkedIn will involve.

Learn how to setup a professional looking LinkedIn Profile.

Design a professional LinkedIn Cover Banner for themselves.

Learn ways to create contents (i.e. Infographic SlideShares with Microsoft PowerPoint), to help them share their ideas through SlideShares and share about their business and services.

Learn how to write effective headlines, craft and design a 6~10 page pitch deck and/or ebook content with basic infographics in 5 hours.

Learn how to use MailChimp to generate an email lead collection with your FREE SlideShare or Free ebook giveaway on your LinkedIn Profile.?

What to expect during the workshop???
The course is a hands-on workshop to share content marketing strategies on LinkedIn, and help participants to be more strategic with their LinkedIn Profile.

With professionally designed SlideShares added to your LinkedIn profile, be sure to nail prospects and clients with your concise and effective pitch decks. With the SlideShare, participants will learn how they can use MailChimp Forms to help collect email leads on surveys, reports and gated content with their SlideShares as they start to build their authority on LinkedIn as the subject matter expert.????

Target Audience:
Trainers, Adult Educators, Life Coach, Corporate Coaches, Corporate Sales & Marketing Professionals who have insights to share about their industry, and would like to share their knowledge, expertise and insights through LinkedIn SlideShare.

What you'll need to bring to class:
?• Laptop & charger?
• Mouse & mouse pad

S/N

Day 1 Course Outline:

Duration

1

Introduction to Content Marketing Strategies with Brainstorming
• Introduction & Learning Outcomes

• Content Marketing Definition

• Examples of Content Marketing on LinkedIn

 

45 Min

2

How does LinkedIn help individuals and Businesses?
Effective and impactful brand awareness with LinkedIn SlideShares

• Drive organic traffic to your product and service with LinkedIn SlideShares

• Building deeper, long-term relationships with customers

• Lead generation with gated slide contents

30 Min

3

Mapping out your Customer / Buyer's Journey with your brand or Company
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet
• Brainstorm about your Buyer’s Journey, and how can you leverage on LinkedIn Content Marketing for your business?
• Consultation with the Trainer (5~10 min per pax)

60 Min

4

LinkedIn Profile Audit and Optimization
• Looking at our LinkedIn Profiles, see what needs to be improved, and how can we help others find out about our products and services

45 Min

5

Design beautiful pitch and presentation decks for SlideShares
• Colour Resources
• Graphics and Icon Resources
• Resources and Case Study of SlideShares
• Learn key principles in curating an eye catching pitch or presentation deck for your LinkedIn Profile

120 Min

6

Participants hands-on practice to beautify statistics, quotes for their pitch and presentation decks
• Trainer Demo on curating a presentation deck for SlideShare
• Participants hands-on practice

120 Min

 

Day 2 Course Outline:

 

7

Setup and Update Professional LinkedIn Headshots (as required)
• Dress up for a Professional Shot taken with your smartphone!
• Design a cover for your LinkedIn Cover

60 Min

8

Writing Activity for your SlideShare Pitch Deck (6~12 Pages)

• Based on buyer's journey, map out what will be important for you to share on LinkedIn as SlideShares, and what do you need to share on a regular basis, at least 1~2 times a week

• Who you are, how can you help

• How you have helped others with your product or services (Build your credibility on LinkedIn, i.e. Case Study in your SlideShares)

• Guidelines, and key strategies with LinkedIn SlideShares.
• Consultation with Trainer

240 Min

9

Sign up & Create a MailChimp Account

  • Learn how to use MailChimp for email lead collection on your LinkedIn account as you giveaway your FREE presentation or Ebook content to help someone get started, and find success with your coaching, sales and marketing tips or guidelines.
  • Setup MailChimp Forms with your company email.
    Note: @gmail.com, @yahoo.com, @hotmail.com, @icloud.com etc are not recommended for MailChimp account setup
  • Grab MailChimp Forms link, and shorten with bit.ly to track clicks

90 Min

10

Final Consultation and Q&A

(a) Consultation with Trainer (max. 5~10 min per participant)
(b) Final Q&A with Trainer

30 Min

 

Total Estimated Duration

14.0 HR



For course enquiries, please email us at workshops@skycrm.asia?
Call, SMS, or What’sApp us at (65) 9296 3877

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

This course is SkillsFuture Credit Eligble.

No cash required if you have sufficient SkillsFuture Credits. 
Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0047388

Details we will need for SkillsFuture Credit participants: 
1. Name as in NRIC: 
2. NRIC: 
3. Mobile: 
4. Email: 
5. Home Address: 

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.

If you are company sponsored and your company will not be utilizing any grants, we do not need the NRIC details of participants.
If your company would like to claim $2/hour absentee payroll from SkillsConnect, then we will need participants NRIC details.

1. Company Name: 
2. Full name as in NRIC:
3. Mobile: 
4. Email: 
5. Company Address:
6. NRIC of participant (only if company is claiming $2/hour from SkillsConnect):

Connect with us on: 
Facebook | Instagram | YouTube |  Website

 



LinkedIn SlideShares Content Marketing Strategy

Please SMS to (65) 9296 3877 or email workshops@skycrm.asia for the latest schedules.

Here are some generous workshop reviews our participants have left us on our Facebook Page on how our workshops have helped them be a better marketer for their work, business, and startup:

You can also read even more testimonials on our workshops on our Facebook Page Review

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About the Trainer

Charmaine is the Creative Director of Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO), Email Marketing and more... Till date, she has conducted more than 1,000 hours in training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

 

Connect with us on: 

Facebook Instagram Youtube

 

Other digital marketing courses offered by Sky Digital Agency:

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3~4 people to proceed with the class.
For weekend classes we require a min. of 4 pax to proceed with the class.
Classes are kept to a maximum class size of 6~8 pax. Classes are confirmed within 3~5 working days.
Invoices are only issued when classes are confirmed.


2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A, 4 min walk.

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.


5.Does Sky Digital Agency conduct corporate training?

Yes we do.

Our lead trainer, Charmaine has conducted corporate trainings for Ngee Ann Polytechnic, Singapore University of Technology and Design (SUTD),  WorkforceSingapore (WSG), Decathlon Singapore, Housing Development Board (HDB), Institute of Adult Learning (IAL),  and more.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 
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HOW TO REGISTER?

Most of Sky Digital Agency courses are SkillsFuture Credit Eligible, except for the following:
- Facebook Marketing MasterClass & Chatbots
- Kickstart your business with Facebook Videos
- Create a 3-Page WordPress Website in 2 days
- LinkedIn Content Marketing with SlideShares

No cash required if you have sufficient SkillsFuture Credits.

Email us at skillsfuture@skycrm.asia and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.

If you are company sponsored and your company will not be utilizing any grants, we do not need the NRIC details of participants.

If your company would like to claim $2/hour absentee payroll from SkillsConnect, then we will need participants NRIC details.

You may email us at workshops@skycrm.asia

1. Company Name:
2. Full name as in NRIC:
3. Mobile:
4. Email:
5. Company Address:
6. NRIC of participant (only if company is claiming $2/hour from SkillsConnect):

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