Google Analytics for Website and WordPress

Google Analytics for Website and WordPress

Small Class Training, Max. 8 Participants. | 80% hands-on training

How to integrate Google Analytics to a WordPress website?

After I have integrated Google Analytics, what are the things I have to look out for?
How can I create goals in Google Analytics and why are goals important?

Course Outline, we will start the session promptly at 7.00pm
Light refeshments and networking will start from 6.30pm

Learning outcome 1: Translate Digital Analytics to business
• Define digital analytics
• What is its role in a digital sales framework

Learning outcome 2: Explain Digital Analytics implementation from a Marketing standpoint

• 2 focuses of digital analytics and their importance 
• User journey from media to the website 
• Media and website structure for digital analytics implementation

Learning outcome 3: Identify Key Performance Indicator (KPI) from metrics 
• Define KPI and the role it plays 
• Overview of some common metrics 
• Determine a KPI from metrics

Learning outcome 4: Setup and implement Google Analytics and campaign tracking 
• Implement Universal Analytics tracking code 
• Create goals 
• Connect media to Google Analytics, create campaign URL

Learning outcome 5: Access Google Analytics standard report- 5 main reporting sections, their reports & sub reports 
• Explore Google analytics interface 
• Highlight important reports to note

Learning outcome 6: Apply continuous optimization framework to improve business performance
• Introduction to continuous optimization framework

Learning outcome 7: Explore depth into reports with dashboard, Segment, Multi-Channel Funnels, and Attribution
• View reports in more detail with Segment
• Multi-Channel Funnels to understand the relations of media channels
• Attribution model to credit the right media channels
• Consolidate performance in a single view

Learning outcome 8: Apply continuous optimization framework to improve business performance
• Introduction to continuous optimization framework
• Different type of testing methods

Final Q&A and Consultation with Trainer

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What you'll need to bring to class:

• Notebook & Pen (Recommended)
• Paper & Pen will be provided

 

What you need to know (for Singaporeans above 25 years old):

This workshop is SkillsFuture Approved & Claimable.

No cash required. Email us at skillsfuture@skycrm.asia for payment instructions to pay us directly with your SkillsFuture Credits.
 

Course code on SkillsFuture Directory: CRS-N-0045617

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.
 

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.

 

More reviews of our workshop are also available on our Facebook Review Page

More reviews of our workshop can be seen on our Facebook Reviews

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About the Trainer

Charmaine is the Creative Director of Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO), Email Marketing and more... Till date, she has conducted more than 1,000 hours in training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

 

Connect with us on: 

 

Master Management of other Courses offered:

Other SkillsFuture Approved Courses under Sky Digital Agency
• Email Marketing with MailChimp (for Beginners)
• Grow your business with Facebook Marketing
• Facebook Ad Manager Advanced Advertising Tool Course
• Grow your business with Instagram Marketing (for Beginners)
• Content Marketing for Social Media and Websites
• 2-day MailChimp Email Marketing for E-commerce Owners
• 2-day Facebook Marketing for E-commerce Owners

Creative Courses by The Good Designers
• 1-day Infographics Marketing for Facebook, Instagram, Brochure and Website
• 1-day iMovie Video Content Marketing for Facebook and Instagram
• 2-day iMovie Video Cotnent Marketing for Corporate Videos
• 1-day Coding HTML and CSS with Sublime Text
• 2-day Get Creative with Adobe Photoshop

Google Analytics for Website and WordPress - Schedule

S/No. Start Date End Date Start Time End Time Course Fee  
S/No. 1. Start Date 27/06/2018 End Date 27/06/2018 Start Time 10:00 AM End Time 06:00 PM Course Fee $450 Register Now!
S/No. 2. Start Date 30/07/2018 End Date 30/07/2018 Start Time 10:00 AM End Time 06:00 AM Course Fee $450 Register Now!

06/27/2018 - 06/27/2018

10:00 AM - 06:00 PM

$450

07/30/2018 - 07/30/2018

10:00 AM - 06:00 AM

$450

Frequently Asked Questions (FAQs)

1. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we will reschedule the class by 2 weeks, and inform you 3 working days in advance.

2.Who can i contact should i have questions?

You may e-mail us at workshops@skycrm.asia

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Raffles Place MRT, take exit "i".
The building name is called "6 Raffles Quay" and is just after Ascott at Raffles Place.
Or Downtown Line MRT, exit A

4.I'm driving, where can I park?

There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

5.Does Sky Digital Agency conduct corporate training?

Yes we do. We have conducted corporate trainings for Universities (SUTD), Singapore Workforce (SSG), Decathlon, HDB, Institute of Adult Learning and more.
For Corporate Training Enquiries, please email us at trainings@skycrm.asia

 

For enquiries on the workshop above, please email us at workshops@skycrm.asia

If you would like to use your SkillsFuture Credits, please email the following 5 fields to us:
(1) Your Name as in NRIC
(2) NRIC
(3) Mobile
(4) Email
(5) Home Address
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