We get alot of questions from potential clients who would like to engage an SEO agency to help their company with their search ranking.
So, proper SEO boils down to the quality of your content you have on your website, and whether your content is what people are searching for online.
You may have heard alot about starting your own blog, writing your own content, and basically you will be searched online.
Well, that is true to a certain extent, if the fundamentals are in place.
So what are the fundamentals you may ask. For example, our company is called "Sky Digital Agency", and we first buy a domain name, you probably think to yourself, why is my website not showing up on the first 3 pages of google?
Here are 5 things you need in place:
1. You need to have a website uploaded, preferably more than a 1 page website. Start with 5 pages of content if you can.
2. Grab the 5 unique url of the pages, hopefully you have it properly coded with clean url formats.
Bad URL format: www.skydigitalagency.com/pageid=3?blog
Good URL format: www.skydigitalagency.com/blog/how-to-have-clean-url-formats
3. Submit your page URLs to Google and Yahoo - well, it is not difficult to do the url submissions, so do include yahoo if you can, though 67% of search are done on google.in a research done in 2014.
4. Make sure your navigation describes what you do. i.e. Expertise, F&B Case Study, etc.
Be as specific and descriptive as you can, so that your navigation and website architecture helps you to be search.
Make sure your navigations add to your clean format URLs when users click on them.
5. Mobile friendly website. If you do not have a mobile friendly website, you will be ranked lower when a search is done on mobile.
6. Install Google Analytics to your website. This helps you analyze your website visitors, and helps you to find out if you're making the right changes to get searched online.
7. The more content you have the better, as you want people to stay on your website for a longer period of time, and this is only possible with content that people are searching for.
There are so many more things you can do to improve your SEO ranking.
If you're interested to learn more about SEO & SEM: Fundamentals to Internet Marketing, we have our full day workshop Skills Future Approved & Claimable.
SEO & SEM: Fundamentals to Internet Marketing
Course Fee: $360 | 7.0 Hour (1 Full Day)
This hands-on workshop focuses on the fundamentals to internet marketing, sharing concepts, ideas, and practical internet marketing solutions available for businesses to leverage on, making you a better online marketer for your business or work by the end of the workshop.
To be a better marketer, we all need to understand about the multi-channels available online for you to drive traffic, and most importantly to convert leads (cost effectively and with the highest ROI possible) in all our different online marketing efforts from Google Adwords, Facebook Marketing to many others!
So, here's what you will learn during the workshop:
1. What is Internet Marketing?
• What is SEO?
• What is SEM?
• Buyer's Journey on the internet
• Marketing Strategy on the internet
2. Guide to Internet Marketing: Websites
• 9 Tips to having better conversions on your website
• 5 Tips to better Internet Marketing
• SEO: Create a keyword Strategy (Meta Keywords and Descriptions)
3. Landing Pages
• What are Landing Pages
• Learn how you can use Landing Pages effectively
• Why use landing pages to convert your audience instead of a website?
4. Creating a Landing Page Step by Step with Trainer
(No coding knowledge required)
5. Google Analytics Integration (Gmail Account is required)
• Important things to look out for in analytics
• How and what to understand about Google Analytics interface
6. Collecting Leads on Social Media
(Gmail account is required. Personal or corporate Gmail account)
7. Consultation with the Trainer
8. Question and Answer Time
Receive a Certificate of Completion at the end of the 3 day workshop.
What you need to know (for Singaporeans above 25 years old):
• This workshop is Skills Future Approved and Claimable.
• Please email us at email@example.com for instructions to sign up with your Skills Future Credits. No cash required. We recommend participants to sign up at least 5 working days prior to the workshop date. Approval by Skills Future Portal takes at least 2 working days.
• Course code on Skills Future Portal: CRS-N-0040462
What you will need to bring to class:
• Laptop & Charger
• Mouse & Mouse Pad
Workshop is Skills Future Claimable for Singaporeans above 25 years old.
Email us at firstname.lastname@example.org to enquire.
We are really excited about new projects and ideas, so do share yours with us below, and our consultants will be in touch with you within 2 working days!.
Did a course with Charmaine on the 2nd of Dec. She was able to give us a comprehensive leeson on facebbok with a 6hr span. We had a lot of hands on practice and i feel everyone was able to learn at their own pace. The small size class room was definitely a plus and i would reccomend people to sign up with them especially if they are very foreign to facebook marketing! Cheers!
Lead Generation Industry
I recently attended Sky Digital Agency's SEO & SEM: Fundamentals to Internet Marketing workshop. Because of the small class size, the workshop was very engaging and enriching for me. It exceeded my expectations, and at the end of the day, my objectives were met. Thank you, Charmaine, for the knowledge imparted and for answering our questions and doubts!
Charmaine did an exceptional job presenting the material. She set up by explaining what she was going to teach us, summarized, and proceeded to teach, providing relevant real life examples. She found out what we handled and catered examples to us that makes the course meaningful. I personally highly recommend you to take up digital marketing courses she crafted. It does upgrade my digital literacy and critical thinking.
Attended "Grow your business with Facebook Marketing" workshop last weekend. The workshop gave us an insight of the varies effective adversting tools provided in the facebook platform.
Charmaine is friendly, professional and welcome all questions during the class. She also shared valuable tips and real life cases so that everyone has a better understanding of what facebook marketing campaign is all about. I would definitely recommend Charmaine if you want someone patient and helpful!
I’ve learnt a lot from the session on “Master Email Marketing with MailChimp” with Charmaine yesterday. She has shared many valuable tips and resources that are available for SMEs to tap on to start working on our email campaigns efficiently and effectively. Great stuff!
Thank you Charmaine for your guidance and patience in answering every single question from all of us in class.
I attended the SkillsFuture approved course "Grow your business with Facebook marketing" and appreciated the hands-on immediate application during the course itself.
I attended the "Email Marketing with MailChimp" workshop, and it was very informative - I definitely left the workshop feeling more enriched and knowledgeable about the email marketing! :)
Charmaine covered both MailChimp and Canva, and was very patient with all the students. I loved how the class size was very small, so it was very cosy and comfortable to talk and ask questions.
National Healthcare Group (NHG)
I signed up and attended Sky Digital Agency's "Grow Your Business With Facebook Marketing" workshop quite recently.
I would like to thank Charmaine for her guidance in the workshop. Charmaine is professional and knowledgeable. She is also very approachable and always ready to answer your questions.
What I really liked about the workshop was besides the Facebook advertising mechanics, Charmaine took the extra steps by providing free tools to make the advertising campaign look more attractive. She also helped us to walkthrough a brainstorming process before we go about creating the Facebook ad.
The thing I felt could improve better was perhaps to spend more time on going through the ad platform again or in more detail as there was not enough time for details because it is a one day course.
Nevertheless, it was a great learning experience. I highly recommend anyone who wants to learn more about Facebook marketing to Sky Digital Agency.
Adult Trainer with People's Association
I attended the "Email Marketing with MailChimp" workshop with Sky Digital Agency recently.
The two things that I had appreciated most about the training were the small class size made conducive for learning and the informative handouts that the trainer had provided us, which supplemented her presentation very well.
Charmaine is experienced, candid and fun! I would highly recommend the workshop to anyone who is exploring email marketing for their work or business.
I attended the SEO and SEM workshop. I really like how the course was well-structured and clearly presented. As someone who is completely new to internet marketing, I found it easy to follow the class. Lots of practical tips and references to useful templates and resources. Charmaine also took the time to address all our questions. Great class!
Already started to advertise my company facebook after attending this workshop. This workshop gives me the confidence to go ahead and plan the advertisement. Worth to attend to have a better knowledge of facebook marketing.
Director at Annesing
I attended the "Fundamentals to Internet Marketing" and the "Visual Content Marketing" as I needed to get more insights for my new job. It was the best decision ever! Charmaine is an awesome presenter, she is very patient and explains things so well. I would recommend her workshops anytime, regardless of age or knowledge. My new colleagues am quite impressed with my Infographics Skills :) Thank you so much and thumbs up! Claudia
I attended the “Master Email Marketing with MailChimp Workshop” with Trainer Charmaine in late January this year, and this review is long overdue!
Having started my own social enterprise, the marketing and publicity aspects have been a necessary yet challenging one. I found the workshop very helpful in a better understanding of not just the workings of MailChimp, but on tips and strategies for effective use of it as well. The workshop went beyond what I expected and explored the creative side, as we delved into the aesthetics of our designs (via Canva - a lifesaver for a Photoshop-amateur as myself!) which is crucial to online marketing as well.
Charmaine possesses great insight on the topic, and is equipped with the design skills and experience on the same. She is generous in her sharing of tips and suggestions, not just on MailChimp per se but on targeted concerns pertaining to our individual business/focus.
Additionally, I found the small group size a comfortable and effective one for learning and even a platform for the exchanging of ideas. The time we had during the workshop was a good balance of learning and hands-on practice; as well as a place where we can raise questions and gain practical help at the same time.
Highly recommended for entrepreneurs, business owners, sales personnel, and any others who are looking for more knowledge on the workings of email marketing and MailChimp!
Social Entrepreneur (Reblossom)
The Infographics and Visual Content Marketing course was an effective way for me to quickly get up to speed on the resources and tools available to create impressive looking presentations and visual materials over one Saturday. Good work, Charmaine!
Thank you Charmaine for the very useful & informative workshop yesterday! I learnt new things about Mailchimp that will definitely help in our future marketing efforts. Will definitely recommend this workshop to others! :)
Had attended Charmaine course on Grow your business with Facebook Marketing. Learned how to market my own business through Facebook and went to try it out and it drove 6 organic enquiries which all translated into a sale for me. Definitely worthwhile! Thanks Charmaine!