INSPIRING VIDEO CAMPAIGNS BY TOP BRANDS

  • Home Blog INSPIRING VIDEO CAMPAIGNS BY TOP BRANDS

DIGITAL MARKETING BLOG

We share insights of digital marketing on Facebook and SEO monthly, check out some of our blog post about Facebook and SEO Marketing below. We currently have 2 FREE ebooks for your download as well, check them out! ^_^

 

As I was looking for some creative inspriation and case study to share with our participants this June, I stumbled upon some campaigns featured on AdWeek, and I thought I should share them here on the blog.

The first campaign below by P&G got me thinking on the execution to evoke a thoughtful part in all of us. The second campaign inspired me on how I can encourage participants who join in our workshops to share and involve their audience and followers on social media.

Enjoy!

 


Like A Girl
Procter & Gamble
Leo Burnett Toronto, Chicago, London/Holler
Award category: Craft (blue winner)

(Found the video on YouTube, and it was uploaded by "Always")

With the hashtag #LikeAGirl, the Always feminine-hygiene brand confronted gender norms by asking people to change their perception of what it means to "act like a girl." The videos spread all over social media, showing young kids giving positive representations of how to run, throw and punch like a girl.

Goals: Drive an emotional connection to Always, build awareness and boost purchase intent.

Results: Emotional connection rose from 38 percent to 41 percent. Ad recall from people who saw the ads was 47 percent, and brand linkage was 59 percent. It was the most watched video in Procter & Gamble history with 76 million views globally. Top-of-mind awareness from the campaign's target audience rose 9 percentage points to 58 percent. Earned impressions hit 250 million. Purchase intent among teens rose from 40 percent to 60 percent.

 

 

#KISSaLOT—The World Under the Mistletoe
LOT Polish Airlines
DDB and Tribal Warszawa
Award Category: Media Strategy (gold)

This overseas airline put mistletoe on its planes and encouraged people on the ground all over the world to track the flights and kiss when they were overhead. Facebook ads were targeted at people in different cities when planes were en route.

Goals: Awareness, drive traffic.

Results: Campaign credited with contributing more than $300,000 worth of free media thanks to the attention from blogs, and likes and shares on Facebook.
 

View the videos on Adweek

Source: http://www.adweek.com/digital/here-are-12-best-facebook-marketing-campaigns-last-year-165332/

 

Hope this video was useful, do Subscribe to us on YouTube!

Other Blog Post You May Like:-

20 Jan 2018

 

As I was looking for some creative inspriation and case study to share with our participants this June, I stumbled upon some campaigns featured on AdWeek, and I thought I shou

Read More... >
20 Jan 2018

 

When you hear about better marketing, what do you think of?

Do you think about having FREE organic traffic driving high potential customers to your website on a

Read More... >
28 Feb 2018

 

Today, we would like to share with you tips on how you can increase your Facebook Organic Reach with your Facebook followers.

To do this, we need to understand the types

Read More... >
20 Jan 2018

 

Do you ask yourself how much you should be spending on Facebook Ads?

We get this question alot, and it is common to ask. Anyone will not be confident to spend money

Read More... >

Upskill yourself, your future self will thank you

Sky Digital Agency conducts an array of social and digital marketing courses, with the core focus of bringing great value to our participants. We primarily focus on hands-on activities during our workshops, and keep majority of our our classes small to a max. of 6 pax to 10 pax.

Download FREE Ebooks >

Get in touch form

We are really excited about new projects and ideas, so do share yours with us below, and our consultants will be in touch with you within 2 working days!

Top Top